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Amazon Seller News and Policy Updates for 2025

Amazon's New Damaged Inventory Ownership: More Control, Less Cash Flow?

8/26/2025

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Amazon's New Damaged Inventory Ownership: More Control, Less Cash Flow?

Damaged Inventory Ownership: More Control, Less Cash Flow?

Reported by AMZ Sellers Attorney® staff  |  Updated Aug 26, 2025

Amazon warehouse shelves with damaged inventory inspection area

What Changed

Amazon has introduced an FBA Damaged Inventory Ownership option that alters how sellers handle items Amazon damages inside its fulfillment centers. Historically, when damage was Amazon-fault, Amazon reimbursed the seller and took ownership of the damaged units. Those units often reappeared through Amazon Warehouse or liquidation partners, occasionally undercutting the brand’s pricing.

Under the update, sellers can now opt out of reimbursements and retain ownership of damaged goods. The items shift into the seller’s Unfulfillable inventory, where the seller decides to remove, refurbish, or otherwise recover value.

Bottom line: Sellers must choose between the default fast-cash reimbursement (Amazon controls liquidation) and the new control model (you control disposition, but lose the reimbursement payout).

Option A — Reimbursement (Default)

  • Amazon pays reimbursement based on policy calculations.
  • Cash flow is immediate and predictable.
  • Amazon gains ownership and may liquidate (e.g., Warehouse Deals).
  • Potential risk: discounted resales can pressure your pricing.

Option B — Keep Ownership (Opt Out)

  • You move items to Unfulfillable and decide: removal, refurb, secondary markets.
  • Protect brand positioning and MAP by avoiding platform liquidation.
  • No reimbursement—cash conversion depends on your recovery ops.
  • Higher operational lift: inspection, grading, and rework logistics.

Why It Matters for Margins & Brand Control

For premium categories—think electronics, tools, beauty devices, and specialty goods—the optics of “lightly used” products surfacing at steep discounts can depress the perceived value of the line. Amazon strategist Vanessa Hung has characterized the choice as a strategic trade-off between cash flow and control: sellers with tight brand governance may prefer to own recovery rather than accept automatic liquidation pathways that they can’t influence.

On the flip side, reimbursements smooth cash flow and reduce operational burden—useful for lean teams or high-velocity catalogs where recovery costs exceed likely resale value.

How to Enable or Opt Out (Practical Steps)

  1. Check FBA Settings: In Seller Central, review your FBA damaged/unsellable handling options under Fulfillment by Amazon settings.
  2. Run a Cost-Benefit Model: Compare typical reimbursement amounts versus your real recovery yield (after removal fees, inspection, refurbishment, and secondary channel costs).
  3. Pilot by ASIN: Start with SKUs where brand optics or MAP integrity are critical. Keep default reimbursements on low-value or high-damage items.
  4. Create a Recovery SOP: Define intake, grading, data wipe (for electronics), parts-harvest vs. repair, and compliant secondary channels.
  5. Monitor AHR & Tickets: Track Amazon-fault rates and ensure mis-categorized damages are appealed for reimbursement when appropriate.

Financial Scenarios (Quick Math)

Scenario 1 — Accept Reimbursement

High-velocity gadget, frequent minor scuffs. Amazon reimbursement = $18 per unit. Your typical third-party recovery nets $12 after removal, inspection, and resale fees. → Take the reimbursement.

Scenario 2 — Keep Ownership

Premium device with strict MAP. Amazon reimbursement = $35. Your in-house refurb nets $42 average (small batch) and avoids Warehouse discounting against your own Buy Box. → Opt out and recover yourself.

Policy Context & Expert Notes

This update sits alongside Amazon’s broader FBA rules on unsellable inventory, reimbursements, and removals. Sellers should confirm category-specific rules (e.g., data sanitization for electronics, hazmat returns) and preserve documentation for any disputes over fault attribution.

Reporting from seller-facing educators and operations consultants suggests the feature is rolling out across accounts, with messaging that frames the decision as “cash now vs. control later.” The consideration is especially acute for private-label brands guarding price architecture and channel strategy.

Sources (editorial citations): Seller Central help articles on FBA reimbursements and unsellable inventory; industry commentary by FBA operations experts; AMZ Sellers Attorney® guides on reimbursements and FBA rules.

Risk Management: Documentation You Should Keep

  • ASIN-level damage logs: frequency, type (packaging vs. functional), and FC location.
  • Photo evidence: unboxing of removals to validate condition for secondary disposition.
  • Refurb/repair records: parts replaced, tests performed, and data-wipe certificates.
  • Appeal files: cases where non-Amazon fault was incorrectly assigned; invoices supporting reimbursement benchmarks.

Related Reading

  • FBA Reimbursements & Abuse: What Sellers Should Watch
  • Comprehensive Overview of Amazon’s FBA Rules & Regulations
Get a Free Reimbursement & Recovery Strategy Consult
© 2025 AMZ Sellers Attorney® — An appeals service supervised by lawyers. This article is informational and not legal advice.
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  • Consultation
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    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
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      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
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      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry: Protect Your Brand
    • Expert E-Commerce Legal Services
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Registration Attorneys Online | AMZ Sellers Attorney®
      • Top Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Experts | DMCA Takedown and Counter Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial and Appeal Board Attorneys | AMZ Sellers Attorney®
    • Amazon Hijacker Removal Service
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    • eBay Suspension Appeal Services | AMZ Sellers Attorney®
    • Walmart Suspension Appeal Service | AMZ Sellers Attorney®
    • Etsy Suspension Appeal Service: Reinstate Your Account
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