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Opening Multiple Amazon Seller Accounts




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How to open more than one seller account? Multiple seller accounts are prohibited by Amazon’s selling policies. However, if you have a legitimate business reason, you can open a second account, but it must be kept separate.  This is a great challenge and we recommend against doing it, as Amazon's robots will often detect related accounts, shut them down, and it could take weeks or months to get back into business.

The Correct Way to Open Multiple Amazon Seller Accounts
To open a second Amazon seller account, you must have a legitimate business reason. Whether or not the reason you give is legitimate is up to Amazon in its own discretion. If you have a legitimate business reason for a multiple seller account, then you must also follow these steps to the letter...
  • You must have a separate bank account for each Seller Central account. Amazon will not approve multiple seller accounts that use the same bank account within the same region.​
  • Each seller account must have a separate email address.
  • The products and services sold in each account must be different.
  • Your Performance Metrics and your account must be in good standing.



How to Open More than One Amazon Seller Account?

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You must have a legitimate business reason which usually means you have a separate business which sells completely separate and different types of product lines. Amazon will still suspend accounts for being related, so it is recommended that you follow these best practices in opening your second account to avoid an instant suspension:

  • Separate business entities with different owners
  • Separate IP addresses
  • Separate Credit Cards
  • Separate Email Addresses
  • Separate Telephones
  • Separate physical addresses
  • Separate points of contact
  • Separate EINs
  • Separate Management
  • Separate employees
  • Separate domains and separate domain hosts
  • Separate warehouses
  • Separate product lines
  • There must be no crossover whatsoever between the two accounts.
  • What to do if Your Account is Suspended as a Related Account?

    If your account is suspended, don’t try to appeal the suspension yourself. Call an expert. Only about 60% of these cases succeed, so it is important to give Amazon a solid plan of action. Don’t trust a template or a non-attorney. Call a qualified Amazon seller attorney. We are here to help you with your questions 24 hours a day. Chat with or call us now.

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    • Submit a case
    • Amazon Sellers Lawyer Services
      • Amazon Appeals >
        • Inauthentic Item Suspensions
        • Inauthentic ODR Suspensions
        • Amazon Related Account Suspensions
        • Amazon Verification Suspensions
        • KDP, ACX and Amazon by Merch Appeals
        • Forged or Manipulated Documentation
        • Reinstating ASIN
        • Fraud or Illegal Activity
        • Amazon Account Hacked?
        • How to Open a Second Amazon Seller Account
      • Trademark Registration and Amazon Brand Registry Support
      • Temporary Restraining Orders (TRO)
      • Amazon Arbitration
      • Intellectual Property (IP) Law for Amazon Sellers
      • Listing Hijackers
      • DMCA Takedown Notices 2023
      • Defending Buyer Complaints
    • About
    • Amazon Sellers Lawyer Reviews
    • Amazon Sellers Blog 2023
    • Prevent Suspension with Free Appeals
    • Ebay, Walmart, Twitter Suspensions
    • Terms and Conditions
      • Privacy policy
      • Refund Policy