How to Join Amazon Brand Registry in 2025

How to Join Amazon Brand Registry in 2025 (Video Guide)

Amazon Brand Registry is more than a badge—it's your foundation for protecting your brand, controlling listings, and unlocking exclusive marketing features like A+ Content and Amazon Stores. This video breaks down the enrollment steps and key benefits you’ll gain in 2025.

Benefits of Amazon Brand Registry in 2025

• Gain control over product listings and titles
• Access to A+ Content and Amazon Stores
• Ability to report counterfeit or hijacked listings
• Eligibility for advanced brand analytics and advertising

How to Enroll in Amazon Brand Registry

1. Register Your Trademark: File a word mark or image mark with the USPTO (or other national IP office)
2. Log In: Visit brandregistry.amazon.com and log in with your Seller or Vendor Central account
3. Submit Proof: Ensure your brand name or logo is visible on your product or packaging
4. Wait for Approval: Once approved, you'll unlock Brand Registry tools including A+ content and counterfeit reporting

Transcript

0:00 How to enroll in Amazon's Brand Registry in 2025

0:03 If you're selling your own brand on Amazon, joining Brand Registry is one of the smartest moves you can make in 2025.

0:11 What is Amazon Brand Registry? Once enrolled, you gain control over your listings and access to brand protection tools, plus marketing perks like A+ Content and Amazon Stores.

0:25 Who's eligible? You must own an active registered trademark or have a pending trademark. Your brand name or logo must appear clearly on your products or packaging.

0:37 Steps to enroll: Register your trademark—you’ll need a registered word mark or image mark in the U.S., meaning you must file with the USPTO.

0:48 Log into the Brand Registry portal at brandregistry.amazon.com using your Seller or Vendor Central account.

0:55 After you're approved, you'll be able to report counterfeit listings—but only after your trademark is registered.

1:02 Customize listings with A+ Content and view customer analytics.

1:08 Need help with trademarks or joining Brand Registry? Reach out to AMZ Sellers Attorney®. We’re here to guide you through the process.

1:17 Get your free Brand Registry consultation today at amazonsellers.attorney.

FAQs About Amazon Brand Registry

Do I need a trademark to join Brand Registry?

Yes. You must have a registered (or pending) word mark or image mark with the USPTO or an accepted IP office.

Can I access A+ Content without Brand Registry?

No. A+ Content, Amazon Stores, and brand protection tools are exclusive to Brand Registry members.

Can I join with a pending trademark?

Yes, but full access may not be granted until your trademark is registered and active in Amazon's records.

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