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Amazon Seller News and Policy Updates for 2025

How to Know If Your Amazon Seller Account Is Under Review

2/19/2025

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How to Know If Your Amazon Seller Account Is Under Review

How to Know If Your Amazon Seller Account Is Under Review

As of February 19, 2025, managing an Amazon seller account can feel like navigating a minefield. Amazon’s rigorous policies and automated systems often place seller accounts under review, which can lead to suspensions, fund holds, or even account termination if not addressed properly. At AMZ Sellers Attorney®, we specialize in helping Amazon sellers identify when their accounts are under review, understand why it happens, and take action to protect their businesses. In this 3,000-word blog article, we’ll explore the signs your Amazon seller account is under review, the common reasons behind these reviews, and what you can do to resolve the situation successfully. Whether you’re a new seller or a seasoned pro, this guide will empower you to safeguard your Amazon business.

What Does It Mean for Your Amazon Seller Account to Be Under Review?

When Amazon places your seller account under review, it means the platform is investigating potential policy violations, performance issues, or suspicious activity. This review process can range from a simple performance check to a full-scale investigation that could result in an account suspension or other penalties. Amazon conducts these reviews to maintain marketplace integrity, protect customers, and ensure sellers comply with its Seller Code of Conduct and policies.

Unlike a suspension, an account under review isn’t necessarily deactivated, but it can limit your ability to list products, process orders, or access funds. The review process can be automated (triggered by algorithms) or manual (initiated by customer complaints, competitor reports, or Amazon’s internal teams). Understanding the signs of an account review is critical for taking timely action and minimizing disruption to your business.

Signs Your Amazon Seller Account Is Under Review

Amazon doesn’t always notify sellers explicitly that their account is under review, but there are several telltale signs you can watch for. Here are the most common indicators as of 2025:

1. Limited Access to Seller Central Features

You may notice restrictions on certain Seller Central features, such as the inability to create new listings, modify existing ones, or process refunds. Amazon may temporarily lock these functions while it investigates your account, even if you can still log in.

2. Performance Notifications or Warnings

Amazon sends performance notifications via Seller Central or email if your metrics (e.g., order defect rate, late shipment rate, or pre-fulfillment cancel rate) fall below acceptable thresholds. These warnings often precede a review or suspension, signaling that Amazon is closely monitoring your account.

3. Email Alerts or Policy Violation Notices

You might receive emails from Amazon about potential policy violations, such as issues with product listings, drop shipping, intellectual property (IP) concerns, or customer complaints. These notifications often indicate that your account is under review or at risk of suspension.

4. Delayed or Held Funds

Amazon may withhold or delay your payouts if it suspects fraudulent activity, chargeback risks, or policy violations. If you notice unexpected fund holds or payout delays, your account could be under review for financial or compliance issues.

5. Customer or Competitor Complaints

Reports from customers (e.g., negative feedback, A-to-z Guarantee claims) or competitors (e.g., alleging IP infringement or unfair practices) can trigger a review. Amazon may notify you of these reports, or you might notice a sudden drop in performance metrics without a clear cause.

6. Unusual Account Activity Alerts

Amazon’s systems monitor for suspicious activity, such as rapid changes in sales volume, unusual login locations, or potential account hacking. If Amazon detects such activity, it may place your account under review to verify its legitimacy.

7. Reduced Visibility or Listing Restrictions

Your product listings might experience reduced visibility (e.g., lower search rankings or suppression in Buy Box eligibility) or be removed entirely. This can happen if Amazon suspects policy violations or performance issues, signaling an ongoing review.

These signs don’t guarantee your account is under review, but they warrant immediate attention. Ignoring them could escalate the situation into a full suspension, putting your business at risk. At AMZ Sellers Attorney®, we recommend monitoring your Seller Central dashboard daily and responding promptly to any notifications to stay ahead of potential issues.

Common Reasons Your Amazon Seller Account May Be Under Review

Amazon reviews accounts for a variety of reasons, often tied to its policies and performance standards. Understanding these triggers can help you prevent reviews or address them effectively. Here are the most common reasons in 2025:

1. Poor Performance Metrics

Amazon tracks key performance indicators (KPIs) like order defect rate (ODR), late shipment rate, and pre-fulfillment cancel rate. If your metrics exceed Amazon’s thresholds—typically an ODR above 1%, a late shipment rate above 4%, or a cancel rate above 2.5%—your account may be flagged for review. These metrics are critical for maintaining customer satisfaction, and Amazon enforces them strictly.

2. Policy Violations

Violating Amazon’s policies, such as those related to drop shipping, product listing accuracy, restricted products, or intellectual property (e.g., counterfeit or trademark issues), can trigger a review. For instance, listing products without proper authorization or using third-party branding in drop shipping can lead to scrutiny.

3. Customer Complaints or A-to-z Guarantee Claims

Customer dissatisfaction, such as negative reviews, late deliveries, or defective products, can prompt Amazon to review your account. A-to-z Guarantee claims, where customers dispute transactions, are particularly serious and often lead to investigations.

4. Suspicious or Fraudulent Activity

Amazon monitors for fraudulent activity, such as fake reviews, account hacking, or unauthorized access. If your account shows signs of unusual behavior—e.g., sudden spikes in sales or login attempts from unfamiliar locations—Amazon may place it under review to verify its legitimacy.

5. Competitor Reports

Other sellers can report you for alleged policy violations, such as IP infringement, unfair pricing, or drop shipping issues. These reports can trigger an investigation, even if the allegations are unfounded, requiring you to defend your account.

6. High Chargeback or Refund Rates

Excessive chargebacks or refunds can signal potential issues with your products or fulfillment processes. Amazon may review your account to assess whether you’re complying with its policies and protecting customer interests.

7. New Seller Onboarding

New sellers often face initial reviews as part of Amazon’s onboarding process. Amazon may scrutinize your account to ensure compliance with its policies before granting full access or privileges, such as Buy Box eligibility.

These reasons reflect Amazon’s commitment to maintaining a high-quality marketplace, but they can create significant stress for sellers. If your account is under review, acting quickly and professionally is essential to avoid escalation.

What to Do If You Suspect Your Amazon Seller Account Is Under Review

Discovering that your Amazon seller account may be under review can be alarming, but taking prompt, strategic action can help resolve the situation and protect your business. Here’s a step-by-step guide, informed by our expertise at AMZ Sellers Attorney®:

1. Review Your Seller Central Dashboard

Log in to Seller Central and check the “Performance” tab for any notifications, warnings, or metrics below Amazon’s thresholds. Look for emails or messages from Amazon about policy violations, customer complaints, or account activity. Document any issues you find, as this information will be critical for addressing the review.

2. Investigate Potential Issues

Conduct a thorough investigation to identify the root cause of the review. For example, are your performance metrics slipping? Have you received customer complaints or competitor reports? Are there issues with your listings, such as inaccurate product details or restricted items? Gather evidence, such as order data, shipping records, or communication with customers, to support your case.

3. Respond to Amazon’s Notifications Promptly

If Amazon has sent you an email or notification, respond quickly and professionally. Provide clear, detailed explanations and any requested documentation (e.g., invoices, shipping proofs, or policy compliance evidence). Avoid generic responses—Amazon values specificity and transparency during reviews.

4. Improve Your Performance Metrics

If poor performance metrics triggered the review, take immediate steps to improve them. Address late shipments, reduce cancel rates, and resolve customer issues to bring your account back into compliance. Use Amazon’s Seller Performance dashboard to track your progress and ensure you meet or exceed thresholds.

5. Seek Legal and Professional Assistance

Navigating an Amazon account review can be complex, especially if you face potential suspension or fund holds. At AMZ Sellers Attorney®, we specialize in helping sellers resolve account reviews and prevent escalations. Our services include:

  • Expert analysis of your account status and review triggers.
  • Crafting professional responses and Plans of Action (POAs) tailored to Amazon’s requirements.
  • Advocacy and negotiation with Amazon to protect your account and business.
  • 24/7 support to minimize downtime and ensure compliance.
Don’t navigate this process alone—contact us for a free consultation at https://www.amazonsellers.attorney/free-consult.html to discuss your situation and explore your options.

6. Monitor Your Account Closely

After responding to Amazon, monitor your Seller Central account and email for updates. Amazon may request additional information or provide a decision on your review status. Stay proactive, respond promptly, and document all communications to build a strong case if further action is needed.

7. Prevent Future Reviews

Once your account is cleared, take steps to avoid future reviews:

  • Regularly monitor your performance metrics and address issues immediately.
  • Stay updated on Amazon’s policies through our blog and resources.
  • Implement best practices for listings, fulfillment, and customer service.
  • Use tools like Amazon’s Seller Performance Dashboard and third-party analytics to maintain compliance.
By staying vigilant, you can minimize the risk of future reviews and protect your Amazon business.

Why Choose AMZ Sellers Attorney® for Amazon Account Reviews?

Facing an Amazon seller account review can be overwhelming, but you don’t have to handle it alone. At AMZ Sellers Attorney®, we’ve helped thousands of sellers resolve reviews, prevent suspensions, and recover their accounts. Here’s why we’re the trusted partner for Amazon sellers in 2025:

  • Deep Amazon Policy Expertise: Our attorneys understand Amazon’s Seller Code of Conduct, performance metrics, and review processes inside and out.
  • Proven Success: With a track record of resolving thousands of account issues, we deliver results quickly—often within 24 hours for urgent cases.
  • Customized Solutions: We create tailored strategies for each client, addressing the specific reasons for your review and ensuring compliance.
  • 24/7 Availability: Our team is here around the clock to provide immediate assistance and minimize disruptions to your business.
  • Affordable, Transparent Pricing: We offer competitive rates, fixed fees, and no hidden costs, making our services accessible to sellers of all sizes.

Don’t let an account review jeopardize your Amazon business. Contact AMZ Sellers Attorney® today for a free consultation at https://www.amazonsellers.attorney/free-consult.html and let us help you resolve your review and thrive on Amazon.

Conclusion: Protect Your Amazon Seller Account with AMZ Sellers Attorney®

Knowing if your Amazon seller account is under review is critical for protecting your business in 2025. By recognizing the signs—such as limited Seller Central access, performance warnings, or fund holds—and understanding the common reasons behind reviews, you can take proactive steps to address the issue. Whether it’s poor metrics, policy violations, or customer complaints, acting quickly and professionally is key to resolving reviews and preventing suspensions.

At AMZ Sellers Attorney®, we’re dedicated to helping Amazon sellers navigate account reviews, maintain compliance, and grow their businesses. With our expert legal support, proven strategies, and 24/7 assistance, you can confidently manage your Amazon account and avoid costly disruptions. Don’t wait until a review escalates—reach out for a free consultation today at https://www.amazonsellers.attorney/free-consult.html and secure your Amazon success.

Stay informed, stay compliant, and thrive on Amazon with AMZ Sellers Attorney® as your trusted partner in 2025 and beyond.

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  • Consultation
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    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Termination? Appeal and Get Truckin!
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
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      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry: Protect Your Brand
    • Expert E-Commerce Legal Services
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Registration Attorneys Online | AMZ Sellers Attorney®
      • Top Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Experts | DMCA Takedown and Counter Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial and Appeal Board Attorneys | AMZ Sellers Attorney®
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • eBay Suspension Appeal Services | AMZ Sellers Attorney®
    • Walmart Suspension Appeal Service | AMZ Sellers Attorney®
    • Etsy Suspension Appeal Service: Reinstate Your Account
  • Reviews
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  • Appeal Closed or Limited PayPal Account
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  • How to Open Multiple Amazon Seller Accounts
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