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So, you're thinking about starting an ecommerce business? Congratulations! This is an exciting time. The ecommerce industry is booming, and there's never been a better time to get started.
But where do you begin? There are many moving parts to launching an ecommerce business, and it can be overwhelming. In this blog post, we'll give you a rundown of the best tools and practices for starting your ecommerce business off on the right foot.
Tackle the Necessary Legal Steps
It's essential to start your ecommerce business on a solid legal footing, meaning you will need to handle several legal steps early in the process. For example, consider establishing an LLC to protect your personal assets if your business is sued or incurs debt. An LLC can also yield tax flexibility and other benefits.
Other legal steps to consider include:
● Applying for an Employer Identification Number (EIN) from the IRS
● Registering your business with your state
● Obtaining any necessary licenses and permits
Create Your Brand and Website
Your brand is what sets you apart from the competition and will prove integral to your business's success. So, take your time developing a strong, unique brand identity. This includes creating a professional logo, choosing a color scheme, and developing a style guide. Some of the most popular branding tools on the market include:
● Adobe Creative Suite
● Squarespace Logo
Once your branding is nailed down, it's time to build your website. You'll need to choose the right ecommerce platform and select a theme that matches your brand. If you're not a developer, don't worry. Many user-friendly platforms (e.g., Shopify, Squarespace, WooCommerce, etc.) make it easy to create a beautiful and functional online store.
Develop a Marketing Plan
One of the most important things you'll need to do when starting your ecommerce business is to create a marketing plan. After all, what's the point of having a great product if no one knows about it? There are a lot of different marketing channels you can explore, but two of the most effective for ecommerce businesses are email drip campaigns and pay-per-click (PPC) advertising.
Email Drip CampaignsEmail drip campaigns are a great way to nurture leads and build relationships with potential customers. You can set up automatic emails that go out at specific intervals (e.g., once a week, every other week, etc.), and each email can include valuable content like coupons, product recommendations, or even just helpful information about your industry.
PPC AdvertisingPPC advertising, on the other hand, is an excellent way to drive targeted traffic to your website. With PPC ads, you only pay when someone clicks on your ad, so it's a cost-effective way to get in front of potential customers who are already interested in what you have to offer.
Here are some of the best tools available for email drip campaigns and PPC advertising:
● MailChimp: This popular email marketing tool makes it easy to set up and automate your email drip campaigns.
● Google Ads: Google Ads is one of the most popular PPC advertising platforms, and for good reason — it's effective and user-friendly.
● Bing Ads: Another excellent option for PPC advertising, Bing Ads can be a great way to reach potential customers who are using a different search engine than Google.
Finding a Larger Home to Accommodate Your Business
Starting an ecommerce business may require finding a larger home that is suitable. When looking for the right space, you will have to consider factors such as the size and layout of rooms, access to utilities, and special requirements that may be necessary for specific businesses. Make sure the home has enough space to set up office furniture and supplies — not just ample storage but also room for any inventory, employees, or partners that may come together later on.
If purchasing a new home isn’t in your budget, there are nearly 1,000 homes available for rent in the LA area. And some listings offer virtual tours so you won’t be required to visit every property you’re interested in.
Starting an ecommerce business is a big undertaking, but it's also a very exciting time. There are a lot of tools and resources available to help you get started, and we've listed some of the best ones here. If you need to expand your home space, look into an affordable rental. We hope this blog post has been helpful, and we wish you the best of luck in all your future endeavors!
If your Amazon seller’s account has been deactivated or suspended, trust the legal experts at Amazon Sellers Attorney with your appeal. They also provide trademark registration and arbitration services.
If you are reading this article in time, we have already saved you thousands if not hundreds of thousands of dollars in sales. These are the most common mistakes we have seen being made by Amazon sellers which result in Amazon seller account deactivation. If you did not catch this in time, don't worry. Amazon Sellers Attorney can help you reinstate your suspended or deactivated Amazon Seller Account. We are not the cheapest Amazon Appeal Service, but we are the best, and you get what you pay for. Once we take a case, we never give up so long as there is still a chance, and we are always here for you.
Amazon Drop Shipping is Dangerous
.There are many articles and advertisements out there touting how easy it is to start a drop shipping business on Amazon. Yes, it can be very easy. You don't need a warehouse, you don't need to lay out initial capital on inventory. Win-win all around, right?
Wrong! Most Amazon drop shipping businesses are based on drop shipping items directly from other online retailers. This is strictly against Amazon's drop shipping policy and you will get caught once one of your customers receives an order in a Walmart box. Drop Shipping on Amazon requires you to be the one whose name is on the packaging and shipping labels, not someone else's. If you are even thinking about drop shipping on Amazon, please read our article here which summarizes the requirements: https://www.amazonsellers.attorney/blog/amazons-new-drop-shipping-policy-and-what-it-means-to-amazon-sellerswww.amazonsellers.attorney/blog/amazons-new-drop-shipping-policy-and-what-it-means-to-amazon-sellers
Do Not Use a Third Party Manager
Would you trust your business to a total stranger? That is what you are doing when you hire a manager to manage your Amazon seller account. Anyone whom you do not have direct supervision over will likely get you into trouble. It may sound easy when you see the advertisements for virtual assistants who can give you a turn-key selling operation on Amazon, but most of the time, this is not true. A person who doesn't have a stake in your business will cut corners and that will cost you more in the long run. We have seen virtual assistants and third-party managers put Amazon seller accounts into deactivation by running drop shipping against Amazon's policies, using fake tracking numbers, getting Amazon sellers busted for having related accounts, and many other tragedies. When faced with a decision whether to hire a third-party consultant to run your business on Amazon, the answer should be no.
Ungating Services and Invoices
If anyone offers you an easy way out, it is usually the wrong way. This is true of so-called Amazon brand ungating services. To become approved to sell certain brands on Amazon, you must buy a minimum of product and get an invoice that satisfies Amazon's standards for invoices. A brand ungating service will claim to shortcut this for you and just sell you the invoice. But beware! These invoices are fake and will result in your seller account deactivation. Read more details about Amazon ungating services here.
Do Not BUY Invoices from Anyone on the Internet and Do NOT Alter Invoices
Many Amazon sellers decide to take the easy way out and buy invoices when they are requested by Amazon to authenticate products or supply chains. Do not ever do this. These invoices are fake and will result in the deactivation of your account. If you have receipts or invoices that do not satisfy Amazon's standards, do not ever alter them to try to pass the standards. You will be caught. Amazon has very sophisticated systems that will catch any slight alteration of documents. It is better to fess up and deliver the actual genuine invoices or receipts you have. Read more about Amazon's standards for invoices here.
We Are Here to Help You
For more information on common mistakes that Amazon sellers make which result in Amazon seller accounts being deactivated, please see our video. In any event, we are always here to help you either prevent suspension of your Amazon seller account, or an Amazon Appeal to reinstate your deactivated seller account. Do not hesitate to call or chat with us, 24 hours a day, for a free consultation with our Amazon Appeal Experts. We are always here for you.