Inauthentic Seller Account Suspensions on Amazon

Amazon Seller Account Suspensions for Inauthentic Complaints can happen to absolutely anyone who has ever sold on Amazon. And that is the reason why it’s one of the most common issues, which some of you need to deal with right now.

​On the other hand, it’s one of the most difficult cases to resolve, because Amazon is very sensitive to this issue. It’s very understandable, as Amazon (as a company striving to be the largest online marketplace in the world) has to keep its reputation on a high level, and selling inauthentic items on their platform may cause huge damage not just to them, but also to other sellers. Root causes for such suspensions may vary, but there are still ways to prevent your business from unnecessary suspensions: invoices.

• Invoices

If you don’t have invoices from manufacturer or brand owner, this might cause a problem with verifying your goods. Even a simple buyer complaint may cause you this type of suspension and again, you will have to prove the sources. Amazon needs to make sure, that the products you sell, are genuine and authentic. So, INVOICES, INVOICES, INVOICES!

Keep your documentation in proper condition, work with only reliable suppliers (preferably request an authorization letter to resell their products) and you will be on the safe side from such suspensions. IMPORTANT: To prevent such suspensions or to go through them faster, it helps to have “acceptable” invoices, with: the correct name of the product, quantity, covering the last 365 days of sales, description of the product (not just a photo), the website of your supplier, telephone number and e-mail address – otherwise your appeal might be again ignored, or even worse, rejected. DO NOT MAKE UP INVOICES OR CHANGE THEM IN ANY WAY! Your chances for reinstatement WITHOUT INVOICES are better than Amazon catching you with forged or manipulated ones.

• Counterfeit complaints.

These type of complains can immediately deactivate your account. And these cases are more complicated because seller performance insists on a retraction from the rights holder, which leaves you at their mercy. It is still possible to prevail without a retraction, but only with a qualified appeal service. 

• Packaging.

It is to your benefit, if a buyer receives his purchase in a good condition. Outdated or damaged packaging, or even a damaged product itself is another reason for an “inauthentic complaint”. If your account has already been suspended, then the most important thing is a good start, meaning strong POA (Plan Of Action), detailed and professional. Self-made plans often have weak explanations, and very rarely get the attention of the Seller Performance Team and lower your chances for the final positive decision. The stronger you start, the better your chances of success. To make sure that this type of suspension will never happen to your account, be ready to provide Amazon with legitimate documentation for each and every item on your seller account inventory, and also get our “Amazon Suspension Prevention service” to defend your business from this or any other type of suspension for only $700 per month.