2025 Amazon Seller-Code-of-Conduct Survival Guide | AMZ Sellers Attorney®

Amazon Code of Conduct 2025: How to Avoid Seller Suspensions

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Watch: Key 2025 Code of Conduct Updates (60-sec Short)

What Is the Amazon Seller Code of Conduct?

The Seller Code of Conduct is Amazon’s ethical rulebook. It demands accurate listings, fair competition, and respect for intellectual property. Breaching any provision can trigger immediate suspension—or worse, a permanent marketplace ban.

Key Principles You Must Follow

• Provide accurate product & business information
• Act fairly; never exploit Amazon tools or systems
• Avoid review manipulation or incentives
• Respect intellectual property rights
• Fulfill orders on-time and per policy
• Operate only one seller account per region (unless Amazon approves otherwise)
• Do not send unsolicited marketing messages to customers

Top Violations Leading to Suspensions

• Inaccurate listings: misleading titles, images, or descriptions
• Review manipulation: paying for reviews or offering incentives
• IP infringement: trademark or copyright violations
• Multiple accounts: owning more than one without written approval
• Restricted products: listing banned or pre-approval items

Proactive Compliance Strategies

• Keep listings accurate and updated
• Respond to customer issues quickly to reduce negative feedback
• Check your Account Health Dashboard weekly
• Source only from authorized distributors
• Enroll in Amazon Brand Registry for IP protection

What to Do If You’re Suspended

1. Stay calm and study Amazon’s suspension notice in full
2. Draft a precise Plan of Action (root cause › corrective steps › preventive measures)
3. Submit your appeal via Seller Central’s Performance Notifications
4. Track responses and revise your POA if requested

Need expert help? Contact AMZ Sellers Attorney® for a free consultation.

Amazon Suspension FAQ (2025)

How fast can Amazon suspend my account for Code violations?

Suspensions can occur immediately when Amazon detects a serious violation such as review manipulation or IP infringement. Lesser infractions may trigger warnings first.

Can I use multiple seller accounts if they’re in different product categories?

No. Amazon allows only one seller account per region unless you obtain prior written permission.

What percentage of sellers succeed in appeals?

Success depends on a data-driven Plan of Action addressing root causes. Our firm’s tailored POAs have achieved favorable outcomes for hundreds of sellers.

Stay Ahead of Future Policy Changes

Amazon updates its policies continuously. Bookmark the Code of Conduct page, follow Seller Central announcements, and train your team on new rules to avoid costly mistakes.

Related Resource

□ Understanding IP Law for Amazon Sellers

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