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So, you're thinking about starting an ecommerce business? Congratulations! This is an exciting time. The ecommerce industry is booming, and there's never been a better time to get started.
But where do you begin? There are many moving parts to launching an ecommerce business, and it can be overwhelming. In this blog post, we'll give you a rundown of the best tools and practices for starting your ecommerce business off on the right foot.
Tackle the Necessary Legal Steps
It's essential to start your ecommerce business on a solid legal footing, meaning you will need to handle several legal steps early in the process. For example, consider establishing an LLC to protect your personal assets if your business is sued or incurs debt. An LLC can also yield tax flexibility and other benefits.
Other legal steps to consider include:
● Applying for an Employer Identification Number (EIN) from the IRS
● Registering your business with your state
● Obtaining any necessary licenses and permits
Create Your Brand and Website
Your brand is what sets you apart from the competition and will prove integral to your business's success. So, take your time developing a strong, unique brand identity. This includes creating a professional logo, choosing a color scheme, and developing a style guide. Some of the most popular branding tools on the market include:
● Adobe Creative Suite
● Squarespace Logo
Once your branding is nailed down, it's time to build your website. You'll need to choose the right ecommerce platform and select a theme that matches your brand. If you're not a developer, don't worry. Many user-friendly platforms (e.g., Shopify, Squarespace, WooCommerce, etc.) make it easy to create a beautiful and functional online store.
Develop a Marketing Plan
One of the most important things you'll need to do when starting your ecommerce business is to create a marketing plan. After all, what's the point of having a great product if no one knows about it? There are a lot of different marketing channels you can explore, but two of the most effective for ecommerce businesses are email drip campaigns and pay-per-click (PPC) advertising.
Email Drip CampaignsEmail drip campaigns are a great way to nurture leads and build relationships with potential customers. You can set up automatic emails that go out at specific intervals (e.g., once a week, every other week, etc.), and each email can include valuable content like coupons, product recommendations, or even just helpful information about your industry.
PPC AdvertisingPPC advertising, on the other hand, is an excellent way to drive targeted traffic to your website. With PPC ads, you only pay when someone clicks on your ad, so it's a cost-effective way to get in front of potential customers who are already interested in what you have to offer.
Here are some of the best tools available for email drip campaigns and PPC advertising:
● MailChimp: This popular email marketing tool makes it easy to set up and automate your email drip campaigns.
● Google Ads: Google Ads is one of the most popular PPC advertising platforms, and for good reason — it's effective and user-friendly.
● Bing Ads: Another excellent option for PPC advertising, Bing Ads can be a great way to reach potential customers who are using a different search engine than Google.
Finding a Larger Home to Accommodate Your Business
Starting an ecommerce business may require finding a larger home that is suitable. When looking for the right space, you will have to consider factors such as the size and layout of rooms, access to utilities, and special requirements that may be necessary for specific businesses. Make sure the home has enough space to set up office furniture and supplies — not just ample storage but also room for any inventory, employees, or partners that may come together later on.
If purchasing a new home isn’t in your budget, there are nearly 1,000 homes available for rent in the LA area. And some listings offer virtual tours so you won’t be required to visit every property you’re interested in.
Starting an ecommerce business is a big undertaking, but it's also a very exciting time. There are a lot of tools and resources available to help you get started, and we've listed some of the best ones here. If you need to expand your home space, look into an affordable rental. We hope this blog post has been helpful, and we wish you the best of luck in all your future endeavors!
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