Challenges in Correcting Brand Names on Amazon Listings | AMZ Sellers Attorney®

Challenges in Correcting Brand Names on Amazon Listings

Amazon sellers often encounter difficulties when attempting to correct brand names on their product listings. Despite providing clear evidence, such as images of product packaging with visible UPC codes, Amazon's system sometimes blocks these corrections, leading to confusion and potential loss of sales.

Understanding the Issue

Several sellers have reported instances where their product listings display incorrect brand names. Even after submitting images showing the correct brand name on the product packaging and corresponding UPC codes, Amazon's system has denied the corrections. This issue not only affects the authenticity of the product listings but also erodes customer trust.

Case Studies

In a recent discussion on Amazon's Seller Forums, a seller shared their experience:

"Amazon is blocking a fix to the brand name of 3 of our products. The correct brand name of these items is 'BedShelfie', which is our registered brand. Amazon currently has the brand listed as 'Smallish', which is the parent company name, not the brand. We have provided pictures of the product packaging with the UPC showing that it ships branded as 'BedShelfie'. This is creating a worse customer experience as it creates confusion about the product branding."

Another seller faced a similar issue:

"Earlier this year, our product suddenly changed brand names without our knowledge. We are the brand owner and manufacturer of this product and there's no one else that sells the product. We've been selling this product for 8 years now and suddenly the brand name changes to the incorrect one, which stops us from selling it on Vendor Central and FBA."

Common Challenges Faced by Sellers

• System Errors: Sellers often encounter errors like 8541 when attempting to update brand names, indicating that the system does not recognize the correction.
• Inadequate Support: Seller Support responses are frequently generic, advising sellers to create new ASINs, which is not feasible when the UPC is already associated with an existing ASIN.
• Brand Registry Limitations: Even with Brand Registry, sellers find it challenging to enforce corrections, especially when the incorrect brand name was set by another seller.

Impact on Business

Incorrect brand names on product listings can lead to:

• Customer Confusion: Buyers may question the authenticity of the product, leading to decreased trust and potential negative reviews.
• Loss of Sales: Misbranding can result in reduced visibility in search results and a decline in sales.
• Account Health Issues: Persistent inaccuracies may affect the seller's account health, risking suspensions or other penalties.

How AMZ Sellers Attorney® Can Help

At AMZ Sellers Attorney®, we specialize in resolving complex issues related to Amazon listings. Our team can assist you in:

• Drafting compelling appeals to correct brand name inaccuracies.
• Communicating effectively with Amazon's support teams to expedite resolutions.
• Ensuring compliance with Amazon's policies to prevent future issues.

Facing challenges with brand name corrections on Amazon?

Let AMZ Sellers Attorney® help you navigate these complexities.

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Conclusion

Correcting brand names on Amazon listings is a critical aspect of maintaining product authenticity and customer trust. While the process can be fraught with challenges, professional assistance can make a significant difference. AMZ Sellers Attorney® is committed to supporting sellers in overcoming these hurdles and ensuring their businesses thrive on Amazon.