How to Remove Amazon Listing Hijackers
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Author: AMZ Sellers Attorney®
Introduction
This article provides a guide on how to remove hijackers from your Amazon listings to protect your brand and business.
Understanding Listing Hijackers
Listing hijackers are unauthorized sellers who add their counterfeit or lower-quality products to your listing, which can divert sales and damage your brand reputation.
Steps to Remove Amazon Listing Hijackers
1. Enroll in Amazon Brand Registry
Enroll in Amazon Brand Registry to access tools that help protect your brand and intellectual property.
2. Monitor Your Listings Regularly
Regularly check your listings for unauthorized sellers using tools like Amazon's Listing Quality Dashboard or third-party monitoring services.
3. Purchase the Hijacker’s Product
Buy the product from the hijacker to gather evidence of counterfeit or lower-quality items.
4. Send a Cease and Desist Letter
Send a formal cease and desist letter to the hijacker through Amazon’s messaging system, demanding they remove their listing.
5. File a Complaint with Amazon
Submit a complaint to Amazon with the evidence gathered, using Amazon Brand Registry’s Report a Violation tool or contacting Seller Support.
6. Utilize Amazon’s Transparency Program
Use the Amazon Transparency Program to apply unique codes to your products, preventing counterfeit products from reaching customers.
7. Take Legal Action if Necessary
Consider legal action if the hijacker persists, consulting with an attorney specializing in intellectual property and e-commerce law.
Preventing Future Hijacking
Maintain control over distribution, use unique packaging, and regularly update your listings to prevent future hijacking.
Conclusion
Removing hijackers is essential to protect your brand and maintain customer trust. Follow these steps and utilize available tools to effectively deal with hijackers.