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Amazon Seller News and Policy Updates for 2025

Top 5 Reasons for Amazon Suspension & How to Avoid Them 2025

2/28/2025

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Top 5 Reasons for Amazon Suspension & How to Avoid Them 2025

5 Instant Suspension Triggers

  • Policy slip-ups: Restricted items & incentivized reviews.
  • Metrics: Keep ODR <1%, Late Shipment <4%.
  • Authenticity flags: Supplier invoices, lack of supply chain documentation.
  • IP issues: Respect trademarks, join Brand Registry.
  • Duplicate accounts: Open a second account only with legitimate business purpose.

Top 5 Reasons Amazon Accounts Get Suspended (and How to Avoid Them)

Published: February 28, 2025 | Updated June 27 2025 | By AMZ Sellers Attorney®

Introduction

In the thriving digital marketplace of 2025, being an Amazon seller is lucrative yet precarious. A single misstep can lead to an Amazon account suspension, freezing revenue and eroding your reputation overnight. Picture perfecting your FBA inventory only to face an unexpected shutdown—Amazon’s bots enforce policy with zero tolerance.

This detailed guide dives into the top five Amazon suspension reasons in 2025 and provides actionable strategies to sidestep them. From Amazon account suspension appeal tips to reviving old suspended accounts, consider this your roadmap to resilience.

Concerned Amazon seller reviewing performance notifications
Stay vigilant: one missed metric can cost holiday-season revenue.

Table of Contents

  • Top 5 Reasons Amazon Accounts Get Suspended
  • Prevention Strategies
  • Appeals for Third-Party Sellers
  • Appeals for First-Party Vendors
  • Account Care for 3P Sellers
  • Reinstating Old Suspended Accounts
  • FBA Sellers: Avoidance and Appeals
  • Additional Insights
  • FAQs

Top 5 Reasons Amazon Accounts Get Suspended

1. Policy Violations

Why it happens: Selling restricted products, manipulating reviews, or posting unverified claims triggers instant flags. Amazon’s bots detect violations within minutes.

Impact: All ASINs freeze, cashflow halts, and a performance strike lingers on your record.

How to avoid: Assign a compliance lead, audit listings weekly, and subscribe to policy-change alerts inside Seller Central.

2. Poor Seller Performance Metrics

Why it happens: ODR above 1%, late shipment rate above 4%, or cancellation spikes send red flags.

Impact: Buy Box loss, suppressed offers, and eventual account shutdown until metrics recover.

How to avoid: Use real-time dashboards, automate fulfillment cut-offs, and respond to negative feedback within 24 hours.

3. Inauthentic or Counterfeit Complaints

Why it happens: Buyers report mismatches, or Amazon’s Project Zero AI links your SKU to counterfeit patterns.

Impact: ASIN suppression, invoice requests, and potential disposal of FBA stock.

How to avoid: Source only from vetted suppliers, retain invoices for two years, secure LOAs and supply chain documentation, and enroll in Transparency.

Inspection of authentic products
Keep high-resolution product photos and invoices ready for authenticity disputes.

4. Intellectual Property Infringement

Why it happens: Unauthorized use of trademarks, copyrighted photos, or patent-protected designs.

Impact: Immediate listing takedown, funds hold, and potential legal notices from rights owners.

How to avoid: Verify IP status via USPTO/TMview, obtain brand authorization, and use original imagery.

5. Multiple Accounts Without Approval

Why it happens: Duplicate tax IDs, IP addresses, or bank accounts link profiles without Amazon’s consent.

Impact: All related accounts freeze, even if only one triggers a violation.

How to avoid: Request Amazon’s written approval before opening a second account and maintain distinct entity docs.

How to Prevent Amazon Account Suspensions

Best Practices

  • Review Seller Central policy updates monthly.
  • Keep IPI score above 450.
  • Use SellerSonar for hijacker and suppression alerts.
  • Respond to customer messages within 24 hours.
  • Archive supplier invoices and COAs in the cloud for fast retrieval.

Appeals (3P Sellers)

Analyze the suspension notice, craft a data-driven POA, and submit through Seller Central’s appeal dashboard. Include proof: invoices, tracking screenshots, and process improvements.

Appeals (1P Vendors)

Vendor Central appeals require detailed corrective actions for supply-chain glitches and proof of future compliance.

Quick Access

  • Top Reasons
  • 3P Appeals
  • 1P Appeals

Account Care (3P Sellers)

Maintain ODR, Late Shipment, and Valid Tracking metrics daily. Enroll in Brand Registry, and conduct monthly ASIN audits to preempt listing violations.

Suspended Amazon Account: How to Reinstate Old Accounts

Older suspensions can be reopened with a fresh POA, updated documents, and proof the original root cause no longer exists.

Amazon Account Suspension: FBA Sellers in 2025

Monitor IPI, stranded inventory, and storage limits. Use proactive removal orders to avoid long-term storage fees that hurt metrics.

Additional Insights

6 Common Seller Mistakes

  • Ignoring negative feedback
  • Overstocking slow movers
  • Using copyrighted images
  • Inconsistent shipping cut-offs
  • Keyword stuffing titles
  • Requesting incentivized reviews

Frequently Asked Questions

Why does Amazon suspend seller accounts?

Policy mistakes, poor metrics, IP complaints, or linked duplicate accounts.

How long does reinstatement usually take?

Most accounts return in 3–14 days with a solid POA.

What must a Plan of Action include?

Root cause, corrective steps, and future prevention measures.

Can I open two Seller Central accounts?

Yes—but only with Amazon’s permission and unique business data.

Request a Free Suspension Consultation »

Related Reading

  • Winning an Amazon Appeal Letter (2025 Guide)
  • How to Win an Amazon Appeal
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AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
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SERVICES:

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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Termination? Appeal and Get Truckin!
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry: Protect Your Brand
    • Expert E-Commerce Legal Services
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Registration Attorneys Online | AMZ Sellers Attorney®
      • Top Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Experts | DMCA Takedown and Counter Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial and Appeal Board Attorneys | AMZ Sellers Attorney®
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • eBay Suspension Appeal Services | AMZ Sellers Attorney®
    • Walmart Suspension Appeal Service | AMZ Sellers Attorney®
    • Etsy Suspension Appeal Service: Reinstate Your Account
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy