Amazon Appeal

An Amazon Appeal is your chance to prove your rights… TO SELL!

An Amazon suspension can happen to absolutely anyone: a professional, who has been selling through Amazon for years or a new seller, who is only beginning to learn Amazon’s strict selling policies.

All of the sellers have to understand a very clear statement – Amazon is a place for business. And when you start your own business, you need follow certain established rules: start with the legal registration of a business or as an individual, offer high-quality authentic goods (your own or from a supplier or manufacturer), and keep crystal-clear bookkeeping.

The same with online marketplaces. Only additionally you have to check regularly your Account Health (ODR (order defect rate), A-to-Z Guarantee claims, chargeback claims, IP complaints, Product Authenticity complains, Product Safety Complains, Listing Policy Violations, Shipping Performance Rate, etc.) 

As you can see, there are many reasons,which may cause Amazon to suspend your account and each has a whole variety of individual issues. 

​The first thing you must do after you receive a suspension notice, once the emotions calm down, is find out the issue.​ When you receive a Performance Notification from the Seller Performance Team, read it carefully to sort out what exactly didn’t satisfy Amazon’s System. This will help you understand the root cause of the problem, which you will need to explain in detail during writing your plan of action “POA” or, simply, Amazon Appeal)! Understanding the reason of your account deactivation is only half of the work that will have to be done. When your account gets suspended, it is “frozen” (with no possible activity on your account, with no possibility to transfer your funds) and Amazon gives you a chance to appeal to reinstate it. This is the Amazon Appeal. 

Using a standard form, you will have to introduce your business, explain what you think caused the violation, demonstrate the way to resolve it, and how you will prevent from happening in the future. 

For example, your selling privileges were removed because you received an inauthentic complaint – you will need to check which item was suspect, what exactly was wrong with it, prove that the product you sell is genuine, and show that you will work on your listings, packaging, shipping in order to enhance your customers’ experience. Amazon is not a flea market. It is the largest retailer in the world, and you have to behave like a normal retailer would, with well-kept records and invoices to prove your sourcing.

Or a related accounts suspension – in this case, you will need to prove that you never had another account or if you had, that you will close it and never try to open again. 

All these explanations and plans of action are included in your Amazon Appeal. And if everything is in proper condition with your business, this chance that Amazon is giving you to prove your rights to sell is very good. Use it! 
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And remember, there are real people reading your appeal. Their task is to protect customers from negative experiences. We have to clear. And the volumes of appeals they are receiving are enormous. We have to be professional. 

​If you wish to skip the waiting, and reading your rejected appeals – we are here for you to help prepare an Amazon Appeal specifically for your individual case. Reach out to us at: [email protected]