Amazon Cracks Down on AI-Generated Appeals: What Sellers Need to Know in 2025

Amazon Cracks Down on AI-Generated Appeals: What Sellers Need to Know in 2025

Published: May 8, 2025

Author: AMZ Sellers Attorney®

In the past year, we have all become accustomed to letting artificial intelligence (AI) do our writing. Even Amazon uses it to evaluate appeals along with human help, which has been a pet peeve for sellers for quite some time.

In a recent move that has caused great seller outcry, Amazon has intensified its scrutiny of appeals submitted by sellers, particularly those generated using AI tools or generic templates. This heightened vigilance stems from a surge in such appeals, which often lack the personalized detail Amazon requires for effective resolution.

Amazon's Approach to AI-Generated Appeals

Amazon employs automated systems to detect and evaluate appeals. Sellers have reported that submitting appeals with similar content or identical files can lead to immediate rejections. This suggests that Amazon's systems may flag templated submissions. Moreover, artificial intelligence systems like chatGPT, Perplexity and Gemini are prone to hallucinations, which means they make mistakes (often big ones) and they make up things as well that may not align with the facts of your case. This makes this helpful tool dangerous in the hands of a non-professional.

Furthermore, sellers have expressed concerns about receiving generic, automated responses to their appeals, leading to frustration and a perception that their cases aren't being individually assessed.

Why AI-Generated Appeals Are Being Flagged

Amazon's automated systems are designed to identify patterns indicative of non-personalized appeals. Factors contributing to immediate rejections include:

• Identical or Highly Similar Content: Submissions that closely mirror previously rejected appeals or common templates without any new or personalized material.
• Lack of Specificity: Appeals that fail to address the unique circumstances of the seller's suspension.
• Overuse of Generic Language: Phrases that are commonly found in templated appeals, lacking detailed explanations or evidence.

These elements can trigger Amazon's automated filters, resulting in swift denials without thorough human review.

Best Practices for Effective Appeals

To enhance the likelihood of a successful appeal:

• Personalize Your Appeal: Craft a unique Plan of Action (POA) that specifically addresses the issues leading to your suspension.
• Provide Comprehensive Documentation: Include all necessary and relevant documents to support your case.
• Avoid Repetition: Submitting the same or similar appeals multiple times can result in immediate rejections. Ensure each appeal is distinct and addresses any feedback received from previous submissions.
• Seek Professional Assistance: If you're uncertain about how to proceed, consider consulting professionals experienced in Amazon's appeal process.

How AMZ Sellers Attorney® Can Assist

At AMZ Sellers Attorney®, we specialize in crafting personalized, effective appeals tailored to your unique situation. Our team understands Amazon's evolving policies and employs a strategic approach to address the specific reasons for your account suspension.

Need Help with Your Appeal?

Contact AMZ Sellers Attorney® for expert assistance in reinstating your Amazon seller account.

Free Consultation: Schedule Now

Website: www.amazonsellers.attorney