Published: June 18, 2025 | By AMZ Sellers Attorney®
□ 30-Second Explainer: Are Your Secondary Users Putting You at Risk?
Amazon Targets Secondary Users
In June 2025, Amazon emailed thousands of secondary authorized users on seller accounts, flagging potential violations tied to account-sharing…
Frequently Asked Questions
□ What counts as a “secondary authorized user” on Amazon?
A secondary user is anyone—virtual assistant, employee, freelancer or agency—granted permissions inside Seller Central or who logs in via an external tool that touches your account data.
⚠️ Why is Amazon cracking down on secondary users in 2025?
Amazon’s 2024–2025 compliance initiative focuses on preventing review manipulation, catalog abuse and multiple-account fraud traced back to shared devices, IP addresses and logins.
□ Can I get suspended if my VA also works for another seller?
Yes. If Amazon links that VA’s device, browser fingerprint or IP to a separate suspended account, your account can be suspended for related-account or secondary-user policy violations.
□ How do I safely grant access to agencies or VAs in 2025?
Use role-based permissions, require unique logins, add agencies via “Authorized Partners,” and review the Account Health Dashboard weekly to audit activity.
□ What must a Plan of Action include for a secondary-user suspension?
A successful POA outlines (1) root cause—e.g., shared device; (2) corrective action—access revoked, MFA enforced; (3) preventive measures—quarterly audits, signed access policies.
□ How long does Amazon take to respond to a secondary-user appeal?
Responses vary 48 hours to several weeks. Escalation to Amazon Legal via an attorney can shorten wait times for complex or repeat denials.
⚖️ When should I hire a lawyer versus an appeal consultant?
Hire an attorney if funds are withheld, IP issues are involved, or Amazon has denied multiple POAs. Attorneys can contact Amazon Legal or pursue arbitration—consultants cannot.
□ Does AMZ Sellers Attorney® offer free consultations?
Yes. Sellers receive an unlimited, no-obligation consultation plus 24/7 support for urgent suspension matters.
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