How to Open More Than One Seller Account on Amazon
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Opening multiple seller accounts on Amazon is against the platform's selling policies unless you have a legitimate business reason. Managing more than one account poses a great challenge and is generally discouraged due to the high risk of detection and account suspension by Amazon's monitoring systems.
The Correct Way to Open Multiple Amazon Seller Accounts
- Legitimate Business Reason: Approval for additional accounts is at Amazon's discretion, based on the legitimacy of the business reason provided. You need to demonstrate a clear and compelling need for separate accounts, such as selling distinct product lines or operating in different geographical markets.
- Separate Bank Accounts: Each Seller Central account must have a unique bank account within the same region to gain approval. This helps Amazon verify the legitimacy of your business operations and prevents fraudulent activities.
- Unique Email Addresses: Every seller account must be registered with a separate email address. This ensures that each account has a distinct identity and prevents confusion or commingling of information.
- Diverse Product/Service Offerings: The products and services sold in each account must not overlap. This prevents sellers from creating multiple accounts to gain an unfair advantage or manipulate search rankings.
- Good Standing: Your performance metrics and account status must be in good standing to qualify for multiple accounts. Amazon wants to ensure that sellers with multiple accounts maintain a high level of performance and compliance with their policies.
Note: Adhering strictly to these guidelines is crucial, as failure to do so may result in account suspension, significantly impacting your business operations on Amazon. If you're unsure about whether your business qualifies for multiple accounts or need assistance with the application process, consult with an experienced Amazon seller attorney.
