Amazon Sellers News and Policy Updates 2023

New Amazon Badges Increase Discoverability and Allow for Values-Based Buying

10/6/2023

By Movieposter.com, Fair use, https://en.wikipedia.org/w/index.php?curid=52517236

Amazon has introduced a number of new badges that are designed to increase discoverability and allow for values-based buying. These badges are displayed prominently on product listings, search results pages, and other areas of the Amazon website.

The New Badges

One of the most notable new badges is the Climate Pledge Friendly badge. This badge is awarded to products that meet certain sustainability standards, such as being made with recycled materials or being certified by a third-party organization. The Climate Pledge Friendly badge is a great way for sellers to show potential customers that their products are sustainable and environmentally friendly.
Other new badges include:

Fair Trade Certified badge: Awarded to products that are certified by Fairtrade International, a non-profit organization that works to ensure that farmers and workers in developing countries are paid fairly.
Woman-Owned badge: Awarded to products that are sold by women-owned businesses.
Small Business badge: Awarded to products that are sold by small businesses.
Handmade badge: Awarded to products that are handmade by artisans.

These badges are a great way for sellers to differentiate their products from the competition and attract customers who are interested in buying products that are aligned with their values.

How to Get Amazon Badges

The specific requirements for each badge vary, but there are some general things that sellers can do to increase their chances of earning badges:

Make sure your product information is accurate and complete. This includes having clear and concise product descriptions, high-quality images, and accurate pricing information.
Offer competitive prices and shipping rates.
Provide excellent customer service. This includes responding to customer inquiries promptly and resolving any issues quickly and fairly.
Comply with all Amazon policies and guidelines.

To learn more about the specific requirements for each badge, sellers can visit the Amazon Seller Central Help Center.

Benefits of Amazon Badges

There are a number of benefits to earning Amazon badges. Badges can help sellers to:

Increase discoverability. Products with badges are more likely to be seen by potential customers, both in search results and on product pages.
Boost sales. Studies have shown that products with badges sell better than products without badges.
Build trust and credibility. Badges show potential customers that your products are high quality and that your business is reputable.
Attract values-based customers. Customers who are interested in buying sustainable, fair trade, or handmade products are more likely to choose products with the relevant badges.

Overall, Amazon badges are a great way for sellers to improve their discoverability, boost sales, and build trust with potential customers. If you sell products that are eligible for any of the new badges, be sure to apply for them to take advantage of these benefits.

How to Get the Most Out of Your Amazon Badges

Promote your badges. Let customers know that your products have badges by displaying them prominently on your product listings and website. You can also use social media and email marketing to promote your badges.
Use badges in your advertising campaigns. Amazon allows sellers to target ads to customers who are interested in products with specific badges. This can be a great way to reach your target audience and increase sales.
Monitor your badge performance. Amazon provides sellers with data on how their badges are performing. This information can be used to track your progress and make necessary adjustments.

By following these tips, sellers can maximize the benefits of Amazon badges and improve their overall success on the platform.

Amazon's Unfair Treatment of Third-Party Sellers Exposed in FTC Lawsuit: How AMZ Sellers Attorney® Can Help Affected Sellers

9/30/2023

Introduction

The Federal Trade Commission (FTC) recently filed a lawsuit against Amazon, alleging that the company has engaged in unfair and deceptive practices that have harmed its third-party sellers. The lawsuit is a significant development, as it is the first time that the FTC has taken action against Amazon for its treatment of third-party sellers.

The FTC's Allegations

In its complaint, the FTC alleges that Amazon has engaged in a number of unfair and deceptive practices, including:

Using its market power to extract unfair terms and conditions from its third-party sellers. For example, Amazon requires sellers to agree to a number of terms that give Amazon a great deal of control over their businesses, such as the right to set prices and determine which products are featured on the Amazon website.
Using its market power to favor its own products and services over those of its third-party sellers. For example, Amazon often gives its own products and services more prominent placement on the Amazon website and in search results.
Using data collected from its third-party sellers to develop its own competing products. For example, Amazon has been accused of using data from its third-party sellers to develop its own private label products, which it then sells in competition with third-party sellers.

The Impact on Third-Party Sellers

The FTC's allegations suggest that Amazon's unfair and deceptive practices have had a significant impact on its third-party sellers. Many sellers have complained that they are unable to compete fairly with Amazon and that they are forced to accept unfair terms and conditions in order to sell on the Amazon platform.

How AMZ Sellers Attorney® Can Help Affected Sellers

AMZ Sellers Attorney® is a law firm that specializes in representing Amazon third-party sellers. The firm has a deep understanding of Amazon's business practices and is committed to helping sellers protect their rights.
AMZ Sellers Attorney® can help affected sellers in a number of ways, including:

Reviewing Amazon's terms and conditions and advising sellers on their rights.
Representing sellers in negotiations with Amazon.
Filing lawsuits against Amazon on behalf of sellers.

If you are an Amazon third-party seller who has been affected by the company's unfair and deceptive practices, AMZ Sellers Attorney® can help you protect your rights.

Conclusion

The FTC's lawsuit against Amazon is a significant development for third-party sellers. The lawsuit suggests that Amazon's unfair and deceptive practices have had a significant impact on sellers and that Amazon may be held accountable for its conduct.

If you are an Amazon third-party seller who has been affected by the company's unfair and deceptive practices, AMZ Sellers Attorney® can help you protect your rights. Call, chat or email us or submit your case for a free consultation.

The Five Mistakes Most Amazon Sellers Make When Writing Their Own Appeals

9/28/2023

As a platform that sees billions of dollars in sales every year, Amazon is a critical marketplace for many businesses. However, its stringent policies ensure that sellers meet their standards, and violations can lead to account suspensions. When facing an account suspension, Amazon expects sellers to appeal the decision by submitting a Plan of Action (POA). Writing an effective POA is crucial, but many sellers make mistakes that jeopardize their chances of reinstatement. Here, we will examine the five most common mistakes Amazon sellers make when crafting their appeals.

1. Lack of Understanding About the Suspension

Before diving into the appeal process, sellers should first take a deep breath and deeply understand why they were suspended. Amazon usually provides reasons for the suspension, often citing specific policy violations.

Mistake: Sellers often address the symptoms (like high order defect rate) but not the root cause (like sourcing quality control).

Solution: Dive deep into the suspension reasons and address the core issues. Rather than just stating the problem, outline the root cause and the steps you're taking to address it. For instance, if late shipments were a concern, identify if the cause was a logistical error, a supplier issue, or an internal oversight.

2. Being Defensive or Argumentative

While it's natural to feel frustrated or upset about a suspension, it's essential to approach the appeal process with professionalism.

Mistake: Many sellers become defensive, placing the blame on Amazon or customers, rather than acknowledging their shortcomings.

Solution: Adopt a solution-oriented mindset. Accept responsibility for any mistakes made, and instead of pointing fingers, detail how you plan to rectify the situation. Amazon wants to know you're proactive and dedicated to resolving the issues.

3. Providing a Vague or Generic Plan of Action

Your POA is a critical part of your appeal, and it should provide specific, actionable steps that address the issues at hand.

Mistake: Sellers sometimes submit generic plans of action that lack detail, making it appear as though they haven’t put much thought into resolving the problem.

Solution: Clearly outline the steps you have taken and the preventative measures you plan to take, by expressing the actions you have already done to implement them. For instance, if counterfeit complaints were an issue, detail how you have strengthened your supply chain vetting process, implemented stricter quality checks, or now work with brand owners directly.

4. Neglecting to Showcase Preventative Measures

Amazon is more likely to reinstate sellers who demonstrate that the suspension issue won't arise again in the future.

Mistake: Focusing solely on rectifying the current problem without addressing future prevention.

Solution: Emphasize long-term solutions. For instance, if inventory management was the cause of the problem, explain how you have obtained inventory management software or hired a specialist to monitor stock levels.

5. Not Seeking Expertise When Needed

There’s no shame in admitting that you might not be best-equipped to handle an Amazon appeal on your own.

]Mistake: Trying to navigate the complex appeal process without seeking advice, leading to poorly constructed appeals.

Solution: Consider seeking advice from Amazon suspension experts or consultants like AMZ Sellers Attorney®. They can provide insights based on past experiences and ensure that your appeal addresses all of Amazon’s concerns.

Conclusion

While facing an Amazon suspension can be daunting, it's crucial to approach the appeal process with care and attention to detail. By avoiding these common mistakes and focusing on a well-thought-out Plan of Action, sellers can increase their chances of reinstatement. Remember, Amazon's primary concern is ensuring a great customer experience, so ensure your appeal aligns with that core principle. AMZ Sellers Attorney® is here to help you, 24 hours a day, seven days a week. Just give us a call, chat or submit your case today for a free consulation.

Chinese Amazon Sellers Filing US Trademarks Using the Names of Dead Attorneys to Circumvent USPTO Rules

9/26/2023

What is happening?

Some Chinese Amazon sellers and Chinese trademark agencies are filing US trademarks using the names of dead and fictitious U.S. attorneys. This is an attempt to circumvent the USPTO rule that requires non-US persons to use a US-based attorney when filing a trademark application.

Why are they doing this?

There are a few reasons why Chinese Amazon sellers may be doing this. First, it can be difficult and expensive to find a US-based attorney to file a trademark application. Second, some Chinese sellers may not be aware of the USPTO rule that requires them to use a US-based attorney, or they may be using an agency that has not revealed to them the agency is using this practice. Third, some Chinese sellers may be trying to deceive the USPTO into thinking that they are US citizens or residents.

What are the consequences of filing a trademark application using the name of a dead attorney?

If the USPTO discovers that a trademark application was filed using the name of a dead attorney, the USPTO will suspend the application. The USPTO will then send a notice to the applicant informing them of the suspension and giving them a deadline to cure the defect. If the applicant does not cure the defect by the deadline, the USPTO will abandon the application. In addition, Amazon will often deny a brand registry application to a seller they believe circumvented the USPTO rules.

How can AMZ Sellers Attorney®'s supervising attorney Kenneth Eade substitute help on these types of cases to cure the administrative suspension?

If you are a Chinese (or even U.S.) Amazon seller who has received a notice from the USPTO that your trademark application has been suspended because you filed it using the name of a dead attorney, you should contact AMZ Sellers Attorney® as soon as possible. Their attorney, Kenneth Eade, is a licensed U.S. lawyer. If he takes your case, Mr. Eade can substitute in as your attorney and file an application to cure the administrative suspension.

To cure the administrative suspension, Mr. Eade will:

File a substitution of attorney with the USPTO naming himself as your attorney.
File a response to the USPTO's notice of suspension and order to show cause. In the response, he will explain that the trademark why the application was filed using the name of a dead or disqualified attorney. He will also provide the USPTO with evidence that you are the true owner of the trademark.
Once the USPTO receives Mr. Eade's response, it will review the case and decide whether to lift the suspension. If the USPTO lifts the suspension, your trademark application will be processed as normal.

How to avoid having your trademark application suspended

To avoid having your trademark application suspended, it is important to make sure that you use a US-based attorney to file your application. You should also carefully review your application before submitting it to the USPTO to make sure that all of the information is accurate and complete.

If you have any questions about how to file a US trademark application, or if you have received a notice from the USPTO that your application has been suspended, you should contact AMZ Sellers Attorney® as soon as possible. Mr. Eade can help you protect your trademark rights and avoid costly mistakes.

How to Get Your FBA Refunds

A proper FBA audit can determine whether Amazon owes you FBA refunds. Which is easier said than done.

An FBA audit requires sifting through all your selling account records to identify any errors Amazon made handling your inventory, order fulfillment, and/or customer returns, for which you are possibly owed FBA refunds.

Why doesn’t Amazon automatically issue FBA refunds when they make these kinds of mistakes? Well, the “why” isn’t as important as the fact that they don’t. And if you don’t file claims for your FBA refunds, in most cases you don’t get them.

FBA refunds can amount to anywhere between 1% to 3% of your avenue revenues. That’s potentially a lot of money to leave on the table, a lot of money that could make a difference to the profitability of your FBA business.

Fortunately, there is a top solution to easily perform an FBA audit and get your FBA refunds. But before we get into exactly how this solution cost-effectively relieves the pain point of FBA audit hassles, let’s look at what kind of FBA refunds an FBA audit uncovers.

What Are FBA Refunds?

You are owed FBA refunds whenever any of your products are lost, damaged, or improperly returned. Customer returns and refunds actually represent a large portion of FBA refunds, not surprising considering Amazon’s more than generous customer return policy.

Also, should Amazon destroy or dispose of any of your inventory, which it can do without your prior permission or prior notification, again you are owed FBA refunds.

Another source of FBA refunds is if you are overcharged for product weight and size dimensions. Amazon bases FBA storage and shipping fees on product dimensions; if Amazon’s dimensions for your inventory are larger than the actual manufacturer specifications, you are being overcharged and are owed FBA refunds. The only way to check is to compare and verify Amazon’s dimensions against each of your product’s manufacturer dimensions.

How to Know if You Are Owed FBA Refunds

The whole FBA audit process for identifying FBA refunds requires you to continually review your Amazon Seller accounts. Moreover, once you’ve identified potential FBA refunds, you have to file a claim within a specific deadline to the appropriate Amazon department. If you fail to submit the claim correctly, the claim is automatically rejected and you have to resubmit.

So if you are doing this yourself, you commit to a highly tedious, time-consuming, and labor-intensive process, and with no guarantee that all the time you spend will actually pay off in substantial FBA refunds.

Don't have the time to do this yourself? Well, you could hire someone to perform your FBA audit, but that adds to your overhead, and, again, with no guarantee your FBA refunds can justify the added expense. If you have an employee, you could add FBA auditing the job description, but you are also taking time away from whatever you hired them to do in the first place.

Another option is to engage with a third-party service. Some service companies only perform the FBA audit, leaving it still up to you to file claims for FBA refunds. Even those that do also file claims typically do not follow up if the claim is rejected, and still charge you for filing the rejected claim. Fees vary, with some companies charging as much as a third of all your FBA refunds.

Fortunately, there is a better way to perform an FBA audit and recover your FBA refunds that is simple and inexpensive.

Amazon's Unsuitable Inventory Policy: What It Is and How It Affects Sellers

9/21/2023

Amazon's Unsuitable Inventory Policy is a policy that allows Amazon to dispose of or withhold inventory that it suspects is counterfeit, illegal, or otherwise unsuitable for sale on its platform. The policy has been a source of frustration for many Amazon sellers.

Under the policy, Amazon may request additional information from sellers if it suspects that their inventory is unsuitable. Sellers are required to provide this information within 30 days. If the seller does not provide the requested information, or if Amazon determines that the inventory is unsuitable, Amazon may dispose of it.
Amazon has a broad definition of "unsuitable" inventory. This includes inventory that is counterfeit, illegal, hazardous, or that violates Amazon's policies. Amazon may also consider inventory to be unsuitable if it is damaged, defective, or expired.

The Unsuitable Inventory Policy can have a significant impact on Amazon sellers. If a seller's inventory is disposed of by Amazon, they will lose the value of that inventory. Additionally, sellers may be suspended from Amazon if they repeatedly violate the Unsuitable Inventory Policy.

How Amazon Sellers Attorney® Can Help

Amazon Sellers Attorney® is an attorney-supervised Amazon appeal service that specializes in helping Amazon sellers with policy issues. The firm can help sellers to deal with the Unsuitable Inventory Policy in a number of ways.

First, Amazon Sellers Attorney® can help sellers to understand the policy and how it applies to their specific situation. The firm can also help sellers to gather and provide the information that Amazon is requesting.

Second, if Amazon has wrongfully disposed of a seller's inventory, Amazon Sellers Attorney® can help the seller to get their inventory back or to recover the value of their inventory.

Finally, if a seller has been suspended from Amazon, Amazon Sellers Attorney® can help them to get their account reinstated.

How to Avoid Unsuitable Inventory Violations

There are a number of things that Amazon sellers can do to avoid Unsuitable Inventory violations. First, sellers should make sure that they are only selling products that are authentic, safe, legal and in the condition as advertised on the detail page. Second, sellers should carefully review Amazon's policies to ensure that they are in compliance.

Additionally, sellers should keep good records of their inventory. This includes keeping track of the source of their inventory, as well as any documentation that shows that the inventory is authentic and meets Amazon's standards.

Finally, sellers should be responsive to Amazon's requests for information. If Amazon requests information about a seller's inventory, the seller should provide that information promptly.

By following these tips, Amazon sellers can reduce their risk of having their inventory disposed of or of being suspended or banned from Amazon.

Conclusion

If you are an Amazon seller facing a policy violation from Amazon for unsuitable inventory or any other reason, AMZ Sellers Attorney® is here to help. Call, chat, email or submit your case to us for a free consultaton, 24 hours a day, seven days a week.

The Anatomy of Amazon Seller Appeals: Why They Take So Long to Resolve and How AMZ Sellers Attorney® Can Help

9/21/2023

Amazon has become a modern-day marketplace colossus, with an astounding customer base of over 300 million. While the platform offers a plethora of opportunities for sellers to reach a global audience, it is not without its complexities and challenges, particularly when it comes to account suspensions or listing removals. Sellers who find themselves in the labyrinthine appeals process often wonder why it takes so long to get issues resolved. In this article, we’ll uncover the multiple layers of this often exhausting process, and how partnering with AMZ Sellers Attorney® can make a world of difference.

The Complexity of the Amazon Ecosystem

Amazon's marketplace is a multifaceted organism, filled with third-party sellers, Amazon's own offerings, and various other services like Amazon Prime and AWS. This makes the regulation of the platform a challenging task, resulting in a lengthy and intricate appeals process for sellers who face account issues.

Automated Systems and False Positives

Automated algorithms help Amazon flag potential policy violations, but they are not foolproof. Mistakes happen, and it takes human review to sort them out. This is where delays commonly begin.

Inundation of Appeals

A small percentage of flagged accounts can quickly balloon into thousands of appeals, leading to a bottleneck in Amazon’s dispute resolution system. This can add to delays because human reviewers, overloaded with work, will often just deny the appeal with a standard template asking for further details.

Extensive Review Process

When a human reviewer finally assesses an appeal, it usually involves multiple layers of scrutiny, sometimes requiring legal consultations, which naturally prolongs the process.

Communication Barriers

The communication process is often mediated through impersonal ticket systems or automated emails, creating further delays and misunderstandings.

Seller Errors

Incomplete or incorrect information from sellers can lead to unnecessary delays, stretching the appeals process out for weeks or even months. This is another reason why sellers should never submit an appeal on their own without first consulting with a qualified appeals service.

Legal and Regulatory Compliance

Compliance with various legal norms across different jurisdictions further complicates and lengthens the appeals process. This is why it is important, especially in cases dealing with intellectual property infringement, to consult with an attorney-supervised appeals service.

Re-appeals and Backlogs

Denied appeals often lead to re-appeals, creating a cyclical backlog that can be frustrating for sellers. This is another reason why a seller should never consider making an appeal without consulting a qualified appeals service.

How AMZ Sellers Attorney® Can Make a Difference

Navigating the intricacies of Amazon's appeals process can be overwhelming, but sellers don't have to go it alone. AMZ Sellers Attorney® specializes in helping Amazon sellers through this challenging journey.

Expertise: They understand the Amazon ecosystem and its rules in-depth, guiding you through the nuances that you might overlook.
Continued Appeals: Unlike many other appeal services who give up after the first denial or just provide a template, AMZ Sellers Attorney® keeps writing updated appeals to higher levels within Amazon, ensuring your case gets the attention it deserves.
Legal Clout: One of the most powerful assets AMZ Sellers Attorney® brings to the table is legal expertise. If necessary, they can escalate the matter by sending a formal letter from their attorney to Amazon’s legal department. This step can add a layer of seriousness that automated appeals or seller-initiated appeals may lack.
Tailored Approach: AMZ Sellers Attorney® understands that each appeal is unique, and they tailor their approach accordingly, strengthening your case as much as possible.
Time-Saving: By handling the appeal drafting for you, AMZ Sellers Attorney® frees you to focus on other important aspects of your business.

Conclusion

The Amazon appeals process is notoriously long and convoluted, due in part to the complexities of Amazon's vast ecosystem, the automated nature of initial flaggings, and legal requirements. However, with specialized assistance from AMZ Sellers Attorney®, sellers can significantly boost their chances of a quicker and more favorable resolution. Their expertise and willingness to escalate issues to the highest levels make them an invaluable ally for any Amazon seller navigating the appeals labyrinth. Call, chat, email or submit your case today for a free consultation.

The Comprehensive Guide to Multi-Channel Fulfillment by Amazon

9/19/2023

The rapid rise of eCommerce has given birth to a new ecosystem of logistics and distribution, bringing with it a plethora of options for order fulfillment. One popular choice for Amazon sellers is the Multi-Channel Fulfillment (MCF) service. MCF is a fulfillment option provided by Amazon that allows sellers to fulfill orders from various sales channels, including non-Amazon platforms. In this guide, we'll explore what Multi-Channel Fulfillment is, its eligibility criteria, cost structure, benefits, and potential issues that sellers should be aware of.

What is Multi-Channel Fulfillment?

Multi-Channel Fulfillment is an extension of the popular Fulfillment by Amazon (FBA) program, but instead of just fulfilling orders placed on Amazon, MCF allows sellers to store their inventory in Amazon's fulfillment centers and have Amazon fulfill orders from other sales channels as well—be it their eCommerce website, physical store, or other third-party platforms.

Eligibility: Who Can Use MCF?

Almost all FBA sellers can opt for Multi-Channel Fulfillment. However, there are a few prerequisites:

Product Eligibility: The products you wish to fulfill through MCF must meet Amazon's FBA product requirements.
Account Health: Amazon usually requires sellers to maintain good account health, including performance metrics and adherence to Amazon's policies.
Inventory: Sellers must have their inventory stored in Amazon's fulfillment centers.

How Much Does MCF Cost?

The cost of using MCF varies depending on a range of factors, such as:

Size and weight of the product
Storage time and space used in Amazon's fulfillment centers
Destination (domestic or international)
Shipping speed (Standard, Two-day, Next-day)

Generally speaking, MCF costs can be divided into two main categories:

Fulfillment Fees: These fees cover the picking, packing, and shipping of products. They are usually charged per unit and vary based on size and shipping speed.
Storage Fees: These fees are charged for the storage space used for your inventory in Amazon's fulfillment centers.

To get a precise idea of costs, sellers should consult Amazon's Multi-Channel Fulfillment fee calculator.

Benefits of Using MCF

Streamlined Operations
Since Amazon takes care of storage, picking, packing, and shipping, sellers can focus more on core business activities like sourcing and marketing.

Quick Delivery
Amazon's robust logistics network ensures quicker and more reliable deliveries, enhancing customer satisfaction.

Simplified Inventory
ManagementHaving a single inventory for all sales channels makes management easier and more cost-effective.

Lower Shipping Costs
Amazon's bulk shipping arrangements often result in lower shipping costs, which can be passed on to the customer or retained as higher margins.

Potential Issues and Drawbacks

Branding Limitations
When you use MCF, the packaging will have Amazon branding, which may not be ideal for sellers who wish to maintain their own brand identity.

Cost
While MCF offers a host of advantages, it is not always the most cost-effective fulfillment solution, especially for low-margin products.

Complex Fee Structure
Understanding and keeping track of the various fees can be complicated, making it difficult to calculate the actual ROI.
Dependence on AmazonStoring all your inventory in Amazon's fulfillment centers could be risky if there are any account-related issues, affecting all your sales channels.

Conclusion

Multi-Channel Fulfillment by Amazon can be a powerful tool for sellers looking to streamline operations and extend the benefits of FBA to other sales channels. However, it comes with its own set of challenges, including cost and branding limitations. It's crucial for sellers to carefully weigh the pros and cons and consider their individual needs and business models before opting for this fulfillment solution.

By understanding the various aspects of Amazon's Multi-Channel Fulfillment, sellers can make an informed decision on whether or not it aligns with their business goals and requirements.

Amazon Prime Big Deal Days: How Sellers Can Prepare

9/15/2023

Amazon Prime Big Deal Days is a major sales event that takes place in October and is exclusive to Prime members. As an Amazon seller, you can take advantage of this event to boost your sales and reach a wider audience.

Here are some tips on how to prepare for Amazon Prime Big Deal Days:

Update your inventory. Make sure you have enough stock of your best-selling products to meet the expected demand. You may also want to consider adding new products to your inventory that are likely to be popular during the event.
Set competitive prices. You'll want to price your products competitively in order to attract buyers. You can use Amazon's Price Check feature to see how other sellers are pricing similar products.
Offer free shipping. Free shipping is a major incentive for buyers, so it's worth considering offering it during Amazon Prime Big Deal Days. You can do this by enrolling in Amazon's Fulfillment by Amazon (FBA) program.
Promote your products. Let potential buyers know about your deals by promoting your products on social media, email marketing, and other channels. You can also use Amazon's advertising platform to reach a wider audience.
Provide excellent customer service. Make sure you're prepared to handle an increase in customer inquiries and orders. Respond to customer questions and concerns promptly and professionally.

By following these tips, you can prepare for Amazon Prime Big Deal Days and boost your sales.

Here are some additional things to keep in mind as an Amazon seller during Prime Big Deal Days:

Be prepared for increased traffic to your listings.
Monitor your inventory levels closely and make sure you're able to fulfill orders quickly.
Offer clear and concise shipping information.
Respond to customer inquiries promptly and professionally.

By following these tips, you can ensure a smooth and successful experience during Amazon Prime Big Deal Days.

Supply Chain by Amazon: A Help or Hindrance for Third Party Sellers?

9/12/2023

Amazon has one of the most complex and efficient supply chains in the world. It uses a variety of technologies and techniques to ensure that products are delivered to customers quickly and accurately. This has made Amazon a leader in e-commerce, and it has also benefited third party sellers who sell their products on Amazon.

What is Supply Chain by Amazon?

With Supply Chain by Amazon, Amazon will pick up inventory from manufacturing facilities around the world, ship it across borders, handle customs clearance and ground transportation, store inventory in bulk, manage replenishment across Amazon and other sales channels, and deliver directly to customers—all without sellers having to worry about managing their supply chain. Supply Chain by Amazon services include:

Fulfilment by Amazon (FBA): Amazon stores, picks, packs, and ships sellers' products to customers.
Global Logistics Network (GLN): Amazon provides shipping services to sellers who want to ship their products directly to customers.
Inventory Management Service (IMS): Amazon helps sellers track their inventory levels and manage their inventory.
Shipping Services: Amazon provides a variety of shipping services to sellers, including Prime Shipping, 2-day shipping, and standard shipping.

How Supply Chain by Amazon Can Help Amazon Sellers

Supply Chain by Amazon can offer many benefits to third party sellers, including:

Faster shipping: Amazon's vast network of fulfillment centers and delivery partners allows sellers to offer fast shipping to customers. This can give sellers a competitive advantage over sellers who use their own shipping methods.
Lower shipping costs: Amazon's shipping rates are often lower than the rates offered by other shipping carriers. This can save sellers money on shipping costs, which can improve their profit margins.
More accurate inventory management: Amazon's inventory management system helps sellers to track their inventory levels in real time. This can help sellers to avoid stockouts and overstocks, which can improve customer satisfaction and reduce costs.
Better customer service: Amazon's customer service team is available 24/7 to help customers with any problems they may have. This can help sellers to improve their customer satisfaction ratings, which can lead to more sales.

Potential Drawbacks for Amazon Sellers

While SC by Amazon can offer many benefits to third party sellers, there are also some potential drawbacks. Here are a few examples:

Higher fees: Amazon charges sellers fees for using its supply chain services. These fees can be a significant expense for sellers, especially for sellers who sell high-volume products.
Less control: When sellers use SC by Amazon, they give up some control over their inventory and shipping. This can be a problem for sellers who need to be able to ship products quickly or who need to control their inventory levels precisely.
Competition: Amazon is a major competitor to third party sellers. In fact, they refer to their sellers as "competitors." By offering its own supply chain services, Amazon can make it more difficult for third party sellers to compete.

Parting Thoughts

Overall, SC by Amazon can be a valuable tool for third party sellers. However, it is important to be aware of the potential drawbacks before using these services. Sellers should carefully weigh the benefits and drawbacks before deciding whether or not to use SC by Amazon.

In addition to the potential drawbacks mentioned above, there are a few other things that third party sellers should keep in mind when using SC by Amazon:

Amazon's terms and conditions: Amazon has strict terms and conditions for sellers who use its supply chain services. Sellers must carefully read and understand these terms before using the services.
Amazon's policies: Amazon also has a variety of policies that affect sellers who use its supply chain services. Sellers should be familiar with these policies to avoid any problems.
Amazon's fees: Amazon's fees for its supply chain services can vary depending on the products being sold and the volume of sales. Sellers should carefully calculate these fees before using the services.

By being aware of the potential drawbacks and risks, third party sellers can use SC by Amazon to their advantage and improve their business.

Amazon FBA Storage Limits to Be Retired: What Sellers Need to Know

9/10/2023

Amazon has announced that it will be retiring FBA storage limits on September 30, 2023. This means that sellers will be able to store unlimited inventory in Amazon FBA warehouses. However, sellers will still be charged storage fees for inventory that is not selling.

This is a major change for Amazon sellers, and it is important to understand what it means for your business. Here are some of the key things to know:

Sellers will be able to store unlimited inventory in Amazon FBA warehouses. This means that you will no longer have to worry about hitting storage limits. You can send as much inventory to Amazon as you want, and they will store it for you.
Sellers will still be charged storage fees for inventory that is not selling. Amazon charges storage fees based on the size and weight of your inventory, as well as the length of time it has been in storage. These fees can add up quickly, so it is important to manage your inventory carefully.
Sellers should closely monitor their inventory levels. With the retirement of storage limits, it is more important than ever to make sure that you are not overstocking your inventory. You should regularly check your inventory levels and adjust them as needed.
Sellers should use Amazon's inventory management tools. Amazon offers a variety of inventory management tools that can help you track your inventory levels and avoid overstocking. These tools can also help you identify slow-moving inventory so that you can take action to sell it or remove it from Amazon.

The retirement of FBA storage limits is a significant change for Amazon sellers. However, by understanding the key implications of this change, you can ensure that it does not have a negative impact on your business.

Tips for Sellers to Manage Inventory Under the New Storage Rules

Here are some additional tips for Amazon sellers to manage their inventory under the new FBA storage limits:

Set up automatic reorders. This will ensure that you always have enough inventory to meet demand, without overstocking.
Use Amazon's Buy Box Price Optimization tool. This tool can help you set the right price for your products, which can lead to increased sales and lower storage fees.
Run clearance sales or promotions. This can help you move slow-moving inventory and free up space in your Amazon FBA warehouses.
Consider using a third-party inventory management system. These systems can help you track your inventory levels and manage your orders more efficiently.

By following these tips, you can ensure that you are prepared for the retirement of FBA storage limits and that you can continue to grow your Amazon business.

Amazon Issues New AI Guidelines for Its KDP Platform

9/8/2023

In a recent post to the KDP Community Forum, Amazon announced new guidelines for the use of artificial intelligence (AI) on its Kindle Direct Publishing (KDP) platform. The most significant change is that Amazon will now require users to disclose whether their book contains AI-generated content. This disclosure is crucial for maintaining transparency with readers and Amazon.

What is AI Generated Content?

AI-generated content is text, images, or translations that are created by an AI-based tool. This can include content that is created from scratch, as well as content that is edited or translated using AI.

What is the Difference Between AI Generated Content and AI Assisted Content?

AI-assisted content is content that is created by a human author, but that uses AI to improve the content in some way. This could include using AI to proofread the content, to find and fix errors, or to improve the overall style or flow of the content.

What are the new AI guidelines for KDP?

Under the new guidelines, users will be required to disclose whether their book contains AI-generated content. This disclosure must be made when the book is first published, and it can be made in the book's description or in the author's notes.
The guidelines also state that users are responsible for verifying that all AI-generated and/or AI-assisted content adheres to all KDP content guidelines. This includes ensuring that the content is not plagiarized, that it does not violate copyright laws, and that it is not otherwise offensive or harmful.

Why did Amazon issue new AI guidelines?

Amazon has issued new AI guidelines in response to concerns about the quality and accuracy of AI-generated content. In recent years, there have been a number of high-profile cases of AI-generated content that has been plagiarized, offensive, or simply nonsensical.

The new guidelines are designed to help ensure that AI-generated content on KDP is of high quality and meets Amazon's standards. By requiring users to disclose AI-generated content and to verify its accuracy, Amazon is hoping to prevent the spread of misleading or harmful content.

What does this mean for authors?

The new AI guidelines will have a significant impact on authors who use AI to create or improve their content. Authors will now need to be more careful about the use of AI, and they will need to make sure that they disclose any AI-generated content in their books.

However, the new guidelines also provide authors with some flexibility. Authors can still use AI to improve their content, as long as they make sure that the content is accurate and meets Amazon's standards.

Overall, the new AI guidelines are a positive step for Amazon and for authors. The guidelines help to ensure that AI-generated content on KDP is of high quality and meets Amazon's standards. This will help to protect readers from misleading or harmful content, and it will also help to ensure that authors are not penalized for using AI to improve their content.

We are Here for You

At AMZ Sellers Attorney® we are KDP appeal experts. If you ever have a problem with your KDP account, don't worry. Just call or chat with us or submit your case for a free consultation, 24 hours a day, seven days a week.

Amazon Expands Sponsored Product Ads to Off Amazon – September 04, 2023

9/8/2023

Amazon is expanding its sponsored product ads program to include off-Amazon placements. This means that brands will now be able to show their ads on other websites and apps, as well as in search results.

The expansion is part of Amazon's efforts to reach more customers and grow its advertising business. The company believes that off-Amazon placements will help brands reach customers who are already interested in their products, but may not be aware that they are available on Amazon.

The new program will be available to all Amazon sellers who have a Professional Selling Plan. To get started, brands will need to create a campaign and select the off-Amazon placements that they want to target. They can then set a budget and choose how their ads will be displayed.

Amazon says that the off-Amazon placements will be powered by its machine learning technology, which will help to ensure that the ads are relevant to the users who see them. The company also says that it will be transparent about how the ads are being targeted and measured.

The expansion of sponsored product ads is a significant move by Amazon. It is a sign that the company is increasingly looking to compete with other online advertising platforms, such as Google and Facebook. It is also a way for Amazon to reach more customers and grow its advertising business.

Benefits of New Sponsored Ads Program

Here are some of the benefits of Amazon's expanded sponsored product ads program:

Reach more customers: By placing ads on other websites and apps, brands can reach customers who are already interested in their products, but may not be aware that they are available on Amazon.
Increase brand awareness: Off-Amazon placements can help to increase brand awareness by exposing more people to a brand's products.
Drive traffic to Amazon: When a customer clicks on an off-Amazon ad, they will be taken to the product page on Amazon. This can help to drive traffic to Amazon and increase sales.
Measure results: Amazon provides detailed reporting on the performance of off-Amazon ads, so brands can track their results and optimize their campaigns.

If you have a brand that sells on Amazon, you should consider using the expanded sponsored product ads program. It is a great way to reach more customers, increase brand awareness, and drive traffic to Amazon.

Tips for Creating Successful Amazon Sponsored Product Ads

Target the right audience: When you create your campaign, be sure to target the right audience. This means targeting people who are likely to be interested in your products.
Use relevant keywords: When you create your ad, be sure to use relevant keywords. This will help to ensure that your ad is shown to people who are searching for products like yours.
Set a budget: You can set a daily budget for your campaign. This will help you to control your spending.
Track your results: Be sure to track the results of your campaign so that you can optimize it for success.

How to Deal with Amazon Customer Complaints

9/6/2023

As an Amazon seller, it is inevitable that you will receive customer complaints from time to time. How you handle these complaints can have a big impact on your business. If you handle them poorly, you could lose customers, damage your reputation, and even get your account suspended.

Tips on How to Handle Customer Complaints Effectively

Acknowledge the complaint quickly. The sooner you acknowledge the complaint, the sooner you can start to resolve it. Respond to the customer within 24 hours, even if you don't have a solution yet.
Empathize with the customer. Put yourself in the customer's shoes and try to understand their frustration. Let them know that you are sorry for their experience and that you are committed to resolving the issue.
Investigate the complaint. Gather as much information as you can about the complaint, including the order number, the product involved, and the customer's contact information. This will help you to understand the issue and find a solution.
Offer a solution. Once you have investigated the complaint, offer the customer a solution that is fair and reasonable. This could include a refund or a replacement product.
Follow up with the customer. After you have offered a solution, follow up with the customer to make sure that they are satisfied. This will show the customer that you are committed to resolving their issue.

By following these tips, you can effectively deal with Amazon customer complaints and maintain a positive customer experience.

Additional Tips

Here are some additional tips that you can follow:

Be polite and professional in your communications with the customer.
Avoid making excuses or blaming others.
Focus on resolving the issue, not on winning an argument.
Keep the customer updated on your progress.
Thank the customer for their patience and understanding.

Parting Thoughts

By following these tips, you can show the customer that you are taking their complaint seriously and that you are committed to resolving it to their satisfaction. This will help to build trust and loyalty with your customers, which is essential for a successful Amazon business.

Amazon Changes Order Cancellation Request Process to Prevent Abuse

9/2/2023

Amazon has announced that it is changing the order cancellation request process for sellers. Under the new process, sellers will now have to provide a reason for the cancellation. This change is being made to prevent sellers from abusing the cancellation process.

Impact on Sellers and Buyers

The new process will have a significant impact on both sellers and buyers. For sellers, it will mean that they will have to be more careful about when and why they cancel orders. They will also need to provide a clear and concise reason for the cancellation, which could take time and effort.

For buyers, the new process will mean that they are less likely to have their orders cancelled without a reason. This will give them more peace of mind and ensure that they receive the items they have ordered.

Why Amazon is Making This Change

Amazon is making this change because it has been abused by some sellers. Previously, sellers could cancel orders without providing a reason. This led to some sellers cancelling orders that they had already shipped or that were in the process of being shipped. This could cause problems for buyers, such as late deliveries or out-of-stock items.

The new process is designed to make it more difficult for sellers to abuse the cancellation system. By requiring sellers to provide a reason for the cancellation, Amazon can better understand why the order is being cancelled and take appropriate action. For example, if a seller is cancelling an order because the item is out of stock, Amazon may be able to offer the buyer a replacement item or a refund.

Tips for Sellers

Here are some tips for sellers to avoid abusing the cancellation process:

Only cancel orders when it is necessary.
Provide a clear and concise reason for the cancellation.
Be respectful of buyers when cancelling orders.
Avoid cancelling orders repeatedly.

By following these tips, sellers can help to ensure that they are not abusing the cancellation process and that they are providing a good experience for buyers.

Implementation Timeline

The new process is expected to go into effect in early 2023. Sellers who violate the new policy may be subject to penalties, such as account suspension or termination.

Conclusion

The changes to Amazon's order cancellation request process are a significant step towards preventing abuse of the system. By requiring sellers to provide a reason for the cancellation, Amazon can better understand why the order is being cancelled and take appropriate action. This will help to ensure that buyers have a positive experience when shopping on Amazon.

Amazon and Shopify Strike Deal to Open Amazon Logistics to Sellers

9/1/2023

Amazon and Shopify, two of the biggest players in the e-commerce industry, have struck a deal that will allow Shopify merchants to use Amazon's logistics network. The deal, which was announced on August 30, 2023, is a major coup for Shopify, as it gives its merchants access to Amazon's vast network of warehouses and delivery drivers.

Under the terms of the deal, Shopify merchants will be able to use Amazon's Buy with Prime badge on their websites. This will allow shoppers to know that their orders will be shipped quickly and reliably, as Amazon Prime members receive free two-day shipping on eligible items.

Shopify merchants will also be able to use Amazon's fulfillment services. This means that Amazon will store, pick, pack, and ship their orders. This can be a major time and cost savings for merchants, as they will no longer need to invest in their own warehouses or delivery network.

The deal is a win-win for both Amazon and Shopify. Amazon gains access to a new pool of customers, while Shopify merchants gain access to Amazon's superior logistics network. The deal is also likely to benefit shoppers, as they will have more choice and convenience when it comes to where they buy their products.

What Does This Mean for Sellers Who Have Both Amazon and Shopify Stores?

For sellers who have both an Amazon and a Shopify store, the deal means that they can now offer their products on both platforms and use Amazon's logistics network to ship their orders. This can be a major advantage, as it can help sellers to improve their shipping times and reduce their shipping costs.

In addition, the deal means that sellers can now use Amazon's Buy with Prime badge on their Shopify stores. This can help to boost sales, as shoppers are more likely to buy from merchants who offer free two-day shipping.

Overall, the deal between Amazon and Shopify is a major development in the e-commerce industry. It is likely to benefit both sellers and shoppers, and it could make it even more difficult for smaller e-commerce businesses to compete.

Here are Some Specific Benefits Sellers on Both Platforms Can Expect

Improved shipping times: Amazon's logistics network is one of the fastest and most reliable in the world. This means that sellers can offer their customers faster shipping times, which can help to improve customer satisfaction and boost sales.
Reduced shipping costs: Amazon's logistics network is also very efficient, which can help sellers to reduce their shipping costs. This can be a major advantage, especially for sellers who sell high-volume items.
Increased sales: The Buy with Prime badge is a powerful marketing tool that can help to boost sales. When shoppers see the Buy with Prime badge, they are more likely to buy from the merchant, as they know that their order will be shipped quickly and reliably.
Improved customer experience: The combination of faster shipping times and lower shipping costs can lead to a better customer experience. This can help to build customer loyalty and encourage repeat purchases.

How to Connect Your Shopify and Amazon Stores to Benefit

To connect their Shopify store with Amazon pursuant to this deal, sellers will need to:

Create an Amazon Seller Central account.
Enroll in Amazon's Multi-Channel Fulfillment (MCF) program.
Install the Amazon MCF app for Shopify from the Shopify App Store.
Configure the app and connect their Shopify store to their Amazon Seller Central account.
Add their products to the app and set their shipping settings.

Once the Shopify store is connected to Amazon MCF, sellers can start shipping their orders through Amazon's logistics network.

Here are some additional details that sellers should keep in mind:

The Amazon MCF app is free to use, but there are fees associated with shipping orders through Amazon's logistics network.
Sellers will need to create separate listings for their products on Amazon and Shopify.
Sellers will need to manage their inventory in both Amazon Seller Central and Shopify.
Sellers will need to comply with Amazon's policies and procedures when shipping orders through Amazon's logistics network.

For more information, sellers can refer to the Amazon MCF documentation.

Parting Thoughts

Overall, the deal between Amazon and Shopify is a major win for sellers who have both an Amazon and a Shopify store. It can help them to improve their shipping times, reduce their shipping costs, and increase their sales. If you have any questions about the deal, or Amazon policies in general, feel free to call, chat, email us or submit your question here.

Navigating Amazon FBA Returns and What Sellers Can Do to Avoid Issues

8/28/2023

Introduction

Amazon's Fulfillment by Amazon (FBA) service has opened new opportunities for sellers to reach customers globally. Yet, there is a growing concern over the quality control practices within Amazon Fulfillment Centers, especially regarding the reselling of returned or expired items. Indeed, many sales of damaged or expired goods are due to the negligence of Amazon Fulfillment Control Centers in returning defective products to inventory as sellable, thus tarnishing the reputation of otherwise excellent sellers. If you are a seller worried about the potential impact on your business due to these policy enforcement issues, AMZ Sellers Attorney® is here to help.

The Underlying Issues with Amazon Fulfillment

Problematic Returns Grading

When buyers return products to Amazon, these items go back to Amazon Fulfillment Centers. Here, they undergo an inspection process, commonly referred to as 'returns grading.' This process aims to determine whether the returned goods can be resold, need repackaging, or are unfulfillable. The teams working on these tasks often operate under stringent time pressures, resulting in numerous mistakes such as failing to recognize damaged or compromised products.

Inventory Mismanagement

The second issue is the mismanagement of expired goods. Amazon claims to operate on the First-In-First-Out (FIFO) principle of inventory management. However, due to the sheer scale of products and multiple warehouses, this is not always efficiently executed. This negligence can lead to old or expired stock being mixed in with new inventory, and eventually being sent out to consumers.

How Can Amazon Sellers Protect Themselves?

The key to mitigating these risks is to proactively manage your inventory. Some steps include:

New SKUs for New Batches: Instead of sending new batches of inventory under the same SKU, create a new SKU for each new batch of products. This is particularly beneficial for perishable items or those with expiration dates.
Activate One SKU at a Time: Make sure that only one SKU per ASIN is an active FBA offer. This ensures that if there are any returns or expired goods, they will not be put back into the saleable inventory.
SKU Management: Once the last batch under a SKU has been sold, deactivate it. Manage the remaining units by either removing them or having them destroyed.
Disable Returns Evaluation: Amazon recently announced that it is giving sellers the option to disable the evaluation of returns. This means that sellers will no longer have to rely on Amazon's assessment of the condition of returned products. Instead, sellers will be able to inspect the returns themselves and decide whether to resell them or dispose of them. For more on this, see our blog article here.

Additional Benefits:

Reduced returns and negative reviews
Less likelihood of buyer complaints and expiration issues
Control over inventory and reputation management

How AMZ Sellers Attorney® Can Help

It is often challenging for sellers to navigate through Amazon's intricate policies, especially when the stakes involve the integrity of your products and the reputation of your brand. That's where AMZ Sellers Attorney® comes into play.

Legal Support and Free Consultation

Our team can provide you with expert advice on how to deal with policy enforcement issues, ensuring that you understand your rights and responsibilities as a seller.

Crisis Management

If you find yourself at the receiving penalties or negative reviews due to FBA mistakes, AMZ Sellers Attorney® can help you appeal enforcement issues and compile the necessary documentation and evidence to dispute unjust claims.

Call, chat, email or submit your inquiry to us today for a free consultation.

Parting Thoughts

Amazon FBA offers numerous opportunities but also comes with its fair share of risks. A proactive approach to inventory management can help mitigate some of these risks. For legal support, crisis management, and long-term strategies, AMZ Sellers Attorney® is the partner you can rely on. With expert advice and tailored services, you can concentrate on growing your business while we take care of ensuring its reputation remains untarnished.

Amazon Sellers Can Now Disable Returns Evaluation

8/25/2023

Amazon often evaluates a return as sellable and puts it back into a seller's FBA inventory. Sometimes, this can cause problems to the seller; especially if the product is really defective. Amazon recently announced that it is giving sellers the option to disable the evaluation of returns. This means that sellers will no longer have to rely on Amazon's assessment of the condition of returned products. Instead, sellers will be able to inspect the returns themselves and decide whether to resell them or dispose of them.
This new feature is significant for Amazon sellers for a few reasons. First, it gives sellers more control over the return process. In the past, sellers had to rely on Amazon to determine whether a returned product was in sellable condition. This could lead to problems if Amazon misclassified a product as sellable, when it was actually damaged or counterfeit.
Second, disabling returns evaluation can help sellers protect their brands. If a customer receives a damaged or counterfeit product, they may be less likely to do business with that seller again. By disabling returns evaluation, sellers can help ensure that their customers receive only high-quality products.
Third, disabling returns evaluation can help sellers save money. Amazon charges sellers a fee for each returned product that is inspected and deemed sellable. By disabling returns evaluation, sellers can avoid these fees.
Of course, there are also some potential drawbacks to disabling returns evaluation. For example, it can be more time-consuming and expensive for sellers to inspect returned products themselves. Additionally, if a seller mistakenly resells a damaged or counterfeit product, they could face negative consequences, such as a customer complaint or a chargeback.
Overall, the decision of whether or not to disable returns evaluation is a complex one. Sellers should weigh the potential benefits and drawbacks carefully before making a decision.
Here are some tips for Amazon sellers who are considering disabling returns evaluation:

Only disable returns evaluation for products that are high-value or that are easily damaged.
Inspect returned products carefully before reselling them.
Document the condition of returned products before reselling them.
Have a plan for disposing of damaged or counterfeit products.

By following these tips, Amazon sellers can minimize the risks associated with disabling returns evaluation and maximize the benefits.

How to Disable Returns Evaluation

If you choose to disable returns evaluation and evaluate returns yourself, follow this simple procedure:

Log in to your Seller Central account.
Click on the "Fulfillment by Amazon" tab.
Click on the "Inventory" tab.
Select the ASIN(s) for which you want to disable returns evaluation.
Click on the "Actions" button and select "Disable Returns Evaluation".

Amazon will then automatically mark returned products as "unfulfillable" for the selected ASIN(s). You can then create a removal order to have Amazon return these products to your warehouse.

Conclusion

By allowing the seller to have more control over returns, disabling returns evaluation in Seller Central can let you exercise more quality control over your products to ensure product effectiveness and customer satisfaction, and to reduce the probability of excessive returns.

Amazon Changes Product Review Ratings to Focus on Percentage of 5-Star Reviews, Shows Questions and Answers, and Uses AI to Generate Summaries

8/21/2023

Amazon Changes Product Review Ratings to Focus on Percentage of 5-Star Reviews

Amazon has recently made some changes to the way it displays product reviews in search results. The most notable change is that Amazon is now showing the percentage of 5-star reviews instead of the number of reviews. This change is intended to make it easier for customers to quickly see how well-liked a product is.
For example, if a product has 100 reviews and 80 of those reviews are 5 stars, the new rating will show "80% 5-star". This is in contrast to the old rating system, which would have shown "4.5 stars".
Amazon says that the new rating system is more accurate and representative of how customers feel about a product. It also says that the change will help to reduce the amount of fake reviews on its site.
The change to the product review ratings could have a significant impact on Amazon sellers. Sellers who have a high percentage of 5-star reviews will likely see their products rank higher in search results. This could lead to increased sales.
However, sellers who have a low percentage of 5-star reviews may see their products rank lower in search results. This could lead to decreased sales.
Sellers who are concerned about the impact of the new rating system can take steps to improve their product reviews. These steps include:

Asking customers to leave reviews after they purchase a product
Responding promptly to negative reviews
Offering refunds or replacements for products that are not satisfactory

By taking these steps, sellers can help to improve their product reviews and boost their visibility in search results.
In addition to the change to the product review ratings, Amazon has also made some other changes to the way it displays product reviews. These changes include:

Showing the number of verified purchases next to each review
Giving customers the ability to filter reviews by verified purchases
Showing the most recent reviews first

These changes are all intended to make it easier for customers to find and read helpful product reviews.
The changes to Amazon's product review ratings are a significant development that could have a major impact on Amazon sellers. Sellers who are aware of these changes and take steps to improve their product reviews can position themselves for success in the new rating system.

Amazon Changes How it Shows Questions and Answers, and Uses AI to Generate Summaries

In addition to the changes to the product review ratings, Amazon has also made some changes to the way it shows questions and answers in search results. Questions and answers are a valuable resource for customers who are trying to decide whether or not to purchase a product.

Amazon is now showing questions and answers from verified purchasers first. This means that customers are more likely to see questions and answers from people who have actually used the product. Amazon is also showing questions and answers that have been answered recently. This means that customers are more likely to see up-to-date information about the product.

Amazon is also using AI to generate summaries of product reviews. These summaries are designed to give customers a quick and easy overview of the reviews. The summaries are generated by AI, but they are reviewed by human editors to ensure that they are accurate and helpful.

The changes to the way Amazon shows product reviews, questions and answers, and AI generated summaries are all designed to make it easier for customers to find the information they need to make informed purchase decisions.

Here are some of the benefits of these changes for Amazon sellers:

Sellers who have a high percentage of 5-star reviews and helpful questions and answers are more likely to appear higher in search results.
Sellers who respond promptly to questions and negative reviews can improve their customer satisfaction ratings.
Sellers who use AI generated summaries can provide customers with a quick and easy overview of their product reviews.

Conclusion

Overall, the changes to Amazon's product review ratings, questions and answers, and AI generated summaries are a positive development for both customers and sellers. These changes make it easier for customers to find the information they need, and they give sellers a way to improve their visibility and customer satisfaction. As with any change Amazon implements, we will see if the change benefits or harms sellers in the long run.

Navigating the Challenges of Amazon Seller Appeals: Common Mistakes and Expert Assistance

8/18/2023

An Amazon account suspension is a seller's worst nightmare, triggering a rush to appeal and regain selling privileges. However, in the haste to restore their accounts, sellers often fall into common traps that can weaken their chances of success. In this comprehensive article, we will delve into the most frequent errors sellers make during their attempts to appeal for reinstatement and explore how a professional service like AMZ Sellers Attorney® can provide invaluable guidance in overcoming these challenges.

The Pitfall of Hastiness

When faced with an impending suspension, the pressure to act swiftly can lead sellers to submit hastily prepared appeals. Unfortunately, such rushed appeals are often incomplete, lacking the necessary details to address the suspension comprehensively. These appeals may come across as incomplete or poorly written, hindering their chances of approval.

AMZ Sellers Attorney® recognizes the importance of a well-structured and carefully considered appeal. Their team of experts advises sellers to invest time in crafting a convincing Plan of Action (POA) that comprehensively addresses the issues leading to suspension. By avoiding the trap of haste, sellers can present a stronger case for reinstatement.

Timing is Crucial

Many sellers make the mistake of delaying seeking professional assistance until they've faced multiple unsuccessful appeals. This procrastination can result in a waste of time and missed opportunities for resolution.
AMZ Sellers Attorney® emphasizes the value of seeking expert guidance early in the process. Their experienced team understands the intricacies of Amazon's appeal system and can provide tailored advice to improve the quality of appeals from the start, potentially avoiding multiple rejections.

The Escalation Misconception

A common misconception is that sending appeals to various Amazon representatives or even directly emailing high-level executives will expedite the appeal process. However, this approach often results in generic responses that fail to address the suspension's specifics.

AMZ Sellers Attorney® educates sellers on effective escalation strategies. They emphasize the importance of targeted communication to individuals with the authority and expertise to review and reinstate accounts. With their guidance, sellers can navigate the escalation process more strategically.

The Pitfalls of Inexperienced or Poorly Qualified Appeal Services

In the quest for quick reinstatement, some sellers turn to inexperienced service providers that promise guaranteed success. Unfortunately, these services often rely on generic templates and lack the nuanced understanding required to address unique suspension cases.

AMZ Sellers Attorney® highlights the importance of selecting a reputable and experienced service. Their track record of success and deep expertise sets them apart from services that offer one-size-fits-all solutions, ensuring that sellers receive tailored guidance for their specific situation.

The Role of Legal Intervention

Sellers sometimes believe that involving lawyers will automatically lead to reinstatement. However, legal threats and interventions are not always effective in addressing Amazon account suspensions. Amazon has their own internal appeals protocol that must be followed in order to reinstate your seller account or listing. It can take time, and during that time you will be out of business, but the important thing is to do it correctly.

AMZ Sellers Attorney® provides a realistic perspective on legal involvement. They clarify that legal actions are only effective when dealing with specific legal matters. For account suspensions, a thorough understanding of Amazon's policies and communication strategies often yield better results. AMZ Sellers Attorney® will reach out to Amazon's Legal Department in tough cases, but only after all avenues of appeal have been exercised.

Conclusion

Navigating the appeal process for an Amazon account suspension requires careful consideration and expert guidance. By avoiding the pitfalls of haste, procrastination, misunderstanding escalation, relying on inexperienced services, and placing undue faith in legal intervention, sellers can improve their chances of a successful reinstatement. AMZ Sellers Attorney® offers the expertise and nuanced understanding needed to navigate these challenges effectively. With their assistance, sellers can enhance their appeals, increase the odds of a positive outcome, and regain their Amazon selling privileges. Call, chat or submit your case now for a free evaluation.

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Amazon Seller News and Policy Updates for 2023

The New Badges

How to Get Amazon Badges

Benefits of Amazon Badges

How to Get the Most Out of Your Amazon Badges

Introduction

The FTC's Allegations

The Impact on Third-Party Sellers

How AMZ Sellers Attorney® Can Help Affected Sellers

Conclusion

​1. Lack of Understanding About the Suspension

2. Being Defensive or Argumentative

3. Providing a Vague or Generic Plan of Action

4. Neglecting to Showcase Preventative Measures

5. Not Seeking Expertise When Needed

Conclusion

​What is happening?

​Why are they doing this?

​What are the consequences of filing a trademark application using the name of a dead attorney?

How can AMZ Sellers Attorney®'s supervising attorney Kenneth Eade substitute help on these types of cases to cure the administrative suspension?

​How to avoid having your trademark application suspended

How to Get Your FBA Refunds

What Are FBA Refunds?

How to Know if You Are Owed FBA Refunds

Top FBA Audit and FBA Refunds Solution: Getida

​How Amazon Sellers Attorney® Can Help

​How to Avoid Unsuitable Inventory Violations

Conclusion

​The Complexity of the Amazon Ecosystem

​Automated Systems and False Positives

​Inundation of Appeals

​Extensive Review Process

​Communication Barriers

​Seller Errors

​Legal and Regulatory Compliance

​Re-appeals and Backlogs

​How AMZ Sellers Attorney® Can Make a Difference

Conclusion

​What is Multi-Channel Fulfillment?

​Eligibility: Who Can Use MCF?

​How Much Does MCF Cost?

​Benefits of Using MCF

​Potential Issues and Drawbacks

Conclusion

​Here are some tips on how to prepare for Amazon Prime Big Deal Days:

​Here are some additional things to keep in mind as an Amazon seller during Prime Big Deal Days:

What is Supply Chain by Amazon?

How Supply Chain by Amazon Can Help Amazon Sellers

Potential Drawbacks for Amazon Sellers

Parting Thoughts

Tips for Sellers to Manage Inventory Under the New Storage Rules

What is AI Generated Content?

What is the Difference Between AI Generated Content and AI Assisted Content?

What are the new AI guidelines for KDP?

Why did Amazon issue new AI guidelines?

What does this mean for authors?

We are Here for You

Benefits of New Sponsored Ads Program

Tips for Creating Successful Amazon Sponsored Product Ads

Tips on How to Handle Customer Complaints Effectively

Additional Tips

Parting Thoughts

​Impact on Sellers and Buyers

Why Amazon is Making This Change

Tips for Sellers

Implementation Timeline

Conclusion

What Does This Mean for Sellers Who Have Both Amazon and Shopify Stores?

Here are Some Specific Benefits Sellers on Both Platforms Can Expect

How to Connect Your Shopify and Amazon Stores to Benefit

Parting Thoughts

Introduction

The Underlying Issues with Amazon Fulfillment

How Can Amazon Sellers Protect Themselves?

How AMZ Sellers Attorney® Can Help

Parting Thoughts

How to Disable Returns Evaluation

Conclusion

Amazon Changes Product Review Ratings to Focus on Percentage of 5-Star Reviews

Amazon Changes How it Shows Questions and Answers, and Uses AI to Generate Summaries

1. Lack of Understanding About the Suspension

What is happening?

Why are they doing this?

What are the consequences of filing a trademark application using the name of a dead attorney?

How to avoid having your trademark application suspended

How Amazon Sellers Attorney® Can Help

How to Avoid Unsuitable Inventory Violations

The Complexity of the Amazon Ecosystem

Automated Systems and False Positives

Inundation of Appeals

Extensive Review Process

Communication Barriers

Seller Errors

Legal and Regulatory Compliance

Re-appeals and Backlogs

How AMZ Sellers Attorney® Can Make a Difference

What is Multi-Channel Fulfillment?

Eligibility: Who Can Use MCF?

How Much Does MCF Cost?

Benefits of Using MCF

Potential Issues and Drawbacks

Here are some tips on how to prepare for Amazon Prime Big Deal Days:

Here are some additional things to keep in mind as an Amazon seller during Prime Big Deal Days:

Impact on Sellers and Buyers