How to Reinstate a Suspended Amazon Seller Account
Published by: AMZ Sellers Attorney® | Date: March 27, 2025
An Amazon suspension can hit your business hard—whether it's an ASIN removal, disbursement hold, or full account ban. Suspicious activity, negative feedback, poor performance metrics or policy violations might trigger it. But don’t panic--seller account reinstatement is possible with a strategic approach.
In this guide, we’ll walk through the Amazon appeal process, help you understand the root cause, and show you how to draft a winning Plan of Action (POA). We’ll even show you how to escalate the matter if needed. Let’s get started.
Why Was Your Amazon Account Suspended?
Amazon has zero tolerance for policy breaches or poor seller performance. Here are common reasons for listing suspension or account bans:
- High order defect rate, late shipment rate, or cancellation rate
- Policy violations like review manipulation or fraudulent activity
- Intellectual property infringement or counterfeit or inauthentic products
- Suspicious behavior: VPN usage, multiple accounts, or unauthorized access to your Amazon seller account
- Non-compliance with product listing compliance or safety requirements
Check your Seller Central performance notifications and Account Health Rating (AHR) to understand the specifics of your suspension notice.
Step 1: Gather Documentation
Successful appeals require strong appeal documentation. Collect everything Amazon needs to see:
- Invoices and receipts proving product authenticity
- Shipping records supporting your shipping and order metrics
- Supplier agreements and certifications
- Screenshots or photos that support your claims
Comprehensive documentation helps build trust with the Seller Performance team and fast-tracks your account review.
Step 2: Draft a Powerful Plan of Action (POA)
Your POA must clearly address every issue. Organize it into three parts:
- Root Cause Analysis: Identify the exact failure—whether it’s shipping delays, inaccurate listings, or policy breaches.
- Corrective Actions: Explain the specific steps you’ve taken—updating content, resolving inventory issues, improving response times.
- Preventive Measures: Mention long-term strategies like training staff on the seller code of conduct, enabling two-factor authentication, or enhancing quality control.
Amazon prefers precise, sincere POAs over vague promises. Tie every fix back to your compliance violations and explain how you’re aligned with seller guidelines.
Step 3: Submit and Monitor Your Appeal
Go to the Performance Notifications tab in Seller Central. Click “Appeal” on the appropriate notice and upload your POA and supporting docs.
Pro tip: Double-check your submission for grammar, clarity, and accuracy. Avoid sloppy errors—they hurt your case.
After appeal submission, monitor your case in the Account Health dashboard. Amazon’s support response time is usually 48–72 hours but it can vary.
If Your Appeal Is Denied—Don’t Give Up
Many appeals are initially denied—sometimes automatically. Here’s what to do:
- Read the rejection email closely for clues
- Update your POA with new evidence or deeper explanations
- Strengthen your escalation strategy if needed
Persistent sellers often succeed after the second or third attempt. If it escalates to a deactivation or termination appeal process, you’ll want expert help.
Work With Professionals for Faster Reinstatement
AMZ Sellers Attorney® provides trusted legal services for sellers. We specialize in resolving account banned cases, ASIN reinstatement, and appeal letter creation. We handle everything from counterfeit accusations to payment issues and expedited review requests.
Ready to get reinstated? Visit our Suspension Appeals page or call 866-203-0541 for a free consultation.
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