How to Reinstate a Suspended Amazon Seller Account

How to Reinstate a Suspended Amazon Seller Account

Published by: AMZ Sellers Attorney® | Date: March 27, 2025

An Amazon suspension can hit your business hard—whether it's an ASIN removal, disbursement hold, or full account ban. Suspicious activity, negative feedback, poor performance metrics or policy violations might trigger it. But don’t panic--seller account reinstatement is possible with a strategic approach.

In this guide, we’ll walk through the Amazon appeal process, help you understand the root cause, and show you how to draft a winning Plan of Action (POA). We’ll even show you how to escalate the matter if needed. Let’s get started.

Why Was Your Amazon Account Suspended?

Amazon has zero tolerance for policy breaches or poor seller performance. Here are common reasons for listing suspension or account bans:

• High order defect rate, late shipment rate, or cancellation rate
• Policy violations like review manipulation or fraudulent activity
• Intellectual property infringement or counterfeit or inauthentic products
• Suspicious behavior: VPN usage, multiple accounts, or unauthorized access to your Amazon seller account
• Non-compliance with product listing compliance or safety requirements

Check your Seller Central performance notifications and Account Health Rating (AHR) to understand the specifics of your suspension notice.

Step 1: Gather Documentation

Successful appeals require strong appeal documentation