Latest Changes to Amazon’s Seller Policies

Amazon Seller Policy Updates 2025

Amazon has made several major policy updates in 2025 that every seller should be aware of. These changes include restock and capacity limits, reimbursement rule adjustments, stricter account health thresholds, and new review compliance rules. Here’s what you need to know—and do—to stay compliant.

1. Restock & FBA Capacity Limits

Starting April–May 2025, Amazon reinstated restock limits per ASIN—typically capped at ~90 days of supply—and stricter overall capacity limits (~5 months of forecasted sales) for June–July :contentReference[oaicite:1]{index=1}. Exceeding these may block shipments or incur low-inventory fees :contentReference[oaicite:2]{index=2}.

How to Adapt:

• Check restock limits via Seller Central’s Inventory Dashboard → Capacity tab.
• Forecast based on sales velocity to avoid hitting the 5-month ceiling.
• Use Merchant-Fulfilled (MFN) shipping to buffer during peak seasons.

2. FBA Reimbursement Policy: Manufacturing Cost Basis

Effective March 31, 2025 (adjusted from March 10), Amazon now reimburses FBA inventory lost or damaged before orders based on manufacturing cost—not selling price :contentReference[oaicite:3]{index=3}. This excludes shipping, duties, and handling.

Actions to Take:

• Submit accurate manufacturing cost data via “Manage Your Manufacturing Cost” portal before the deadline.
• Audit inventory and reimbursement dashboard early to avoid underpayments.

3. Stricter Account Health Thresholds

In 2025, Amazon reinforced stricter account health metrics:

• Order Defect Rate (ODR) must stay <1%
• Pre-fulfillment Cancel Rate <2.5%
• Late Shipment Rate <4%

Failure to comply can result in listing suppression, account suspensions, or marketplace restrictions.

4. New Review and Feedback Rules

Amazon has clarified and reinforced its stance against review manipulation and incentivized reviews. Sellers now have improved tools to report inauthentic or fake reviews. Regular monitoring and compliance is essential.

✅ Compliance Checklist

• Track restock and capacity limits monthly in Seller Central
• Provide manufacturing costs by March 31
• Maintain account-health metrics below Amazon thresholds
• Eliminate any review manipulation and report fake reviews promptly
• Review policies regularly in Seller Central Announcements and Forums

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