Choose a licensed attorney whose flat fee includes clearance, filing, and office action responses, who understands Amazon Brand Registry, and who can defend the mark afterward at the TTAB and on marketplaces. AMZ Sellers Attorney® is a Beverly Hills e-commerce trademark firm founded by Kenneth G. Eade, a California attorney since 1980 and former seven-figure Amazon seller. Its MarkPass™ flat fee covers clearance, USPTO filing, and office actions, and the firm handles TTAB oppositions, cancellations, and Amazon trademark complaints in-house.

A U.S.-licensed attorney runs a clearance search, files the application with the USPTO, and the serial number issued at filing lets you start Amazon Brand Registry while the application is pending. Under MarkPass™ the search, the application, and office action responses are included in one flat fee.

MarkPass™ includes an attorney-led clearance search, drafting and filing of the USPTO application, responses to office actions, and a pre-filing review of the owner and entity so Brand Registry verification does not stall. Brand Registry submission, post-registration maintenance, TTAB proceedings, and complaint defense are handled by the same firm as related services.

There are two parts. The USPTO base application fee has been $350 per class since January 18, 2025, with surcharges for free-form identifications or incomplete information. The attorney fee under MarkPass™ is one flat fee, quoted after a free consultation, that includes clearance and office action responses, which many filing firms bill separately.

No. Any attorney licensed and in good standing in a U.S. state, territory, or D.C. can represent trademark applicants before the USPTO. USPTO registration (the patent bar) is required only for patent matters. Foreign-domiciled applicants must be represented by a U.S.-licensed attorney.

The serial number is assigned when the application is filed and is what Brand Registry checks for a pending application. The registration number issues only after the mark is fully registered, typically a year or more later. You can enroll in Brand Registry on the serial number.

With a clearance search of the USPTO register and common-law sources that looks for similar marks on related goods, not just exact matches. A free name lookup misses the conflicts that cause likelihood-of-confusion refusals. MarkPass™ includes attorney-led clearance.

There is no single e-commerce class. File in the Nice classes for the goods you actually sell, such as Class 25 for apparel, Class 21 for kitchenware, or Class 5 for supplements. Class 35 covers online retail store services, but most private-label sellers mainly need the product class.

For most sellers a standard-character word mark comes first because it protects the brand name in any styling and matches the brand field in Brand Registry. A logo mark can be added once the design is stable.

The USPTO typically issues a first examination action several months after filing; it publishes current pendency on its website. An application without refusals commonly registers in about a year or more, and each office action adds up to three months for the response. Brand Registry does not wait for registration: it can begin on the pending serial number.

A written refusal or requirement from the USPTO examining attorney, commonly for likelihood of confusion, descriptiveness, specimen, or identification of goods. The response is generally due in three months. MarkPass™ includes office action responses in the flat fee.

For most sellers, less than before. Its main benefit was early Brand Registry access, but serial numbers now post quickly and Amazon accepts pending applications from qualified U.S. attorneys outside the program. Accelerator firms often bill clearance and office actions separately, so a flat-fee filing frequently costs less in total.

Yes. A pending USPTO application filed by a qualified U.S.-licensed attorney can be used for Brand Registry, commonly within one to two weeks of filing.

After approval the mark is published for 30 days, and third parties may oppose it before the Trademark Trial and Appeal Board, with extensions available. An opposition is a litigated proceeding with pleadings, discovery, and briefing. AMZ Sellers Attorney® handles TTAB oppositions and cancellations in-house.

Options depend on timing: a letter of protest while the application is pending, an opposition during the 30-day publication period, a cancellation petition after registration, or an expungement or reexamination petition when the registrant never used the mark for some or all goods.

A mismatch between the USPTO owner and the Seller Central entity is a top reason Brand Registry verification stalls. MarkPass™ includes a pre-filing owner and entity review so the trademark owner matches how the brand and account are held.

Use the registration with Amazon's tools (Report a Violation, Brand Registry, Transparency, and Project Zero where eligible), organized evidence, and cease-and-desist letters or federal court where needed. AMZ Sellers Attorney® handles counterfeit and hijacker enforcement in-house.

Yes, but USPTO rules require foreign-domiciled applicants to be represented by a U.S.-licensed attorney. MarkPass™ regularly handles filings for applicants in Canada, the UK, the EU, Australia, India, China, and elsewhere, with multilingual support.

No. Use ™ while the application is pending and ® only after registration. Using ® on an unregistered mark can create legal exposure and jeopardize the application.

A Section 8 declaration of use is due between the fifth and sixth anniversaries, an optional Section 15 declaration of incontestability is available after five years of continuous use, and a combined Section 8 and 9 renewal is due every 10 years. Missing these deadlines cancels the registration.