Amazon Brand Registry is a free program that helps brands protect their intellectual property (IP), manage their listings with accuracy, and unlock powerful marketing tools. It links a brand's registered trademark to their Amazon account, giving them increased authority and control.

You enroll by providing Amazon with a valid registered or pending trademark. Amazon verifies you as the trademark owner (usually by sending a code to your trademark attorney). Once approved, you gain access to a suite of tools to report IP violations, correct listings, and enhance your marketing.

It provides two main functions: 1) Brand Protection: Tools to find and report IP infringement, plus automated protections. 2) Marketing & Growth: Access to A+ Content, Brand Stores, Sponsored Brands, Amazon Vine, and Brand Analytics.

The main benefits are: A+ Content, Brand Stores, Sponsored Brands ads, Brand Analytics data, Amazon Vine, and powerful protection tools (like Report a Violation, Project Zero, and Transparency) to fight counterfeits and listing hijackers.

The Amazon Brand Registry program itself is free. The only costs are for the prerequisite: obtaining a registered or pending trademark. This involves government filing fees (e.g., $250-$350 per class at the USPTO) and optional, but recommended, attorney fees.

After submitting your application, the approval process typically takes 2 to 4 weeks. The most common delay is waiting to retrieve the verification code from your trademark attorney.

First, secure a registered or eligible pending trademark. Then, log in to Seller Central, go to 'Brands' > 'Enroll a new brand,' fill out the application with your trademark information, upload photos of your branded product/packaging, and complete the attorney verification step.

The process is: 1) Get a trademark. 2) Go to `brandregistry.amazon.com` and sign in with your Seller Central credentials. 3) Click 'Enroll a new brand.' 4) Enter your brand name (exactly as trademarked), trademark office, and registration/serial number. 5) Upload photos. 6) Complete the verification code step.

Once enrolled, you use it by: 1) Accessing 'Brand Benefits' in Seller Central (like A+ Content, Stores, Vine). 2) Using the 'Report a Violation' (RAV) tool to report infringement. 3) Reviewing the 'Brand Analytics' dashboard for customer search and behavior data.

You can check the status of your application by logging into your Amazon Brand Registry account. The application will be listed on your main dashboard, and you can also check your Case Log (within Brand Registry or Seller Central) for updates.

Inside your Brand Registry account, navigate to the 'Help' section or 'Contact Us' page. You can submit a case detailing your issue. You can also open a case through your Seller Central account, making sure to specify that it is a Brand Registry-related issue. There is generally no direct phone number.

The original Amazon Brand Registry program launched in 2015. However, the modern version of the program (Brand Registry 2.0), which made a registered trademark a firm requirement, was rolled out in May 2017.

You can log in at brandregistry.amazon.com using your primary Seller Central or Vendor Central credentials for that region (e.g., `brandregistry.amazon.co.uk` for the UK, `brandregistry.amazon.com.au` for Australia). Access is unified through your seller account.

For the US, you need an active USPTO registered trademark (word or design mark) or a pending trademark application filed through the Amazon IP Accelerator program. You must also provide real-world photos of your product or packaging with the brand name permanently affixed.

No. A registered or eligible pending trademark is a mandatory requirement for enrollment. This is the only way Amazon can verify you are the legitimate brand owner. "Pending" trademarks are only accepted in certain regions (like the US) and often must be filed via the IP Accelerator program.

You do not need to upload legal documents. You need: 1) Your trademark registration or serial number. 2) Real-world photos of your product/packaging showing the permanent branding. 3) Access to the trademark attorney to get the verification code.

If your application is denied, Amazon will provide a reason. Common reasons include: trademark/brand name mismatch, non-permanent branding on photos (e.g., a sticker), or issues with the trademark filing. You must fix the stated issue (e.g., take new photos, correct your brand name) and then re-apply.

Yes and no. Your enrollment is tied to the trademark office where it's registered. To get Brand Registry benefits in the UK, you need a UKIPO trademark. To get them in Canada, you need a CIPO trademark. You must enroll your brand in each marketplace where you hold a valid trademark.

You must provide real-world photos of your product and/or packaging. Digital mockups, computer-generated images, or stickers are not accepted. The photos must clearly and permanently show your brand name and/or logo exactly as it appears on your trademark.

Project Zero is an invite-only program giving brands the power to remove counterfeit listings themselves, plus automated protections. Transparency is a product serialization service where you apply unique codes to each unit, which Amazon scans to verify authenticity before shipping, physically preventing counterfeits from reaching customers.

A brand owner (who holds the trademark) must enroll in Brand Registry first. The owner can then grant specific roles and permissions (like 'Authorized Reseller' or 'Agent') to other seller accounts (distributors). This allows distributors to use Brand Registry benefits, but the owner retains ultimate control and can revoke access.

No. Brand Registry does not grant you exclusivity to sell your product (this is not a "gated" brand). It provides powerful tools to report and remove sellers who are infringing on your intellectual property (e.g., selling counterfeits) or violating Amazon's policies, but it does not block legitimate resellers.