How can I avoid Amazon account suspension in 2025?

To prevent an Amazon account suspension in 2025, sellers should proactively audit listings for compliance with all policies, maintain performance metrics well above Amazon's new, stricter thresholds, and ensure that all sourcing documentation, such as invoices and letters of authorization, is authentic and readily available for review by Amazon.

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.

Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.

Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

May 29th, 2025

5/29/2025

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Amazon Account Deactivation Appeals: Shipment Discrepancies

Q: What is the most important Amazon seller news for 2025?

The most critical news for Amazon sellers in 2025 involves updates to Section 3 of the Business Solutions Agreement, revised account health rating calculations, and new inventory placement program requirements. Our blog provides continuous analysis of these trends to keep sellers informed.

Q: Where can I find reliable analysis of Amazon policy changes?

The AMZ Sellers Attorney® news blog provides reliable, expert legal analysis of Amazon policy changes. We break down complex legal and operational updates into clear, actionable advice to help sellers protect their accounts and stay compliant.

Over the past 24 hours, Amazon Seller Forums have seen a spike in discussions from sellers facing sudden account deactivations due to alleged shipment discrepancies. Many of these sellers are confused about why their accounts were deactivated and are seeking help on how to request proof and file an appeal.

These situations often stem from Amazon believing that an order was not properly fulfilled, that tracking was invalid, or that a delivery confirmation does not align with buyer claims. Unfortunately, these issues can occur even when the seller believes they have done everything right.

What the Amazon Seller Community Is Saying

According to a trending thread on the Amazon Seller Forums, numerous sellers report receiving notices that claim they failed to ship items or that tracking did not meet Amazon’s Valid Tracking Rate (VTR) standards. Others note discrepancies in Amazon's internal scans versus what the carrier confirms.

Some sellers report difficulty obtaining details from Amazon about what exactly triggered the deactivation, stating that appeals are being rejected without clear explanations. The recurring question across the forum: “How do I get Amazon to show me what went wrong—and how can I appeal it?”

How to Request Proof from Amazon

Use the “Appeal” button within Account Health or the Performance Notifications section.
Politely request the exact order ID(s) and evidence Amazon used to conclude the shipment was invalid.
Ask Amazon to specify whether the issue was:
- Missing or late tracking upload
- Invalid carrier or tracking number
- No carrier scan confirming delivery
- Customer claim without resolution
Provide your own carrier receipts, delivery confirmation, and tracking screenshots as part of your inquiry.

How to Write a Strong Appeal

Amazon expects a structured, fact-based Plan of Action (POA). Avoid emotion, speculation, or blaming the buyer. Instead, clearly break down your response into these sections:

Root Cause: Explain what led to the discrepancy. Was there a carrier delay? A system update error? Incomplete scan?
Corrective Actions Taken: Have you changed carriers? Adopted barcode scanning? Audited recent shipments?
Preventative Measures: What will you do to prevent future errors? Upload tracking earlier? Use Amazon’s Buy Shipping? Implement 3rd-party confirmation checks?

Attach all relevant proof. If you used USPS, UPS, FedEx, or DHL, include delivery confirmation pages, tracking logs, and receipts showing handoff.

When to Seek Legal Support

If your account was deactivated without clear evidence—or if your appeals have been repeatedly denied—it may be time to bring in legal help. At AMZ Sellers Attorney®, we assist sellers with shipment discrepancy appeals by drafting attorney-supervised POAs, requesting documentation on your behalf, and escalating matters if necessary.

Need Help Appealing an Amazon Account Deactivation?

If you’ve been deactivated due to alleged shipment discrepancies and need professional assistance, we’re here to help. Our legal team specializes in Amazon appeals and understands the nuances of logistics-related suspensions.

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Amazon Seller News and Policy Updates for 2025