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Amazon Sellers Blog

Amazon's New Policy on Related Accounts

8/17/2020

 
Amazon's policy on multiple accounts has changed.  A seller no longer has to obtain permission from Amazon in advance to open a second seller account.  Now, all you need to have is a first account in good standing (not suspended or deactivated) and a legitimate business interest for the second account.  
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This may sound simple, but Amazon's robots are still scanning and comparing data to find related accounts and are suspending them on a daily basis.  

To open a second Amazon seller account, you must have a legitimate business reason. Whether or not the reason you give is legitimate is up to Amazon in its own discretion.
Balloons

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Amazon's Lack of Transparency Leads Sellers to Black Hat Solutions

8/17/2020

 
Black Hat on the Floor
Despite changes in their agreement with third-party sellers, Amazon.com continues to suspend accounts without notice and often without stating a reason. This has fueled a cottage industry of sales of inside investigative reports gained from bribing Amazon employees. Sellers whose businesses have been crushed, many times by Amazon’s arbitrary account closure decisions, made algorithmically by its artificial intelligence, are buying the reports online at a 3 to 400% markup.

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How to deal with Amazon Forged or Manipulated Invoices

8/17/2020

 
When Amazon asks for invoices to authenticate products or product category gating, be careful! This is a new alert that has seen many sellers suspended and Amazon is in the process of cracking down. Since it is new, the machines are very sensitive and have often flagged sellers for suspension who are merely highlighting ASINs on invoices or redacting prices, both of which are allowed by Amazon's selling policies, but have resulted in suspensions. I have helped many clients who are wrongfully suspended for this recover their accounts. 
USA Dollar on the table

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Amazon continues to suspend third-party sellers without notice

8/17/2020

 
Closed Sign for Amazon Business
Amazon.com (AMZN) announced in August that, as a result of its change of its Business Solutions Agreement with third-party sellers, in response to pressure from Germany’s Federal Cartel Office (FCO), it was changing the way it dealt with seller suspensions. NOT!

Sellers and Seller Consultants still report Amazon is suspending seller accounts without notice, despite the provision that future suspensions would be preceded by a thirty-day notice and an explanation of the reasons behind the seller account deactivation or a seven-day notice in serious cases of material breach. However, more than thirty days after the effective changes in the contract, Amazon is still closing accounts without notice as usual, and seems to be relying on the “escape clause” that allows it to terminate an account immediately if determines the seller conduct has exposed them to third-party liability, such as counterfeit sales.  

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Has Amazon.com given up control over its site?

8/17/2020

 
The Wall Street Journal broke a story this week declaring that Amazon (NASDAQ: AMZN) had “ceded” control of its site, resulting in the offering of thousands of banned, unsafe or mislabeled products. While it is true that Amazon’s E-commerce site is riddled with counterfeit, dangerous and sometimes even illegal goods, the fault is not control over its site, over which it has complete control.

​The problem is failure to properly vet third-party sellers on the giant E-tailer’s platform.
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Amazon Seller Device

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Amazon.com and Sellers: Friends or Foes?

8/17/2020

 
Amazon Sellers Handshake
Third-party sellers on Amazon (NASDAQ: AMZN) often ask themselves this question: Does Amazon love me or hate me? In a week filled with headlines of DOJ anti-trust probes into the giant E-tailer, the news is filled with third-party sellers on the platform hitting back at the Goliath.

Amazon sellers account for 58% of all sales on the platform, according to Amazon’s own statistics. So why do third-party sellers hate Amazon instead of loving it? One reason is access to data. Amazon spends more money on computer programmers than any other element of its labor force. And its uses the data it gathers from the buying habits of third-party seller’s customers to compete against those same sellers.  

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Amazon has changed its contract for Amazon sellers. Here's what it means to you

8/17/2020

 
Amazon.com (AMZN) the giant etailer, has, in response to pressure from Germany’s Federal Cartel Office (FCO) agreed to make sweeping changes in its Business Solutions Agreement with third-party Amazon sellers which will change the way Amazon handles seller account suspensions.

​The changes go into effect on August 16th, but the giant ecommerce behemoth has published the new contract and here are some of the major changes.


​Now, deactivating a seller’s account or suspending it for any type of complaint or suspicion is the Amazon norm. Sellers have long complained that Amazon treats them unfairly and Germany agreed.
Glasses Laying on Amazon Seller Contracts

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Bernie Sanders poses a real issue for Amazon

8/17/2020

 
Bernie Sander
Whether Bernie Sanders’ claim against Amazon (AMZN) of “corporate welfare” is true or not with regard to the giant E-tailer, it has shed light on something that a large percentage of the several million third-party Amazon sellers have known for a long time – Amazon’s labor force is largely composed of low wage earners. Frustrated Amazon sellers facing counterfeiting competitors, suspensions of their seller accounts at alarming rates, and other issues often feel like they are talking to a wall when they contact Amazon Seller Support.

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Amazon has denied your appeal and removed your selling privileges. Now what?

8/17/2020

 
Seller Performance rejects your Amazon Appeal and Plan of Action
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If your Amazon selling account has been suspended, you have written a well thought out and comprehensive Amazon Appeal Plan of Action and you get back something like this: "We have reviewed the material you sent and decided you may no longer sell on Amazon...We may not respond to this email" your first reaction may be to just give up. But you don't have to. There are several avenues of higher appeal you can pursue if you Amazon account is suspended and then your selling privileges are revoked.
Shopping Carts

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Avoid Amazon Seller Account Suspension

8/17/2020

 
Amazon Seller Contract Signing
Many clients come back to me after a successful Amazon appeal and Amazon reinstatement of their Amazon seller account and ask, “What can I do to avoid suspensions in the future?” They think that, because I’m an Amazon sellers lawyer, I hold the secret; the “magic beans” that will give them the extra edge they need to become a successful seller on Amazon without fear of losing their account overnight. You can see more information about suspensions and appeals by clicking here.
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The truth is that the answer is right before their eyes: in the Amazon plan of action. It is what they were missing all along – sound business practices to follow for maximum customer satisfaction.

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Want to Sue Amazon? Consider this First

7/23/2020

 
Many third-party sellers who have been suspended from selling on Amazon.com’s ecommerce platform come to me and ask this question, “How do I sue Amazon (AMZN)?” The second question is usually “Can I get damages for loss of profits and punitive damages?”
​
The answer to both of these questions can be found in Amazon’s Business Solutions Agreement. When you fill out an application to become a third-party seller on Amazon, you adhere to the terms of this agreement, one of which limits you, in the United States at least, to arbitration as a remedy. This means you cannot sue Amazon in a court of law.

​Your remedy is to demand an arbitration before an arbitrator of the American Arbitration Association (AAA).
Building with Columns

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How to Open a Second Amazon Account

7/23/2020

 
How to open a second seller account? Multiple seller accounts are prohibited by Amazon’s selling policies. However, if you have a legitimate business reason, you can open a second account, but it must be kept separate.

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Counterfeit Complaints Against Amazon Sellers

7/22/2020

 
“Unfortunately, not all of us can play by the rules”, “Fair game is for the best of us” … or something like that will definitely come to your mind if you receive a counterfeit complaint. And the worst thing you can do to your account is to ignore it.
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Amazon sellers and counterfeiting: When competition becomes criminal

7/27/2019

 
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In the course of my representation of Amazon (NASDAQ:AMZN) sellers through the website, AmazonSellers.Attorney, I have seen that unscrupulous third-party sellers will go to all lengths to eliminate their competition.

​Fake reviews, phony intellectual property complaints, and even violent threats have been reported by many of my clients. Amazon has a “Seller Code of Conduct” which prohibits such behavior, but there is no real enforcement method set up to deal with it.

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  • Submit a case
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