“Customer Reviews” Page in Seller Central Deprecates Sept 30 — What 3P Sellers Must Do Now | AMZ Sellers Attorney®

Amazon Policy Update

Heads-Up: “Customer Reviews” Page in Seller Central Deprecates Sept 30

If your VA or tools still pull data from the legacy Customer Reviews page, those workflows will break. Here’s what to do before the cutoff.

Prepare your reviews operations now to avoid gaps after the deprecation.

Takeaway: Workflows that rely on the legacy Customer Reviews page will fail once it’s removed on Sept 30.

Action: Pull needed reports and transition to Brand Analytics → Customer Reviews, Voice of Customer, or trusted third-party tools before Sept 30.

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What’s changing

Amazon is retiring the legacy Customer Reviews page in Seller Central. Many teams still use it to scan new reviews, triage product issues, and export CSVs. After the deprecation date, that page will no longer be accessible.

Why this matters

• Ops gaps: Daily/weekly review checks tied to old bookmarks or SOPs will stop working.
• Data loss risk: Without exports, trendlines may have gaps.
• Tool breakage: Any scripts scraping that page will error out.
• Compliance visibility: Slower detection of negative reviews can raise ODR risk.

Fast migration plan (do this before Sept 30)

1) Export what you need

• Download recent review snapshots for top ASINs (last 90–180 days).
• Save any issue tags/notes your team keeps outside Seller Central.
• Archive current dashboards used in weekly ops meetings.

2) Shift monitoring destinations

• Brand Analytics → Customer Reviews for structured insights and filters.
• Voice of Customer for experience health and return/defect signals.
• Evaluate third-party tools if you need alerts, multi-store rollups, or routing.

3) Update SOPs and permissions

• Replace legacy bookmarks in SOPs with the new destinations.
• Confirm team access to Brand Analytics/VoC (Brand Registry, roles).
• Test your daily/weekly review triage end-to-end before Sept 30.

4) Guard against review-policy pitfalls

• Re-train staff on prohibited incentives and “ask-only-for-positive” language.
• If you’ve had warnings or takedowns, read: Review Manipulation Suspensions: What Triggers Them & How to Appeal.

Recommended review-ops checklist

1. List current review data sources and users (ops, QA, CX, legal).
2. Export 6–12 months of review snapshots for your 80/20 ASINs.
3. Map each report to its replacement (Brand Analytics, VoC, or a tool).
4. Set up alerts for 1★/2★ reviews and key defect keywords.
5. Update SOPs, training Looms, and role permissions.
6. Run a drill: detect a new 1★ review → triage → corrective action → RCA logged.

When to call an attorney

If you’ve had prior warnings for incentivized reviews, brush orders, or off-Amazon manipulation, a spike in review issues can escalate quickly. Our team handles attorney-supervised appeals, risk audits, and remediation plans.

Talk to an Amazon Appeal Attorney — Free Consultation

Video: Review policy & safe remediation

Related: Review Manipulation Suspensions: Causes & Appeals

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