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If you’re thinking about starting an e-commerce store, you’re probably focused on everything from your product to your fulfillment process to how you’ll get the word out about your business. But no matter how great your site looks or how incredible your products are, you won’t succeed unless you can get first-time customers to return to your store again and again. So here are five tips from Amazon Sellers Attorney to help you turn first-time customers into loyal shoppers.
A Sales and Marketing Plan
Create a sales and marketing plan to help ensure the success of your e-commerce business. You can make better decisions about your product or service if you know more about your potential clients and competition. Not only will you be able to make better marketing decisions, but high-quality market research can also assist your company in obtaining finance.
As a part of your marketing strategy, be sure to incorporate easy-to-use tech tools to make your brand stand out. For example, memes are ever more popular and an effective way to go viral, so look for a meme creator to generate your own memes to use on your website and your social media channels. Keep in mind that a meme generator adds text to graphics, allowing you to customize your message in often entertaining ways. You can add your photos, catchy phrases, and even animation, all within a few easy steps and within minutes.
Mobile phones have overtaken desktop browsing as the most popular way of searching for products, with 72.9% of people using phones while shopping according to Oberlo. Ensure your e-commerce site is mobile-friendly to ensure a seamless and stress-free experience for first-time customers. Create an eye-catching infographic for your website that includes product details. You may either employ a graphic designer to create your infographic or save money by using free templates that you can adapt for your website. You can customize a template by adding your text, colors, backgrounds, and design components to suit your website.
Social Media Ads
Instagram and Facebook ads are two of today’s most powerful tools for getting new shoppers onto your store. Simplilearn notes that over three billion people use Instagram and Facebook, making social media ideal for placing your products in front of new eyeballs. You can also use paid advertising sites like Google Ads, which allow you to reach specific audiences based on their search behavior or demographic profile. You can retarget customers or people who have just browsed your store with ads to entice them to return.
As with other forms of advertising, creating content in a targeted fashion can lead to a nice bump in website traffic and social media views. This is all part of content marketing, which is meant to build relationships and trust in your business. Through blog posts and updates to your social media platforms, interest is generated that can prompt viewers to follow through with purchases or requests for more information about your products or services. Learn more about the critical role that content marketing plays by visiting sites like CornerstoneContent.com.
Email Marketing Campaigns
Once an e-commerce user is familiar with your brand and has had some time to learn about your product, begin an email campaign. Offer discounts and loyalty rewards for your customers. Create a sense of urgency by setting a limited amount of time for users to complete a purchase before you raise prices or run out of stock. Include past orders as proof that you can deliver what you promise, and make ordering simple by utilizing one-click checkouts.
An FAQ Section
To help eliminate some of your shopper's questions before they need to ask them, include an FAQ section on your website. Ensure you have a contact number and email address available so shoppers can contact you right away if they have a question. These details on your website will show visitors you care about making the shopping experience easy.
The Secret to Repeat Customers
It may seem like repeat e-commerce customers are a drop in the bucket compared to first-time shoppers, but first-timers are one of your most valuable assets. Treat them well, and they'll return time and again.
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