How can I avoid Amazon account suspension in 2025?

To prevent an Amazon account suspension in 2025, sellers should proactively audit listings for compliance with all policies, maintain performance metrics well above Amazon's new, stricter thresholds, and ensure that all sourcing documentation, such as invoices and letters of authorization, is authentic and readily available for review by Amazon.

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.

Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.

Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

Amazon's Project Zero-Everything Brand Owners Must Know

2/17/2025

0 Comments

Amazon Project Zero – Everything Brand Owners Must Know

Q: What is the most important Amazon seller news for 2025?

The most critical news for Amazon sellers in 2025 involves updates to Section 3 of the Business Solutions Agreement, revised account health rating calculations, and new inventory placement program requirements. Our blog provides continuous analysis of these trends to keep sellers informed.

Q: Where can I find reliable analysis of Amazon policy changes?

The AMZ Sellers Attorney® news blog provides reliable, expert legal analysis of Amazon policy changes. We break down complex legal and operational updates into clear, actionable advice to help sellers protect their accounts and stay compliant.

Counterfeit products are a growing concern for brand owners selling on Amazon. To combat this issue, Amazon launched **Project Zero**, an advanced anti-counterfeiting program designed to give brands direct control over counterfeit removal. But how does it work, and what are the eligibility requirements?

In this guide, we will break down everything you need to know about **Amazon Project Zero**, including:

What Project Zero is and how it works
Who qualifies for the program
How to apply for Project Zero
Key benefits for brand owners
Common challenges and alternatives

What Is Amazon Project Zero?

Amazon Project Zero is an invite-only program designed to help **brand owners remove counterfeit listings instantly**. Unlike traditional counterfeit reporting methods that require waiting for Amazon’s intervention, Project Zero **empowers brands to act immediately**.

The program utilizes three key technologies:

1. Automated Counterfeit Detection

Amazon’s AI-driven system continuously scans the marketplace to identify and remove counterfeit listings before customers see them.

2. Self-Service Counterfeit Removal Tool

Brands can **manually remove counterfeit listings** without contacting Amazon Seller Support. This eliminates the long wait times associated with filing infringement claims.

3. Product Serialization

To ensure authenticity, brand owners can enroll in **Amazon’s serialization program**. Each product unit receives a unique serial number that Amazon scans before fulfillment.

Who Can Join Amazon Project Zero?

Amazon restricts Project Zero to **brand owners** who meet strict eligibility criteria. To qualify, you must:

Be a **brand owner** enrolled in **Amazon Brand Registry**.
Have a **registered trademark** in the **countries you sell in**.
Demonstrate a history of **accurate counterfeit reporting**.
Maintain a **high level of accuracy** in counterfeit removals.

Important: If a brand misuses Project Zero by removing non-counterfeit listings, Amazon may suspend or remove the brand from the program.

How to Apply for Amazon Project Zero

Since Project Zero is **invite-only**, there is no public application form. However, you can request access by following these steps:

1. Enroll in Amazon Brand Registry

If you are not already registered, visit Amazon Brand Registry and complete the registration process.

2. Maintain an Accurate Infringement Reporting History

Regularly report counterfeit sellers through Amazon’s **Report a Violation** tool in Seller Central.

3. Request Access to Project Zero

If you meet Amazon’s criteria, you may receive an invite. Alternatively, you can contact Amazon Brand Registry support to express interest.

Key Benefits of Amazon Project Zero

✔️ Immediate Counterfeit Removal

Unlike the traditional process, brands can remove counterfeits instantly without Amazon’s review.

✔️ AI-Driven Protection

Amazon’s AI scans over 5 billion listings daily to prevent counterfeits from being listed.

✔️ Enhanced Brand Protection

Product serialization ensures that only authentic products reach customers.

✔️ Improved Customer Trust

By eliminating counterfeits, brands can protect their reputation and ensure customers receive genuine products.

Challenges and Limitations

While Project Zero offers significant advantages, it is not perfect. Some challenges include:

Not all brands receive an invite.
Manual counterfeit removal requires **high accuracy**.
Product serialization adds extra **costs per unit**.
Amazon still controls overall enforcement.

Alternatives If You Are Not Eligible for Project Zero

If you do not qualify for Project Zero, consider these alternatives:

Use **Amazon Brand Registry** to file infringement complaints.
Enroll in **Amazon Transparency** to prevent counterfeit sales.
Work with an **Amazon sellers attorney** to handle legal enforcement.

Final Thoughts

Amazon Project Zero is a **game-changer for brand protection**, giving sellers the power to remove counterfeits instantly. However, strict eligibility criteria and potential risks mean it is not for everyone.

If you need help protecting your brand, applying for Project Zero, or dealing with counterfeits, consult an expert. AMZ Sellers Attorney® specializes in Amazon brand protection and legal strategies.

Get a Free Consultation Now