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Amazon Sellers Blog

How to Prevent Amazon Seller Account Deactivation

10/27/2021

 

How to Prevent Amazon Seller Account Deactivation

  1. Always provide legitimate information during the account registration.
  2. Always be careful with choosing a product to list for sale.
  3. For every product, you plan to list you have to be ready to submit invoices, authorization letters, all the supporting documentation, which comes with it.
  4. If you are building a brand, the best thing to protect yourself would be to register a trademark, and then enroll into the Brand Registry.

Address ALL violations and warnings immediately. Do not let them hang on your account health for long. Every warning can lead to account deactivation.

We provide an appeals service which, for a monthly fee, will take care of addressing these policy violations to keep your account in good standing.  Just click here for further information.

Changes to Amazon Brand Registry

2/17/2021

 
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If you have been frustrated waiting up to one year for your trademark to be registered, relief is in sight.  Amazon has changed its brand registration policy.  Now, instead of submitting an application to the Brand Registry after your trademark has been registered with the USPTO, you can submit it after you have applied for the trademark, using your application serial number.

A trademark application is not something you should try to do yourself.  An expert should be consulted, who will search your potential mark and advise if you have a chance at registration or not.  A professional can also respond to office actions from the USPTO and otherwise save an application which is initially refused.
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If your mark is accepted by Amazon’s Brand Registry during the application process, it will not retain its status with the registry unless it has been officially registered with the USPTO, which is a long process.  We can help you with this.  For further information, see our intellectual property law and trademark page at: https://www.amazonsellers.attorney/ip-law-for-amazon-sellers.html

Amazon's New Drop-Shipping Policy and What it Means to Amazon Sellers

2/2/2021

 
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​Several days ago Amazon US posted an Important Announcement for Drop-Shipping Policy.
Many Amazon sellers already had a chance to comment on this policy and note that nothing new was announced, but at least one positive aspect was found by everyone: the drop-shipping policy has become more clear and straight to the point.
We should take this chance to examine the entire policy, its meaning in general and important details, that you should not ignore when you choose this business model.
So, let’s start!
The policy starts with this statement:
If you fulfill orders using a third party, a practice known as drop shipping, you must follow all Amazon policies to ensure a consistent customer experience that easily identifies only you as the seller of record.
EXPLANATION: you need to make sure that a customer buying the product from you on the Amazon platform will receive an item, which will state yourself as a seller. This is very important for Amazon, and this is a reason why Amazon prohibits drop shipping from other online retailers (like Walmart for instance), as Amazon clients would receive a product with a Walmart label and next time will go shopping directly there, skipping this “unnecessary stop” at Amazon marketplace.  It is fine to source from Walmart, Home Depot, Lowes, or Bed, Bath and Beyond, but you cannot drop ship from their online site directly to customers. Amazon does not want customers ordering from their site to receive something in a box with Walmart or Home Depot written all over it.
The next paragraph states another important aspect:
As an important reminder, all violations of the Drop Shipping Policy can break customer trust. As a result, any violation of our Drop Shipping Policy will negatively impact your account health and your ability to fulfill future orders using our Merchant Fulfilled Network (MFN).
EXPLANATION: This means, that if Amazon somehow finds out or suspects you are drop-shipping from other retailers or suppliers who keep their labels on the package, your account might be deactivated and you would need to go through several rounds of appeals to explain yourself, or to use professional services like ours to resolve things faster.
But we would like to make sure you understand the difference between the brand label and the supplier label. When an Amazon buyer wants to buy a branded product, let’s say “XXX”, the product must state the brand name, as customers expect to receive exactly this branded item. The supplier label must state YOU as a seller, and not any other third-party.
Further Amazon explains the exact prohibited actions:
The following drop shipping methods are strictly prohibited on Amazon:
  • You may not purchase products from another retailer and have that retailer ship directly to customers, if:
    • the shipment does not identify you as the seller of record
    • anyone other than you appears on packing slips, invoices, or external packaging
Note: This means that the name, logo, or any other identifying information from the other retailer may not appear on what the customer receives.
  • You may not ship orders with packing slips, invoices, external packaging, or other information indicating a seller name or contact information other than your own
EXPLANATION: Please forget about drop-shipping from such online retailers, as:
  1. Walmart
  2. Home Depot
  3. Costco
  4. The Kroger Co.
  5. Walgreens Boots Alliance
  6. CVS Health Corporation
  7. Target
  8. BestBuy
  9. eBay
  10. Dollar General
Do your homework in advance and find a reliable supplier, if you wish to have a successful business through Amazon marketplace.
Drop-shipping is a very beneficial strategy:
  •  If you don’t want to keep storage of a purchased stock – all products will be delivered from the supplier directly to the customer, which is extremely convenient
  • If you don’t have an extra budget to purchase the items in advance
  • If you don’t want to risk, whether the product will be sold or not
With a drop-shipping business model you have a guarantee, that you will get paid, as you purchase a product from your supplier ONLY if it’s ordered from your Amazon account.
But in order to have all these benefits, you have to assure Amazon that you are a reliable and responsible seller, acting partly on behalf of the marketplace. The old and the new policy provides the details, you have to consider to be trusted. Put yourself in Amazon’s shoes and you will understand, that they don’t want the products to be delivered to their beloved customers from their competitors.
The last part of the policy pretty much repeats the above statements, except the one:
If you fulfill using drop shipping, you must strictly adhere to following requirements of our policy:
  • You must always be the seller of record of your products, meaning you identify yourself as the seller of your products on all information included with the item.
  • Remove any information identifying the third-party drop shipper before shipping.
  • Be responsible for accepting and processing customer returns.
HERE: we need to pay our attention to the last point of the paragraph: YOU ARE RESPONSIBLE FOR ACCEPTING AND PROCESSING CUSTOMER RETURNS. If a customer for some reason wants to return a product, you are the one to organize this. Not Amazon, not supplier, but you.
We wish you good luck with your business on Amazon and as always, if you have any questions, don’t hesitate to turn to us.  

Don't Use Any Amazon Ungating Service!  They are a SCAM!

1/24/2021

 
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At least once a week, we come across an Amazon seller whose seller account is deactivated for forged or manipulated documents. Most of the time, the seller has done something innocent like changed the quantity of an item from 1 to 10 by simply adding a zero.  Innocent, right?

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New Requirements for Amazon Sellers of Supplements

12/26/2020

 
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​If you are a “supplements” seller, then this article is for you! From the beginning of December, Amazon has attacked supplements sellers, asking to provide more supporting documentation about their products.

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How to Use the Amazon Account Health Team in an Amazon Appeal

12/23/2020

 
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Dealing with Amazon’s Seller Support Team can be a frustrating experience. Sometimes they will reject your appeal without telling you, and other times they will send you the same rejection template, over and over, without being specific on the reasons your plan of action was rejected.  The Account Health Team is the closest one an Amazon seller has to Seller Performance, and you can actually speak with them by phone.

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Amazon Fights Counterfeiting with its New Project Zero

12/14/2020

 
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To keep the company not only afloat, but also to move it forward to new successes and achievements, you need to fight. Business is a fight. Daily, routine, and never-ending. The same for Amazon. But what kind of a fight is Amazon taking every single day to protect their customer’s experience?

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WHEN A CLOSED AMAZON ACCOUNT IS NOT CLOSED

12/10/2020

 
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We receive many clients whose Amazon seller accounts have been suspended for having a related account that cannot be used to sell on Amazon because of receiving the wrong information from Amazon Seller Support.  These Amazon sellers have received the “green light” from Seller Support to open a new account, and, once the new account has been created, it is immediately suspended for being related.

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Amazon Guidance to Sellers on Customer Condition Complaints Misses the Boat—Again

12/7/2020

 
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​Amazon recently, in an attempt to help third-party FBA sellers avoid customer condition complaints, gave some gratuitous advice that sellers find to be incomplete and, indeed, irresponsible.  Condition complaints, which often spill over into inauthentic complaints, due to customers receiving items that were not in the condition they expected, can often be solved by implementing programs to quality control inventory intake, order fulfillment, and packing your FBA inventory to send to fulfillment centers.  However, there is a lot of mishandling within Amazon warehouses that these new guidelines do not account for.

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COVID-19 and its Impact on E-Commerce

10/7/2020

 
How Covid-19 impacts e-commerce
​By Vera Maslennikova, Amazon Appeal Consultant

I hope, you will forgive me if I start with a very cliché statement: coronavirus has changed the lives of all people in the world. The epidemic has seriously altered the typical lifestyle of all of us and these economic changes will have a medium-and long-term impact on consumer habits not just in the States but also all over the world.

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Amazon's New Account Health Rating Tool

9/19/2020

 
Amazon is at it again, trying to prove it wants to help its sellers.  This time, they have come up with "AHR", which stands for Account Health Rating.  Now in beta, it can be found on your seller central Account Health Dashboard in the middle column, under "Policy Compliance."
​

It is supposed to be kind of like an early warning mechanism complete with a color coded red (bad) to yellow (danger Will Robinson!) to red (bend over and kiss your business good bye), but is more like one of those early pregnancy (or COVID 19) tests, which means you have to check with your doctor to see if you are dead or alive.

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Brand Yourself and join Amazon's Brand Registry

9/6/2020

 
​BRAND YOURSELF!
“We strongly encourage you to hire a U.S.-licensed attorney who specializes in trademark law to guide you through the registration process” – USPTO

​After such a quote from the official page of the “United States Patent and Trademark office”, we have no other choice but to give you a clear guidance on the process of your trademark registration.
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Inauthentic Seller Account Suspensions on Amazon

8/23/2020

 
Amazon Robot Made of Cartons
Amazon Seller Account Suspensions for Inauthentic Complaints can happen to absolutely anyone who has ever sold on Amazon. And that is the reason why it’s one of the most common issues, which some of you need to deal with right now.

​On the other hand, it’s one of the most difficult cases to resolve, because Amazon is very sensitive to this issue. It’s very understandable, as Amazon (as a company striving to be the largest online marketplace in the world) has to keep its reputation on a high level, and selling inauthentic items on their platform may cause huge damage not just to them, but also to other sellers. Root causes for such suspensions may vary, but there are still ways to prevent your business from unnecessary suspensions: invoices.

Read More

Product Quality Amazon Seller Account Suspensions

8/18/2020

 
Because of its customer-centric approach, Amazon cares more about the customer experience than anything else and will suspend your seller account and remove your selling privileges if you receive complaints about the following.
If this happens you need an experienced Amazon sellers attorney to write an Amazon appeal and plan of action to get your suspended Amazon seller account reinstated.

Products not as described

Amazon suspended item not as described? According to Amazon policy, the product you sell must match exactly the one described in your listings. If you have this issue, you should included in your plan of action that you will monitor your listings to make sure they conform to Amazon policy. Ruthless competitors will often sell a generic product and complain against other sellers who list under them.

​Be careful! Your Amazon seller account can be suspended if you are not selling the exact item described in the listing.
Devices for Amazon Sellers

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Amazon Suspended for Poor Selling Performance?

8/18/2020

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Amazon Seller's Chart
Order Defect Rate

Order defect rate, or ODR, is a statistic of seller metrics Amazon looks at to determine account health. Your ODR may be affected by selling inauthentic products, selling products that do not match the detail pages of the products exactly, or late shipping issues.  

If you have suffered an Amazon suspension for an inacceptable ODR, we can help you craft an effective Amazon appeal letter and plan of action which includes systems to follow to ensure Amazon that your order defect rate will stay within acceptable limits.  

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Amazon Appeal

8/18/2020

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An Amazon Appeal is your chance to prove your rights… TO SELL!

An Amazon suspension can happen to absolutely anyone: a professional, who has been selling through Amazon for years or a new seller, who is only beginning to learn Amazon’s strict selling policies.

All of the sellers have to understand a very clear statement – Amazon is a place for business. And when you start your own business, you need follow certain established rules: start with the legal registration of a business or as an individual, offer high-quality authentic goods (your own or from a supplier or manufacturer), and keep crystal-clear bookkeeping.
Amazon Seller Van

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Retail Arbitrage on Amazon

8/18/2020

 
Amazon Seller Attorney Consultation
Retail Arbitrage is Permitted on Amazon but Be Careful if You Do ItIn economics and finance, arbitrage (/ˈɑːrbɪtrɑːʒ/, UK also /-trɪdʒ/) is the practice of taking advantage of a price difference between two or more markets: striking a combination of matching deals that capitalize upon the imbalance, the profit being the difference between the market prices at which the unit is traded – Wikipedia
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In simple words, you purchase a product at a retail store and resell it on any e-commerce platform for a slight profit. For any online markets, such as Amazon.com, it is a widely known concept, often used by those who are only starting their online business. 

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What Invoices Amazon Expects from Amazon Sellers

8/18/2020

 
​Check Your Invoices BEFORE You List Products on Amazon and Avoid Suspensions. 
 
Amazon is one of the largest online retailers in the world and depends upon third-party sellers for over 50 percent of the goods they sell online.  The number of sellers and consumers on the Amazon is growing every single day, and this progression will only grow.  ​
Amazon Seller Attorney Contract

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How to Sell Successfully on Amazon

8/18/2020

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Amazon Seller Box
Amazon, just like any other business, is a structure, which works by certain rules. Understanding the system and the way it works allows you to control all of these processes, making your business more successful step-by-step, every day. Your success is a benefit to Amazon as well and playing a fair game within their framework of rules is possible if you use the right tools.  For that, here are some tips to bring success to your business and provide with non-stop sales.

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Amazon Appeal Escalation - How Long Does it Take?

8/17/2020

 
​Clients often ask, "Are you kidding? We send the email to Jeff Bezos?" "Does he really read them?" The answers are yes, we send the email to Jeff Bezos and no, the richest man in the world does not take the time to read your emails.

He does, however, have a staff that opens them and routes them to the appropriate manager within Amazon's network.

Often called Bezos escalations, these are actually not a new appeal, but a new place to send your denied appeal to get a review from Amazon management.

They always answer, and they usually give a final decision, except in cases where they will ask for more information.  
DELL Laptop on the table

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  • Submit a case
  • Amazon Sellers Lawyer Services
    • Amazon Appeals >
      • Inauthentic Item Suspensions
      • Multiple/Related Suspensions
      • Amazon Verification Suspensions
      • KDP, ACX and Amazon by Merch Appeals
      • Forged or Manipulated Documentation
      • Reinstating ASIN
      • Fraud or Illegal Activity
      • Hacked Account
      • How to Open a Second Amazon Seller Account
    • Trademark Registration and Amazon Brand Registry Support
    • Intellectual Property (IP) Law for Amazon Sellers
    • Listing Hijackers
  • About
  • Amazon Sellers Lawyer Reviews
  • Amazon Sellers Blog 2023
  • Prevent Suspension with Free Appeals
  • Ebay, Walmart, Twitter Suspensions