Dealing with Amazon’s Seller Support Team can be a frustrating experience. Sometimes they will reject your appeal without telling you, and other times they will send you the same rejection template, over and over, without being specific on the reasons your plan of action was rejected. The Account Health Team is the closest one an Amazon seller has to Seller Performance, and you can actually speak with them by phone.
To keep the company not only afloat, but also to move it forward to new successes and achievements, you need to fight. Business is a fight. Daily, routine, and never-ending. The same for Amazon. But what kind of a fight is Amazon taking every single day to protect their customer’s experience?
We receive many clients whose Amazon seller accounts have been suspended for having a related account that cannot be used to sell on Amazon because of receiving the wrong information from Amazon Seller Support. These Amazon sellers have received the “green light” from Seller Support to open a new account, and, once the new account has been created, it is immediately suspended for being related.
Amazon recently, in an attempt to help third-party FBA sellers avoid customer condition complaints, gave some gratuitous advice that sellers find to be incomplete and, indeed, irresponsible. Condition complaints, which often spill over into inauthentic complaints, due to customers receiving items that were not in the condition they expected, can often be solved by implementing programs to quality control inventory intake, order fulfillment, and packing your FBA inventory to send to fulfillment centers. However, there is a lot of mishandling within Amazon warehouses that these new guidelines do not account for.
Because of its customer-centric approach, Amazon cares more about the customer experience than anything else and will suspend your seller account and remove your selling privileges if you receive complaints about the following.