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Amazon Seller News and Policy Updates for 2025

U.S. Ends Duty-Free “De Minimis” Imports: What E-Commerce Sellers Must Do Now (2025) | AMZ Sellers Attorney®

8/30/2025

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U.S. Ends Duty-Free “De Minimis” Imports: What E-Commerce Sellers Must Do Now (2025) | AMZ Sellers Attorney®

U.S. Ends Duty-Free “De Minimis” Imports: What E-Commerce Sellers Must Do Now

Reported by AMZ Sellers Attorney® | Updated: Aug 30, 2025

The U.S. has ended the long-standing $800 “de minimis” duty-free threshold for most commercial parcels entering the country. The change reshapes cross-border e-commerce economics overnight for Amazon, Walmart, eBay, Etsy, Shopify, Temu/Shein sellers, DTC brands, and 3PLs. Below we verify what changed, when it starts, who’s exempt, how carriers are adapting, and how to protect margins and compliance right now.

Quick guide
What changed (and when) • Who’s affected • Carrier & postal impacts • Costs & pricing • Compliance playbook • FAQ

What changed—and when does it start?

Effective Aug. 29, 2025, low-value shipments that previously entered duty-free under the $800 de minimis threshold now face “all applicable duties,” per a White House action first disclosed by Reuters and aligned to a broader DHS/CBP crackdown on de minimis abuse.

CBP has circulated implementation guidance and a fact sheet explaining new data and entry requirements as the Section 321 pathway is curtailed. Expect more formal customs entries (or DDP solutions), commodity-level duty calculations, and enhanced data sharing.

Voice-summary: Duty-free $800 parcels are largely gone after Aug. 29, 2025. Most commercial packages now owe normal duties and need more data. Consider DDP (duties paid) models, U.S. distribution, or WFS/FBA to stabilize delivery speeds.

Who’s affected—and what’s still exempt?

Affected: Most commercial parcels shipped direct-to-consumer into the U.S., including those from major e-commerce origins (China, UK, EU, CA, MX, KR, VN, TH, IN). The suspension follows earlier removal of China/Hong Kong de minimis, now broadened globally. :contentReference[oaicite:3]{index=3}

Still exempt: U.S. authorities indicate small gifts and letters of nominal value remain eligible under separate provisions; however, business shipments require formal entry or DDP. Always check CBP’s latest guidance and your broker’s advisory before shipping.

Scale of impact: The de minimis channel carried roughly 1.3+ billion parcels annually in recent years, concentrated from China; policy changes have already reduced volumes and forced rerouting.

Carrier & postal impacts: pauses, pivots, and “Delivered Duties Paid” (DDP)

In the hours and days surrounding the policy shift, several national posts and integrators temporarily paused or reconfigured services to the U.S. while they implemented duty collection and data changes. In the UK, Royal Mail highlighted a move to DDP—where duties are paid at purchase—so parcels clear smoothly. Expect similar transitions from other posts.

What sellers will see: new service codes, DDP checkout options, broker fees, and more granular HS-code data requirements. Many marketplaces and 3PLs are adding automated landed-cost calculators to reduce surprise charges.

Costs, pricing & inventory strategy

Landed cost rises for most DTC cross-border shipments. Duties vary by HS code and origin; brokerage and handling fees may apply. DHS and CBP have framed the change as closing exploitation of the de minimis channel and aligning with supply-chain enforcement priorities. :contentReference[oaicite:8]{index=8}

Winners & losers: Brands with U.S. inventory (FBA/WFS/3PL) and DDP checkout will suffer less friction; pure cross-border drop-ship models face the steepest adaptation curve. Early analyses suggest price adjustments, SKU rationalization, and regionalized fulfillment will be common responses.

The Seller Survival Playbook (immediate actions)

  1. Map exposure now: Identify SKUs shipping cross-border DTC into the U.S.; quantify duty by HS code and origin with your broker or an automated landed-cost tool.
  2. Flip to DDP at checkout: Offer Delivered Duties Paid so buyers pre-pay taxes/duties and parcels don’t stall. Confirm your carrier/post supports DDP labels and electronic data. :contentReference[oaicite:11]{index=11}
  3. Consider U.S. inventory: Shift to FBA, WFS, or a compliant U.S. 3PL for your top movers to keep 2-day speeds and stabilize fees.
  4. Tighten product data: Maintain correct HS codes, product values, and country of origin at the item level; mismatches can trigger holds.
  5. Update pricing & PDPs: Reprice for duties/brokerage; disclose taxes/duties clearly. Monitor conversion and returns after changes.
  6. Revisit suppliers: Where feasible, move production or final substantial transformation to duty-advantaged countries; verify rules of origin before switching.
  7. Audit returns workflow: Returned cross-border goods may require drawback or re-entry; coordinate with your broker to avoid double-paying.

Get a free strategy consult →

FAQ: De Minimis Is Ending—What Should Sellers Ask?

Is the $800 de minimis threshold really suspended for most commercial parcels?

Yes. The White House action ending duty-free treatment for most low-value imports took effect Aug. 29, 2025, per Reuters’ report and DHS enforcement posture.

Does this affect only China and Hong Kong—or all origins?

Earlier de minimis suspension targeted CN/HK; the new action broadens to most origins, ending the carve-out many sellers relied on to ship duty-free into the U.S. :contentReference[oaicite:18]{index=18}

Are gifts or letters still duty-free?

Nominal-value gifts/letters remain eligible under separate provisions, but business shipments require formal entry or DDP. Verify specifics with CBP and your broker. :contentReference[oaicite:19]{index=19}

Why did the U.S. end de minimis?

DHS and CBP cited abuse of the pathway and broader enforcement objectives—including enhanced supply-chain data and revenue protection. :contentReference[oaicite:20]{index=20}

What should I do with in-transit parcels?

Check your carrier/broker portal for clearance status and invoices; be prepared to pay duties/brokerage or re-label DDP where supported. Some posts temporarily paused shipments while adding duty-collection options like DDP.

Will Amazon/Walmart/eBay/Etsy raise fees because of this?

Marketplace fees are independent, but sellers may reprice to reflect duties, brokerage, and compliance costs. Merchants with U.S. inventory (FBA/WFS) will see fewer disruptions than pure cross-border drop-ship models.

Is there an “easy mode” to stay compliant?

Yes: switch to DDP (duties paid at checkout), maintain accurate HS codes and origin data, and use a U.S. 3PL/FBA/WFS for top SKUs. Those steps minimize delays and unhappy-surprise fees.

Will prices rise for U.S. shoppers?

Likely, as duties and brokerage are priced into offers; UK press and policy analyses already show merchants warning of increases for U.S. orders. :contentReference[oaicite:24]{index=24}

Where can I read the latest official instructions?

Monitor CBP’s de minimis fact sheet/FAQs and DHS releases; your customs broker’s advisory will translate them into operational steps.

© AMZ Sellers Attorney® · News & analysis for marketplace sellers. Educational only, not legal advice.
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Appeals Court Upholds Ruling Against Most Trump-Era Global Tariffs — What It Means for Sellers | AMZ Sellers Attorney®

8/30/2025

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Appeals Court Upholds Ruling Against Most Trump-Era Global Tariffs -- What It Means for Sellers | AMZ Sellers Attorney®

AMZ Sellers Attorney® - Investigative Desk - Updated: Aug 29, 2025

Appeals Court Upholds Ruling Against Most Trump-Era Global Tariffs - What Changes and What Does Not

In a closely watched 7-4 decision, a federal appellate court said the administration's emergency-powers tariff program exceeded the authority Congress granted under IEEPA. The impact is paused to give both sides time to seek Supreme Court review.

In this report:
What the court ruled; What tariffs are affected; What is not affected (de minimis, 301, 232); What happens next; Action checklist for sellers; Sourcing and pricing playbooks; FAQ.
Key takeaways
  • The ruling: The court agreed that the emergency-powers tariff regime was "unbounded in scope, amount, and duration" and thus beyond IEEPA's delegation. The mandate is stayed until mid-October for a potential Supreme Court petition.
  • What remains in force today: Current tariff lines stay active during the stay. The administration indicates it will seek high-court review.
  • Separate policy moves: The end of de minimis duty-free treatment for many small parcels, including earlier restrictions for China and Hong Kong, is a separate action and continues unless changed.
Courthouse exterior and gavel representing tariff ruling
Court decision pauses immediate impact but raises major planning questions for importers and marketplace sellers.

What the court actually decided

In a 7-4 opinion, the appellate panel upheld the lower court's ruling that global tariffs issued under the International Emergency Economic Powers Act were not tied to a qualifying emergency and therefore exceeded statutory limits. The court did not decide that a president can never use IEEPA for tariffs; it held that the rationale here did not fit the law. The mandate is stayed through mid-October to allow time for a Supreme Court petition.

Are tariffs changing today

No. There are no immediate changes for importers or marketplace sellers. During the stay, tariffs remain in place while the government considers an appeal. If rates change, CBP and USTR will publish operational guidance.

Seller tip: Keep current landed-cost assumptions, but be ready to roll back any IEEPA-based surcharges quickly if the stay lifts without further action.

What is affected vs what is not

Affected: IEEPA-based global tariff proclamations

The challenged proclamations relied on emergency authorities under IEEPA. The Court of International Trade rejected that approach in late May; the appellate court affirmed. The stay reduces immediate operational whiplash while appeals are considered.

Not affected: Section 301 and Section 232 frameworks

China tariffs under Section 301 and steel and aluminum tariffs under Section 232 arise from different statutes and are not changed by this ruling unless a future order says otherwise.

Separate track: De minimis crackdown

The administration separately moved to curb the 800 dollar de minimis pathway, including an earlier end for China and Hong Kong parcels. Those changes are independent of the IEEPA case.

What happens next

  • Supreme Court window: The stay runs until mid-October; expect cert petitions.
  • Agency guidance: If rates change, watch for a CBP Cargo Systems Messaging Service notice and a USTR update with effective dates and any refund instructions.
  • Congressional interest: Lawmakers may pursue clarifications on tariff powers vs emergency authority.

Action checklist for Amazon, Walmart, eBay, and Etsy sellers

  • Model two landed-cost scenarios: status quo vs rollback of IEEPA lines; preload pricing rules for fast updates.
  • Request supplier quotes with and without targeted tariff lines valid through Q4.
  • Review HTS classifications and origin documentation; prepare for post-summary corrections or duty refunds if rates change retroactively.
  • For small-parcel flows, adapt to de minimis limits; ensure correct data elements from consolidators and switch to formal entries where required.
  • Maintain audit-ready files: commercial invoices, packing lists, certificates of origin
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Walmart Seller Summit 2025: Fee Cuts, Faster Fulfillment & New AI Tools — What Sellers Should Know | AMZ Sellers Attorney®

8/29/2025

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Walmart Seller Summit 2025: Fee Cuts, Faster Fulfillment & New AI Tools -- What Sellers Should Know | AMZ Sellers Attorney®

Walmart Seller Summit 2025: Fee Cuts, Faster Fulfillment & New AI Tools

Reported by AMZ Sellers Attorney — August 29, 2025

At this year’s "Let’s Grow!" Seller Summit, Walmart rolled out marketplace incentives and product updates designed to accelerate seller growth — including 0% referral fees on qualifying toys, 50% off pet supplies, and up to 100% fee reductions on selected top items. Walmart also highlighted expanded Next-Day Delivery coverage through WFS and new AI tools for listing, operations, and brand protection.

Marketplace incentives Referral fee promos WFS Next-Day AI listing tools Brand protection Omnichannel retail
Walmart fulfillment network with distribution center and trucks
Walmart is pairing fee incentives with faster fulfillment and new AI tooling to attract and retain marketplace sellers.
Quick Navigation
Key takeaways • What was announced • Why it matters • Amazon comparison • Action checklist • FAQs

Key takeaways (60-second briefing)

Fee relief: 0% referral fees on selected toys, 50% off pet supplies, plus targeted promotions that can reach 100% reductions on specific items. Always confirm live terms in Seller Center.

Speed and scale: WFS Next-Day footprint expanded across major metros, improving fast-ship coverage and conversion.

Smarter tooling: AI-powered listing tools, a 24/7 Smart Assistant, improved shipping settings for FBM, and stronger Brand Portal for IP and authenticity.

Omnichannel experiments: In-store QR discovery pilots that surface marketplace items through the Walmart app.

What Walmart announced

1) Marketplace incentives and fee reductions

Summit coverage points to 0% referral fees on qualifying toys, 50% off pet supplies, and time-bound, category-specific reductions up to 100% on selected items visible in Seller Center dashboards. The aim is to improve unit economics during high-demand periods and attract new selection.

2) Faster fulfillment and Next-Day expansion

Walmart Fulfillment Services (WFS) expanded Next-Day Delivery coverage across leading U.S. metro areas, enabling more offers to earn fast-ship badges that boost click-through and conversion.

3) New AI and brand-safety tooling

Walmart previewed AI-powered listing tools for single and bulk setup, a Smart Assistant for always-on guidance, refined shipping settings for self-fulfilled items, and Brand Portal enhancements to protect IP and product authenticity.

4) Omnichannel discovery inside stores

Pilots are bringing marketplace assortment into physical stores using QR codes and app-based purchase flows, initially tested in Cypress, Texas, and expanding where performance supports it.

Why this matters to marketplace sellers

Lower take rates can flip margins. Referral-fee holidays or reductions can materially change contribution margins in competitive categories like toys and pet supplies.

Fast badges drive intent. Next-Day and 2-Day tags move the needle on search ranking and conversion; broader WFS coverage puts more offers into the fast-and-free lane.

AI reduces friction and errors. Bulk tooling shortens catalog onboarding, improves attribute quality, and can enhance search relevance.

How it compares to Amazon (at a glance)

Walmart’s current posture

• Strategic fee promotions by category and item to lure high-demand inventory.

• Continued build-out of WFS Next-Day in dense metro areas.

• AI-first listing and seller-support features surfaced at the Summit.

Seller implications

• Re-run channel P&L modeling for toy and pet catalogs under new fee scenarios.

• Consider WFS migrations for SKUs that can meet Next-Day thresholds.

• Use AI tools to normalize attributes, speed listing, and improve compliance.

Reminder: Promotions are time-bound and eligibility-bound. Confirm live terms in Seller Center before repricing or moving inventory.

Action checklist for sellers

1) Audit toy and pet assortments for margin upside under the announced fee promos; prioritize SKUs with strong demand and ratings.

2) If eligible, route high-velocity items into WFS to qualify for fast-ship badges in expanded Next-Day zones.

3) Use Walmart’s AI listing tools and Smart Assistant to bulk-improve titles, attributes, and compliance readiness.

4) Enroll in Brand Portal to deter unauthorized sellers and flag suspect listings quickly.

5) Track in-store discovery pilots and optimize PDP media for omnichannel journeys.

Questions about Walmart vs Amazon strategy, fees, or IP? Talk to AMZ Sellers Attorney →

FAQs (fast answers for voice and rich results)

Did Walmart really announce 0% referral fees?

Yes. Coverage of the Summit cites 0% referral fees on qualifying toys, 50% off pet supplies, and targeted fee reductions up to 100% on certain items. Confirm details in Seller Center.

What new tools can sellers use now?

AI-powered listing tools (single and bulk), a Smart Assistant, improved shipping settings for FBM, and stronger Brand Portal features to help protect IP.

Where is Next-Day available?

Walmart said WFS Next-Day coverage has expanded across major metros; eligibility depends on SKU, node placement, and service level.

Will my marketplace products appear in-store?

Possibly. Walmart is piloting QR-led in-store discovery that surfaces marketplace items in the app. Availability varies by location and category.

© AMZ Sellers Attorney. Educational news analysis; not legal advice.
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Walmart Marketplace 2025: New AI Tools, Faster Fulfillment & Omnichannel Upgrades — What Sellers Should Do Now | AMZ Sellers Attorney®

8/28/2025

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Walmart Marketplace 2025: New AI Tools, Faster Fulfillment & Omnichannel Upgrades -- What Sellers Should Do Now | AMZ Sellers Attorney®

Walmart Marketplace 2025: New AI Tools, Faster Fulfillment & Omnichannel Upgrades — What Sellers Should Do Now

Walmart has rolled out a wave of marketplace upgrades—ranging from AI-assisted listing and support to expanded Next-Day coverage, stronger brand-protection workflows, and broader international reach. This AMZ Sellers Attorney® report translates the announcements into concrete moves for brands, private-label operators, and resellers.

Bottom line: smarter tools to list and support faster, more robust fulfillment options, deeper in-store/online integrations, and expanded cross-border opportunities. Sellers who align operations and compliance early will capture the lift first.

Free Consultation — Ask an Attorney About Walmart & Amazon Strategy →

Walmart Marketplace logistics and omnichannel illustration with fulfillment and AI tools
AI-assisted operations + faster delivery + omnichannel discovery = marketplace momentum.
In this analysis

1) What’s new at a glance

2) AI & automation: listing, support, brand portal

3) WFS speed & cost dynamics

4) Omnichannel: in-store discovery meets marketplace scale

5) International expansion: US, CA, MX, CL

6) Integrity & compliance: what to prepare

7) 30-day seller playbook (action checklist)

8) FAQ (voice-friendly) — each Q&A is a rich-result snippet

What’s New at a Glance

AI & Tools

  • AI-powered single/bulk listing to compress time-to-market and improve content consistency.
  • 24/7 smart assistant for seller questions and troubleshooting.
  • Brand Portal enhancements to report and deter fraud; more emphasis on authenticity signals.
  • Seller Advisors feedback loop to co-create programs by category and region.

Fulfillment & Reach

  • Next-Day coverage expanded across major metros (e.g., LA, NYC, Chicago, Houston, Atlanta).
  • WFS cost structure positioned as competitive; optional Multichannel Solutions to fulfill off-Walmart orders.
  • Marketplace presence spanning US, Canada, Mexico, and Chile with 3P ads via Walmart Connect.

Omnichannel

  • In-store digital discovery pilots: QR-driven access to extended online assortment.
  • Select marketplace SKUs surfaced in physical stores with app-based purchase and optional installation.
Voice tip: Ask your assistant, “Summarize Walmart’s 2025 marketplace changes,” to hear the key points from the speakable block above.

AI & Automation: Listing, Support, Brand Protection

Walmart’s AI-assisted listing suite aims to reduce setup friction for both single and bulk uploads—auto-generating attributes, titles, and rich content to improve conversion. The built-in smart assistant provides real-time guidance, while Brand Portal updates emphasize proactive IP enforcement and authenticity.

Attorney perspective: Treat AI-generated listings as a first draft. Validate compliance (claims, certifications, ingredients, age-grading), confirm image rights, and align UPC/GTIN data with GS1. Save pre-AI drafts and change logs for audit trails.

WFS: Speed, Cost Signals & Multichannel Options

Walmart Fulfillment Services continues to expand Next-Day coverage across dense metros. For many catalogs, WFS promises competitive rates and a conversion lift on “Walmart Fulfilled” and 2-Day-tagged items. Multichannel Solutions allow sellers to route non-Walmart orders (brand site, social shops, other marketplaces) through the same network for operational simplicity.

  • Inventory hygiene matters: lot/expiration tracking, temperature control (where applicable), and carton labeling that meets WFS intake specs.
  • Catalog precision: exact SKU mapping between channels prevents mis-ships and negative metrics that hurt ranking and buy-box odds.

Omnichannel in Practice: In-Store Discovery + Online Scale

Walmart’s omnichannel effort brings marketplace selection into stores through digital QR experiences and curated displays. Buyers can discover extended assortments in-aisle, complete purchases in the app, and even schedule professional services where applicable—tightening the loop between physical browsing and online checkout.

Global Expansion: United States, Canada, Mexico & Chile

Walmart is steering sellers toward multi-market growth. That makes harmonized operations a must: country-specific compliance (labels, languages, voltage/region codes), tax registration, pricing strategy by currency, and distinct customer-service SLAs. Walmart Connect’s 3P ad capabilities can amplify launches across borders—if supply chain and returns flows are truly region-ready.

Integrity & Compliance: Prepare Before You Scale

Catalog & IP

  • Exact attribute mapping; correct variation themes; GS1-aligned identifiers.
  • Own your imagery or license it; document trademark ownership and usage rules.
  • Use Brand Portal proactively; keep a retraction workflow ready for IP disputes.

Fulfillment & Safety

  • WFS intake specs met; carton labeling, ASN accuracy, and hazard compliance.
  • Lot/expiry, serial capture, and temperature logs for regulated goods.
  • Returns segregation to prevent “used sold as new” defects.

Performance & Governance

  • Targets: on-time delivery, low cancellation, rapid customer response.
  • Quarterly SOP audits; training logs for listings, CS, and warehouse teams.
  • Clear reseller/MAP and quality-control policies to deter bad actors.
Need a compliance checkup? AMZ Sellers Attorney® reviews your catalog, supply chain, and policies to reduce risk before you scale.

30-Day Seller Playbook (Action Checklist)

  1. Week 1 — Readiness: Audit top 50 SKUs for identifiers, claims, images, and WFS eligibility. Build a gap list.
  2. Week 2 — AI & Brand: Test AI listing on 5 pilot SKUs; finalize human review workflow. Enable Brand Portal; draft retraction SOP.
  3. Week 3 — Logistics: Submit WFS intake for pilots; document prep/label steps; simulate Next-Day promises in metros.
  4. Week 4 — Omnichannel & Ads: Create store-ready assets (QR-friendly creatives). Launch Walmart Connect pilots with conservative bids; measure CVR and return flows.

Book a Strategy Call — Walmart & Amazon Growth Plan →

FAQ: Walmart Marketplace 2025 (Voice-friendly)

Is Walmart Marketplace worth it for Amazon sellers?

Often yes—diversification reduces platform risk, and WFS can improve conversion on eligible SKUs. Ensure you can meet Walmart’s content, service, and fulfillment standards before scaling.

What’s the fastest win with Walmart’s new tools?

Use AI-assisted listing to speed setup, then layer WFS on SKUs with strong in-stock reliability. Add Walmart Connect ads only after you validate pages and logistics.

How do in-store digital experiences help marketplace sellers?

QR discovery moves store traffic into your online assortment. If your category fits (e.g., installation-eligible items), in-store display + app checkout can raise AOV.

Can I fulfill my DTC orders through WFS?

Yes, via Multichannel Solutions, if your catalog and SLAs are synchronized. Keep channel-specific return and pricing policies clear.

What compliance traps should brands avoid?

Unsubstantiated claims, mismatched variations, non-GS1 barcodes, missing safety documents, and lax returns segregation. Create SOPs and keep training logs.

When should I call an attorney?

Before large-scale launches, after IP notices, or if performance/returns issues jeopardize your listing or WFS standing. A pre-launch review prevents costly rework.

© AMZ Sellers Attorney®. Educational information only; not legal advice.
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Amazon Is Purging Deprecated Variation Themes (Sept–Nov 2025)

8/27/2025

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Amazon Is Purging Deprecated Variation Themes (Sept–Nov 2025)

Amazon Deprecates Variation Themes: What Sellers Must Do Before Q4

By AMZ Sellers Attorney® Staff | August 26, 2025

Amazon variation themes deprecated workspace example

The Update

Amazon is rolling out a major change from September 2 to November 30, 2025: all deprecated variation themes will be purged from seller templates. Listings that rely on these themes will remain live, but you won’t be able to update pricing, titles, bullets, or keywords. Instead, you’ll see the error message: “The value specified is invalid.”

This timing—just before Q4—creates serious risks for sellers who rely on variation families to keep products organized and visible during peak season.

Seller Reactions

In seller forums, frustration is widespread. One seller reported that all of their ASINs were affected. Another noted that “size” was removed as a valid variation for their category, even though they sell fertilizer by bag weight. Others complained that options like pattern, style, or multi-pack no longer exist, leaving them with mismatched or incomplete variation families.

Step-by-Step: What Sellers Must Do Now

1. Audit Your Listings

Download your active listings and identify every ASIN flagged with “Deprecated: Do Not Use.” Pay special attention to listings using color/size, style/color, or multi-pack themes.

2. Get Amazon’s Removal List

Download the official variation theme removal list from Seller Central. This spreadsheet shows which themes are no longer supported by category.

3. Rebuild Parent-Child Relationships

  1. Delete the current parent ASIN.
  2. Remove variation attributes (Parentage Level, Child Relationship Type, Parent SKU, Variation Theme Name) from the children.
  3. Create a new parent listing using a valid variation theme.
  4. Reassign the child ASINs to the new parent.

Tip: If needed, temporarily list children as standalones until the new parent is accepted.

4. Stop Using Deprecated Themes Immediately

Any theme already marked as “Deprecated: Do Not Use” should be phased out today. Waiting could lock you out of editing during peak season.

5. Use Amazon’s Tools

Leverage the Variation Wizard under Inventory → Manage Inventory → Add Variation or the category-specific flat file templates. Always confirm variation options under the “Valid Values” tab.

Q4 Risk Summary

Risk Impact Mitigation
Deprecated theme lock-in No edits to listings during Q4 Rebuild now and test early
Category misalignment Confusing buying experience Use nearest supported variation
Template sync issues Upload errors and failures Use updated flat files
Time constraints Stress during holiday surge Finish updates before November

Conclusion

This policy change is more than an inconvenience—it’s a strategic challenge. Sellers who act early can protect Q4 sales and avoid being locked out of their own listings. Audit your catalog now, rebuild variation families with supported themes, and test everything before November. Waiting could cost you your most profitable season.

Need help with Amazon listing compliance? Contact AMZ Sellers Attorney® for a free consultation.

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Trump’s New 50% Tariffs on India: What U.S. E-commerce Sellers Must Do Now

8/27/2025

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Trump’s New 50% Tariffs on India: What U.S. E-commerce Sellers Must Do Now

Trump's New 50% Tariffs on India: What U.S. E-commerce Sellers Must Do Now

Reported by AMZ Sellers Attorney — Updated Aug. 27, 2025

U.S. tariffs up to 50% on many imports from India are now in effect. The move reshapes landed costs for Amazon, Walmart, eBay and Shopify sellers who source from India, forcing fast repricing and supply-chain decisions.

Key points

  • Effective immediately: many India-origin imports face duty up to 50% as entries clear U.S. Customs. Brokers will collect duty at entry.
  • Scope is broad: product-level coverage depends on the Federal Register notice and the 10-digit HTSUS code declared at entry.
  • Seller impact: contribution margins compress; Buy Box pressure rises unless prices and ad budgets adjust quickly.
  • Mitigations: validate HS codes, consider tariff engineering, FTZ, duty drawback, supplier renegotiations, and near-shoring.

What changed

The White House implemented new tariffs as high as 50% on imports from India, citing policy and security concerns. Major outlets report that the levies took effect just after midnight in Washington and extend across a wide range of goods.

Analysts had previewed the possibility of a broad India tariff earlier this year; today's rollout connects to wider uncertainty in energy and trade.

Who is most exposed

Among marketplace sellers, India-sourced mainstays include textiles and apparel, leather goods, jewelry, home and kitchen, furniture, handicrafts, auto parts, mobile accessories, and specialty foods. These categories are price-sensitive and highly competitive, making duty pass-through difficult.

Check your HS codes: Duty is assessed by the 10-digit HTSUS code on your entry summary. Even similar items can map to different rates. Ask your customs broker to validate classification before the next import.

How the tariffs hit landed cost

Tariffs are calculated on the item’s customs value (generally FOB price) and are in addition to MPF/HMF, freight, insurance, and downstream costs. Model it simply:

Landed Cost = (Unit Cost + Intl Freight + Insurance)
            + Duty (Tariff % x Customs Value)
            + MPF/HMF + Brokerage + Drayage + FBA/3PL Inbound

Example: FOB $8 textile at a 50% tariff → $4 duty per unit. A SKU that landed at ~$12 may now arrive at ~$16+ before FBA fees or ads. Without a price change, a 25–35% margin can sink to single digits.

Marketplace effects to expect

  • Buy Box volatility: some sellers go out of stock or reprice in steps; swings likely in apparel, jewelry, and home textiles.
  • Sourcing shifts: Vietnam, Bangladesh, Mexico, and domestic suppliers may gain share as importers diversify.
  • Fee pressure: FBA/WFS inbound and returns become a larger share of COGS, magnifying tariff impact.
  • Cash flow crunch: upfront duty payments tighten working capital until catalog prices catch up.

What to do in the next 72 hours

  1. Audit exposure: list all India-sourced SKUs; map to HTSUS and current margins.
  2. Call your broker: verify classification and valuation; discuss duty drawback for exports/returns; explore FTZ for deferral.
  3. Reprice in steps: test 2–4% increments while watching conversion and ad efficiency.
  4. Pause risky promos: suspend deep coupons on tariff-hit SKUs until new targets are set.
  5. Start alternative RFQs: obtain quotes from at least two other countries; evaluate near-shore options.
  6. Renegotiate terms: push for lower FOB, shared duty, or updated Incoterms in writing.

Context and reporting

Global outlets reported the U.S. action and its market effects, confirming the 50% level and immediate timing. As Customs and USTR publish guidance, product scope and transition rules may evolve.

Plan using today's rules, but be ready to adjust quickly when official notices add detail on coverage, exclusions, or licensing.

Get a Free Strategy Consult on Pricing, Sourcing, and Appeals →

AMZ Sellers Attorney is an appeals service supervised by lawyers. This article is informational and not legal advice.
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Amazon's New Damaged Inventory Ownership: More Control, Less Cash Flow?

8/26/2025

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Amazon's New Damaged Inventory Ownership: More Control, Less Cash Flow?

Damaged Inventory Ownership: More Control, Less Cash Flow?

Reported by AMZ Sellers Attorney® staff  |  Updated Aug 26, 2025

Amazon warehouse shelves with damaged inventory inspection area

What Changed

Amazon has introduced an FBA Damaged Inventory Ownership option that alters how sellers handle items Amazon damages inside its fulfillment centers. Historically, when damage was Amazon-fault, Amazon reimbursed the seller and took ownership of the damaged units. Those units often reappeared through Amazon Warehouse or liquidation partners, occasionally undercutting the brand’s pricing.

Under the update, sellers can now opt out of reimbursements and retain ownership of damaged goods. The items shift into the seller’s Unfulfillable inventory, where the seller decides to remove, refurbish, or otherwise recover value.

Bottom line: Sellers must choose between the default fast-cash reimbursement (Amazon controls liquidation) and the new control model (you control disposition, but lose the reimbursement payout).

Option A — Reimbursement (Default)

  • Amazon pays reimbursement based on policy calculations.
  • Cash flow is immediate and predictable.
  • Amazon gains ownership and may liquidate (e.g., Warehouse Deals).
  • Potential risk: discounted resales can pressure your pricing.

Option B — Keep Ownership (Opt Out)

  • You move items to Unfulfillable and decide: removal, refurb, secondary markets.
  • Protect brand positioning and MAP by avoiding platform liquidation.
  • No reimbursement—cash conversion depends on your recovery ops.
  • Higher operational lift: inspection, grading, and rework logistics.

Why It Matters for Margins & Brand Control

For premium categories—think electronics, tools, beauty devices, and specialty goods—the optics of “lightly used” products surfacing at steep discounts can depress the perceived value of the line. Amazon strategist Vanessa Hung has characterized the choice as a strategic trade-off between cash flow and control: sellers with tight brand governance may prefer to own recovery rather than accept automatic liquidation pathways that they can’t influence.

On the flip side, reimbursements smooth cash flow and reduce operational burden—useful for lean teams or high-velocity catalogs where recovery costs exceed likely resale value.

How to Enable or Opt Out (Practical Steps)

  1. Check FBA Settings: In Seller Central, review your FBA damaged/unsellable handling options under Fulfillment by Amazon settings.
  2. Run a Cost-Benefit Model: Compare typical reimbursement amounts versus your real recovery yield (after removal fees, inspection, refurbishment, and secondary channel costs).
  3. Pilot by ASIN: Start with SKUs where brand optics or MAP integrity are critical. Keep default reimbursements on low-value or high-damage items.
  4. Create a Recovery SOP: Define intake, grading, data wipe (for electronics), parts-harvest vs. repair, and compliant secondary channels.
  5. Monitor AHR & Tickets: Track Amazon-fault rates and ensure mis-categorized damages are appealed for reimbursement when appropriate.

Financial Scenarios (Quick Math)

Scenario 1 — Accept Reimbursement

High-velocity gadget, frequent minor scuffs. Amazon reimbursement = $18 per unit. Your typical third-party recovery nets $12 after removal, inspection, and resale fees. → Take the reimbursement.

Scenario 2 — Keep Ownership

Premium device with strict MAP. Amazon reimbursement = $35. Your in-house refurb nets $42 average (small batch) and avoids Warehouse discounting against your own Buy Box. → Opt out and recover yourself.

Policy Context & Expert Notes

This update sits alongside Amazon’s broader FBA rules on unsellable inventory, reimbursements, and removals. Sellers should confirm category-specific rules (e.g., data sanitization for electronics, hazmat returns) and preserve documentation for any disputes over fault attribution.

Reporting from seller-facing educators and operations consultants suggests the feature is rolling out across accounts, with messaging that frames the decision as “cash now vs. control later.” The consideration is especially acute for private-label brands guarding price architecture and channel strategy.

Sources (editorial citations): Seller Central help articles on FBA reimbursements and unsellable inventory; industry commentary by FBA operations experts; AMZ Sellers Attorney® guides on reimbursements and FBA rules.

Risk Management: Documentation You Should Keep

  • ASIN-level damage logs: frequency, type (packaging vs. functional), and FC location.
  • Photo evidence: unboxing of removals to validate condition for secondary disposition.
  • Refurb/repair records: parts replaced, tests performed, and data-wipe certificates.
  • Appeal files: cases where non-Amazon fault was incorrectly assigned; invoices supporting reimbursement benchmarks.

Related Reading

  • FBA Reimbursements & Abuse: What Sellers Should Watch
  • Comprehensive Overview of Amazon’s FBA Rules & Regulations
Get a Free Reimbursement & Recovery Strategy Consult
© 2025 AMZ Sellers Attorney® — An appeals service supervised by lawyers. This article is informational and not legal advice.
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Amazon Vendor Shortage Disputes Now Limited to 2 Years | AMZ Sellers Attorney®

8/26/2025

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Amazon Vendor Shortage Disputes Now Limited to 2 Years | AMZ Sellers Attorney®

Amazon Vendor Shortage Disputes Now Limited to 2 Years

Reported by AMZ Sellers Attorney® Staff | Updated August 25, 2025

Amazon Vendor Shortage Disputes Policy Update

Amazon has quietly implemented a major policy change for vendors: shortage disputes and re-disputes are now limited to two years. Vendors can no longer file disputes or resubmit cases for invoices older than 24 months, even though Vendor Central still displays seven years of invoice and claim data. This shift affects all Purchase Quantity Variance (PQV) and Purchase Price Variance (PPV) claims outside that window, which will now be automatically rejected.

Policy Rollout & Regional Expansion

Originally launched in North America, this policy update is now beginning to appear in other regions, though Amazon has not provided a clear global rollout timeline. Vendors across Europe and Asia have started reporting similar restrictions.

Settlements Now Require Vendor Manager Involvement

Re-disputes and settlements are also becoming more complex. In most cases, an Amazon Vendor Manager (AVS) must now be directly assigned to the account, with submissions routed through the Vendor Manager system. In some cases, Amazon itself initiates settlement discussions through the Global Strategic Program (GSP), emailing vendors and submitting settlement claims on their behalf.

Key Concern: This change increases the burden on vendors to act quickly and maintain automated tracking. Missing a reimbursement window can lead to significant unrecoverable losses, especially for high-volume accounts.

Impact on Vendor Margins

For many vendors, this new 2-year cap poses a serious risk. A single missed PQV or PPV reimbursement can wipe out profit margins. Consider an example: on a $48 aftermarket sensor with a $12 margin, a single remorse return or shortage dispute outside the 2-year window can erase profitability once inspection, restocking, and labor are factored in.

Sellers fear this policy will drive smaller vendors off the platform or force widespread price increases across P&A and similar categories. For enterprise-level vendors, the concern is about systemic losses adding up quickly if claims aren’t filed in time.

What Vendors Should Do Now

  • Automate your recovery process: Track shortage and pricing claims in real time with dedicated tools.
  • Monitor timelines: Flag invoices and PQV/PPV disputes nearing the 2-year cutoff.
  • Engage Vendor Managers early: Building a strong relationship with your assigned AVS can make settlement discussions smoother.
  • Document everything: Maintain a clear audit trail of disputes, credits, and Amazon communications.
Request a Free Consultation on Amazon Vendor Disputes

Conclusion

Amazon’s decision to enforce a 2-year limit on shortage disputes fundamentally changes how vendors must operate. While the policy may streamline Amazon’s internal accounting, it puts more pressure on vendors to act quickly, automate claim recovery, and escalate disputes when necessary. For high-volume vendors, missing even a few claims can translate into six-figure losses. Professional assistance is more critical than ever for navigating this evolving Vendor Central landscape.

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eBay’s New Parts & Accessories Return Policy Shifts Costs to Sellers — What It Means in 2025 | AMZ Sellers Attorney®

8/25/2025

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eBay’s New Parts & Accessories Return Policy Shifts Costs to Sellers -- What It Means in 2025 | AMZ Sellers Attorney®

eBay’s New Parts & Accessories (P&A) Return Policy: Sellers Say Costs Are Shifting Their Way

eBay has rolled out free 30-day returns for most P&A listings and adjusted who pays for the label. Sellers warn the math no longer works on thin-margin parts — and small shops may exit the category.

Reported by AMZ Sellers Attorney® staff | Updated Aug 25, 2025

eBay Motors P&A Returns Seller Protections Policy Analysis

eBay’s New Parts & Accessories (P&A) Return Policy: Sellers Say Costs Are Shifting Their Way

Reported by AMZ Sellers Attorney® staff | Updated August 25, 2025

eBay logo on building exterior

Seller Reaction: “Punishes Sellers for Buyer Mistakes”

Across forums and social media, sellers say the policy erodes thin margins and “punishes sellers for buyer mistakes.” Many cited examples where buyers claimed items were “not as described” simply to avoid paying return shipping—even when listings were accurate. Sellers argue that subsidizing even half of a return label barely offsets costs once restocking labor and inspection are added.

One small auto parts seller summarized: “You can do everything right and still get stuck with the label—or a used part coming back.”

eBay return policy infographic

What It Means for Margins

For a $48 aftermarket sensor with a $12 margin, just one remorse return can erase all profit once the seller covers their portion of the label, plus handling and inspection. Sellers warn that this may drive small shops off the platform or force significant price increases across the Parts & Accessories category.

Reporter’s Notebook: What Sellers Can Do Now

Experts recommend sellers take immediate steps to reduce avoidable returns: improve listing accuracy with detailed fitment guides, add high-quality photos, and clearly outline return terms. Some suggest building an extra cost buffer into P&A pricing to absorb the hit from inevitable remorse returns.

Request a Free Consultation

Related Reading

  • Navigating eBay Suspensions
  • eBay Appeals Help
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Amazon Relay Suspension for Poor CSA Scores (2025): Full Guide to Reinstatement | AMZ Sellers Attorney®

8/24/2025

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Amazon Relay Suspensions & CSA Scores: What Trucking Carriers Must Know in 2025

Carriers with poor CSA scores may be suspended from or denied access to the Amazon Relay Load Board. Amazon only partners with carriers who maintain strong safety and compliance records. If your Federal Motor Carrier Safety Administration (FMCSA) Compliance, Safety, and Accountability (CSA) score is weak, you risk losing or being denied Relay access.

Truck facing CSA inspection before Amazon Relay Load Board access

What Are CSA Scores and Why Does Amazon Relay Care?

The FMCSA uses seven Behavior Analysis and Safety Improvement Categories (BASICs) to measure motor carrier performance and compliance. Amazon monitors these closely before granting Relay access:

  • Unsafe Driving
  • Hours-of-Service (HOS) Compliance
  • Vehicle Maintenance
  • Controlled Substances & Alcohol
  • Driver Fitness
  • Hazardous Materials (HM) Compliance
  • Crash Indicator

Performance in these categories determines your CSA score percentile. High scores mean higher violation risk. Amazon Relay requires scores below certain thresholds to ensure reliability and safety.

Watch: Amazon Relay & CSA Scores Explained

Amazon Relay CSA Score Requirements (2025)

  • Unsafe Driving: Below 60%
  • HOS Compliance: Below 60%
  • Vehicle Maintenance: Below 75%
  • Controlled Substances/Alcohol: Below 75%
  • Driver Fitness: Below 75%

Ideally, your percentile should be as close to zero as possible. Higher scores signal repeated violations and can lead to Amazon Relay suspension or account termination.

How CSA Performance Is Calculated

CSA scores are based on roadside inspections, violations, and crash reports. Each violation stays on record for 24 months. The only way to improve is to avoid repeat violations and maintain clean inspections.

Watch: How to Appeal Amazon Relay Suspensions

What Happens if Your Amazon Relay Account Is Suspended?

Carriers with poor CSA scores may receive warning letters, face Amazon Relay Load Board suspension, or have applications denied outright. Suspensions can disrupt your trucking operations and leave drivers without consistent work.

Appealing a suspension requires a strong case showing corrective actions, safety retraining, and preventive measures. Without a proper Amazon Relay appeal, reinstatement is unlikely.

How AMZ Sellers Attorney® Helps Carriers

If your Amazon Relay account was suspended due to poor CSA scores or compliance violations, AMZ Sellers Attorney® can help you:

  • Review FMCSA score violations impacting your Relay access.
  • Draft a strong, legally sound Amazon Relay appeal.
  • Show corrective measures (training, maintenance logs, compliance programs).
  • Communicate with Amazon’s compliance team on your behalf.
  • Increase your chances of Relay reinstatement quickly.
Get Help With Your Amazon Relay Appeal →

Related Resources

  • Understanding Amazon Relay Suspensions
  • Appeal an Amazon Relay Suspension

Disclaimer: This article is for informational purposes only and does not constitute legal advice. Contact an attorney for case-specific guidance.

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Best Buy Launches Marketplace: What Sellers Need to Know - AMZ Sellers Attorney

8/21/2025

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Best Buy Launches Marketplace: What Sellers Need to Know - AMZ Sellers Attorney
AMZ Sellers Attorney® Logo

Best Buy Launches Marketplace: A New E-commerce Battleground for Third-Party Sellers

In a significant move that reshapes the e-commerce landscape, Best Buy has officially launched a new online marketplace, welcoming third-party vendors to sell products on its website. This strategic pivot, while late to the party compared to giants like Amazon and Walmart, signals a major opportunity and a new set of challenges for online sellers.

The "Endless Aisle" Strategy

Best Buy's new marketplace is designed to combat a traditional retail limitation: the finite nature of a physical or digital product catalog. By opening its platform to outside vendors, Best Buy creates what consumer sector analyst Anthony Chukumba calls an "endless aisle." This allows the retailer to offer a vastly expanded product range—from niche electronics to licensed sports merchandise and kitchenware—without the logistical and financial burdens of stocking that inventory itself.

This model is a low-risk, high-reward proposition for Best Buy. As D.A. Davidson senior research analyst Michael Baker notes, third-party marketplaces operate on "very strong margins" by simply taking a royalty or commission on sales. For a retailer that already has the digital infrastructure in place, it's a way to generate what is essentially "free money."

Navigating the Risks: A Seller’s Perspective

For sellers, the Best Buy marketplace represents a compelling new channel, but it is not without risk. Neil Saunders, a retail analyst at GlobalData, points out two key dangers:

  • Cannibalization: If a third-party product directly competes with a Best Buy-stocked item, the retailer risks losing a sale of its own inventory.
  • Reputational Risk: This is the most critical risk for both the retailer and its marketplace sellers. If a customer has a negative experience—a late shipment, a damaged product—they will likely blame Best Buy, the name on the website header. This reputational damage can trickle down and affect all sellers on the platform, even if they had no part in the poor experience.

Brand Protection is Non-Negotiable

The reputational risk highlighted by Saunders underscores the paramount importance of brand protection. While Best Buy can mitigate this risk by carefully vetting its sellers, third-party vendors themselves must be vigilant. Just as on Amazon or Walmart, sellers on the new Best Buy marketplace could face issues such as:

  • Unauthorized sellers or "piggybackers" on their listings.
  • Counterfeit or infringing products.
  • Trademark and copyright infringement.

Success on a new marketplace is not just about sales; it's about protecting your brand's integrity. For this reason, a proactive and robust brand protection strategy is a fundamental part of any seller's business plan. This includes registering your intellectual property, monitoring for infringements, and taking swift action against violators.

Protect Your Brand. Get a Free Consultation.

Frequently Asked Questions

Here are some common questions about the new Best Buy marketplace and its implications for online sellers.

What is the new Best Buy marketplace?

The new Best Buy marketplace is an online platform that allows vetted third-party sellers to sell their products directly to customers on BestBuy.com and its mobile app. It's a strategic move by Best Buy to expand its product assortment beyond its traditional inventory, creating what industry experts call an "endless aisle" for consumers.

Why is Best Buy launching a marketplace now?

Best Buy's launch is a response to the e-commerce trend already adopted by retail giants like Amazon, Walmart, and Target. By leveraging its existing website infrastructure, Best Buy can increase its product offerings without the significant investment required for new inventory or warehouse space. This model allows the company to generate revenue through royalties and by selling additional services like advertising and logistics to vendors.

What are the benefits of selling on the Best Buy marketplace?

Sellers on the Best Buy marketplace can gain access to Best Buy's large and loyal customer base, particularly those actively seeking electronics and related items. It offers a new, high-margin sales channel to promote a brand alongside a trusted, well-known retailer. Best Buy's platform is also described as a "curated" marketplace, which may lead to less competition and a higher-quality seller environment compared to more open platforms.

What are the risks for third-party sellers on the Best Buy marketplace?

The primary risks for sellers on new marketplaces include brand dilution, IP infringement, and legal liability. While a marketplace can be a new source of revenue, sellers must be prepared to protect their intellectual property and brand reputation. Poor customer experiences, such as a late delivery or a defective product from another seller, can still negatively impact the overall marketplace's reputation, and by extension, all sellers on the platform.

How can sellers protect their brand on new marketplaces like Best Buy?

Proactive brand protection is crucial. Sellers should start by registering their trademarks and copyrights. They must also actively monitor the marketplace for unauthorized sellers, counterfeit products, and trademark infringements. Developing a comprehensive brand protection strategy and leveraging legal expertise to enforce intellectual property rights is essential for long-term success and to mitigate risks on any new e-commerce platform.

Don't Risk Your Brand's Reputation. Talk to an Attorney Today.
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Amazon Section 3 Appeal: Comprehensive Guide to Avoid Suspensions and Recover Accounts

8/20/2025

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Amazon Account Suspended Section 3: 2025 Definitive Guide to Reinstatement

If your Amazon account is suspended, don’t panic. You are not alone—and reinstatement is possible. This definitive guide from AMZ Sellers Attorney® explains the 5 proven steps to get your seller account back, avoid common mistakes, and protect your e-commerce business in 2025 and beyond.

Amazon account suspension notice

Why Sellers Get Suspended in 2025

Amazon suspends accounts to protect customers and maintain trust in the marketplace. While the First Sale Doctrine and fair competition exist, Amazon enforces strict compliance rules. Some of the most common reasons for account suspension include:

  • Poor performance metrics – high Order Defect Rate (ODR), late shipments, or cancellation rates.
  • Intellectual property violations – trademark, copyright, or patent complaints.
  • Product authenticity issues – inauthentic claims, missing invoices, or gray-market sourcing.
  • Prohibited product sales – restricted categories, unsafe goods, or banned listings.
  • Review manipulation – offering incentives, fake reviews, or feedback abuse.
  • Multiple related accounts – linked accounts without a legitimate business purpose.
  • Policy violations – drop-shipping violations, misclassified ASINs, or misleading product detail pages.

Amazon rarely suspends without warning. Most sellers receive Account Health notifications before action is taken. But once the suspension hits, your funds, inventory, and listings are frozen until reinstatement.

Step 1: Understand the Reason for Suspension

Before you can reinstate your Amazon account, you must first understand exactly why Amazon suspended you. Every suspension notice includes a reason code, which may reference inauthentic products, related accounts, Order Defect Rate, policy violations, or restricted products. Carefully review your suspension notice inside Seller Central.

Amazon expects sellers to acknowledge responsibility—even if the violation seems unfair. Avoid blaming Amazon or your customers. Instead, focus on identifying the root cause, such as:

  • Did you fail to maintain acceptable ODR (Order Defect Rate)?
  • Were your invoices rejected because they lacked supplier contact information?
  • Did your product detail page violate Amazon’s Seller Code of Conduct?
  • Was your account linked to another suspended seller account?
Amazon suspension reasons and compliance analysis

Step 2: Gather Evidence & Documentation

Amazon prioritizes customer trust. To convince Seller Performance, you need hard evidence that your business complies with Amazon’s standards. This may include:

  • Invoices and receipts from authorized distributors or manufacturers (unaltered, recent, and traceable).
  • Letters of authorization from brands, where applicable.
  • Shipping and delivery confirmations to prove timely order fulfillment.
  • Customer communication records showing dispute resolution and refunds.
  • Compliance certificates (FDA, CE, CPSIA, etc.) for regulated products.

Organize your documents before submitting them. Sellers who submit incomplete, blurred, or irrelevant invoices risk permanent suspension.

Step 3: Craft a Compelling Appeal Letter

The Plan of Action (POA) is the heart of your Amazon suspension appeal. It must demonstrate that you understand the issue, fixed it, and implemented preventive measures. A successful appeal includes:

  1. Root Cause Analysis – Explain what went wrong without making excuses.
  2. Corrective Actions Taken – Provide details of immediate fixes already implemented.
  3. Preventive Measures – Show how you will prevent future violations.

Keep your appeal concise, factual, and professional. Use bullet points. Avoid emotional language or irrelevant explanations about financial hardship.

Amazon appeal drafting and POA strategy

Step 4: Decide Between DIY vs. Professional Help

You can write and submit an appeal yourself, but many sellers choose to hire AMZ Sellers Attorney® to maximize success. Here’s the comparison:

DIY Amazon Appeal

  • ✅ No cost beyond your time.
  • ✅ Full control over process.
  • ❌ Risk of denial if you misunderstand Amazon’s policies.
  • ❌ Delays in reinstatement can cause severe revenue loss.

Professional Amazon Appeal Service

  • ✅ Expertise in intellectual property complaints, ODR suspensions, review manipulation, drop-shipping violations, and counterfeit claims.
  • ✅ Tailored Plans of Action reviewed by attorneys.
  • ✅ Higher success rates due to knowledge of Amazon’s internal processes.
  • ❌ Requires legal fees, but saves time and minimizes financial loss.

Step 5: Follow Best Practices to Stay Reinstated

Reinstating your account is only half the battle—keeping it healthy is the real challenge. Sellers should adopt these Amazon suspension prevention strategies:

  • □ Monitor Account Health Daily – Keep Order Defect Rate below 1%, late shipment rate under 4%, and cancellation rate under 2.5%.
  • □ Use FBA or reliable carriers to reduce shipping-related defects.
  • □ Regularly audit listings for compliance with Amazon’s detail page policies.
  • □ Respond quickly to buyer-seller messages to maintain customer satisfaction.
  • □ Stay updated on Amazon’s evolving policies and guidelines.
  • □️ Protect your brand by registering with Amazon Brand Registry.
Amazon seller best practices after reinstatement

Need Expert Help to Reinstate Your Account?

Don’t risk permanent suspension. Let AMZ Sellers Attorney® handle your appeal with proven legal strategies. Get started with a FREE consultation today.

Get My Free Consultation

Related Blog Articles

  • How to Reinstate a Suspended Amazon Account
  • Amazon Account Suspended: 2025 Guide to Winning Appeals
  • Amazon Account Deactivated: Step-by-Step Reinstatement Guide

Frequently Asked Questions About Amazon Section 3 Account Suspensions

What is a Section 3 suspension on Amazon?

A Section 3 suspension occurs when Amazon believes a seller has violated the Amazon Business Solutions Agreement, specifically Section 3 which covers seller conduct. This includes actions such as review manipulation, linked or related accounts, creating multiple accounts without permission, or engaging in deceptive or abusive practices.

What are the most common reasons for a Section 3 suspension?

Section 3 suspensions are commonly triggered by: review manipulation, operating multiple accounts without approval, related account connections (IP address, tax ID, ownership links), abusive buyer-seller messaging, bribery or incentives for reviews, and policy evasion tactics.

How can I tell if my suspension is a Section 3 violation?

If your suspension notice references the Business Solutions Agreement (BSA) or specifically Section 3, it indicates Amazon has flagged your account for violating its seller code of conduct. The notice may also mention “manipulating the integrity of the marketplace” or “engaging in deceptive or prohibited practices.”

How do I appeal a Section 3 suspension?

To appeal a Section 3 suspension, you must submit a Plan of Action (POA) that addresses the root cause of the violation. This includes admitting responsibility, explaining corrective actions, and detailing preventative measures to ensure compliance. For complex cases like related accounts or review manipulation, legal assistance from an Amazon sellers attorney is strongly recommended.

Can Amazon permanently ban me for a Section 3 violation?

Yes. If Amazon determines that the violation was severe—such as large-scale review manipulation, fraud, or repeated related account abuses—they may permanently withhold reinstatement. In such cases, sellers often need to escalate appeals legally or through arbitration under the Business Solutions Agreement.

What’s the difference between a Section 3 suspension and a performance suspension?

A performance suspension is triggered by poor seller metrics (ODR, late shipments, cancellations). A Section 3 suspension involves behavioral or conduct issues, such as fraud, manipulation, or related account violations. Section 3 suspensions are often more difficult to overturn.

Can I open a new account if I’m suspended under Section 3?

No. Amazon strictly prohibits opening a new account to evade a Section 3 suspension. Their detection systems can trace shared IP addresses, tax IDs, or banking details. Attempting to open a new account almost always results in an immediate suspension of the new account as well.

Does hiring an Amazon sellers attorney help with Section 3 suspensions?

Yes. Section 3 suspensions are among the toughest to overturn. Experienced Amazon attorneys understand how to address legal and contractual violations in appeals and can escalate cases to Amazon’s legal teams or arbitration if needed. Professional representation significantly improves reinstatement chances.

Frequently Asked Questions About Amazon Account Suspensions

How long does it take Amazon to respond to a suspension appeal?

Amazon typically responds within 48–72 hours of receiving your appeal, but complex cases may take longer. If you haven’t received a response after 7 days, you may follow up with Seller Performance. In some cases, Amazon requests additional documents before making a final decision.

What happens when your Amazon account is suspended?

When Amazon suspends your account, your listings are removed, disbursements are frozen, and you lose the ability to sell. You must submit an appeal with a strong Plan of Action to regain selling privileges. Until reinstatement, your inventory may remain stranded in Amazon’s fulfillment centers.

Can I open a new Amazon account after being suspended?

No. Amazon prohibits sellers from creating new accounts to bypass suspensions. If you open another account, Amazon will detect it and suspend the new account as well. The only way to return to selling is by appealing and reinstating your original account.

How long can an Amazon account remain suspended?

An Amazon account can remain suspended indefinitely if the seller fails to submit a successful appeal. In some cases, prolonged inactivity may result in permanent deactivation. Acting quickly with a proper Plan of Action is critical to reinstatement.

What are the most common reasons for Amazon account suspension?

The top reasons include: poor seller performance metrics, inauthentic or counterfeit complaints, related account violations, drop-shipping violations, restricted product sales, manipulation of reviews, and intellectual property complaints.

Can hiring an Amazon sellers attorney increase my chances of reinstatement?

Yes. Attorneys experienced in Amazon suspensions know how to craft effective Plans of Action, provide supporting evidence, and escalate cases when necessary. Professional legal support often shortens the reinstatement timeline and increases the chances of success.

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Amazon Account Suspended: 5 Proven Steps to Get It Back in 2025 | AMZ Sellers Attorney®

8/18/2025

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Amazon Account Suspended? 5 Proven Steps to Reinstate It in 2025

Having your Amazon account suspended can feel like the end of your e-commerce career—but it doesn’t have to be. This guide from AMZ Sellers Attorney® explains why suspensions happen, the proven steps to unsuspend your account, and how to prevent future deactivations. With the right strategy and legal support, you can get reinstated and protect your livelihood.

Amazon Account Suspension Notice Example

Why Amazon Suspends Seller Accounts

Amazon suspensions can stem from policy violations, performance issues, or intellectual property complaints. Sellers often underestimate how strict Amazon is with Order Defect Rate (ODR), late shipment rate, and valid tracking rate. Others run into trouble with inauthentic product claims, review manipulation, related accounts, or prohibited product listings.

Common Amazon Suspension Reasons

  • Order Defect Rate above 1% (ODR suspensions).
  • IP complaints (trademark, copyright, counterfeit).
  • Inauthentic inventory due to weak invoices or poor sourcing.
  • Operating multiple accounts without a legitimate business purpose.
  • Selling restricted or prohibited products.
  • Review manipulation or fake review allegations.
  • Safety complaints or listing policy violations.

Step 1: Understand the Suspension Reason

Before you can write a winning appeal, you need to read Amazon’s suspension notice carefully. Look in your Account Health Dashboard and Performance Notifications to identify the root cause. Misinterpreting the reason is the most common mistake sellers make—and the #1 reason appeals get denied.

Step 2: Gather Evidence & Documentation

Once you know the reason, compile invoices, purchase orders, supplier agreements, product authenticity certificates, and shipping records. Amazon demands clear, unaltered proof of your business practices. Missing or fake documents will almost always lead to permanent deactivation.

Amazon Suspension Evidence Gathering

Step 3: Craft a Winning Appeal Letter (Plan of Action)

Your Plan of Action (POA) is the single most important document in reinstating your Amazon account. A proper POA includes:

  • Root Cause: Identify what caused the suspension.
  • Corrective Actions Taken: Show proof of what you already fixed.
  • Preventive Measures: Explain how you will avoid future violations.

Keep your letter professional, concise, and factual. Avoid emotional appeals or blaming Amazon. Instead, focus on accountability and compliance.

Step 4: Decide Between DIY vs. Professional Help

Some sellers attempt a DIY reinstatement, but complex suspensions—especially related accounts, counterfeit complaints, or fraud—usually require professional legal assistance. At AMZ Sellers Attorney®, we’ve handled thousands of reinstatements and know how to navigate Amazon’s opaque internal processes.

Amazon Appeal Attorney Help

Step 5: Follow Best Practices & Prevent Future Suspensions

Even after reinstatement, you must protect your business from future suspensions. Amazon operates on a “zero tolerance” basis for repeat violations.

Best Practices for Amazon Sellers

  1. Check your Account Health Dashboard weekly.
  2. Document all supplier relationships and invoices.
  3. Separate returns from sellable inventory.
  4. Never manipulate reviews or ratings.
  5. Respond to IP complaints within 48 hours.
  6. Stay updated on Amazon policy changes.
  7. Diversify to eBay, Walmart, or Shopify to reduce risk.

Amazon Account Suspended? Don’t Risk DIY Mistakes.

Our attorneys handle suspensions daily—appeals, POAs, related account issues, and fund recovery. Get help before Amazon permanently deactivates your account.

Request My Free Consultation

Related Reading:

  • How to Reinstate a Suspended Amazon Account
  • Amazon Account Suspended: The Definitive 2025 Guide
  • Amazon Account Deactivated: Step-by-Step Guide

FAQs: Amazon Account Suspensions

How long does Amazon take to respond to suspension appeals?

Amazon typically responds within 48 hours, but complex cases may take 5–10 business days. If you receive no response, follow up professionally or escalate through legal counsel.

Can I open a new Amazon account after suspension?

No. Opening a new account while suspended violates Amazon’s policies. Amazon will link related accounts through IP, tax ID, or payment info and suspend them as well.

What’s the difference between suspension and deactivation?

Suspension means your account is frozen pending appeal. Deactivation usually indicates permanent removal or denial of reinstatement. Both require immediate action.

Do I need an attorney to unsuspend my Amazon account?

While some simple suspensions can be handled DIY, legal counsel significantly improves your chances, especially with related accounts, counterfeit complaints, or multiple denials.

How do I prevent future suspensions?

Maintain strong account health, source from authorized suppliers, respond to complaints quickly, and avoid prohibited practices like review manipulation or listing hijacking.

© AMZ Sellers Attorney®. All rights reserved.
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Shopify Update: Discounts on Fulfilled Items & Auto-Unarchive for Refunds

8/14/2025

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Shopify Update: Discounts on Fulfilled Items & Auto-Unarchive for Refunds

Shopify Enhances Refund Workflow: Discounts on Fulfilled Items and Automatic Order Unarchiving

Shopify has introduced two powerful features designed to simplify merchants’ refund workflows: the ability to apply discounts to items already marked as fulfilled, and automatic unarchiving of orders for editing—followed by re-archiving once the refund is completed. These enhancements aim to reduce manual tasks and improve the accuracy of post-purchase analytics.

E-commerce order editing screen with discount applied to fulfilled item
A merchant applies a discount to a fulfilled item and sees the order automatically unarchive and re-archive during the refund process.

What’s Changing?

Merchants can now apply discounts directly to items that have already been fulfilled. This capability simplifies partial refunds and ensures adjustments stay linked to the original order. In parallel, Shopify now automatically unarchives an order when it's being edited or refunded, and re-archives it once those changes are completed—eliminating the need for manual toggling in the admin interface.

Why It Matters

  • Smoother Operations: Fewer manual steps means less friction for support teams handling refunds and edits.
  • Accurate Tracking: Discounting fulfilled items preserves continuity in order analytics and attribution, avoiding data fragmentation.
  • Better Customer Experience: Seamless partial adjustments—without calling out separate manual refunds—create clarification and trust with buyers.

How It Works

Here’s a typical workflow:

  1. Access the order and select “Edit.”
  2. Apply a discount to a fulfilled line item directly in the order editor.
  3. Shopify automatically unarchives the order to allow edits, then re-archives it after the refund adjustment is confirmed.
  4. Analytics platforms continue to associate adjustments with the original order, preserving attribution accuracy.

Who Should Pay Attention?

This update is especially valuable for multichannel sellers, including those using Shopify, Amazon, Walmart, and direct-to-consumer channels. Keeping post-purchase adjustments inline simplifies reconciliation across platforms and avoids conflicts between policies. Sellers already exploring multichannel integration—like leveraging Amazon Logistics via Shopify—can now benefit from an even more unified operational flow.

Read more about integrations affecting Shopify sellers in our related post: Amazon & Shopify expand logistics collaboration.

Book Your Free Consultation with Our Firm

Compliance & Best Practices

To make the most of these features while staying compliant:

  • Always document the reason for applying discounts—such as delays or defects—for audit and support clarity.
  • Check returns and exchanges policy rules; not all combinations of discount, return, or duty layering are supported by default.
  • Align your external marketplace policies (like Amazon or Walmart) with these internal adjustments to avoid disputes or inconsistencies.
  • Update your internal procedures so your support team uses line-item discounts first, rather than issuing manual refunds separately.

Next Steps for Sellers

  • Train your staff to use the new line-item discount feature on fulfilled orders where appropriate.
  • Rework your helpdesk scripts and macros to reflect the auto-unarchive/re-archive behavior.
  • Review your reporting dashboards to confirm that post-purchase adjustments are displaying correctly.
  • If you use Shopify Plus or apps relying on the Order Editing API—make sure your integrations are updated to leverage the new capabilities.

Conclusion

Shopify’s rollout of discounts on fulfilled items and automatic order unarchiving streamlines refunds and maintains data integrity. It reduces manual overhead, unifies attribution tracking, and offers a cleaner customer experience. Sellers leveraging multiple channels stand to gain in operational clarity and analytics accuracy.

© 2025 AMZ Sellers Attorney® — Legal support for Amazon, Shopify & multichannel sellers.
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AI Shopping Tools Impacting Affiliates in 2025

8/12/2025

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AI Shopping Tools Impacting Affiliates: Challenges and Opportunities for Ecommerce Sellers in 2025

AI Shopping Tools Impacting Affiliates: Challenges and Opportunities for Ecommerce Sellers in 2025

By AMZ Sellers Attorney® | August 12, 2025

About AMZ Sellers Attorney®

AMZ Sellers Attorney® is a premier legal firm specializing in ecommerce law, dedicated to helping Amazon sellers, affiliates, and online businesses navigate the complexities of online retail. With expertise in intellectual property, compliance, and AI-driven ecommerce challenges, our team provides tailored legal solutions to protect and grow your business. Whether you're facing issues with affiliate marketing disruptions or need guidance on AI compliance, AMZ Sellers Attorney® is your trusted partner in the evolving digital marketplace.

Introduction

In the dynamic realm of ecommerce, AI-driven shopping tools are fundamentally altering the way consumers discover, evaluate, and purchase products. As of 2025, reports highlight a growing concern: these sophisticated AI systems are increasingly bypassing traditional affiliate review sites, resulting in substantial lost traffic and unattributed sales for affiliate marketers. This shift not only undermines the revenue models of affiliates but also reshapes the competitive landscape for ecommerce sellers, particularly on major platforms like Amazon and Shopify. With the global AI-enabled ecommerce market valued at $8.65 billion in 2025 and projected to reach $22.60 billion by 2032, understanding these changes is crucial for stakeholders. This news article provides an in-depth examination of the history of AI shopping tools, the leading platforms deploying them in 2025, the profound impacts on affiliates, and the multifaceted effects on ecommerce sellers, offering insights into navigating this transformative era.

The Historical Evolution of AI Shopping Tools

The integration of artificial intelligence into ecommerce has been a gradual yet revolutionary process, spanning decades of technological advancements. The roots of AI in shopping can be traced back to the 1950s, when early AI systems focused on basic classification and problem-solving tasks. However, it wasn't until the early 2000s that AI began making significant inroads into ecommerce, with platforms like Amazon pioneering simple recommendation algorithms based on collaborative filtering to suggest products. These early systems analyzed user behavior, such as past purchases and browsing history, to provide personalized suggestions, marking the inception of AI-driven personalization in online retail.

By the 2010s, advancements in machine learning enabled more sophisticated applications, including predictive analytics and chatbots like Siri and Alexa, which facilitated voice-based shopping and real-time customer interactions. This era saw AI evolving from reactive tools—responding to user inputs—to proactive systems that anticipated needs, such as automated inventory management and dynamic pricing. The 2020s ushered in the generative AI boom, transforming ecommerce with features like augmented reality (AR) virtual try-ons, visual search capabilities via tools like Google's Vision Match, and autonomous shopping agents that handle entire transactions. Key milestones include Amazon's introduction of AI-powered chatbots for customer service in the late 2010s and the widespread adoption of AI for fraud detection and supply chain optimization during the COVID-19 pandemic. In 2025, AI is not just an enhancement but a core component of ecommerce, driving hyper-personalization and efficiency, with projections indicating a market growth fueled by these innovations.

This evolution has been propelled by increasing data availability, computational power, and algorithmic sophistication, enabling retailers to create seamless, intuitive shopping experiences that mimic in-store personalization on a massive scale. As AI continues to mature, its historical trajectory underscores a shift from backend automation to front-end customer engagement, setting the stage for the current disruptions in affiliate marketing.

Leading Platforms Utilizing AI-Driven Product Recommendations in 2025

In 2025, a diverse array of platforms are leveraging AI for product recommendations, enhancing personalization and boosting sales through advanced algorithms. Amazon remains a frontrunner with its Rufus AI assistant, which processes natural language queries and analyzes user history to deliver highly tailored suggestions, contributing to up to 30% of its revenue from recommendations. Google's Recommendations AI platform scales machine learning models for ecommerce, incorporating visual search via Vision Match to recommend products based on image uploads or scans.

Shopify has integrated AI deeply into its ecosystem, offering dynamic recommendations that have driven significant gross merchandise volume (GMV) growth, particularly for larger sellers through tools like Shopify Magic for automated content generation. Other notable platforms include Recombee, which provides real-time personalization across industries like fashion and media, projecting a market expansion to $12.03 billion. Bloomreach employs reactive and limited memory AI for chatbots, forecasting, and personalized emails, while Clerk.io specializes in machine learning-driven discovery for smaller ecommerce sites.

Specialized tools like Vue.ai focus on fashion with AI tagging and virtual styling, Prediko optimizes inventory predictions, and Salesforce Einstein automates suggestions across B2B and B2C channels. Emerging trends in 2025 emphasize multimodal AI—combining text, image, and voice inputs—and privacy-focused recommendations, with platforms like Algolia and Nosto leading in search personalization. These systems utilize hybrid filtering techniques, including collaborative and content-based methods, to achieve accuracy rates that can increase average order values by 50-150%. For sellers, integrating with these platforms means accessing vast datasets for better targeting, but it also requires compliance with evolving data privacy regulations.

The Impact on Affiliates: Traffic Losses and Unattributed Sales

AI shopping tools are posing existential threats to affiliate marketers by generating direct, in-platform recommendations that circumvent external review sites. In 2025, affiliates are reporting traffic declines of up to 70% due to AI overviews in search engines and chatbots like ChatGPT, which provide product suggestions without linking to affiliate content. This bypass leads to unattributed sales, where consumers purchase based on AI insights derived from affiliate data but without triggering commissions, disrupting the last-click attribution model.

OpenAI's shopping initiatives, for instance, integrate affiliate-like features directly into chats, potentially eroding the role of traditional sites. Nearly 80% of affiliates now use AI tools themselves for content creation and SEO, but this hasn't fully offset losses, with experts predicting a fundamental shift in the industry. Challenges include invalid traffic from AI-generated queries and cookie restrictions, forcing affiliates to pivot to multi-channel strategies, influencer collaborations, or AI ethics advocacy to maintain trust. While AI could enhance affiliate operations—boosting revenues by up to 30% through automation—the net effect in 2025 appears disruptive, with many forecasting the decline of static affiliate links in favor of dynamic, AI-optimized models.

The Broader Impact on Ecommerce Sellers

For ecommerce sellers, AI shopping tools offer a mix of transformative benefits and emerging challenges in 2025. On the positive side, AI generates 10-30% of revenue through suggestive selling and hyper-personalization, with 91% of consumers preferring tailored offers that increase conversion rates by up to 15%. Tools enable dynamic pricing, reducing stockouts by 75% via predictive inventory management, and enhance logistics by optimizing routes and mitigating disruptions. AI also streamlines operations, from fraud detection to 24/7 customer support via chatbots, potentially saving the industry $340 billion annually.

However, sellers face hurdles such as high implementation costs, data privacy concerns amid regulations like GDPR, and the risk of over-reliance on AI, which could lead to job displacements or algorithmic biases. The bypass of affiliate channels may shorten sales cycles but requires sellers to invest in direct AI integrations for visibility, while 71% of consumers support AI in retail, enthusiasm is tempered by ethical considerations. In B2B contexts, AI is shifting towards modular tech for order management, but global trade impacts include reduced costs and expanded markets, as noted by WTO discussions. Overall, AI drives efficiency and scalability, but sellers must navigate these changes strategically to capitalize on opportunities while mitigating risks.

Conclusion

As AI shopping tools continue to evolve in 2025, they represent both a disruptive force and a catalyst for innovation in ecommerce. Affiliates must adapt by embracing AI for content and diversification, while sellers can leverage these technologies for enhanced personalization and operational efficiency. However, addressing challenges like attribution fairness, privacy, and ethical AI use will be paramount. AMZ Sellers Attorney® urges ecommerce stakeholders to stay informed, seek legal counsel on AI compliance, and proactively integrate these tools to thrive in this AI-driven future. The trajectory suggests that those who adapt will not only survive but lead in the next phase of online retail.

Ready to Navigate the AI-Driven Ecommerce Landscape?

Protect your ecommerce business and stay ahead of AI-related challenges with AMZ Sellers Attorney®. Our expert legal team specializes in helping Amazon sellers and affiliates address compliance, intellectual property, and emerging AI issues. Schedule your free consultation today to ensure your business thrives in 2025 and beyond!

© 2025 AMZ Sellers Attorney®. All rights reserved.

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Amazon Trademark Infringement: The Unabridged 2025 Encyclopedia for Brand Owners | AMZ Sellers Attorney®

8/10/2025

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Attorney-Supervised Brand Protection

Amazon Trademark Infringement: The Unabridged 2025 Encyclopedia for Brand Owners

Trademark infringement on Amazon is more than a policy issue. It is a threat to your identity, goodwill, and revenue. As Amazon brand-protection counsel, I will show you how to detect, prove, and remove infringement, build a defensible enforcement program, and deploy Amazon Brand Registry, Report a Violation, Project Zero, Transparency, and First Sale Doctrine strategies to keep control of your catalog.

Need help right now? Get a free, attorney-supervised strategy session.

Book Your Free Consultation

Build long-term protection with these resources: Trademark Registration and Amazon Brand Registry • Remove Amazon Listing Hijackers • DMCA Takedown and Counter Notices • First Sale Doctrine Explained • IP Law for Amazon Sellers • TTAB Lawyers

Attorney reviewing Amazon trademark infringement evidence
Evidence matters: registered marks, proof of use, test buys, and clear claim theories.

Trademarks on Amazon: What Counts and Why It Matters

A trademark (word mark or design/logo) distinguishes your source of goods. On Amazon, your mark anchors content authority, combats confusion, and enables Brand Registry tools. While you can sell without a trademark, a registered or pending mark is the gateway to modern brand protection and enforcement on the platform.

Watch: What Counts as Trademark Infringement on Amazon

Amazon Brand-Protection Toolbox (2025)

  • Amazon Brand Registry — Requires a registered or pending trademark (word or design). Unlocks content authority, A+ Content, Brand Stores, Brand Analytics, and the Report a Violation dashboard.
  • IP Accelerator — File quickly through vetted providers and gain early Brand Registry access while your application is pending.
  • Report a Violation — Rights-owner portal to identify ASINs or offers and submit trademark, copyright, or patent claims with supporting evidence.
  • Project Zero — Self-service removal of counterfeits (qualified brands) plus automated protections trained on your submissions.
  • Transparency — Unit-level serialization codes to prevent non-authentic inventory from shipping and help customers verify authenticity.
  • Counterfeit Crimes Unit (CCU) — Amazon civil and criminal escalation channel for persistent, organized counterfeiting rings.
  • Content and Analytics — Authoritative listing edits, variation controls, and insights that reduce abuse and increase conversion.
  • Remove Listing Hijackers — Step-by-step playbook to evict unauthorized offers: Hijacker Removal Guide.

Need help with setup or enforcement? Trademark and Brand Registry • IP Law for Amazon Sellers • DMCA Takedown and Counter Notices

From Detection to Takedown: A Field-Tested Enforcement Workflow

  1. Monitor and verify — Sweep for confusingly similar branding, logo misuse, or keyword abuse. Perform test buys to confirm non-genuine goods or missing benefits such as warranties or serialization.
  2. Assemble evidence — Gather your registration (word or design mark), proof of use on product or packaging, screenshots, and test-buy photos or video.
  3. Choose the right theory — Counterfeit, likelihood of confusion, false designation, or for unauthorized resellers, material difference and quality-control exceptions to the First Sale Doctrine.
  4. File in Brand Registry — Use Report a Violation to target the ASIN or offer. Provide precise details and attach evidence where appropriate.
  5. Escalate when needed — Qualify for Project Zero self-service removals; enroll critical SKUs in Transparency; preserve a litigation notebook for persistent offenders and potential CCU referrals.
  6. Harden your catalog — Lock content accuracy, correct variation abuse, standardize GS1 barcodes, and maintain per-ASIN compliance files.

Watch: Removing Infringement the Right Way

Unauthorized Resellers and the First Sale Doctrine: Real-World Playbook

The First Sale Doctrine often protects resale of genuine goods, but it has two powerful limits that brands can employ:

  • Material difference — Goods are not genuine if they differ in ways consumers care about, such as warranty, customer support, quality components, country labeling, or safety inserts. Document the differences in your policy and your listings.
  • Quality-control exception — If you maintain legitimate, non-pretextual quality-control procedures (storage, temperature, expiration, packaging, returns handling) and a reseller bypasses them, their goods are non-genuine and may infringe.

To leverage these limits, publish warranty terms and QC standards; serialize inventory; require authorized channels for benefits; and retain evidence proving unauthorized sellers cannot meet your conditions. Deep dive: First Sale Doctrine and its limits.

Proactive Prevention: Make Your Brand Hard to Abuse

False or Mistaken Trademark Complaints: How to Respond

  1. Analyze the notice — Identify the asserted mark, the ASINs, and the exact basis (counterfeit vs confusion vs keyword misuse).
  2. Assemble proof — Invoices, licenses or letters of authorization, brand permissions, your own trademarks, product photos showing your branding on product and packaging.
  3. Respond in Seller Central — Use the appeal path or Account Health to rebut with concise facts and attachments. If you are a rights owner, also message through Brand Registry where appropriate.
  4. Fix any real issues — If a listing unintentionally references another brand, correct titles, bullets, or images and document your fixes.
  5. Escalate if needed — Request retraction from the complainant if you are clearly authorized; where misuse is abusive, document a pattern for potential counter-claims.

All Your Questions — Answered

Do I need a trademark to use Brand Registry? What is the difference between counterfeit and confusion-based infringement? How does Report a Violation work? Project Zero vs Transparency — when to use each? How do I prove a First Sale Doctrine exception? What belongs in a trademark takedown evidence kit? What if a hijacker controls my content? Can I use the DMCA for images and A+ copy? Will Brand Registry improve conversion and ads? When should I involve a lawyer or consider litigation or arbitration?

Q1. Do I need a trademark to use Brand Registry?

Yes. Amazon requires a registered or pending word or design mark for Brand Registry. If you are still filing, use IP Accelerator to gain early access.

Q2. What is the difference between counterfeit and confusion-based infringement?

Counterfeit means a fake product bearing your brand. Confusion-based infringement includes look-alike branding, logo imitation, or keyword misuse likely to mislead consumers even if the product is not outright fake.

Q3. How does Report a Violation work?

Within Brand Registry, open Report a Violation, search for suspect offers by ASIN, brand, keywords, orders, or images, choose Trademark, and submit details with optional evidence. Track status and respond quickly to any follow-up questions.

Q4. Should I use Project Zero or Transparency?

Use Project Zero for instant, self-service counterfeit takedowns at scale. Use Transparency when you want unit-level serialization to prevent non-authentic inventory from entering fulfillment or reaching customers. Many brands use both on critical ASINs.

Q5. How do I prove a First Sale Doctrine exception against unauthorized resellers?

Document material differences such as warranty, support, packaging, or region labeling, and maintain a bona fide quality-control program for storage, temperature, handling, and returns. Show that unauthorized sellers cannot meet these standards, rendering their goods non-genuine.

Q6. What belongs in my trademark takedown evidence kit?

  • Trademark registration certificate and brand-use photos.
  • Listing screenshots showing confusion or logo misuse.
  • Test-buy images or video (missing codes, inferior components, wrong inserts).
  • Warranty and QC documentation proving non-genuine status for unauthorized sellers.

Q7. What if a hijacker controls my content or variations?

Use Brand Registry to restore authoritative content and correct variation abuse. Remove third-party imagery if misused. If needed, request brand gating on sensitive ASINs and follow our Hijacker Removal Guide.

Q8. Can I use the DMCA for Amazon images and A+ copy?

Yes. DMCA is for copyright. For trademark misuse of names or logos, use Brand Registry trademark claims. For stolen photos, A+ content, or manuals, file DMCA notices. See our DMCA Takedown and Counter Notices guide.

Q9. Will Brand Registry improve my conversion and ad performance?

Yes. A+ Content, Brand Stores, and Brand Analytics strengthen content integrity and boost conversion. Sponsored Brands and other placements increase visibility while reducing unauthorized edits and misinformation that hurt sales.

Q10. When should I involve a lawyer or consider litigation or arbitration?

Engage counsel for chronic counterfeiting, organized diversion, repeat denials, high-value ASINs under attack, or when leveraging First Sale exceptions. Preserve evidence for potential CCU referrals, civil suits, or arbitration for damages and fees.

Ready to take back control of your brand? We build, file, and enforce fast. Work with AMZ Sellers Attorney for trademark, Brand Registry, and takedowns that stick.

Get Your Free Consultation

© AMZ Sellers Attorney® — Trademark registration, Amazon Brand Registry enforcement, TTAB practice, and marketplace litigation for Amazon sellers.

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Amazon Brand Protection & Brand Registry: The Definitive 2025 Guide to Stopping Counterfeits and Unauthorized Sellers | AMZ Sellers Attorney®

8/10/2025

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Attorney-Supervised Brand Protection

Comprehensive 2025 Guide to Amazon Brand Protection & Brand Registry

From the standpoint of a legal brand protection specialist, this guide outlines how to defend your Amazon catalog using trademarks, Brand Registry, Project Zero, Transparency, Report a Violation, and more—ensuring control over your brand on Amazon.

Need immediate help? Book your free attorney-supervised strategy session.

Get My Free Consultation

Need assistance setting up trademarks or Brand Registry? Start here.

Amazon brand protection roadmap
Protection roadmap: trademark → registry → enforcement tools → ongoing defense.

Brand Protection Toolbox for Amazon in 2025

  • Amazon Brand Registry: Secure your listing control, access A+ Content, Brand Stores, analytics, and Report a Violation dashboard. Based on industry insight and Amazon’s own program guidelines.
  • IP Accelerator: Expedite trademark filing and Brand Registry enrollment with vetted law firms.
  • Project Zero: Instantly remove counterfeit listings via self-service; helps train Amazon’s AI to block future infringements. Features noted on Amazon’s official page.
  • Transparency: Use unique product codes to authenticate each unit, preventing inauthentic goods—especially vital for health and beauty brands.
  • Report a Violation: For takedowns of trademark, copyright, and patent infringement directly through Brand Registry.
  • Counterfeit Crimes Unit (CCU): For serious or organized infringement, Amazon escalates matters legally or to law enforcement.
  • Analytics & Listing Control: Protect content, monitor performance, drive conversions using Brand Stores and Enhanced Content.

Watch: Amazon Brand Protection in Action

Frequently Asked Questions

1. Is a trademark required for Brand Registry? 2. What benefits does Brand Registry provide? 3. How do I quickly remove counterfeit listings? 4. Can I stop unauthorized resellers? 5. When to use Project Zero, Transparency, or CCU? 6. What evidence is needed for takedowns? 7. What if my listing is hijacked? 8. How do patents, copyrights, and trade dress fit in? 9. Does Brand Registry improve conversions and ads? 10. What's in a long-term brand defense plan?

Watch: Rapid Takedown Workflow

1. Is a trademark required for Brand Registry?

Yes—a registered or pending trademark is required. Without it, you cannot enroll in Brand Registry or access downstream protection tools.

2. What benefits does Brand Registry provide?

It offers listing control, violation protection, access to A+ Content, Brand Stores, Sponsored Brands, Brand Analytics, and more—all essential for brand integrity and growth.

3. How do I quickly remove counterfeit listings?

Use the Report a Violation tool to file immediately; for faster action, enroll in Project Zero or Transparency for instant removals and proactive blocking.

4. Can I stop unauthorized resellers?

Yes—by implementing quality-control exceptions, material differences (like serialized warranty or packaging), and strong distribution/MAP policies, you can legally restrict unauthorized resale.

5. When should I use Project Zero, Transparency, or CCU?

Project Zero—use for immediate self-managed counterfeit removals. Transparency—for serialized product authentication. CCU—escalate organized infringement via Amazon-led legal channels.

6. What evidence is needed for takedowns?

  • Trademark certificate and proof of use.
  • Original images or content for copyright claims.
  • Patent documentation and claim matching.
  • Test-buys showing counterfeit or missing codes.

7. What if hijackers change my content?

Use Brand Registry to restore control. If needed, escalate with copyright or trade dress claims and request Amazon to gate content to prevent further edits.

8. How do patents, copyrights, and trade dress help?

Patents protect function/design. Copyright protects creative content. Trade dress protects unique visual identity—each is enforceable via Brand Registry and takedown tools.

9. Does Brand Registry improve conversions?

Yes—A+ Content, Brand Stores, and Sponsored Brands improve customer trust, conversion rates, and reduce policy strikes or returns.

10. What’s in a long-term brand protection plan?

  • Ongoing infringement sweeps and monitoring.
  • Proactive takedowns via Registry tools.
  • Distribution hygiene: MAP, agreements, serialization.
  • Evidence log for escalation or litigation.

Let’s secure your catalog for the long term. We’ll tailor a full brand defense plan for you.

Get Your Free Consultation

© AMZ Sellers Attorney® — Amazon brand protection, trademark registration, Brand Registry enforcement, and legal strategy for marketplace control.

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Amazon Account Suspended? The Definitive 2025 Guide to Winning Your Amazon Appeal | AMZ Sellers Attorney®

8/10/2025

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Amazon Appeal Expert Answers

Amazon Account Suspended or Deactivated? The Definitive 2025 Guide to Reinstatement

As an Amazon appeal expert, I help sellers recover from Amazon account suspensions, Section 3 deactivations, related account links, dropshipping policy violations, and product authenticity/safety issues—fast. Below you’ll find straight answers to the most common reinstatement questions plus a practical Plan of Action (POA) blueprint.

Urgent? Get a free case review from AMZ Sellers Attorney®.

Book Your Free Consultation

Related guides: How to Reinstate a Suspended Amazon Account • How to Win an Amazon Appeal • Understanding Section 3 of Amazon’s BSA

Amazon appeal workflow: assess, evidence, POA, submit, follow up
Appeal workflow at a glance: assess → evidence → POA → submit → follow-up.

Amazon’s Risk Signals to Watch

  • Account Health Rating (AHR)—near real-time indicator of deactivation risk.
  • Order Defect Rate (ODR)—keep under 1% to avoid enforcement.
  • Listing & policy flags—authenticity, safety/compliance, restricted products, pricing parity, dropshipping, code of conduct.
  • Identity and related account links, security anomalies, or high-risk behavior.

Watch: Amazon Suspension Appeal Blueprint

Everything We’ll Answer

1. What does “Amazon account suspended” mean? 2. What is a Section 3 violation? 3. How do I check/improve my AHR? 4. What is ODR and why under 1%? 5. How do I write a winning Plan of Action? 6. What triggers related-account suspensions? 7. What’s Amazon’s dropshipping policy? 8. How to resolve authenticity or IP complaints? 9. How long does reinstatement take? 10. My appeal got denied—now what? 11. How to avoid future suspensions? 12. Do I need a lawyer?
Attorney reviewing Amazon appeal evidence and Plan of Action
Evidence wins appeals: invoices, brand authorizations, tracking scans, SOPs.

Q1. What does “Amazon account suspended” actually mean?

Suspension (deactivation) removes selling privileges: listings are suppressed, funds may be held, and a notice appears in Performance Notifications. Most suspensions are appealable with a targeted Plan of Action that fixes the cited issue and proves durable controls.

Q2. What is a Section 3 (BSA) violation and why is it serious?

Section 3 of Amazon’s Business Solutions Agreement enables suspension or termination for material breaches, deceptive or harmful activity, or failure to maintain required account health. Section 3 cases demand precise remediation and proof that risks have been eliminated across your operations.

Watch: How to Write an Amazon Plan of Action

Q3. How do I check and improve my Account Health Rating (AHR)?

Open Account Health in Seller Central to view your AHR score and policy flags. Resolve each violation with documented fixes, submit any requested compliance documents, and monitor the AHR movement. Improving AHR reduces deactivation risk and strengthens your appeal posture.

Q4. What is Order Defect Rate (ODR) and why is 1% critical?

ODR measures orders with A-to-z claims, chargebacks, or negative feedback. Amazon expects ODR to be under 1%. Crossing 1% often triggers restrictions or suspension—especially for Seller-Fulfilled offers—so rapid root-cause correction is essential.

Q5. How do I write a winning Amazon Plan of Action (POA)?

  1. Root Cause—precise, factual, and specific (no excuses).
  2. Corrective Actions—what you already fixed (refunds, listing corrections, quarantined inventory, retraining).
  3. Preventive Measures—durable SOPs, QC gates, compliance checkpoints, owners and dates.

Attach only relevant evidence Amazon requests (invoices, brand letters, tracking logs, compliance certificates). Clarity beats volume.

Q6. What triggers a “related account” suspension and how do I delink?

Shared devices, IPs, payment instruments, emails, addresses, or overlapping staff can link accounts. To delink, prove independence with entity docs, leases/utilities, bank statements, device/IP controls, and a clear timeline of any historical overlap.

Q7. Is dropshipping allowed on Amazon? What’s compliant vs. prohibited?

Compliant: You are the seller of record; all packing slips/invoices/external packaging identify your business; you handle returns and customer service.

Prohibited: Shipping with another retailer’s branding or slips, or allowing any other entity to appear as the seller on documentation or packaging—even if you shipped it yourself.

Q8. How do I handle authenticity, safety, or IP complaints?

  • Authenticity: Provide supplier invoices, letters of authorization, and traceability (lot/serial where applicable).
  • Safety/Compliance: Submit required certificates (e.g., CPSIA, FCC, FDA where applicable) and update listings to reflect warnings or instructions.
  • Trademark/Copyright: Show authorization or remove infringing content and implement content-approval workflows.

Q9. How long does Amazon reinstatement take?

Simple listing issues can clear in days; complex Section 3 and related-account cases can take weeks and multiple rounds. A concise, evidence-rich POA shortens timelines and reduces back-and-forth.

Q10. My appeal was denied—what should I do next?

Do not resend the same POA. Re-audit the root cause, strengthen evidence, and resubmit a refined appeal. Where available, consult Account Health support and escalate with new facts and documented fixes.

Q11. How do I prevent future suspensions?

  • Instrument AHR, ODR, LSR, VTR with alerts and clear owners.
  • Maintain compliance files per ASIN (certificates, test reports, warnings).
  • QC: inbound intake checks, pre-ship scans, packaging verification.
  • Train staff on Code of Conduct, reviews policy, listing accuracy, and compliant dropshipping.

Q12. When should I hire an Amazon appeal lawyer?

Consider attorney-supervised appeals for Section 3 deactivations, related-account links, authenticity/safety/IP claims, repeat denials, or when arbitration may be needed to recover withheld funds. Legal oversight aligns strategy, compliance proof, and escalation pathways.

Ready to win your Amazon suspension appeal? We craft concise, evidence-driven POAs that get results.

Get Your Free Consultation

© AMZ Sellers Attorney® — Amazon account suspension appeals, Section 3 defense, brand protection, and marketplace compliance.

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Walmart Account Deactivated? Your 2025 Guide to Walmart Seller Account Reinstatement | AMZ Sellers Attorney®

8/8/2025

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Walmart Account Deactivated? Your Definitive 2025 Guide to Walmart Seller Account Reinstatement

Receiving a "Walmart account deactivated" message can be alarming. Your listings disappear, orders halt, and revenue abruptly drops. However, this can be reversed. With precise analysis, an effective appeal, and strategic prevention, you can reinstate access to Walmart Marketplace and protect your future performance.

Walmart Seller Suspension

What Does “Walmart Account Deactivated” Mean?

When your Walmart seller account is deactivated, you're blocked from listing products, fulfilling orders, and accessing seller tools. Deactivation may take two forms:

  • Temporary Suspension: Often allows for an appeal and reinstatement after resolution of issues.
  • Permanent Termination: Rare but final; typically not reversible.

You’ll be notified of the reason and next steps via the Seller Center or email.

Why Walmart Deactivates Seller Accounts

  • Poor performance: high cancellation/return rates, low on-time delivery, or poor valid tracking.
  • Policy violations: selling prohibited items, pricing issues, misleading content.
  • Intellectual property issues: counterfeit, trademark, or copyright infringement.
  • Security issues or misuse of seller tools.
  • Repeated non-compliance or ignoring warning notices.

Walmart’s Seller Performance Standards

  • On-Time Delivery (OTD): Maintain 95%+ on-time fulfillment.
  • Valid Tracking Rate (VTR): Keep above 99%.
  • Cancellation Rate: Stay under 2%.
  • Return/Refund Rate: Aim for under 6% over 90 days.
  • Customer Response Rate: Respond to inquiries swiftly and consistently.

Step-by-Step Guide to Reinstating Your Walmart Seller Account

Step 1: Analyze the Suspension Notice
Check the precise reason(s) and deadlines in the notification via Seller Center or your email.
Step 2: Pinpoint the Root Cause
Review your account’s performance metrics, customer feedback, listings, and fulfillment processes to identify breakdowns.
Step 3: Assemble Supporting Documentation
Compile order logs, tracking records, supplier invoices, customer correspondence, and evidence of mitigation or corrective actions.
Step 4: Draft a Tailored Plan of Action (POA)
Your POA should include:
  • Clear identification of root causes.
  • Corrective actions you have already executed.
  • Preventive measures you've implemented to avoid recurrence.
Generic templates are ineffective. Customize everything to your situation.
Step 5: Submit a Focused Appeal
Use Walmart’s Seller Center support form. Stay factual, concise, and respectful—highlight your POA clearly and attach key documentation.
Step 6: Monitor and Respond Promptly
Track your appeal’s progress and provide additional information if Walmart requests it. Be professional and timely in all communication.
Step 7: Consider Expert Assistance
If your appeal stalls or you're unsure how to proceed, seeking help from Walmart suspension appeal specialists—like AMZ Sellers Attorney®—can improve your chance of reinstatement.
Walmart Appeal Process

Common Pitfalls in the Reinstatement Process

  • Submitting a rushed or incomplete appeal.
  • Using one-size-fits-all templates instead of personalized narratives.
  • Overloading your appeal with irrelevant evidence.
  • Failing to track performance after reinstatement.

Best Practices to Avoid Future Suspensions

  • Regularly monitor performance metrics and seller dashboards.
  • Keep product listings accurate, compliant, and well described.
  • Vet suppliers to prevent IP issues and counterfeit products.
  • Maintain competitive, policy-aligned pricing.
  • Deliver fast, responsive customer service to reduce complaints and returns.
  • Stay updated on Walmart’s policy changes and marketplace requirements.

Why AMZ Sellers Attorney® Is Your Ideal Reinstatement Partner

Our practice specializes in Walmart seller reinstatement, delivering end-to-end support: from identifying root causes and crafting a compelling POA, to managing submissions and monitoring results. Let us help you navigate the process with confidence.

Need Reliable Help Getting Back on Walmart Marketplace?
Contact AMZ Sellers Attorney® for Expert Reinstatement Help

Watch: Step-by-Step Guide to Reinstating a Suspended Walmart Seller Account

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End of U.S. Parcel Tax Relief: How Etsy & Amazon Sellers Could Be Affected

8/7/2025

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End of U.S. Parcel Tax Relief: How Etsy & Amazon Sellers Could Be Affected

End of U.S. Parcel Tax Relief: How Etsy & Amazon Sellers Could Be Affected

The Biden administration is proposing to eliminate the de minimis tax exemption on imported packages valued under $800, a move that could radically alter the e-commerce landscape for sellers on Etsy, Amazon, and eBay. This policy change aims to target overseas sellers, particularly from China, who currently benefit from duty-free treatment under Section 321 of the Tariff Act. But domestic and small business sellers could also feel the heat.

International parcel import inspection

Why the Change Matters

Currently, international parcels valued under $800 can enter the U.S. without paying import duties or undergoing extensive customs processing. This "de minimis" threshold has enabled low-cost goods from Alibaba, Temu, and overseas Etsy shops to flourish. However, critics argue the rule encourages unfair competition and lets foreign companies skirt U.S. laws. (Source: Reuters, July 31, 2025)

For Etsy and eBay sellers who rely on international manufacturing or drop shipping, this could mean higher shipping costs, delays due to customs processing, and new paperwork requirements.

Etsy seller worried about tax policy changes

How Amazon and Etsy Sellers Are Impacted

While major platforms like Amazon may adapt by routing inventory through U.S.-based fulfillment centers, independent Etsy sellers are at greater risk. If you're sourcing products from overseas or importing inventory, you may now face import duties even for small-value goods.

Additionally, increased scrutiny at ports and new IRS reporting requirements may contribute to account holds or suspensions if sellers don't adapt quickly.

⚠️ If your Etsy or Amazon account is facing issues due to customs holds, tax flags, or suspension risks, request a free consultation with AMZ Sellers Attorney®. We can help you protect your account and resolve disputes fast.

Customs agent scanning parcel

What Sellers Should Do Now

  • Review your supply chain for any international drop shipping dependencies
  • Talk to your suppliers about country-of-origin declarations and compliance documents
  • Prepare to include tariff costs in your product pricing models
  • Ensure your marketplace listings and declarations are 100% truthful to avoid enforcement actions
  • If you sell on Etsy, monitor your account status closely and learn your appeal options

□ Related Articles

  • Etsy Shop Suspended? Don’t Despair—Take Action to Get Reinstated
  • Trump Tariffs Return: What Amazon Sellers Need to Know
  • How Trump's 2025 Tariffs Impact Amazon Sellers—What to Do Now

Frequently Asked Questions (FAQ)

What is the de minimis threshold?

The de minimis threshold allows parcels valued under $800 to enter the U.S. without paying customs duties. Ending this exemption could add import costs to low-value e-commerce shipments.

How will Etsy sellers be affected?

Sellers who import from overseas or use drop shipping may face new customs paperwork, tariffs, and shipping delays. This could result in higher costs or suspended listings if not managed properly.

Does this apply to Amazon sellers?

Yes. Although Amazon has U.S.-based warehouses, sellers who fulfill inventory directly from overseas may be affected by added taxes or delays at customs.

Can I avoid customs issues as a seller?

You can reduce risk by sourcing from U.S. suppliers, clearly labeling country of origin, and staying current on trade policy changes. Legal help is advised if your account is at risk.

Where can I get help if my Etsy shop is suspended due to customs issues?

You can contact AMZ Sellers Attorney® for a free consultation at this link. We assist with Etsy and Amazon appeals related to customs, tax, and compliance enforcement.

What types of items are most at risk under the new rules?

Low-cost imported items such as jewelry, beauty products, crafts, clothing, and electronics accessories could now face import duties, affecting seller pricing and competitiveness.

Will U.S.-based Etsy sellers be impacted too?

Yes, if they rely on imported materials, packaging, or third-party fulfillment centers outside the U.S., their costs could rise even if their shop is based domestically.

How soon will this policy take effect?

No final date has been announced, but the Biden administration’s proposed changes could begin as early as Q4 2025, depending on Congressional and regulatory review.

What should I tell my international suppliers?

Ask your suppliers to provide detailed invoices, country-of-origin declarations, and accurate HTS codes. These documents will be essential for customs compliance under the new rules.

Can Etsy or Amazon help with tariff compliance?

Amazon may automate part of the process through its FBA import systems. Etsy, however, places most compliance responsibility on individual sellers. Legal assistance may still be needed.

Disclaimer: This article is for informational purposes only and does not constitute legal advice. For help with Etsy or Amazon account suspension due to customs issues, visit AMZ Sellers Attorney®.

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