Service Details

​​Full-service, attorney-supervised support for Amazon Brand Registry. We help sellers register trademarks, enroll correctly, and protect their brands from hijackers and counterfeiters.
Our flat-fee service covers:
  • U.S. & international trademark filing
  • Brand Registry enrollment & verification
  • IP enforcement and counterfeit removal
  • Brand strategy for A+ Content and growth
We simplify the process so you can focus on sales while your brand stays protected and compliant.

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4.9 rating out of 693 reviews
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Amazon Brand Registry Services

AMZ Sellers Attorney® offers full-service legal support for Amazon Brand Registry—from trademark registration to enrollment, compliance, and ongoing brand protection. Our attorneys and brand protection specialists help you secure your brand identity, prevent counterfeit activity, and gain control of your product listings across all Amazon marketplaces.

Whether launching a private-label brand, expanding internationally, or facing hijackers, we guide you step-by-step through Brand Registry enrollment. Our fixed-fee service includes eligibility verification, trademark filing, registry application preparation, and enforcement setup—all reviewed by a U.S. attorney.

  • ✔️ U.S. and international trademark filing for Brand Registry eligibility
  • ✔️ Enrollment assistance and verification with Amazon Brand Services
  • ✔️ Legal guidance on brand enforcement, counterfeit takedowns, and IP disputes
  • ✔️ Strategic consulting for A+ Content, Brand Analytics, and brand growth

Get peace of mind knowing your brand is legally protected and properly registered on Amazon. AMZ Sellers Attorney® simplifies the process—so you can focus on growth while we safeguard your intellectual property.

Amazon Brand Registry: Protect Your Brand & Boost Sales | AMZ Sellers Attorney®

Amazon Brand Registry: Protect Your Brand & Boost Sales

Want to safeguard your brand and unlock powerful selling tools on Amazon? Enrolling in the Amazon Brand Registry Program is the single most effective step you can take. It delivers enhanced security, advanced marketing features, and robust protection against counterfeiters and hijackers.

Watch how AMZ Sellers Attorney® protects your brand and lifts sales.

Why Enroll in Amazon Brand Registry?

Key advantages for your brand include:

  • Robust brand protection against counterfeits and listing hijackers.
  • Access to exclusive tools like Brand Analytics, A+ Content, and Sponsored Brands.
  • Increased authority over your product listings' content and images.
  • Eligibility for advanced programs like Amazon Transparency and Project Zero.

Step-by-Step Guide to Amazon Brand Registry

  1. Check eligibility: A registered or pending trademark is essential for full benefits.
  2. Gather information: Prepare product images, packaging photos, and your trademark details.
  3. Begin enrolment: Start the process at Amazon Brand Services.
  4. Complete verification: Let AMZ Sellers Attorney® manage the verification code and submit a flawless application to prevent delays.

Comprehensive Intellectual Property Protection

Protecting your intellectual property is more than just a registration—it's about safeguarding your entire eCommerce business. We offer legal solutions that cover every facet of online brand security:

Need Help with Brand Registry?

From flat-fee trademark filing to complex IP enforcement, our team is your dedicated brand protection partner. We combine deep legal expertise with eCommerce insight to offer unmatched protection.

Request a Free Consultation
Amazon Brand Registry Rejection Appeal | AMZ Sellers Attorney®

Amazon Brand Registry Rejection?

Don't let a denial stop you. AMZ Sellers Attorney® audits your application, drafts a winning appeal, and gets your brand approved—fast.

Common Reasons for Rejection

  • Incorrect Trademark Info: Application data must mirror the official filing with no discrepancies.
  • Missing or Unclear Documents: Amazon requires high‑quality proof of brand identity and ownership.
  • Conflicting Details: Any mismatch between Seller Central, brand name, and trademark will trigger rejection.

How We Turn a “No” into a “Yes”

  • Forensic Audit: We audit and correct every field before resubmission.
  • Data Alignment: We align trademark details with Amazon’s specs to prevent mismatches.
  • Persuasive Appeals: We write an appeal letter addressing each rejection point with clear evidence.

How to Enroll in Amazon Brand Registry

1

Check Trademark Eligibility

Confirm that your brand has an active registered trademark (word or design) in every country you plan to enroll.

2

Gather Required Information

Collect your brand name, trademark registration number, product categories, and Amazon Seller or Vendor Central credentials.

3

Sign In to Brand Registry

Visit the official site at brandservices.amazon.com and sign in with your Amazon credentials.

4

Enroll Your Brand

Fill in your trademark details, select the countries and product categories, and confirm your brand authority to apply for Amazon Brand Registry.

5

Complete the Verification

Amazon will email a verification code to your trademark contact. Enter this code in the Brand Registry portal to complete the process.

6

Unlock Your Tools

Once approved, you can access Brand Analytics, A+ Content, IP enforcement, Transparency, and Project Zero tools for full brand protection.

Amazon Brand Registry & Protection — Expanded FAQs

How Amazon Brand Registry works, how to enroll/register/apply, cost & requirements, login & support, timelines, tools (Transparency, Project Zero), and regional specifics (US, UK, CA, EU, UAE, KSA, IN, JP, NL, DE, ES, FR).

Fundamentals: What, Why, How it Works

What is Amazon Brand Registry and how does Amazon Brand Registry work? what / how

Amazon Brand Registry (ABR) verifies brand ownership and unlocks protection, listing control, and growth tools. In practice, how Amazon Brand Registry works is simple: you register or enroll your trademarked brand, then use tools to search and report a violation, manage content (A+ Content, Brand Stores), analyze performance (Brand Analytics), and access programs like Transparency and Project Zero. Put another way, if you’re asking “what is Amazon Brand Registry / what does Amazon Brand Registry do?”—it confirms you’re the rights owner and gives you enforcement, content, and data.

Related queries: amazon brand registry protection, brand registry on Amazon, brand registry for Amazon, what is the Amazon Brand Registry, Amazon FBA Brand Registry, advantages/benefits of Amazon Brand Registry, Amazon Brand Registry pros and cons.

Is Amazon Brand Registry worth it? (pros, cons & selling benefits) worth it / benefits

For most private-label and trademarked brands, yes. You gain listing control, hijacker/counterfeit suppression, and access to selling benefits (A+ Content, Brand Stores, Brand Analytics, Sponsored Brands). That’s why many search “is Amazon Brand Registry worth it,” “benefits of Amazon Brand Registry,” and “what are the benefits of Amazon Brand Registry.”

Pros: IP protection, content authority, data insights, eligibility for Transparency/Project Zero.

Cons: Requires a valid trademark (or IP Accelerator), ongoing documentation, process learning curve.

Use cases: Multi-ASIN brands, new launches, combating unauthorized sellers, improving conversion.

Cost, Timeline, Login & Status

How much does Amazon Brand Registry cost? Is it free? Price, fees & trademark costs cost / free

The Brand Registry program is free—there’s no ABR enrollment fee. However, you’ll pay for your trademark (e.g., USPTO/WIPO filing fees) and optionally attorney services. That’s why searches include: “amazon brand registry cost,” “cost of Amazon Brand Registry,” “does Amazon Brand Registry cost anything,” “amazon brand registry price,” “amazon brand registry charges,” “amazon brand registry trademark cost,” “amazon brand registry USA cost.”

How long does Amazon Brand Registry take? Approval time, timeline & processing time timeline / approval

If your trademark is already registered and your documents are ready, enrollment can complete in days. With a pending trademark via IP Accelerator, you may gain eligibility sooner while registration finishes. People ask “how long does Amazon Brand Registry take,” “approval time,” “processing time,” “how long does Amazon Brand Registry approval take,” “how much time Amazon Brand Registry take,” “Amazon Brand Registry timeline,” “Amazon Brand Registry time,” “how long does it take.” Expect a few days to a few weeks depending on marketplace and review queues.

Amazon Brand Registry login / sign in / portal / website — where to access and how to check status login / status

Use the official Brand Registry website/portal to log in / sign in. Regional queries: login UK, login USA, login India, Amazon Brand Registry website, Amazon Brand Registry site, Amazon Brand Registry com. To see progress, open your dashboard, application status, and case log (common searches: “Amazon Brand Registry status,” “how to check Amazon Brand Registry status,” “Amazon Brand Registry lookup,” “pending review.”)

Requirements, Enrollment, Register/Apply

What are the Amazon Brand Registry requirements? (US, UK, CA, EU) requirements

Core requirements include a registered trademark (word or design mark) matching your brand name for each region (US/UK/CA/EU), plus clear product/packaging photos showing that mark. Related searches: Amazon Brand Registry requirements, requirements US, UK requirements, eligibility, terms and conditions, terms of use, rules, and policy.

Documentation may involve barcode/UPC/GTIN, product images with specific photo/image requirements, and sometimes manufacturing and distribution information (template), authorization letter/brand owner authorization letter, or proof of arrangement.

How to enroll, register, apply, or get Amazon Brand Registry access (step-by-step) enroll / apply

Common queries:

how to enroll in Amazon Brand Registry, how to register Amazon Brand Registry, how to do Amazon Brand Registry, how to get Amazon Brand Registry, apply for Amazon Brand Registry, how to Amazon Brand Registry, register your brand in Amazon Brand Registry, Amazon Brand Registry step by step, Amazon Brand Registry process, Amazon Brand Registry application guide, Amazon Brand Registry application, Amazon Brand Registry form, Amazon Brand Registry setup, seller central Amazon Brand Registry.

Steps: (1) Confirm trademark details (USPTO/WIPO) or start via IP Accelerator. (2) Prepare images, packaging, and any invoices or manufacturer/distribution info. (3) Sign in to the Brand Registry portal and submit the application. (4) Monitor application status, respond via case log, and complete verification (you may receive a verification code or email like “Hello from Amazon Brand Registry Support.”).

Trademark Paths: Pending, Without, With/Global

Can I get Amazon Brand Registry with a pending trademark? What about IP Accelerator? pending / IP Accelerator

Yes—via Amazon IP Accelerator, many brands gain early eligibility while the mark is pending. Searches include “amazon brand registry with pending trademark”, “amazon brand registry pending trademark”, and “amazon brand registry ip accelerator.”

Notes: Marketplace specifics vary; keep documentation consistent across regions (US, UK, CA, EU).

Can I enroll without a trademark? (India, Reddit, without IP Accelerator, without ASIN) without TM

Generally no—a registered trademark is required. But many search “amazon brand registry without trademark,” “without trademark India,” “without IP Accelerator,” “without ASIN,” “without trademark reddit.” The practical path is to file a trademark (or use IP Accelerator) to meet eligibility quickly.

Protection Tools: Search, Report, Transparency, Project Zero

How to search and report a violation: inauthentic, counterfeit, copyright, patent, trademark issues search / report

Use Brand Registry’s search tool to find infringements, then Report a Violation. Common queries: Amazon Brand Registry search, report a violation, Amazon Brand Registry infringement, copyright / patent / trademark infringement, takedown, retraction, unauthorized sellers, gating.

Tip: Keep authorization letters, supplier agreements, and invoices ready to strengthen your reports.

What are Transparency and Project Zero? (programs & eligibility) programs

Transparency applies item-level codes to stop counterfeits; Project Zero (invite-only) allows automated takedowns using advanced detection. Searches: Amazon Brand Registry Transparency, Transparency Program, Amazon Brand Registry Project Zero.

Content, Data & Store: A+ Content, Stores, Analytics

What content & analytics tools do I get? (A+ Content, Stores, Brand Analytics) content / analytics

With ABR you can publish A+ Content, build a Brand Store, and access Brand Analytics. Many ask for features and selling benefits, including Amazon Business Brand Registry scenarios and Amazon Brand Registry protection. Maintain photo/image requirements and packaging standards; some categories can be gated.

Troubleshooting: Denied, Revoked, Appeal, Errors

My Brand Registry was denied/rejected/revoked — how do I appeal or fix it? appeal / denied

Common searches: Amazon Brand Registry denied, rejected, revoked, error, issues, appeal. Review the notice, correct documentation (authorization letter, manufacturing and distribution information, proof of arrangement), and resubmit via the case log. If needed, consult an Amazon Brand Registry attorney or registered agent for complex or cross-border matters.

Contact & Support: Phone, Email, Case Log

How to contact Amazon Brand Registry support (contact us, phone number, email) support

Use the Contact Us flow within the portal. Popular variants: Amazon Brand Registry support, customer service, support phone number, phone number USA, contact number, support email, contact email, contact us. You might see emails like “Hello from Amazon Brand Registry Support” or receive a verification code for confirmation.

Regional searches: UK contact number, India contact number, Canada login. Keep replies in-thread via the case log.

Regions & Languages: US, UK, EU (DE/FR/ES/NL), CA, UAE, KSA, IN, JP, BR, MX, TR, IE, ZA, SG

Regional variations (UK, US, Canada, Europe/DE/FR/ES/NL, UAE, KSA, India/Hindi, Japan/JP, Brazil/BR, Mexico/MX, Turkey/TR, Ireland/IE, South Africa/ZA, Singapore/SG) regions

Frequent queries: Amazon Brand Registry UK, UK login, UK requirements, UK cost; Amazon Brand Registry US/USA, USA cost; Canada / Canada login; Europe and specific locales DE/Deutschland, FR/France, ES/España, NL/Netherlands; UAE, KSA, India (in Hindi / kaise kare / कैसे करें), Japan/JP, Brazil/BR/Brasil, Mexico/MX, Turkey/TR, Ireland/IE, South Africa, Singapore/SG. Principles are the same; documentation and response times can vary.

Related: is Amazon Brand Registry global, Amazon Brand Registry ES, FR, DE, NL, IE, SA, SG.

Special Cases: Books, Handmade, Vendor, Roles, Multiple Brands

Books, Handmade waiver, Vendor Central, multiple brands, roles & permissions variations

Searches: Amazon Brand Registry for books, Amazon Handmade Brand Registry/waiver, Vendor Central / vendor, multiple brands, manage roles/user permissions/administrator/brand representative, manage selling accounts.

Tips: For books, ensure clear IP ownership. For Handmade, check current waiver criteria. In Vendor Central, match brand ownership to content rights. For multiple brands, enroll each trademark and assign user permissions properly.

Identifiers, Images & Docs

Barcodes/GTIN/UPC, image requirements, manufacturing & distribution information docs

Queries: Amazon Brand Registry barcode, GTIN exemption, UPC, image/photo requirements, product images, manufacturing and distribution information template, manufacturing agreement, invoice requirements, proof of arrangement.

Ensure your brand name matches the trademark, and your images clearly show it on product or packaging. Keep authorization letters and supplier docs organized for faster reviews.

Comparisons & Legal

Brand Registry vs Brand Approval vs Trademark — what’s the difference? compare

Brand Registry verifies IP ownership and unlocks protection/content/tools; Brand Approval is permission to sell in certain categories; a Trademark (USPTO/WIPO) is the legal right that underpins ABR eligibility. Searches: brand registry vs brand approval, brand registry vs trademark, trademark for Amazon Brand Registry, trademark registration, Amazon Brand Registry patent/copyright/trademark infringement.

History, Versions & Miscellaneous

When did Amazon Brand Registry start? What about versions (2.0, 2023, 2024, 2025)? history

Queries: when did Amazon Brand Registry start, Amazon Brand Registry 2.0, Amazon Brand Registry 2023, 2024, 2025, new version of Amazon Brand Registry.

Amazon has iterated the program to expand protection and brand tools. Always review current terms and conditions, policies, and FAQ for the latest.

Community, Tools & Providers

Community advice, third-party tools & professional help ecosystem

Searches: Amazon Brand Registry reddit, forum, fiverr, consultant, agency, services/service provider/services UK, lawyer, attorney, registered agent, jungle scout, case log.

Community tips are useful, but follow your exact policy and supply verifiable documentation. For complex rejections, cross-border filings, or enforcement escalations, consider an experienced Amazon Brand Registry attorney.

Schedule a Free Consultation

Need help with application status, denied/revoked appeals, Transparency/Project Zero, or regional enrollments (US/UK/CA/EU/UAE/KSA/IN/JP/NL/DE/ES/FR)? Get a free, no-obligation case review.