"Thank you Kenneth for helping me reinstate my listing on Amazon in this short period of time. Great performance . If you are facing account/listing suspension, here Kenneth is your perfect solution, don't waste time!"
Teng Kahwei, Source: Google
Amazon cares more about the customer experience than anything else and will suspend your seller account and remove your selling privileges if you receive complaints about the following.  If this happens you need an experienced Amazon sellers attorney to write an Amazon appeal and plan of action to get your suspended Amazon seller account reinstated:


Products not as described


According to Amazon policy, the product you sell must match exactly the one described in your listings.  If you have this issue, you should included in your plan of action that you will monitor your listings to make sure they conform to Amazon policy.  Ruthless competitors will often sell a generic product and complain against other sellers who list under them.  Be careful!  Your Amazon seller account can be suspended if you are not selling the exact item described in the listing.


Used sold as new


A correlation to the above, your product must be in the condition advertised.  Many complaints are made that used products are sold as new.  This can be another trick used by ruthless competitors or simply customer complaints.  If your account is suspended or listing removed, along with your plan of action, you must submit invoices from your supplier which demonstrate an unbroken supply chain of new product.


Defective or damaged products


Amazon realizes that there will be defective products from time to time, but puts the burden on you as the seller to put an effective quality control program in place for all the products you sell.  Putting the customer first will insure a lasting partnership with Amazon.  Your refund and return policy should be "customer first," and you should settle any A-Z claims.  Amazon will refund a customer's money if you don't, and the burden is on you to prove the product was not defective or as described.

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