Amazon Launches New Feature That Allows Sellers to Contact Customers Directly

Amazon has launched a new feature called "Tailored Audiences" that allows sellers to contact customers directly via email. This feature has been long-requested by sellers, and it is expected to help them build stronger relationships with their customers and increase sales.

How Tailored Audiences Works

Tailored Audiences allows sellers to create targeted email campaigns for customers who have already shown an interest in their products or brands. Sellers can target customers based on a variety of factors, such as:

• Products they have viewed or purchased
• Brands they have followed
• Categories of products they have browsed
• Demographic information (e.g., age, gender, location)

​Sellers can use Tailored Audiences to send customers emails about new product announcements, sales, promotions, and other relevant information. Sellers can also use Tailored Audiences to collect feedback from customers and build stronger relationships with them.

Benefits of Tailored Audiences

Tailored Audiences offers a number of benefits for Amazon sellers, including:
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• Increased customer engagement: Sellers can use Tailored Audiences to send relevant and targeted emails to customers, which can help to increase engagement and loyalty.
• Higher sales: By sending targeted emails to customers who have already shown an interest in their products, sellers can increase their chances of making a sale.
• Better customer service: Sellers can use Tailored Audiences to collect feedback from customers and resolve any issues they may have. This can help to improve customer satisfaction and build stronger relationships.

How to Use Tailored Audiences

To use Tailored Audiences, sellers must first create a Brand Registry account. Brand Registry is a free program that helps brands protect their trademarks and intellectual property on Amazon. Once sellers have created a Brand Registry account, they can start creating Tailored Audiences.
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To create a Tailored Audience, sellers need to choose a targeting criteria and select the customers they want to target. Sellers can also set a budget and schedule for their email campaigns.

Once a Tailored Audience has been created, sellers can start sending emails to their customers. Sellers can use Amazon's built-in email templates or create their own custom templates.

Best Practices for Using Tailored Audiences

Here are some best practices for using Tailored Audiences:

• Segment your customers: Before you start using Tailored Audiences, it's important to segment your customers into different groups. This will allow you to send more targeted and relevant emails.
• Personalize your emails: When sending emails to your customers, be sure to personalize them as much as possible. This will help to increase engagement and loyalty.
• Offer value: Your emails should offer value to your customers. This could include exclusive discounts, early access to new products, or helpful information about your products or services.
• Avoid spamming your customers: Don't send too many emails to your customers, or they may unsubscribe from your list. Aim to send emails on a regular schedule, and only send emails that are relevant to your customers' interests.

Parting Thoughts

Amazon's new Tailored Audiences feature is a powerful tool that can help sellers build stronger relationships with their customers and increase sales. By following the best practices outlined above, sellers can use Tailored Audiences to achieve their business goals.