How to Enroll in Amazon Brand Registry in 2025 (Step-by-Step Legal Guide)

How to Enroll in Amazon’s Brand Registry in 2025

If you’re selling your own brand on Amazon, joining Brand Registry is one of the smartest moves you can make in 2025. It protects your intellectual property, gives you control over your listings, and unlocks a suite of tools to grow your business.

But enrolling can feel like a maze—especially if you're navigating trademark registration at the same time. That’s why we’ve laid out this straightforward guide based on our experience helping thousands of sellers at AMZ Sellers Attorney®.

What Is Amazon Brand Registry?

Amazon’s Brand Registry is a free program that helps brand owners protect their registered trademarks and access enhanced selling features. Once enrolled, you gain more control over your listings, access to Amazon’s brand protection tools, and even marketing perks like A+ Content and Amazon Stores.

Who’s Eligible?

To enroll, you must own an active, registered trademark—or have a pending trademark filed through Amazon’s IP Accelerator. Your brand name or logo must also appear clearly on your products or packaging.

Steps to Enroll in Brand Registry

1. Register Your Trademark

You’ll need a registered word mark or image mark with text. In the U.S., that means filing with the USPTO. If you're not there yet, Amazon’s IP Accelerator lets you fast-track your application with vetted law firms—and still get into Brand Registry while it’s pending.

2. Gather What You’ll Need

• Trademark registration or application number
• The name of the trademark office (e.g., USPTO)
• Your brand name (exactly as it appears in your trademark)
• Product categories you sell in
• Images of your product and packaging showing your brand name/logo

3. Log In to the Brand Registry Portal

Go to brandregistry.amazon.com and log in using your Seller or Vendor Central account. If you don’t have one, you’ll need to create it first.

4. Complete the Application

The application asks for your brand details, trademark info, and documentation. Upload high-quality images showing your logo on real products or packaging. Make sure everything matches your trademark exactly—Amazon is strict about that.

5. Wait for Verification

Amazon will email the trademark owner (usually your attorney or whoever filed the application). They’ll receive a code to verify your relationship to the brand. Once it’s entered, the review usually takes just a few days.

What Happens After You’re Approved?

Once enrolled, you’ll gain access to tools that let you:

• Report counterfeit or unauthorized listings
• Customize listings with A+ Content
• Build an Amazon Storefront
• See real search term data and customer analytics
• Run Sponsored Brand ads

Need Help with Trademarks or Brand Registry?

Getting a trademark and enrolling in Brand Registry can be overwhelming—especially if your business depends on it. That’s where we come in. At AMZ Sellers Attorney®, we help sellers register trademarks, apply through IP Accelerator, and handle every step of the Brand Registry process.

We’ve helped countless brands get approved—even after previous rejections. If you're unsure how to start, or just want someone to guide you through it, we’re here for you.

Get Your Free Brand Registry Consultation

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