Service detailsAmazon Appeal OTDR Suspension
Is your Amazon account suspended due to your On Time Delivery Rate (OTDR)? Get in touch for a plan of action with unlimited revisions and escalation. 
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Amazon OTDR Suspension Appeals: Fix Delivery Metrics Fast
Was your Amazon account suspended due to poor On-Time Delivery Rate (OTDR)? You're not alone. In 2025, Amazon’s enforcement of the 97% OTDR requirement has become stricter, particularly for FBM and Seller-Fulfilled Prime (SFP) sellers. Let us guide you through how to resolve OTDR violations, appeal suspensions effectively, and protect your selling privileges moving forward.
Why Amazon OTDR Matters
- OTDR below 97% triggers warnings or account deactivation.
- SFP sellers are held to even tighter delivery standards under 2025's new performance thresholds.
- Amazon uses OTDR to measure seller reliability and Buy Box eligibility. Falling below the standard can drastically impact your sales.
- Low OTDR is also a red flag for Amazon compliance teams, making your account more susceptible to other types of enforcement.
How to Appeal an OTDR Suspension
The most effective way to overturn an OTDR suspension is by submitting a concise, structured Plan of Action (POA). Here's our proven approach:
- Root Cause Analysis: Investigate why your deliveries were late. Was it a carrier delay? Did your team use an outdated cutoff time? Find the exact issue.
- Corrective Actions: Explain how you've addressed the root issue. This might include changing carriers, extending lead times, or automating tracking updates.
- Preventive Measures: Show how you will monitor OTDR going forward to prevent recurrence. This could include dashboard alerts, SOP changes, or stricter shipping SLAs.
- Attach Supporting Documentation: Include evidence like tracking data, system logs, and customer service tickets.
- Format Your Appeal: Use Amazon's standard format—short bullet points, one page max. Avoid emotion; be factual and action-driven.
Amazon OTDR FAQs
Here are the top questions sellers ask about OTDR and suspension risks:
What is Amazon OTDR?
OTDR stands for On-Time Delivery Rate. It measures how reliably sellers meet Amazon's delivery promises. 97% is the required minimum to remain in good standing.
Why did Amazon suspend my account for OTDR?
Amazon suspends accounts that fail to meet OTDR performance standards, especially if delays are frequent or widespread. The company considers delivery reliability critical to customer experience.
How long does an OTDR appeal take?
Most OTDR appeals are reviewed within 1 to 3 business days. Complex cases may take longer if Amazon requests additional documents or clarification.
Can I appeal more than once?
Yes. If your initial appeal is denied, you can revise your Plan of Action and resubmit. It’s best to improve the structure and add documentation in each version.
Will switching to FBA fix OTDR problems?
Yes. When you switch to Fulfillment by Amazon (FBA), Amazon takes over delivery responsibilities. OTDR no longer applies to those SKUs.
Can OTDR affect the Buy Box?
Absolutely. A low OTDR is a key signal to Amazon's Buy Box algorithm that you're unreliable on fulfillment, reducing your chance of winning the Buy Box.
Does OTDR apply to all sellers?
No. OTDR only applies to FBM (Fulfilled by Merchant) and SFP (Seller-Fulfilled Prime) listings. FBA listings are excluded.
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