Amazon Brand Registry Rejections: Common Mistakes and How to Fix Them

Amazon Brand Registry Rejections: Common Mistakes and How to Fix Them

Amazon’s Brand Registry is a powerful tool for protecting your brand, but rejections are common, especially for sellers unfamiliar with USPTO requirements. Recent seller forums highlight issues like invalid trademarks and attorney sanctions as key hurdles. AMZ Sellers Attorney® offers expert guidance to overcome these challenges. Source: www.amazonsellers.attorney

1. Invalid or Pending Trademarks

Amazon requires a registered trademark from the USPTO or other recognized offices. Pending applications or unregistered marks are often rejected. Fix this by ensuring your trademark is fully registered before applying.

2. Mismatched Brand Information

Discrepancies between your Amazon Seller Central account and USPTO records (e.g., brand name or owner details) lead to rejections. Verify all details match exactly and update your Seller Central profile accordingly.

3. USPTO Attorney Sanctions

Sellers using non-attorney services for trademark filings may face sanctions, as seen in recent USPTO crackdowns. Work with AMZ’s licensed attorneys to file compliant trademarks and avoid penalties.

4. Incomplete Documentation

Missing proof of trademark use (e.g., product packaging images) or incorrect product categories can trigger rejections. Submit clear, compliant evidence with AMZ’s legal support.

5. Appealing Rejections

If rejected, submit a detailed appeal through Seller Central, addressing Amazon’s feedback. Include USPTO registration details and proof of brand ownership. AMZ’s attorneys craft persuasive appeals to maximize reinstatement chances. Source: www.amazonsellers.attorney

Navigating Brand Registry rejections requires precision and legal expertise. AMZ Sellers Attorney® ensures your application meets Amazon’s strict criteria, protecting your brand from counterfeiters and hijackers.

Schedule a Free Consultation with AMZ Sellers Attorney®