Service detailsRegister Your Trademark with Our Trademark Lawyers Online
From soup to nuts, our Affordable Trademark Lawyers have you covered for one low trademark cost fee, which includes trademark search for possible conflicts, application to register your trademark with USPTO and respond to any office action. 
4.9 rating out of 274 reviews
Vertical Divider
|
|
How to Register a Trademark in the USA (2025 Guide)
Need to register a trademark in the USA? Whether you sell on Amazon, Shopify, Walmart, Etsy, or your own DTC site, a federal trademark registration with the United States Patent and Trademark Office (USPTO) is the gold standard for protecting your brand. Our U.S. trademark lawyers at AMZ Sellers Attorney® help e-commerce sellers register a US trademark, respond to USPTO refusals, and unlock Amazon Brand Registry fast.
This step-by-step guide explains how to register a trademark in the USA correctly, avoid common mistakes, and work with an experienced US trademark lawyer so your application is approved the first time whenever possible.
Trademark Registration USA — Attorney-Supervised, E-Commerce Focused
Unlike generic filing services, our U.S.-licensed trademark attorneys work daily with Amazon, Walmart, and multichannel sellers. We know what it takes to register a federal trademark that not only passes USPTO review but also supports Brand Registry, takedowns, and enforcement against hijackers and counterfeiters.
- US Trademark Lawyer Support: Every filing is drafted and reviewed by an attorney admitted in the United States.
- Amazon Brand Registry Alignment: We tailor goods/services descriptions so you can use your mark for Amazon Brand Registry and other marketplaces.
- Global Protection: Once your U.S. registration issues, we can extend protection internationally via the Madrid Protocol.
Step-by-Step: How to Register a Federal Trademark with the USPTO
Step 1: Free Trademark & Brand Clearance Assessment
We start with a trademark clearance search in the USPTO database and major marketplaces. You receive a plain-English risk assessment explaining whether you can safely register a US trademark for your brand name, logo, or slogan and what changes might reduce the chance of refusal.
Step 2: Attorney-Drafted USPTO Application (TEAS)
After you approve the strategy, a US trademark lawyer drafts and files your application through the USPTO’s TEAS system. We choose the correct filing basis (use in commerce or intent-to-use), identify the right classes, and write accurate descriptions so your trademark registration USA filing is clean, compliant, and enforceable.
Step 3: Monitoring, Brand Registry & Enforcement
Once your application is filed, you’ll receive a USPTO serial number. We guide you on using it to join Amazon Brand Registry, strengthen your product detail pages, and set up enforcement workflows to quickly remove hijackers, counterfeiters, and infringing competitors.
“I had tried to register a federal trademark on my own and kept getting stuck. AMZ Sellers Attorney® explained the whole process, filed everything for me, and helped me use the registration for Amazon Brand Registry. Our listings are finally protected.”
Sarah Lee, Founder of Green Cart Co. ★★★★★
Why You Should Register a Trademark in the USA
- Exclusive Federal Rights: A federal trademark registration gives you nationwide priority in your class of goods or services.
- Amazon Brand Registry & Marketplace Tools: A registered mark (or qualifying application) is required to access Brand Registry, A+ Content, Sponsored Brand Ads, and advanced reporting.
- Stronger Enforcement: A U.S. registration makes it easier to issue cease-and-desist letters, submit DMCA and marketplace takedowns, and stop counterfeiters.
- Asset Value & Exit Planning: Buyers and investors look for clean, registered IP. A federal registration increases the value of your brand.
- International Expansion: Use your U.S. registration to seek protection in the EU, UK, Canada, Australia, and other countries via the Madrid Protocol.
What You Need Before You Register a US Trademark
- A distinct brand name or logo: Avoid purely descriptive phrases (for example, “Best Phone Cases”) which are harder to protect.
- Clear goods/services list: Know exactly what you sell now and what you plan to sell in the next 1–3 years.
- Evidence of use (or a launch plan): For “use in commerce,” we help you select proper specimens that the USPTO will accept.
- Owner and entity details: Decide whether the owner is you personally or your LLC/corporation for long-term protection.
Comprehensive US Trademark Lawyer Services
-
Trademark Clearance & Knockout Searches
We identify conflicting marks and risky competitors before you file, so you don’t waste money on an application that will likely be refused.
-
USPTO Filings & International Registrations
We handle trademark registration USA filings and coordinate Madrid Protocol extensions so your brand is protected wherever you sell.
-
Office Action & Refusal Responses
If the USPTO issues a refusal, our US trademark lawyers prepare legal arguments and evidence to keep your registration moving forward.
-
Enforcement, Takedowns & Litigation Strategy
We use your federal registration to remove infringing listings, stop counterfeiters, and, when necessary, prepare litigation or settlement strategies.
-
Amazon Brand Registry & Marketplace Support
We align your trademark strategy with your marketplace strategy, helping you use your registration for Amazon Brand Registry and other platforms.
Quick FAQs About Trademark Registration in the USA
How long does it take to register a federal trademark?
Most USPTO applications take 9–18 months from filing to registration, depending on workload and whether any refusals or oppositions arise. An experienced US trademark lawyer can often prevent avoidable delays by filing a clean, accurate application.
Do I need a US trademark lawyer if I live outside the United States?
Yes. Foreign applicants are generally required to be represented by a U.S.-licensed trademark attorney when filing with the USPTO. Our firm regularly represents non-U.S. brand owners who sell into the American market.
Can I use my trademark on Amazon before it registers?
Yes. You can sell under your brand name while the application is pending, and many sellers use their USPTO serial number to access certain Amazon Brand Registry features once eligible. We’ll tell you what is allowed in your specific situation.
What happens if someone is already using a similar name?
We evaluate the risk, explain your options, and often suggest a safer variation or brand architecture. In many cases we can still help you register a US trademark that is enforceable without provoking unnecessary disputes.
Trademark Cancellation: Protect Your Brand with AMZ Sellers Attorney®By: AMZ Sellers Attorney® Published: January 10, 2025 
In the competitive world of e-commerce, protecting your brand is critical. Sometimes you run into trademarks that are invalid, infringe on your rights, or create confusion for customers. In those situations, trademark cancellation proceedings allow you to challenge and potentially remove the conflicting registration. AMZ Sellers Attorney® provides attorney-supervised representation in these cases so you can safeguard your brand and your position in the marketplace. What Is Trademark Cancellation?Trademark cancellation is a proceeding before the Trademark Trial and Appeal Board (TTAB) in which a party asks the Board to cancel an existing U.S. trademark registration. A mark can be challenged for a number of reasons, including:
The TTAB is an administrative tribunal within the USPTO. In a cancellation proceeding, each side presents evidence and legal arguments showing why the registration should be maintained or canceled. How Can Trademark Cancellation Help E-commerce Sellers?For online sellers, trademarks are the backbone of brand recognition and customer trust. Successfully canceling a problematic registration can:
By cleaning up the register and removing conflicting marks, you increase the value of your brand and make enforcement on Amazon, Walmart, and other marketplaces more effective. How AMZ Sellers Attorney® Helps in Trademark Cancellation CasesOur trademark team handles cancellation proceedings from initial strategy through final decision. Services typically include:
Because we focus on e-commerce and marketplace brands, we understand how TTAB outcomes impact Amazon Brand Registry, account health, and on-platform enforcement. Don’t Let Problematic Trademarks Block Your GrowthTrademark cancellation is technical and deadline-driven. You don’t have to navigate it alone. Let AMZ Sellers Attorney® evaluate your options and design a strategy that protects your brand and clears the way for future expansion. Contact us for a free trademark cancellation consultation to speak with an experienced attorney about your case. Call +1-888-806-2440 or email [email protected]. © 2025 AMZ Sellers Attorney®. All Rights Reserved. |
Trademark Expungement and Reexamination: Clearing the Path for Your BrandThousands of registrations on the USPTO register cover goods and services that have never been used in commerce. These “dead wood” trademarks can block legitimate e-commerce brands from protecting their own marks. Expungement and reexamination proceedings give you a streamlined way to challenge these registrations and open space for your brand. What Are Expungement and Reexamination?Expungement and reexamination are USPTO procedures that let anyone challenge a registration when the mark has not been used in commerce for some or all of the listed goods or services.
Why Are These Tools Important for E-commerce Sellers?Blocking registrations can stop your trademark applications, even when the other owner is not actually using the mark. For Amazon, Walmart, or Shopify brands, that can delay Brand Registry, brand protection, and enforcement. By using expungement or reexamination, you can remove unused goods and services, clear your application’s path, and secure stronger protection for your own mark in the marketplace. How to Petition for Expungement or ReexaminationAnyone can file a petition with the USPTO. The process generally involves:
If the petition is accepted, the USPTO institutes the proceeding and notifies the registrant, who may submit evidence of use. If nonuse is proven, the registration is canceled in whole or in part. Benefits of Clearing Unused Goods and Services
How AMZ Sellers Attorney® Can HelpExpungement and reexamination petitions are evidence-heavy and technical. AMZ Sellers Attorney® assists with:
Don’t let unused trademarks block your growth. Contact AMZ Sellers Attorney® to discuss whether expungement or reexamination can clear the way for your brand. Call +1-888-806-2440 or email [email protected]. © 2025 AMZ Sellers Attorney®. All Rights Reserved. |
Trademark Registration FAQ (USA)
What is included in AMZ Sellers Attorney®’s trademark registration service?
Fixed-fee coverage includes: a comprehensive clearance search (USPTO + common-law), attorney-drafted USPTO application via TEAS, docketing and status monitoring, and attorney responses to routine Office Actions. We also guide Amazon sellers through Brand Registry once a serial or registration number is issued.
How do I register a trademark in the USA (step-by-step)?
- Clear the mark with a professional search (conflicts kill most filings).
- Pick the correct classes and draft strong goods/services identifications.
- File a TEAS application (use-based or intent-to-use).
- Respond to any USPTO Office Actions.
- Publish for opposition → registration (or submit proof of use for ITU).
What is TEAS and why does it matter?
TEAS (Trademark Electronic Application System) is the USPTO’s online portal for filing and managing trademark applications. Using TEAS correctly avoids refusals caused by wrong forms, classes, or identifications. Our attorneys prepare and file all TEAS submissions for you.
How long does a U.S. trademark take?
Typical timelines are 8–12 months to registration if no major refusals or oppositions occur. Intent-to-use filings may add time to show proof of use. Expedited review is rare and limited to special cases.
Can I use the ® symbol before registration?
No. Use ™ until the USPTO issues a registration. After registration, you may use ® with the registered mark for the covered goods/services.
Can I file before selling products or services?
Yes. File an intent-to-use (ITU) application to reserve rights. You’ll submit proof of use later before registration issues.
What should I do if someone infringes my trademark?
Typical steps: document evidence → send a cease-and-desist → file platform takedowns (e.g., Amazon, social, domains) → escalate to TTAB or court if needed. We design and execute an enforcement plan for U.S. and international matters.
Will the USPTO monitor infringements for me?
No. The USPTO does not police infringement. Brand owners must monitor and enforce. We offer monitoring to catch confusingly similar filings and marketplace misuse.
What is the USPTO’s Trademark Trial and Appeal Board (TTAB)?
The TTAB decides registration disputes such as oppositions and cancellations, and hears appeals from some refusals. Our attorneys handle TTAB proceedings to protect and defend your rights.
Why is a trademark clearance search important?
A professional search finds conflicting marks in the USPTO, state, and common-law records. It reduces rejection risk, prevents costly rebrands, and informs strategy across the U.S. and abroad.
How do I know if a trademark is available?
Check more than the USPTO: search federal/state registers, web, marketplaces, and domains. We provide an attorney opinion on risk and registrability before you file.
If I only serve one city (e.g., Los Angeles), can I get a federal trademark?
Yes—if your commerce is interstate (or affects it). Many local businesses qualify (online sales, out-of-state customers, shipping across state lines).
Can I transfer (assign) my trademark to another party?
Yes. Trademarks can be assigned with the associated goodwill. We draft and record assignments to meet USPTO requirements.
Can I license my trademark?
Yes. A trademark license lets others use your mark under quality-control terms. We prepare licenses to protect your brand and revenue.
Do I need a trademark lawyer to register a trademark in the USA?
Working with a trademark lawyer improves filing quality, reduces refusals, and speeds resolution of Office Actions. If you are not US based, you will need a trademark attorney licensed in the US. For Amazon sellers, our Amazon trademark lawyer / brand registry lawyer team also handles Brand Registry enrollment and enforcement against hijackers.
How does a U.S. trademark help with Amazon Brand Registry?
Use your USPTO serial or registration to enroll in Amazon Brand Registry. You’ll gain A+ Content, Brand Analytics, Sponsored Brands ads, and takedown tools to remove counterfeit and unauthorized listings.
Trademark registration for USA
File through the USPTO using TEAS (use-based or intent-to-use), after clearing conflicts and selecting proper classes. Federal registration protects your mark nationwide.
Requirements for trademark registration in USA
A distinctive mark, correct owner, accurate goods/services ID, filing basis (use or ITU), specimens for use-based filings, and government fees per class.
Trademark registration attorney USA
U.S.-licensed attorneys can search, file, respond to Office Actions, and guide enforcement/Brand Registry. Foreign-domiciled applicants must use a U.S. attorney.
Brand trademark registration USA
Protect your brand name/logo across chosen classes. We handle clearance, filing, prosecution, and post-registration maintenance.
Trademark registration USA cost
USPTO filing fees are $350 per class (TEAS Plus/Standard), plus professional fees. Total depends on class count and Office Actions.
Trademark registration check USA / search
Search USPTO (TESS/TM Search) and common-law sources (web, states, domains, marketplaces). An attorney search/opinion reduces refusal risk.
Trademark registration certificate USA
After examination and publication (and proof of use for ITU), the USPTO issues a Registration Certificate and number for your mark.
Trademark registration cost in USA / fee / price
Government fee per class + optional attorney fee. Budget for multiple classes and potential Office Action responses.
Cheap trademark registration USA
Low-cost filings often skip proper searches and strategy, increasing refusal/rebrand risk. “Cheap now” can become “expensive later.”
Trademark registration time in USA
Average 8–12 months to registration if smooth; ITU adds time to submit use. Oppositions or complex refusals extend timelines.
Logo trademark registration in USA
Design marks protect stylization/graphics. Consider filing both a word mark (broader) and a logo (look & feel), budget permitting.
Online trademark registration in USA
All filings are online through TEAS. We manage the process end-to-end with secure client intake and e-signatures.
Trademark registration USA name / number
After filing, you get a serial number; after approval and completion, a registration number. Keep both for records and Brand Registry.
Trademark registration process USA
Search → file via TEAS → examination → Office Actions (if any) → publication → registration (or Statement of Use for ITU) → maintenance.
Trademark registration service in USA / services USA
We provide clearance, filing, docketing, Office Action responses, TTAB support, maintenance, and Amazon Brand Registry assistance.
Trademark registration USA reviews
Evaluate providers by attorney oversight, search depth, response strategy, and client results—not just price.
Trademark registration in the USA / in USA
Federal registration confers nationwide priority for listed goods/services. Separate filings are needed for protection in other countries.
Trademark registration USA search
Check identical/similar marks (sight, sound, meaning). Include misspellings and translations to avoid likelihood-of-confusion refusals.
Trademark registration time USA
Expect several Office Action cycles if the mark is descriptive or crowded. Early strategy helps keep timing predictable.
|
|
|
|
NUMBER OF
WON CASES
|
PERCENTAGE
OF WON CASES
|
AVG. # OF DAYS
TO PROCESS A CASE
|
More About Tradmarks and Brand Registry Support On Our Blog
AS REPORTED IN:
|
|
|
|