What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account-health calculations, and new inventory placement requirements.

How can I avoid Amazon account suspension in 2025?

Audit listings, maintain metrics above new thresholds, and keep authentic sourcing documents ready.

Where can I find reliable analysis of Amazon policy changes?

The AMZ Sellers Attorney® blog provides continuous, expert legal analysis of Amazon policy changes.

How long does Amazon reinstatement usually take?

Well-documented appeals resolve in 3–14 days; complex IP cases can run longer.

What is the Order Defect Rate (ODR) threshold?

Amazon requires ODR below 1 percent for seller-fulfilled orders.

How do I prevent counterfeit complaints?

Source from vetted suppliers, keep invoices two years, and enroll in Brand Registry.

How many times can you appeal a suspension?

No formal limit, but weak repeat appeals may be ignored—improve evidence each time.

What happens if I ignore a suspension notice?

After 90 days of no response, Amazon may permanently deactivate and hold funds.

Can I reopen a closed Amazon seller account?

Seller-initiated closures can be reactivated; forced closures require a successful appeal.

Does using a VPN trigger suspension?

VPNs alone don’t, but mismatched IPs plus other signals can flag account links.

What documents support an authenticity appeal?

Dated supplier invoices, purchase orders, brand authorization letters, and product photos.

How do I escalate an appeal?

Call Account Health or request a senior investigator after 7 days with no reply.

What if Amazon rejects my appeal?

Refine POA with new evidence or hire an experienced appeal attorney for escalation.

What is the IPI score threshold?

Maintain an IPI of 400–450+ to avoid storage limits and performance reviews.

Does Amazon charge fees while suspended?

Monthly subscription fees pause; FBA storage fees continue until inventory removal.

Top 5 Reasons for Amazon Suspension & How to Avoid Them 2025

2/28/2025

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Top 5 Reasons for Amazon Suspension & How to Avoid Them 2025

5 Instant Suspension Triggers

Policy slip-ups: Restricted items & incentivized reviews.
Metrics: Keep ODR <1%, Late Shipment <4%.
Authenticity flags: Supplier invoices, lack of supply chain documentation.
IP issues: Respect trademarks, join Brand Registry.
Duplicate accounts: Open a second account only with legitimate business purpose.

Top 5 Reasons Amazon Accounts Get Suspended (and How to Avoid Them)

Published: February 28, 2025 | Updated June 27 2025 | By AMZ Sellers Attorney®

Introduction

In the thriving digital marketplace of 2025, being an Amazon seller is lucrative yet precarious. A single misstep can lead to an Amazon account suspension, freezing revenue and eroding your reputation overnight. Picture perfecting your FBA inventory only to face an unexpected shutdown—Amazon’s bots enforce policy with zero tolerance.

This detailed guide dives into the top five Amazon suspension reasons in 2025 and provides actionable strategies to sidestep them. From Amazon account suspension appeal tips to reviving old suspended accounts, consider this your roadmap to resilience.

Concerned Amazon seller reviewing performance notifications — Stay vigilant: one missed metric can cost holiday-season revenue.

Top 5 Reasons Amazon Accounts Get Suspended
Prevention Strategies
Appeals for Third-Party Sellers
Appeals for First-Party Vendors
Account Care for 3P Sellers
Reinstating Old Suspended Accounts
FBA Sellers: Avoidance and Appeals
Additional Insights
FAQs

Top 5 Reasons Amazon Accounts Get Suspended

1. Policy Violations

Why it happens: Selling restricted products, manipulating reviews, or posting unverified claims triggers instant flags. Amazon’s bots detect violations within minutes.

Impact: All ASINs freeze, cashflow halts, and a performance strike lingers on your record.

How to avoid: Assign a compliance lead, audit listings weekly, and subscribe to policy-change alerts inside Seller Central.

2. Poor Seller Performance Metrics

Why it happens: ODR above 1%, late shipment rate above 4%, or cancellation spikes send red flags.

Impact: Buy Box loss, suppressed offers, and eventual account shutdown until metrics recover.

How to avoid: Use real-time dashboards, automate fulfillment cut-offs, and respond to negative feedback within 24 hours.

3. Inauthentic or Counterfeit Complaints

Why it happens: Buyers report mismatches, or Amazon’s Project Zero AI links your SKU to counterfeit patterns.

Impact: ASIN suppression, invoice requests, and potential disposal of FBA stock.

How to avoid: Source only from vetted suppliers, retain invoices for two years, secure LOAs and supply chain documentation, and enroll in Transparency.

Inspection of authentic products — Keep high-resolution product photos and invoices ready for authenticity disputes.

4. Intellectual Property Infringement

Why it happens: Unauthorized use of trademarks, copyrighted photos, or patent-protected designs.

Impact: Immediate listing takedown, funds hold, and potential legal notices from rights owners.

How to avoid: Verify IP status via USPTO/TMview, obtain brand authorization, and use original imagery.

5. Multiple Accounts Without Approval

Why it happens: Duplicate tax IDs, IP addresses, or bank accounts link profiles without Amazon’s consent.

Impact: All related accounts freeze, even if only one triggers a violation.

How to avoid: Request Amazon’s written approval before opening a second account and maintain distinct entity docs.

How to Prevent Amazon Account Suspensions

Best Practices

Review Seller Central policy updates monthly.
Keep IPI score above 450.
Use SellerSonar for hijacker and suppression alerts.
Respond to customer messages within 24 hours.
Archive supplier invoices and COAs in the cloud for fast retrieval.

Appeals (3P Sellers)

Analyze the suspension notice, craft a data-driven POA, and submit through Seller Central’s appeal dashboard. Include proof: invoices, tracking screenshots, and process improvements.

Appeals (1P Vendors)

Vendor Central appeals require detailed corrective actions for supply-chain glitches and proof of future compliance.

Account Care (3P Sellers)

Maintain ODR, Late Shipment, and Valid Tracking metrics daily. Enroll in Brand Registry, and conduct monthly ASIN audits to preempt listing violations.

Suspended Amazon Account: How to Reinstate Old Accounts

Older suspensions can be reopened with a fresh POA, updated documents, and proof the original root cause no longer exists.

Amazon Account Suspension: FBA Sellers in 2025

Monitor IPI, stranded inventory, and storage limits. Use proactive removal orders to avoid long-term storage fees that hurt metrics.

Additional Insights

6 Common Seller Mistakes

Ignoring negative feedback
Overstocking slow movers
Using copyrighted images
Inconsistent shipping cut-offs
Keyword stuffing titles
Requesting incentivized reviews

Frequently Asked Questions

Why does Amazon suspend seller accounts?

Policy mistakes, poor metrics, IP complaints, or linked duplicate accounts.

How long does reinstatement usually take?

Most accounts return in 3–14 days with a solid POA.

What must a Plan of Action include?

Root cause, corrective steps, and future prevention measures.

Can I open two Seller Central accounts?

Yes—but only with Amazon’s permission and unique business data.

Request a Free Suspension Consultation »

Amazon Seller News and Policy Updates for 2025