How can I avoid Amazon account suspension in 2025?

To prevent an Amazon account suspension in 2025, sellers should proactively audit listings for compliance with all policies, maintain performance metrics well above Amazon's new, stricter thresholds, and ensure that all sourcing documentation, such as invoices and letters of authorization, is authentic and readily available for review by Amazon.

Can a Violation of the Code of Conduct Be Almost Anything?

Yes, Amazon can interpret a wide variety of seller behavior as violations, including technical errors or perceived misconduct that sellers may not be aware of.

What Happens If I Violate the Seller Code of Conduct?

Amazon may issue performance notifications, remove listings, suspend your account, or permanently revoke your selling privileges depending on the severity of the violation.

How Can I Avoid Violating Amazon’s Code of Conduct?

Sellers can reduce risk by auditing listings, following Amazon's policies, avoiding review incentives, and communicating with buyers only through approved channels.

What Should I Do If I’m Suspended for a Code of Conduct Violation?

Prepare a Plan of Action addressing the root cause, corrective actions, and preventive measures. Consulting an attorney can increase the chances of reinstatement.

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.

Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.

Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

What Is Amazon’s Seller Code of Conduct?

Q: What is the most important Amazon seller news for 2025?

The most critical news for Amazon sellers in 2025 involves updates to Section 3 of the Business Solutions Agreement, revised account health rating calculations, and new inventory placement program requirements. Our blog provides continuous analysis of these trends to keep sellers informed.

Q: Where can I find reliable analysis of Amazon policy changes?

The AMZ Sellers Attorney® news blog provides reliable, expert legal analysis of Amazon policy changes. We break down complex legal and operational updates into clear, actionable advice to help sellers protect their accounts and stay compliant.

Amazon's Seller Code of Conduct is a policy that sets expectations for ethical, honest, and professional behavior by all sellers on the platform. The Code ensures a safe, reliable, and trustworthy experience for customers by enforcing fair practices among third-party sellers.

Can a Violation of the Seller Code of Conduct Be Almost Anything?

Yes. A violation of Amazon’s Code of Conduct can result from almost any behavior that Amazon deems suspicious or noncompliant. Even accidental errors or misunderstandings can trigger automated or manual enforcement actions. This includes misuse of features, customer communication errors, or incorrect listing data.

What Are Amazon's Seller Code of Conduct Rules?

According to Amazon, all sellers must:

Provide accurate and up-to-date information to Amazon and customers
Act fairly and not misuse Amazon’s services or tools
Not harm competitors or manipulate listings/ratings
Refrain from influencing reviews or customer feedback
Use only approved Buyer-Seller Messaging to contact customers
Not try to divert sales off Amazon’s platform
Operate only one selling account unless there's a valid business reason
Not violate price-fixing or antitrust laws

What Are Examples of Violations?

Posting misleading product listings or duplicating detail pages
Artificially inflating traffic or sales rank
Offering incentives for reviews or feedback
Failing to update contact or business information
Engaging in click fraud or bot traffic
Opening multiple accounts without Amazon’s permission

What Happens If I Violate the Code?

Amazon can suspend or deactivate your account, cancel listings, withhold disbursements, or permanently revoke your selling privileges. In some cases, Amazon may remove specific ASINs or initiate an investigation. Multiple or repeated violations worsen your account standing and reduce chances for reinstatement.

How Can I Avoid a Code of Conduct Violation?

Regularly review Amazon’s seller policies and updates
Use a single account unless authorized
Audit product listings for compliance and accuracy
Avoid manipulating reviews or using prohibited keywords
Limit communication to approved channels (Buyer-Seller Messaging)
Consult experts before submitting complaints or IP claims

What Should I Do If My Amazon Account Is Suspended for Code of Conduct Violations?

You should prepare a detailed Plan of Action (POA) that addresses the root cause of the violation, corrective actions you've taken, and the preventive measures you'll implement. Your POA should be honest, specific, and