Amazon's North American Remote Fulfillment (NARF) Program: A Comprehensive Guide for Sellers

​Introduction

Expanding into international Amazon marketplaces is an excellent opportunity to reach a broader audience and grow your business. However, navigating other countries' rules, regulations, and tax codes can be complex. Amazon's North American Remote Fulfillment (NARF) program simplifies the process, allowing sellers to list their products on international marketplaces like Amazon Canada and Amazon Mexico without sending inventory to those countries. In this article, we'll explore the pros & cons, eligibility, program fees, and enrollment process for the Amazon NARF program.

What is Amazon NARF?

North American Remote Fulfillment (NARF) is a program that allows sellers to store their products in Amazon fulfillment centers located in the United States and fulfill orders to customers across Canada and Mexico. Once enrolled in the program and offers are created, listings become available for customers to order on Amazon.ca and Amazon.com.mx. Your U.S. FBA inventory is used to fulfill orders across the border.

Eligibility to enroll in Amazon NARF

To be eligible for the Amazon NARF program, sellers must:

• Have a professional Amazon seller account
• Upgrade to a North American Unified Account
• Use Fulfillment by Amazon (FBA)
• Meet all trade compliance and destination-country regulations

Certain product types are not eligible for Amazon NARF, including restricted, prohibited, and dangerous goods.

Amazon NARF program fees
Remote Fulfillment fees differ from standard U.S. FBA fees to cover international shipping costs. These fees apply only to sales on Amazon.ca and Amazon.com.mx, while standard U.S. FBA fees apply for sales on Amazon.com. Referral fees are based on the store where the customer buys the item.

Pros and cons of the Amazon NARF Program

Pros of the Amazon NARF program include:

• Testing new marketplaces quickly
• Shipping all orders from the U.S.
• Customers paying import duties and fees
• No need to file or pay taxes in Canada or Mexico
• No need to create new listings
• Easy setup

Cons of the Amazon NARF program include:

• Higher costs for customers
• Monitoring exchange rates
• Longer shipping times
• Higher fulfillment fees

How to enroll in the Amazon NARF program
To enroll in the Amazon NARF program, go to the Remote Fulfillment with FBA page in Seller Central, review the program policies and fees, and follow the enrollment steps. Once enrolled, Amazon evaluates all offers and automatically enrolls eligible items.

Advertising on Amazon.ca and Amazon.com.mx
Advertising on Amazon.ca and Amazon.com.mx is a great way to boost sales. Amazon NARF sellers can set up advertising campaigns in the Amazon Advertising console for both marketplaces, similarly to advertising on Amazon.com.

Conclusion
In conclusion, the Amazon NARF program is an excellent opportunity for sellers to expand their business into international marketplaces with minimal hassle. By understanding the pros, cons, fees, and eligibility requirements, sellers can determine if the NARF program is the right fit for their business and start reaching new customers in Canada and Mexico.