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How to Appeal Amazon Seller Suspension or ASIN Deactivation

Is your Amazon seller account suspended? Having your Amazon selling privileges removed can be a horrible experience. One moment, you are in business and taking orders, and the next moment, your Amazon selling account is suspended with little or no notice, you are out of business and the funds in your seller account are frozen. If an Amazon employee believes you have violated their selling policies, your seller account will be deactivated and your selling privileges could be removed forever. To top it off, Amazon will provide little or no guidance as to why your account was suspended. Consult us for free advice on your Amazon seller suspension appeal!

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Amazon Appeal Plan of Action

Reinstating your Amazon Seller Account is not something you should try to do yourself, so don't be tempted to hit that appeal button right away! An Amazon Seller Appeal Plan of Action must be well planned and thought out, so not only should you not use "self help" but carefully select the right Amazon Suspension Appeal Service. You need to address all of the specific points in their allegations and tell them the procedures you plan to put into place to make sure that another violation does not take place. However, if you absolutely cannot afford to hire a professional, here is how to write an Amazon Appeal Plan of Action.

When you receive a performance notification from the Amazon Seller Performance Team stating your Amazon suspended your account, your first and most important task is: Not to panic and study it carefully, as it gives the answers to your questions:

Why is my Amazon seller account deactivated?

Under “Why this is happening?” When you receive an Amazon suspension, Amazon provides you a general identification of the reason of your suspension.
Of course, you won’t receive a specific clarification to your case, but you will know, which exact policy you have violated and where to search for the root causes of the issue.

What shall I do next?

Your next step is to prepare an Amazon Suspension Appeal, BUT step aside, take your time and think it through. DO NOT send a message to Amazon asking for clarification. Any such message is counted as an appeal and they will not tell you the reason. Amazon is huge and as any system, they expect you to follow their rules and procedures. This practice works for Amazon appeals as well.

What is a POA?

POA is an abbreviation to “Plan of Action”, which consists of three main parts:

The Root causes of the policy violation issue. In this section you are expected to investigate and explain what you think led to the deactivation of your account/listing. Point out the reasons, specialist from Amazon will check it from his side.
Actions you have taken to resolve the issue. Here you will need to inform Amazon on what you have already done to fix the problem. For example, if your listing was deactivated for a proper reason – you let Amazon know that you have deleted it and will never list again. Or, if you were not able to verify your identity – attach legitimate documents. There are tens of possible suspensions and absolutely all cases are different and need an individual approach. That is why if you hire an attorney to work on your case, we ask for certain details about your account to prepare a valid plan of action exactly for your case.
Actions taken to prevent the issue from happening in the future. This section needs to be thought out throughly in order to understand how to act in the future and if you wish to continue selling on amazon, you have to let them know how you intend to do your business so that all their policies are followed.

This plan is exactly what Amazon wants to receive. And even though it is sometimes referred to as an “appeal letter”, the Amazon Seller Performance Team wants you to concentrate on the above particular questions and provide particular answers

How Do I Reactivate Or Reinstate My Amazon Account?

Your Amazon seller account has been suspended and we are not going to waste your time and precious resources by providing a template for your appeal. Amazon's seller performance team will recognize a template. We will provide you with a comprehensive Amazon appeal plan of action tailored to your particular situation. Call or email now for a free evaluation and online consultation on the deactivation of your Amazon seller account. We can help appeal the removal of selling privileges. You need an experienced Amazon sellers attorney to draft your Amazon suspension appeal letter and a precise Amazon appeal plan of action to address your suspension. An Amazon sellers lawyer is your best bet to get your Amazon suspended account reinstated.

If Amazon or any other online selling site has suspended your seller account and allows you to appeal, they don't want to hear excuses or arguments about the validity of the suspension. They want you to identify and admit the violation of their policies, identify what the issues were that caused the suspension, and to propose a definite and concrete plan of action how to prevent future policy violations. Oftentimes, you only get one shot to state your plan of action, so call us before you press the button send out that appeal letter yourself! An experienced Amazon sellers lawyer can formulate a comprehensive and effective Amazon plan of action for the reinstatement of your selling privileges to help you get your seller account back.

Amazon may not be very particular about all the reasons behind your suspension, but we will study your business, your account statistics and the emails from the seller performance team which will allow us to craft an Amazon action plan that is particular to your situation and covers everything for the best chances at account reinstatement.

Advices from Amazon Seller Attorney

Don’t hurry to submit your first Amazon Appeal – even though for you, the issue seems clear and you already have an explanation that sounds perfect in your head, don’t push the “Appeal” button until you are 100% ready to provide Amazon with a good plan of action, which corresponds with the required standards. Annalise – Investigate – Prepare well. It is best in these cases to use a professional Amazon Appeal Service to gain higher chances for reinstatement. Amazon attorneys and Amazon lawyers deal with such cases as yours very single day and have mastered their skills in order to help you save your account and let you continue selling on Amazon.

First Appeals have higher changes for reinstatement – nothing but statistics. But another point to use experts to assist you. After submitting 20 appeals, your chances are very small to get that precious reinstatement of your seller account.

Be clear and straight forward – a team member from the Seller Performance Team won’t be reading the story of your life in order to understand what led to the problem with your account. YOU need to investigate the specific reason and give a short and precise response to their questions.

No blaming, begging, complaining and only concrete information – this is a must! A team member from Seller Performance reads tens of similar appeals a day and has about three minutes to look over an appeal to see if it consists of the required information. If it does not – you receive a template email rejection. Sorry if it sounds cruel, but skip the begging and complaining to the world part and direct this team member to where exactly he needs to pay his attention -- only concrete facts and evidence of your crystal clear business model.

Apologies work. If you did something unintentionally or because of lack of knowledge – accept your error and apologize. Just like in the court: a candid confession mitigates the punishment. It’s okay to admit your mistakes, but you must show your plan to improve.

Having said that, Amazon receives a great number of appeals every day, and you need to make sure, that yours stands out, responds to the requirements, and gets their attention (in a good way!). Spending time writing useless appeals will cost you more than the fee for a professional appeal service, which will reinstate your business quickly and stress-free.

We are always here for you. Reinstating your Amazon seller account is our number one priority.