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Amazon Seller News and Policy Updates for 2025

2025 Amazon Seller News & Policy Insights

Discover essential updates for Amazon sellers in 2025—including the latest policy changes, account suspension risks, and legal tips to stay compliant and competitive.

Why Follow Amazon Seller News in 2025?

Amazon is evolving faster than ever. Staying current on news and updates can help you avoid policy violations, maintain account health, and seize new growth opportunities before competitors.

Top 2025 Policy Changes Affecting Amazon Sellers

  • Listing Compliance Enforcement: Tighter restrictions on image quality, keyword stuffing, and prohibited claims.
  • Updated Business Solutions Agreement: Key clause modifications affecting returns, IP rights, and dispute resolution.
  • Account Health Metrics: Revised thresholds for order defect rate and late shipment rate.

Compliance Tips from Amazon Suspension Attorneys

At AMZ Sellers Attorney®, we help sellers interpret new policies and prevent suspensions. Get expert legal advice, appeal help, and proactive audits to protect your business.

Code Example: Amazon’s Required Language for IP Appeals

“We respectfully dispute this IP claim under Section 3 of the BSA. Please see attached documentation verifying our authorized use.”

FAQs for 2025 Amazon Sellers

What is the latest Amazon seller news?

Stay updated with the latest Amazon seller news on our blog, including marketplace changes, Amazon policy updates, seller performance trends, and risk mitigation strategies.

How can I avoid Amazon account suspension in 2025?

Avoid Amazon account suspension by understanding policy updates, maintaining performance metrics, and reviewing your listings for compliance with the Amazon Business Solutions Agreement.

Where can I find expert analysis of Amazon policy changes?

Our Amazon Seller News blog offers expert legal commentary, trend forecasting, and actionable advice to help sellers respond to Amazon's evolving policies.

Why should I follow Amazon marketplace news?

Following Amazon marketplace news keeps you ahead of changes that affect your seller account, including new requirements, restricted categories, and compliance issues that could trigger suspensions.

Save 15% on US-to-UK Amazon FBA Shipments with SEND Program

10/10/2024

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Save 15% on US-to-UK Amazon FBA Shipments with SEND Program

Amazon Global Selling: Save 15% on US-to-UK FBA Shipments with SEND

Published on: October 9, 2024 | By: AMZ Sellers Attorney®

Expanding your Amazon business to international markets has just become more affordable! Amazon’s Seller Export and Delivery (SEND) program now offers a rate reduction of up to 15% on US-to-UK FBA shipments, compared to rates in July 2024. If you're looking to cut costs while growing your business globally, this is an excellent opportunity to streamline your shipments and improve your bottom line.

What is the Amazon SEND Program?

The Seller Export and Delivery (SEND) program is designed to help sellers like you seamlessly ship your Fulfilled by Amazon (FBA) products internationally. This program simplifies the shipping process by integrating all logistics into Seller Central, providing competitive rates for partnered carriers, and managing customs clearance at both origin and destination.

Key Benefits of the US-to-UK SEND Rate Reduction

The new rate reduction for US-to-UK shipments through SEND includes a number of key benefits that make global expansion more accessible:

  • 15% Savings: Sellers can now save up to 15% on their FBA shipments from the US to the UK, reducing costs and increasing profitability for cross-border sales.
  • Seller Central Integration: The SEND program is fully integrated into Amazon's Seller Central, allowing you to book shipments, schedule carrier pickups, and input customs information directly on the platform when creating your shipment.
  • Customs Support: The partnered carriers will assist you with customs clearance at both the origin (US) and the destination (UK), ensuring your shipments move smoothly across borders.
  • Competitive Rates and Seamless Payments: Amazon has negotiated competitive shipping rates with its partnered carriers, and payments are seamlessly integrated into your Seller Central account, making billing easier to manage.
  • Door-to-Door Service: The carrier will pick up your shipment directly from your location and deliver it to the designated Amazon fulfillment center in the UK after verifying all the required customs documents.
  • Shipment Tracking and Escalation: You can monitor your shipment's progress via Seller Central. If issues arise, Amazon’s Selling Partner Support team can assist you in resolving them by connecting you with the carrier.

Why This Matters for Amazon Sellers

For sellers aiming to expand into the UK, the SEND rate reduction offers a compelling reason to take the next step in global selling. International shipping costs are often a major barrier to scaling a business across borders, but with Amazon’s reduced SEND rates, US sellers can improve their profit margins on UK sales. By simplifying the entire shipping process and integrating customs support, Amazon is making it easier for sellers to manage international shipments without needing to rely on third-party logistics providers.

How to Take Advantage of the SEND Program

Here’s a step-by-step guide to start saving on your US-to-UK shipments with the SEND program:

  1. Create Your Shipment: Log into Seller Central and create your FBA shipment. During the shipment creation process, choose the SEND option for your US-to-UK shipment.
  2. Enter Customs Information: Provide all necessary details regarding the shipment, including product descriptions and values for customs clearance purposes.
  3. Book Carrier Pick-Up: Select a partnered carrier to pick up your shipment. The carrier will handle the door-to-door service, including delivery to the UK fulfillment center after clearing customs.
  4. Track and Manage Shipments: Use Seller Central to track the progress of your shipment. In case of any issues, contact Amazon Selling Partner Support for assistance with escalations.

Need Help Navigating Amazon's SEND Program?

If you need assistance in optimizing your international shipping strategy, including using Amazon's SEND program, AMZ Sellers Attorney® is here to help. We specialize in providing legal and strategic support for Amazon sellers, ensuring you get the most out of your global selling efforts. Contact us today for expert advice on expanding your Amazon business internationally.

AMZ Sellers Attorney® – Your trusted legal partner for Amazon seller support and eCommerce solutions worldwide.

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AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Suspension Appeals
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry Enrollment & Brand Protection
    • Legal Help for E-commerce Sellers Worldwide | AMZ Sellers Attorney®
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Attorneys for Ecommerce
      • Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Safe Harbor and Takedown Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial & Appeal Board Attorneys
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • Ebay Suspension Appeals
    • Walmart Suspension Appeal
    • Etsy Suspension Appeal
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy