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Amazon Seller News and Policy Updates for 2025

2025 Amazon Seller News & Policy Insights

Discover essential updates for Amazon sellers in 2025—including the latest policy changes, account suspension risks, and legal tips to stay compliant and competitive.

Why Follow Amazon Seller News in 2025?

Amazon is evolving faster than ever. Staying current on news and updates can help you avoid policy violations, maintain account health, and seize new growth opportunities before competitors.

Top 2025 Policy Changes Affecting Amazon Sellers

  • Listing Compliance Enforcement: Tighter restrictions on image quality, keyword stuffing, and prohibited claims.
  • Updated Business Solutions Agreement: Key clause modifications affecting returns, IP rights, and dispute resolution.
  • Account Health Metrics: Revised thresholds for order defect rate and late shipment rate.

Compliance Tips from Amazon Suspension Attorneys

At AMZ Sellers Attorney®, we help sellers interpret new policies and prevent suspensions. Get expert legal advice, appeal help, and proactive audits to protect your business.

Code Example: Amazon’s Required Language for IP Appeals

“We respectfully dispute this IP claim under Section 3 of the BSA. Please see attached documentation verifying our authorized use.”

FAQs for 2025 Amazon Sellers

What is the latest Amazon seller news?

Stay updated with the latest Amazon seller news on our blog, including marketplace changes, Amazon policy updates, seller performance trends, and risk mitigation strategies.

How can I avoid Amazon account suspension in 2025?

Avoid Amazon account suspension by understanding policy updates, maintaining performance metrics, and reviewing your listings for compliance with the Amazon Business Solutions Agreement.

Where can I find expert analysis of Amazon policy changes?

Our Amazon Seller News blog offers expert legal commentary, trend forecasting, and actionable advice to help sellers respond to Amazon's evolving policies.

Why should I follow Amazon marketplace news?

Following Amazon marketplace news keeps you ahead of changes that affect your seller account, including new requirements, restricted categories, and compliance issues that could trigger suspensions.

Amazon Seller Central: Enhanced Security with Inactive User Removal

10/10/2024

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Amazon Seller Central: Enhanced Security with Inactive User Removal

Amazon Seller Central: Security Enhancements with Inactive User Removal

Published on: October 9, 2024 | By: AMZ Sellers Attorney®

Amazon is rolling out new measures to strengthen the security of Seller Central accounts by removing inactive secondary users who have not logged in for over 12 months. This change is part of a quarterly update aimed at reducing the risk of unauthorized access, safeguarding sensitive account data, and improving overall account management for sellers.

What Does the Inactive User Removal Mean for Sellers?

This update targets **inactive secondary users**—individuals who have previously been granted access to Seller Central accounts but have not logged in for over a year. Many sellers grant access to employees, consultants, or external partners who may no longer require account access. Over time, this can create security vulnerabilities, especially if those users leave their roles without having their access revoked.

By automatically removing inactive users, Amazon helps sellers streamline their user permissions, ensuring only **active team members** and partners have access to sensitive account information. This process will occur **quarterly**, allowing for regular maintenance of account security.

Why Is This Update Important?

Security threats, including unauthorized access and potential data breaches, have become a growing concern in eCommerce. Sellers face increasing risks of cyberattacks, particularly if outdated or inactive user accounts remain linked to their business operations. With inactive accounts lingering, malicious actors can exploit them as entry points for unauthorized access.

This update enhances protection against such threats by ensuring that only relevant and current users have access to Seller Central accounts. It also simplifies account management, as sellers no longer need to manually review and remove inactive users.

Steps Sellers Should Take Now

To ensure your account security is up-to-date and aligned with Amazon's quarterly inactive user removal process, we recommend the following steps:

  • Review Active Users: Log into Seller Central and navigate to the "User Permissions" section. Evaluate all active users and ensure that only those who currently require access remain on the list.
  • Remove Inactive or Unnecessary Users: Proactively remove users who no longer need access to your account, rather than waiting for the quarterly automated process. This is particularly important for employees or partners who may have left your company.
  • Use Multi-Factor Authentication (MFA): Ensure that multi-factor authentication is enabled for all users with access to your account. This adds an extra layer of security, reducing the risk of unauthorized logins.
  • Regularly Update Passwords: Encourage all users to update their passwords regularly, using strong, unique passwords to prevent breaches.

How Can This Affect Your Business?

While this update is intended to improve account security, it can also cause disruptions if your business relies on several users for daily operations. If inactive users are removed without your knowledge, it may affect key processes, especially during busy seasons like the holidays. It’s essential to review your user permissions regularly and ensure that all active team members retain access.

Additionally, maintaining up-to-date user permissions helps streamline internal workflows and reduce potential bottlenecks, ensuring that your business operates smoothly while minimizing security risks.

Need Help Navigating Amazon’s Security Updates?

Ensuring your Amazon Seller Central account is secure and up-to-date with the latest policies can be challenging, especially for larger teams. AMZ Sellers Attorney® specializes in helping sellers protect their accounts and navigate complex Amazon policies. If you need assistance reviewing your account's security settings or handling compliance issues, contact us today for expert legal help.

AMZ Sellers Attorney® – Your trusted legal partner for Amazon seller support and eCommerce solutions worldwide.

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AMZ Sellers Attorney
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​Kenneth Eade, Esq. (licensed state of CA)
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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Suspension Appeals
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry Enrollment & Brand Protection
    • Legal Help for E-commerce Sellers Worldwide | AMZ Sellers Attorney®
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Attorneys for Ecommerce
      • Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Safe Harbor and Takedown Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial & Appeal Board Attorneys
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • Ebay Suspension Appeals
    • Walmart Suspension Appeal
    • Etsy Suspension Appeal
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy