Amazon Sellers Blog

Amazon's policy on multiple accounts has changed.  A seller no longer has to obtain permission from Amazon in advance to open a second seller account.  Now, all you need to have is a first account in good standing (not suspended or deactivated) and a legitimate business interest for the second account.  
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This may sound simple, but Amazon's robots are still scanning and comparing data to find related accounts and are suspending them on a daily basis.  

To open a second Amazon seller account, you must have a legitimate business reason. Whether or not the reason you give is legitimate is up to Amazon in its own discretion.

When Amazon asks for invoices to authenticate products or product category gating, be careful! This is a new alert that has seen many sellers suspended and Amazon is in the process of cracking down. Since it is new, the machines are very sensitive and have often flagged sellers for suspension who are merely highlighting ASINs on invoices or redacting prices, both of which are allowed by Amazon's selling policies, but have resulted in suspensions. I have helped many clients who are wrongfully suspended for this recover their accounts. 

Amazon.com (AMZN) announced in August that, as a result of its change of its Business Solutions Agreement with third-party sellers, in response to pressure from Germany’s Federal Cartel Office (FCO), it was changing the way it dealt with seller suspensions. NOT!

Sellers and Seller Consultants still report Amazon is suspending seller accounts without notice, despite the provision that future suspensions would be preceded by a thirty-day notice and an explanation of the reasons behind the seller account deactivation or a seven-day notice in serious cases of material breach. However, more than thirty days after the effective changes in the contract, Amazon is still closing accounts without notice as usual, and seems to be relying on the “escape clause” that allows it to terminate an account immediately if determines the seller conduct has exposed them to third-party liability, such as counterfeit sales.  

The Wall Street Journal broke a story this week declaring that Amazon (NASDAQ: AMZN) had “ceded” control of its site, resulting in the offering of thousands of banned, unsafe or mislabeled products. While it is true that Amazon’s E-commerce site is riddled with counterfeit, dangerous and sometimes even illegal goods, the fault is not control over its site, over which it has complete control.

​The problem is failure to properly vet third-party sellers on the giant E-tailer’s platform. ​

Seller Performance rejects your Amazon Appeal and Plan of Action
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If your Amazon selling account has been suspended, you have written a well thought out and comprehensive Amazon Appeal Plan of Action and you get back something like this: "We have reviewed the material you sent and decided you may no longer sell on Amazon...We may not respond to this email" your first reaction may be to just give up. But you don't have to. There are several avenues of higher appeal you can pursue if you Amazon account is suspended and then your selling privileges are revoked.

Many clients come back to me after a successful Amazon appeal and Amazon reinstatement of their Amazon seller account and ask, “What can I do to avoid suspensions in the future?” They think that, because I’m an Amazon sellers lawyer, I hold the secret; the “magic beans” that will give them the extra edge they need to become a successful seller on Amazon without fear of losing their account overnight. You can see more information about suspensions and appeals by clicking here.
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The truth is that the answer is right before their eyes: in the Amazon plan of action. It is what they were missing all along – sound business practices to follow for maximum customer satisfaction.

“Unfortunately, not all of us can play by the rules”, “Fair game is for the best of us” … or something like that will definitely come to your mind if you receive a counterfeit complaint. And the worst thing you can do to your account is to ignore it.