Amazon Seller Services Revenue Growth Slows to 7% Amid Tariff Impact
Date: May 10, 2025 | Author: AMZ Sellers Attorney®
Amazon’s Q1 2025 earnings reveal a troubling signal for the third-party marketplace: seller services revenue grew just 7%, falling short of historical trends. With growth rates in previous quarters typically hovering between 14% and 18%, this sharp deceleration has raised alarms across the e-commerce sector. The primary cause? Tariffs on Chinese imports that are forcing sellers to reassess the financial viability of operating on the platform.
This article explores the legal, economic, and strategic implications of the revenue slowdown, and offers guidance from AMZ Sellers Attorney® on how to adapt your Amazon business to mitigate the impact of rising trade costs.
Understanding the Revenue Dip: What’s Changed in Q1?
Seller services include fulfillment fees, referral commissions, advertising revenue, and storage charges. When third-party sellers cut back on listings, ads, or shipments, Amazon earns less across these verticals. Amazon’s recent filing with the SEC noted that “third-party unit volume was flat due to uncertainty around international trade policy.”
Unlike past quarters when Prime Day and holiday surges bolstered revenue growth, this year’s numbers show clear hesitation among sellers, particularly those importing goods from China. As tariffs on thousands of products jumped—some reaching as high as 145%—the math no longer worked for many sellers. They either paused operations, delisted high-cost items, or scaled down their advertising campaigns.
Real Seller Impact: Case Studies from the Marketplace
Case Study 1 – Home Goods Seller: A California-based seller importing storage bins from Shenzhen reported a 40% drop in sales after increasing retail prices by 18% to cover new duties. “We lost the Buy Box on 90% of our listings. Customers shifted to cheaper alternatives, even lower-rated ones,” the seller shared in an Amazon seller forum.
Case Study 2 – Private Label Cosmetics Brand: A beauty brand suspended new product launches after being forced to pay over $25,000 in unexpected customs fees. “Our supplier didn’t warn us about the HTS classification change. We appealed but had to absorb the cost,” said the founder. They’re now working with a trade attorney to file for tariff refunds.
Case Study 3 – FBA Apparel Seller: A high-volume fashion brand skipped Amazon Prime Day for the first time in six years. “There was no way to run discounts, pay referral fees, and still come out ahead,” they explained.
Strategic Shifts: What Sellers Are Doing in Response
In response to these economic pressures, sellers are adopting new strategies to maintain margins and preserve business continuity:
- Shifting sourcing to Vietnam, India, and Turkey to avoid China-based tariffs.
- Re-negotiating incoterms and FOB contracts to pass some import costs to suppliers.
- Repackaging goods to classify them under alternative HTS codes when legally possible.
- Filing for U.S. Customs exclusions and seeking duty drawback claims.
Others are migrating some listings to eBay, Walmart, or Shopify to avoid Amazon's fee structure, which compounds the impact of tariffs.
Legal Support: How AMZ Sellers Attorney® Helps
At AMZ Sellers Attorney®, we work with Amazon sellers facing economic hardship caused by trade policies. Our legal team provides:
- HTS code audits and tariff classification reviews to ensure you’re not overpaying duties.
- Support in filing for U.S. Customs and Border Protection exclusions and refund claims.
- Seller account reinstatement for sellers suspended due to fulfillment delays caused by supply chain disruptions.
- Business restructuring strategies including LLC formation in tax-advantaged jurisdictions.
If your Amazon revenue is suffering and your brand is under pressure, consult our legal team to explore your relief options and restructure effectively.
Policy Background: Why Tariffs Increased
As part of a renewed push to revitalize U.S. manufacturing, the U.S. government implemented sweeping tariff hikes in early 2025 targeting electronics, automotive parts, and consumer goods from China. These policy decisions have ripple effects throughout Amazon’s global supply chain—where over 70% of third-party sellers rely on Asian suppliers.
Trade experts predict these tariffs will remain in place through at least 2026, prompting more sellers to localize supply chains or seek alternative entry points such as the Port of Mexico or Canadian re-routes to U.S. buyers. Long term, the e-commerce economy may shift toward more regional fulfillment models—changing Amazon's infrastructure and revenue mix permanently.
RSS Feed
