Amazon Restricts Buyer Seller Messaging

Amazon Restricts Seller-Buyer Messaging in 2025: What Sellers Must Know

In a growing push to standardize buyer experience and reduce off-platform solicitation, Amazon has rolled out new limitations on seller-to-buyer messaging. These changes, which began in early Q2 of 2025, are already disrupting how sellers engage customers post-sale and handle issue resolution.

What Has Changed in Amazon Messaging?

Sellers now report that messages are being:

• Blocked automatically with limited explanation
• Flagged for potential policy violations—even when containing order info
• Auto-responded with generic customer service replies
• Restricted to templates or pre-approved content in certain categories

Why Amazon Made These Changes

According to Amazon, these updates aim to reduce buyer complaints, eliminate unsolicited marketing, and ensure all communication is relevant and necessary. However, sellers argue the restrictions are overly broad and are limiting their ability to resolve disputes, explain returns, or provide requested information.

How Messaging Restrictions Affect Amazon Sellers

These updates introduce several challenges:

• Appeals for blocked messages are often ignored or denied automatically
• Messaging privileges may be suspended without clear recourse
• Buyers report receiving incomplete responses or no replies at all
• Customer satisfaction metrics may drop due to unresolved concerns

Legal & Strategic Solutions for Affected Sellers

AMZ Sellers Attorney® is already working with clients who have faced unfair enforcement or messaging shutdowns. Here’s how we help:

• Appeal submission and escalation for blocked messages
• Audit of communication templates for compliance with Amazon policies
• Plan of Action drafting for accounts penalized for messaging violations
• Ongoing monitoring to prevent future infractions and suspensions

Has Amazon restricted your ability to communicate with buyers? Protect your account and restore communication rights today.

Request a Free Consultation Now