When you receive a performance notification from the Amazon Seller Performance Team stating your Amazon suspended your account, your first and most important task is: Not to panic and study it carefully, as it gives the answers to your questions:
Why is my Amazon seller account suspended?
Under “Why this is happening?” When you receive an Amazon suspension, Amazon provides you a general identification of the reason of your suspension. Of course, you won’t receive a specific clarification to your case, but you will know, which exact policy you have violated and where to search for the root causes of the issue.
What shall I do next?
Your next step is to prepare an Amazon Suspension Appeal, BUT step aside, take your time and think it through. DO NOT send a message to Amazon asking for clarification. Any such message is counted as an appeal and they will not tell you the reason. Amazon is huge and as any system, they expect you to follow their rules and procedures. This practice works for Amazon appeals as well.
What is a POA?
POA is an abbreviation to “Plan of Action”, which consists of three main parts:
In this section you are expected to investigate and explain what you think led to the deactivation of your account/listing. Point out the reasons, specialist from Amazon will check it from his side.
Here you will need to inform Amazon on what you have already done to fix the problem.
For example, if your listing was deactivated for a proper reason – you let Amazon know that you have deleted it and will never list again. Or, if you were not able to verify your identity – attach legitimate documents.
There are tens of possible suspensions and absolutely all cases are different and need an individual approach. That is why if you hire an attorney to work on your case, we ask for certain details about your account to prepare a valid plan of action exactly for your case.
This section needs to be thought out throughly in order to understand how to act in the future and if you wish to continue selling on amazon, you have to let them know how you intend to do your business so that all their policies are followed.
This plan is exactly what Amazon wants to receive. And even though it is sometimes referred to as an “appeal letter”, the Amazon Seller Performance Team wants you to concentrate on the above particular questions and provide particular answers.
Sorry if it sounds cruel, but skip the begging and complaining to the world part and direct this team member to where exactly he needs to pay his attention -- only concrete facts and evidence of your crystal clear business model.
Having said that, Amazon receives a great number of appeals every day, and you need to make sure, that yours stands out, responds to the requirements, and gets their attention (in a good way!).
Spending time writing useless appeals will cost you more than the fee for a professional appeal service, which will reinstate your business quickly and stress-free.
Reach out to us at [email protected] anytime. We are always here for you.