Amazon's In-Person Video Interviews (IPI): What Sellers Need to Know

Amazon’s IPI calls are quick—but preparation is everything.

Amazon In-Person Video Interviews (IPI): 2025 Seller Survival Guide

In-Person Video Interviews (IPI) are Amazon’s latest fraud-fighting tool. They last 10–20 minutes but can decide whether your storefront stays live—or gets shuttered for good. Below is everything you need to prep, pass, and, if needed, appeal an IPI decision.

Quick Jump

• 1. What Is an IPI?
• 2. Why Amazon Uses IPIs
• 3. What Amazon Checks
• 4. Prep Checklist
• 5. If You Get Deactivated
• FAQs

1. What Is an IPI?

An In-Person Video Interview is a live verification call where an Amazon investigator confirms your identity, business legitimacy, and supply chain details.

2. Why Amazon Uses IPIs

• Identity assurance—Stops bad actors from opening multiple fake stores.
• Brand protection—Reduces counterfeit and gray-market inventory.
• Marketplace trust—Boosts buyer confidence in seller authenticity.

3. What Amazon Checks During IPI

• Government ID—passport or driver’s license.
• Business documents—license, tax cert, bank statement.
• Supply chain—supplier invoices dated within 365 days.
• Operational knowledge—inventory flow, fulfillment method, return handling.

4. IPI Preparation Checklist

• Save PDFs of ID, license, invoices to a desktop folder.
• Choose a quiet, well-lit room; test webcam + mic.
• Have a second monitor open with Account Health and policy pages.
• Practice a 60-second business summary: what you sell, where you source, how you fulfill.

5. Deactivated After IPI? Act Fast

1. Read Amazon’s notice; note missing docs or policy refs.
2. Draft a POA addressing each concern with evidence.
3. Submit appeal within 48 hours via Seller Central.
4. If denied twice, escalate through Account Health or get professional help.

Frequently Asked Questions

What is an Amazon IPI?

A live video call verifying your ID, business, and supply chain.

Why did Amazon ask for an IPI?

To block fraudulent or non-compliant sellers.

Which documents do I need?

ID, license, tax cert, invoices, bank or utility statement.

How long is the interview?

Usually 10–20 minutes plus document review.

What if I fail and get deactivated?

Submit a POA with corrective actions and preventive steps within 48 hours.

Need Help? Request a Free Verification Consultation »