How to Open More Than One Seller Account on Amazon

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Opening multiple seller accounts on Amazon is against the platform's selling policies unless you have a legitimate business reason. Managing more than one account poses a great challenge and is generally discouraged due to the high risk of detection and account suspension by Amazon's monitoring systems.

The Correct Way to Open Multiple Amazon Seller Accounts

• Legitimate Business Reason: Approval for additional accounts is at Amazon's discretion, based on the legitimacy of the business reason provided.
• Separate Bank Accounts: Each Seller Central account must have a unique bank account within the same region to gain approval.
• Unique Email Addresses: Every seller account must be registered with a separate email address.
• Diverse Product/Service Offerings: The products and services sold in each account must not overlap.
• Good Standing: Your performance metrics and account status must be in good standing to qualify for multiple accounts.

Note: Adhering strictly to these guidelines is crucial, as failure to do so may result in account suspension, significantly impacting your business operations on Amazon.

Steps to follow when opening a second Amazon seller account legally

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You must have a legitimate business reason which usually means you have a separate business which sells completely separate and different types of product lines. Amazon will still suspend accounts for being related, so it is recommended that you follow these best practices in opening your second account to avoid an instant suspension:

Separate business entities with different owners

Separate IP addresses

Separate Credit Cards

Separate Email Addresses

Separate Telephones

Separate physical addresses

Separate points of contact

Separate EINs

Separate Management

Separate employees

Separate domains and separate domain hosts

Separate warehouses

Separate product lines

There must be no crossover whatsoever between the two accounts.

What to do if Your Account is Suspended as a Related Account?

If your account is suspended as a related account, don't try to appeal the suspension yourself. Call an expert. We can provide comprehensive Amazon related account suspension solutions and expert Amazon seller attorney services to help you reinstate your account. With our proven track record of success, you can trust us to provide the best possible outcome for your business. Chat with or call us now. We are here to help you, 24 hours a day.

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