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Amazon Seller News and Policy Updates for 2025

2025 Amazon Seller News & Policy Insights

Discover essential updates for Amazon sellers in 2025—including the latest policy changes, account suspension risks, and legal tips to stay compliant and competitive.

Why Follow Amazon Seller News in 2025?

Amazon is evolving faster than ever. Staying current on news and updates can help you avoid policy violations, maintain account health, and seize new growth opportunities before competitors.

Top 2025 Policy Changes Affecting Amazon Sellers

  • Listing Compliance Enforcement: Tighter restrictions on image quality, keyword stuffing, and prohibited claims.
  • Updated Business Solutions Agreement: Key clause modifications affecting returns, IP rights, and dispute resolution.
  • Account Health Metrics: Revised thresholds for order defect rate and late shipment rate.

Compliance Tips from Amazon Suspension Attorneys

At AMZ Sellers Attorney®, we help sellers interpret new policies and prevent suspensions. Get expert legal advice, appeal help, and proactive audits to protect your business.

Code Example: Amazon’s Required Language for IP Appeals

“We respectfully dispute this IP claim under Section 3 of the BSA. Please see attached documentation verifying our authorized use.”

FAQs for 2025 Amazon Sellers

What is the latest Amazon seller news?

Stay updated with the latest Amazon seller news on our blog, including marketplace changes, Amazon policy updates, seller performance trends, and risk mitigation strategies.

How can I avoid Amazon account suspension in 2025?

Avoid Amazon account suspension by understanding policy updates, maintaining performance metrics, and reviewing your listings for compliance with the Amazon Business Solutions Agreement.

Where can I find expert analysis of Amazon policy changes?

Our Amazon Seller News blog offers expert legal commentary, trend forecasting, and actionable advice to help sellers respond to Amazon's evolving policies.

Why should I follow Amazon marketplace news?

Following Amazon marketplace news keeps you ahead of changes that affect your seller account, including new requirements, restricted categories, and compliance issues that could trigger suspensions.

A Guide To Ecommerce Empowerment for Stay-at-Home Moms

11/30/2023

 
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Photo via Pexels
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​The modern stay-at-home mom faces the unique challenge of balancing a nurturing home environment with the desire to contribute economically. The advent of ecommerce has opened a pathway for these moms to create successful businesses, all while ensuring they have ample time for childcare. This article, presented by Amazon Sellers Attorney, provides insightful strategies for starting and growing an ecommerce business that harmonizes with the demands of family life.

​Select a Manageable Ecommerce Niche

​Choosing an ecommerce niche that aligns with a mom's daily life and personal interests is vital. This strategy involves identifying sectors that don't demand extensive time but offer significant returns, allowing for the creation of a successful business without compromising time for childcare. By focusing on such a niche, stay-at-home moms can nurture their business aspirations alongside their children’s growth and well-being.

​Research and Adopt Suitable Ecommerce Models

​Selecting the right ecommerce model is key to aligning business goals with the realities of childcare. Exploring options like dropshipping, wholesaling, or manufacturing helps in finding a model that suits time constraints and business objectives. This step is crucial in building a successful ecommerce business that coexists with childcare responsibilities.

​Identify and Target the Right Market

​Understanding and targeting the appropriate market is essential for any ecommerce business. Conducting thorough market research aids in customizing products and services to meet customer needs. This focused approach not only drives business success but also allows for efficient use of time, ensuring that childcare remains a top priority.

​Create a Detailed Business Plan

​Crafting a comprehensive business plan is a cornerstone of ecommerce success. This plan should encompass business goals, marketing strategies, and operational details. A well-thought-out business plan not only guides the growth of the ecommerce venture but also ensures that there's sufficient time allocated for your family, maintaining a healthy balance between professional and personal life.

​Enhance Online Business Skills

​In today's digital age, going back to school has become more accessible and can be tailored to your unique circumstances. Engaging in an online accounting degree program can significantly enhance your business skills. This educational path delves into crucial areas like accounting, economics, and marketing, which are foundational to any thriving business. Importantly, these programs are designed to prepare students for careers in auditing and tax planning. The major advantage of an online setup is its flexibility, allowing you to continue devoting time to your fledgling business and childcare responsibilities seamlessly. This approach to education ensures you gain valuable knowledge while maintaining your commitment to both your family and entrepreneurial aspirations.

​Establish Business Legitimacy

Forming an LLC for an ecommerce business is a strategic move that combines professional growth with family security. An LLC not only lends credibility to the business but also protects personal assets, allowing moms to focus on growing their successful business and spending quality time on childcare without worrying about financial risks. You can also seek out legal services that can help you navigate the various issues that can pop up for online sellers.

​Balance Family and Business

Achieving a balance between running an ecommerce business and family life is crucial. Implementing effective time management and organizational skills ensures that both the business and family needs are met. This balance is essential for creating a successful business while still dedicating sufficient time to childcare. By setting specific work hours and establishing a dedicated workspace, stay-at-home moms can effectively juggle their dual roles.
The journey of a stay-at-home mom in building a successful ecommerce business is a commendable balancing act. It intertwines professional ambition with the commitment to family, allowing moms to focus on dual goals. This path not only leads to economic empowerment but also maintains the essence of family life, proving that it's entirely possible to create a thriving business while being fully present in the world of childcare.
Are you an Amazon seller in need of assistance from a professional legal source? Reach out to Amazon Sellers Attorney today to learn more.
​

Sales Demand Forecasts for Your ASINs: Amazon's New Tool to Help Sellers Plan Inventory and Make Informed Decisions

11/29/2023

 
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Accurate demand forecasting is crucial for any business, and Amazon sellers are no exception. By understanding the expected demand for your products, you can make informed decisions about inventory levels, pricing, and marketing strategies.  Amazon's Demand Forecast Tool can help you with this task.

What is the Demand Forecast Tool?

​The demand forecast tool provides Amazon sellers with an estimate of future demand for their products for up to 40 weeks. These demand estimates are built using a sophisticated probabilistic forecast model that considers factors such as historical sales data, current trends, and upcoming events.

​How Does the Demand Forecast Tool Work?

The demand forecast tool uses a probabilistic forecast model, which means that it provides a range of possible demand outcomes rather than a single forecast. This is because there is always some degree of uncertainty in demand forecasting.
The tool provides two prediction levels to help you understand the expected demand and the associated uncertainty:
  • Mean: This represents the expected quantity of weekly customer demand. It is represented by the green line in the tool.
  • Optimistic: This represents the 90th percentile of the demand distribution. In other words, demand for your product is expected to be at or lower than this level 90% of the time.
By default, the tool displays the mean prediction level for the forecast period. You can view the estimated demand for your product out to 40 weeks.

How to Use the Demand Forecast Tool

To use the demand forecast tool, follow these steps:
  1. Go to Restock Inventory in Seller Central.
  2. Click View forecast in the Sales summary column for your ASIN.
The demand forecast tool will display a graph of the forecast for your product. You can also view the ordered units of your product and compare them to the number of ordered units from last year.

Benefits of Using the Demand Forecast Tool

There are many benefits to using the demand forecast tool, including:
  • Improved inventory management: By knowing the expected demand for your products, you can avoid stockouts and overstocks.
  • Increased sales: By using the demand forecast tool to inform your pricing and marketing strategies, you can increase sales.
  • Reduced costs: By managing your inventory more effectively, you can reduce storage and transportation costs.

Additional Tips for Using the Demand Forecast Tool

  • Review your forecasts regularly: Demand forecasts are not set in stone. It is important to review your forecasts regularly and adjust your inventory levels accordingly.
  • Use the tool to make data-driven decisions: The demand forecast tool can help you make data-driven decisions about your business. By understanding your sales trends, you can make informed decisions about your marketing, pricing, and product development strategies.

Amazon Arbitration: Understanding Forced Arbitration and Your Rights as a Seller

11/28/2023

 
Amazon Forced Seller Arbitration

Amazon Arbitration Unveiled: Strategies for Today’s Sellers & Guide to AAA Arbitration

Published on December 8, 2024, by AMZ Sellers Attorney®

Introduction

Amazon, as one of the largest eCommerce platforms in the world, has a complex legal framework for resolving disputes with sellers, employees, and contractors. This framework heavily relies on forced arbitration, a mechanism that removes disputes from the public court system and channels them into private arbitration proceedings. While arbitration can offer certain efficiencies, Amazon’s implementation of this process raises serious concerns for fairness and transparency. This is especially important for Amazon sellers, vendors, and associates who may find themselves involved in disputes related to account suspensions, intellectual property infringement, or product liability.

If you're facing a dispute with Amazon, it's crucial to understand your rights and options. Contact AMZ Sellers Attorney® today for a free consultation with an experienced Amazon arbitration lawyer. We can help you navigate the complexities of Amazon arbitration and protect your business.

Know Your Agreement: An Amazon Seller Attorney Explains The Amazon BSA

Before diving into the specifics of arbitration, it's essential to understand the legal foundation of Amazon's dispute resolution process: the Amazon Business Solutions Agreement (BSA). This comprehensive agreement governs the relationship between Amazon and its sellers, outlining the terms and conditions for conducting business on the platform. Section 18 of the BSA specifically addresses dispute resolution and outlines the Amazon arbitration clause, which mandates binding arbitration for most disputes.

Summary of Section 18 Of The BSA

Section 18 of the BSA outlines the following key aspects of Amazon's arbitration policy:

  • Binding Arbitration: Most disputes between Amazon and sellers must be resolved through binding arbitration, not through court litigation. This means that the decision of the arbitrator is final and cannot be appealed, except in limited circumstances.
  • No Class Actions: Sellers are prohibited from joining class-action lawsuits against Amazon. Each dispute must be arbitrated individually.
  • Choice of Forum: The BSA specifies that arbitration must be conducted through the American Arbitration Association (AAA) or JAMS.
  • Confidentiality: Arbitration proceedings are confidential, meaning that the details of the dispute and the outcome are not made public.

Arbitration Fees Per The BSA

The BSA also outlines the fees associated with arbitration, which can vary depending on the amount of the claim. Generally, Amazon is responsible for paying the majority of the arbitration fees, but sellers may be required to pay a filing fee and a portion of the arbitrator's fees, depending on the specific circumstances of the case.

Understanding the terms of the BSA, particularly Section 18, is crucial for any Amazon seller. If you have questions or concerns about the BSA or the arbitration clause, consult with an experienced Amazon seller attorney for guidance.

What Is Forced Arbitration?

Forced arbitration, also known as mandatory arbitration, is a contractual clause that requires parties to resolve disputes outside of the court system, typically through a private arbitrator. In Amazon's case, this clause is found in Section 18 of its Business Solutions Agreement (BSA), which every seller must accept to conduct business on the platform. By agreeing to this contract, sellers forfeit their rights to pursue claims in court and must instead file disputes with the American Arbitration Association (AAA) or other Amazon arbitration forums such as JAMS. This applies to various types of Amazon arbitration, including seller disputes, buyer-seller arbitration, and intellectual property arbitration.

The key components of Amazon’s forced arbitration clause include:

  • A prohibition on class actions, requiring individual arbitration for each seller.
  • Limitations on appeals, making arbitration decisions largely final and binding.
  • Clauses that attempt to limit Amazon’s liability, even in cases of wrongful conduct.

Understanding the Amazon arbitration clause and its implications is crucial for anyone conducting business on the platform. It's important to be aware of your rights and options in case of a dispute and to seek legal advice if necessary.

Why Does Amazon Rely on Forced Arbitration?

Amazon’s heavy use of forced arbitration is motivated by several strategic benefits:

1. Protecting Its Reputation

Arbitration proceedings are private, shielding disputes from public scrutiny. This helps Amazon avoid negative publicity related to issues like wrongful fund withholding or unfair account suspensions. Maintaining a positive brand image is crucial for Amazon, and arbitration helps them control the narrative around disputes.

2. Reducing Legal Costs

Arbitration is often cheaper and faster than litigation, saving Amazon significant legal expenses. By avoiding lengthy court battles, Amazon can resolve disputes more efficiently and cost-effectively.

3. Potentially Favorable Outcomes

Because Amazon is one of the largest users of AAA arbitration, concerns arise over potential biases among arbitrators. Sellers have raised questions about whether arbitrators who rely on repeat business from Amazon can remain fully impartial. This raises concerns about the fairness and neutrality of the Amazon arbitration process.

How Does Forced Arbitration Affect Amazon Sellers?

For third-party sellers, forced arbitration presents several challenges:

1. Limited Recourse

Sellers cannot file lawsuits or participate in class actions, significantly restricting their ability to address widespread grievances against Amazon’s practices. This can make it difficult for sellers to challenge unfair policies or seek compensation for damages caused by Amazon's actions.

2. Transparency Issues

Arbitration proceedings are confidential, making it difficult for sellers to learn from previous cases or hold Amazon publicly accountable for unfair practices. This lack of transparency can create an uneven playing field for sellers.

3. Uneven Playing Field

Amazon’s significant influence within the arbitration system raises concerns about neutrality, leaving many sellers feeling disadvantaged before the process even begins. This perceived power imbalance can make it challenging for sellers to achieve a fair outcome in arbitration.

How to Navigate Amazon Arbitration as a Seller

Despite the challenges, sellers can successfully navigate arbitration with the right approach. Here are key strategies:

1. Understand the Terms of the BSA

Familiarize yourself with the Amazon Business Solutions Agreement, particularly the sections related to dispute resolution and arbitration. Understanding your contractual obligations and rights is critical to building a strong case.

2. Gather Evidence

Compile all relevant documentation, including correspondence with Amazon, transaction records, and proof of compliance with Amazon’s policies. Strong evidence is crucial for supporting your claims and demonstrating your case in arbitration.

3. File Your Arbitration Case

Submit your claim to the appropriate arbitration forum, such as the AAA, and pay the required Amazon arbitration filing fees. Clearly articulate your argument, focusing on Amazon’s alleged breaches or misconduct. Ensure your Amazon arbitration demand is well-drafted and supported by evidence.

4. Seek Professional Assistance

Given the complexity of arbitration, working with experienced legal professionals like AMZ Sellers Attorney® can significantly improve your chances of success. Our team specializes in Amazon arbitration and can guide you through every step of the process, from filing to hearing to potential appeals.

How AMZ Sellers Attorney® Helps Sellers in Amazon Arbitration

At AMZ Sellers Attorney®, we provide tailored support for sellers facing arbitration with Amazon. Our services include:

  • Comprehensive case analysis to identify the strongest arguments for your claim.
  • Drafting and submitting arbitration filings with the appropriate forum.
  • Negotiating settlements with Amazon to resolve disputes efficiently.
  • Representing sellers in arbitration hearings and advocating for fair outcomes.

With our extensive experience in Amazon seller law and arbitration, we help sellers recover withheld funds, address account suspensions, and challenge unjust practices effectively. We understand the nuances of Amazon's policies and can provide expert legal advice to protect your rights and interests.

Conclusion: Know Your Rights in Amazon Arbitration

While forced arbitration can be daunting, sellers have rights and options to address disputes with Amazon. By understanding the Amazon arbitration process and seeking expert assistance, you can level the playing field and protect your business. At AMZ Sellers Attorney®, we’re committed to helping sellers navigate these challenges and achieve favorable outcomes. Whether you're dealing with an Amazon seller dispute, an intellectual property claim, or any other issue requiring arbitration with Amazon, our team can provide the legal guidance and support you need.

Contact us today for a free consultation and take the first step toward resolving your Amazon dispute. Don't let forced arbitration intimidate you; understand your rights and options with the help of experienced Amazon arbitration lawyers.

© 2024 AMZ Sellers Attorney®. All Rights Reserved.

The Resilient Entrepreneur: Ecommerce Tips for Uncertain Times

11/22/2023

 
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Image via Freepik
​Ecommerce entrepreneurs must be nimble and innovative in an era where unpredictability is the new normal. The key to weathering these storms lies in optimizing your ecommerce platform. This piece, courtesy of AMZ Sellers Attorney, delves into six vital website adjustments—each a stepping stone to ensuring your business not only survives but thrives in turbulent times.

​Simplify to Amplify: Revamping Website Navigation

​A website's navigation is its backbone. An intuitive, streamlined interface is not just a nicety, it's a necessity. Customers should glide through your site, finding products effortlessly.
This seamless experience is not just about customer satisfaction; it's a direct path to increased sales. Remember that ease of access is synonymous with profitability in the digital realm.

​Fortified Transactions: The PDF Shield

​In the digital realm, security is a top priority for both businesses and customers. You can try this by incorporating PDFs to share critical information on your website. This strategy might seem straightforward, but its impact is significant.
Using PDFs to present terms and conditions, privacy policies, and product guides can ensure the safety of sensitive data. Not only does this method secure critical information, but it also enhances the perceived professionalism of your brand, building trust with your users.

Visibility in the Virtual World: SEO Mastery

​In the digital ocean, visibility is king. This is where search engine optimization (SEO) comes into play. Tailor your content, sprinkle in those keywords, and watch as your site ascends in search rankings.
It's a strategic move that ensures your brand stands out amid the e-commerce frenzy. Being seen is the first step to being chosen.

​Content that Captivates: Crafting Digital Narratives

​Content is the core element that gives life to your website. It goes beyond merely capturing attention; it's about forging meaningful connections with your audience. The content you create should be a reflection of your brand's values, effectively communicating your unique story.
This storytelling approach is critical in creating a solid emotional bond with your visitors. Compelling and relatable content ultimately transforms casual visitors into dedicated, loyal customers.

​Streamlining Success: The Checkout Revolution

​The checkout process is pivotal in determining the success of a sale. This stage, where simplicity reigns supreme, is crucial in providing a seamless customer experience. An uncomplicated and straightforward checkout process significantly reduces the likelihood of cart abandonment.
Moreover, it plays a vital role in increasing conversion rates and turning browsers into buyers. Therefore, optimizing the checkout process is essential—it's the final, decisive step in your customer's purchasing journey.

​Speed Thrills: Turbocharging Your Site

​A quick-loading website is essential in today's fast-paced digital landscape. Speed is not merely a matter of user convenience; it plays a pivotal role in SEO. A website that loads swiftly retains visitor attention, reducing the likelihood of them leaving your site prematurely.
This efficiency in loading times directly contributes to lower bounce rates to enhance your site's overall performance. Ultimately, optimizing your website's speed is a critical strategy for maintaining a competitive edge in the online marketplace.

Wrapping Up

​Your ecommerce website is more than just a sales channel; it's your digital lifeline in these tumultuous times. By honing in on these six crucial adjustments, you're not just adapting but evolving. Streamlined navigation, PDF security, SEO optimization, captivating content, a seamless checkout process, and lightning-fast speed are your tools. Use them wisely to anchor your business in the rough seas of the digital world.
Remember that in the realm of e-commerce, resilience is about being proactive, not reactive. Your website is not just part of your business; it is your business in many ways. Adapt, innovate, and watch as your e-commerce venture survives the storm and sails ahead.
 

Amazon Expands Unfulfillable Inventory Management Options: Empowering Sellers to Optimize Inventory Handling

11/20/2023

 
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​In a significant move to enhance seller control over unfulfillable inventory, Amazon has introduced a suite of new options, offering sellers greater flexibility in managing items deemed unsuitable for sale. These options, effective November 16, aim to reduce storage costs, streamline inventory management, and empower sellers to make informed decisions about their unsalable merchandise.

​Expanded Disposal Option for Unsellable Inventory

​Amazon now allows sellers to directly opt for disposal of unfulfillable inventory, eliminating the need to create removal orders. This streamlined approach simplifies the process, enabling sellers to quickly remove unsalable items from their inventory.

​Return to Seller Option for Reassessment and Potential Resale

​Sellers can now choose to have unfulfillable inventory returned to them, providing an opportunity to reassess the condition of items and potentially resell them through alternative channels. This option is particularly useful for items with minor defects or outdated packaging that may still have value.

​Third-party Liquidation for Additional Monetization Potential

​For items that are not suitable for resale, Amazon now offers the option to send them to a third-party liquidator. This route allows sellers to potentially recoup some of the value of their unsalable inventory through liquidation services.

Tailored Inventory Management Solutions
​

​The introduction of these new options demonstrates Amazon's commitment to providing sellers with tailored inventory management solutions. By offering a range of choices, Amazon empowers sellers to make informed decisions about their unsalable inventory, ensuring that they can optimize their storage costs and maximize the value of their merchandise.

​Benefits for Amazon Sellers

The expanded unfulfillable inventory options offer several significant benefits for Amazon sellers:
  1. Reduced Storage Costs: Sellers can minimize storage expenses by disposing of unsalable items promptly, rather than incurring ongoing fees for storing inventory that cannot be sold.
  2. Improved Inventory Management: The ability to return or liquidate unfulfillable inventory allows sellers to maintain control over their stock levels, ensuring that their storage space is utilized efficiently.
  3. Increased Flexibility: Sellers now have greater flexibility in managing unsalable items, enabling them to choose the option that best suits their individual needs and preferences.
  4. Potential for Additional Value Recovery: The option to return unfulfillable inventory or send it to a liquidator provides sellers with opportunities to recoup some of the value of their unsalable merchandise.

Key Takeaways

Amazon's expanded unfulfillable inventory options represent a step forward in empowering sellers to optimize their inventory management practices. By providing sellers with greater control and flexibility, Amazon is fostering a more efficient and cost-effective approach to handling unsalable items. As a result, sellers can focus on growing their businesses, enhancing customer satisfaction, and achieving their sales goals.

Black Friday Brings Peril for Amazon Sellers: Navigating the Dangers and Safeguarding Your Business

11/20/2023

 
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​As Black Friday approaches, Amazon sellers brace themselves for a surge in sales, an opportunity to boost revenue and expand their customer base. However, amidst the excitement, a multitude of threats lie in wait, ready to jeopardize their hard-earned profits and reputation. From fraudulent chargebacks to intellectual property infringement, Amazon sellers must be vigilant and proactive to safeguard their businesses.

​Dangers Lurking in the Shadows

1. Fraudulent Chargebacks:
Chargebacks occur when a customer disputes a transaction, often resulting in the seller reversing the charges and losing the money. During Black Friday's high-volume sales period, the risk of fraudulent chargebacks escalates.

2. Intellectual Property Infringement:
Counterfeit products and knockoffs abound during Black Friday, posing a significant threat to sellers who invest heavily in creating and protecting their intellectual property. Unaware customers may unknowingly purchase these counterfeit items, leading to brand damage and legal ramifications.

3. Negative Seller Feedback:
Negative feedback can severely tarnish a seller's reputation and deter future purchases. Black Friday's increased order volume can strain fulfillment processes, potentially leading to shipping delays, product defects, and customer dissatisfaction.

4. Account Suspension or Deactivation:
Repeated violations of Amazon's policies can result in account suspension or even deactivation, effectively shutting down a seller's business. Black Friday's heightened scrutiny intensifies the pressure to adhere strictly to Amazon's guidelines.

​Protecting Your Amazon Business: A Proactive Approach

  1. Thorough Order Verification:
Implement robust order verification measures to minimize fraudulent transactions. Check customer information, verify billing addresses, and employ fraud screening services to identify potentially risky orders.
  1. Protect Intellectual Property:
Register trademarks and copyrights to safeguard your intellectual property. Familiarize yourself with Amazon's Brand Registry program, which provides enhanced protection against counterfeiting.

2. Prioritize Customer Satisfaction: Ensure efficient and accurate order fulfillment to prevent shipping delays and product defects. Offer clear communication channels to address customer concerns promptly and professionally.

3. Adherence to Amazon Policies: Diligently review and comply with Amazon's ever-evolving policies and guidelines. Stay informed of policy updates and seek clarification if necessary.

4. Establish a Strong Customer Support System: Provide responsive and effective customer support to resolve issues promptly and reduce the likelihood of negative feedback.

5. Diversify Sales Channels: Expand your reach beyond Amazon to mitigate the impact of potential account suspension. Explore other online marketplaces and consider establishing your own e-commerce store.

6. Seek Professional Assistance: Consider engaging with experienced e-commerce consultants or legal professionals to navigate complex issues and protect your business interests.

Key Takeaways

Black Friday, while presenting a lucrative opportunity, also demands vigilance and preparedness from Amazon sellers. By proactively addressing potential threats and implementing protective measures, sellers can safeguard their businesses, maintain a positive reputation, and reap the rewards of this high-volume sales period.

Building a Brand on Amazon in 2024: A Detailed Guide

11/16/2023

 
How to Enroll in Amazon Brand Registry
​In the fiercely competitive world of Amazon, where millions of sellers vie for the attention of billions of customers, building a strong brand is more crucial than ever. A robust brand sets you apart from the crowd, attracts loyal customers, and allows you to command premium prices.
​
This comprehensive guide will equip you with the knowledge and strategies you need to build a thriving brand on Amazon in 2024.

​Understand Your Brand's Core Identity

​Before you start crafting your brand narrative, it's essential to establish a clear understanding of your brand's core identity. What are your brand's values, mission, and unique selling proposition (USP)? What differentiates your brand from your competitors? Answering these questions will help you create a cohesive brand message that resonates with your target audience.

​Identify Your Target Audience

​Who are you selling to? Understanding your target audience's demographics, interests, and buying behaviors is crucial for tailoring your brand messaging and products accordingly. Use Amazon's analytics tools and market research resources to gather insights into your customer base.

​Conduct Competitor Analysis

Research and analyze your competitors to understand their strengths, weaknesses, and branding strategies. This will help you identify gaps in the market and opportunities to position your brand differently.

​Develop a Compelling Brand Story

​Your brand story is the narrative that connects your brand with your customers on an emotional level. It should be authentic, relatable, and convey the essence of your brand's values and purpose.

​Craft Consistent Brand Messaging

​Maintain consistency in your brand messaging across all platforms, including Amazon listings, product packaging, marketing materials, and social media. This will reinforce brand recognition and strengthen customer perception.

​Leverage Amazon Brand Registry

Amazon Brand Registry is a free program that provides sellers with enhanced branding tools and protection against counterfeits. Enroll in Brand Registry to gain access to features such as A+ Content, Amazon Vine, and Brand Protection tools.

​Optimize Product Listings

​Your product listings are your virtual storefronts on Amazon. Make them count by optimizing titles, descriptions, bullet points, and images with relevant keywords and compelling copy. Use high-quality product images that showcase your products' features and benefits.

​Engage with Customers

​Engage with your customers through Amazon's messaging features, social media, and email marketing. Respond to inquiries promptly, address concerns, and show appreciation for positive feedback. Build relationships with your customers to foster loyalty.

​Utilize Amazon Marketing Services (AMS)

Amazon Marketing Services (AMS) offers a suite of advertising tools to help you reach your target audience and drive sales. Experiment with different AMS ad formats, including Sponsored Products, Sponsored Brands, and Display Ads, to find the ones that work best for your products.

​Monitor Brand Performance

​Regularly monitor your brand's performance on Amazon using metrics such as conversion rates, customer reviews, and sales figures. Identify trends and make adjustments to your strategies as needed.

​Embrace Continuous Improvement

Building a strong brand is an ongoing process. Continuously seek ways to improve your brand's messaging, product offerings, customer service, and overall customer experience. Adapt to evolving trends and stay ahead of the competition.

Parting Thoughts

Building a strong brand on Amazon is not a quick fix; it requires dedication, consistent effort, and a deep understanding of your target audience. By implementing the strategies outlined in this guide, you can differentiate your brand, attract loyal customers, and achieve long-term success on Amazon. Remember, a strong brand is an investment that will pay dividends for years to come.

Remember, you are not alone.  We are here to help, 24 hours a day, 7 days a week.  We can file your trademark application, and support your brand registry application to Amazon.  We don't stop with filing.  We help you all the way through to trademark registration.  Call, chat or contact us today for a free consultation.

Revolutionizing E-commerce: The Ultimate Guide to Leveraging Digital Technology for Your Business

11/6/2023

 
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Image: Unsplash
​Businesses today are looking for ways to modernize their e-commerce operations. Digital transformation is becoming crucial for e-commerce companies, as it can improve processes, increase customer engagement, and boost revenue. This article by Amazon Sellers Attorney delves into the benefits of digital transformation for businesses and how they can incorporate different digital technologies in e-commerce operations for optimal results.

​Benefits of Digital Transformation

​Digital transformation offers several key advantages for e-commerce businesses. Firstly, it enables them to streamline their operations and reduce costs associated with manual labor. Secondly, it provides valuable insights into customer behavior and preferences, which can be used to create more personalized marketing and advertising campaigns. Finally, it allows businesses to stay competitive in an increasingly crowded marketplace by delivering a superior customer experience.

Automation and Artificial Intelligence

Automation and artificial intelligence (AI) is one of the most widely used technologies in e-commerce. Businesses can use AI to automate routine tasks, such as customer service inquiries and order processing. Additionally, AI can analyze customer data to deliver targeted marketing campaigns that resonate with individual customers. By leveraging AI, businesses can use automation as a key to success by reducing operational costs, improving efficiency, and delivering better experiences to their customers.

Revolutionizing Customer Experience with AR

​TIME notes that another technology that is transforming the e-commerce industry is augmented reality (AR). AR allows customers to visualize products in real-world scenarios, helping them make more informed purchasing decisions. By integrating AR into their e-commerce operations, businesses can offer customers a more immersive and engaging shopping experience, which can lead to increased sales and higher customer satisfaction.

Improved Mobile User Experience

​Mobile devices are becoming increasingly popular as a way for customers to shop online. Therefore, Geekflare points out that businesses need to ensure that their websites and apps are optimized for mobile devices. By offering an enhanced mobile experience, businesses can make it easier for customers to browse and purchase products on the go, which can lead to increased sales and higher customer satisfaction.

​Streamlined Supply Chain Operations

​Optimizing the supply chain through technology goes beyond tracking inventory levels and delivery monitoring. With the application of technology to streamline these processes, businesses can achieve greater efficiency, reduce costs, and deliver products faster to their customers. This ultimately leads to increased customer satisfaction and loyalty, giving businesses a competitive edge.

Managing Customer Experiences Effectively

​In today's e-commerce landscape, prioritizing the customer experience (CXM) is crucial. Implementing solutions related to CXM can significantly impact customer loyalty, positive word-of-mouth, and retention rates for businesses. These solutions involve leveraging technology to enable personalized marketing campaigns, targeted promotions, and other strategies that enhance the overall customer experience.

​AI-Powered Virtual Chat Assistants

​As the e-commerce industry continues to evolve, chatbots are becoming increasingly popular. With chatbots integrated into their customer service operations, businesses can provide customers with uninterrupted assistance, faster response times, and an overall improved experience. Furthermore, chatbots can help businesses save on labor costs associated with traditional customer service methods.

​Decentralized Secure Data Management

​Finally, blockchain technology is a promising area for e-commerce businesses to explore. Blockchain can be used to secure transactions, reduce fraud, and increase transparency in e-commerce operations. By investing in blockchain technology, businesses can offer customers a more secure and trustworthy shopping experience, which can lead to increased sales and customer loyalty.
 
This guide has provided a comprehensive overview of the various digital technologies that are revolutionizing the e-commerce landscape. By embracing these advancements, businesses can improve their customer experience, streamline their supply chain operations, and unlock new growth opportunities. As technology continues to evolve, businesses must stay informed and adapt accordingly to remain competitive in the ever-changing e-commerce space.

Amazon Sellers Attorney offers our expertise to help reinstate Amazon seller accounts and ASINs with winning Amazon appeals and plans of action. Contact us today to learn more! +1 888-806-2440





Amazon Launches New Feature That Allows Sellers to Contact Customers Directly

11/3/2023

 
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Amazon has launched a new feature called "Tailored Audiences" that allows sellers to contact customers directly via email. This feature has been long-requested by sellers, and it is expected to help them build stronger relationships with their customers and increase sales.

How Tailored Audiences Works

Tailored Audiences allows sellers to create targeted email campaigns for customers who have already shown an interest in their products or brands. Sellers can target customers based on a variety of factors, such as:
  • Products they have viewed or purchased
  • Brands they have followed
  • Categories of products they have browsed
  • Demographic information (e.g., age, gender, location)

​Sellers can use Tailored Audiences to send customers emails about new product announcements, sales, promotions, and other relevant information. Sellers can also use Tailored Audiences to collect feedback from customers and build stronger relationships with them.

Benefits of Tailored Audiences

Tailored Audiences offers a number of benefits for Amazon sellers, including:
​
  • Increased customer engagement: Sellers can use Tailored Audiences to send relevant and targeted emails to customers, which can help to increase engagement and loyalty.
  • Higher sales: By sending targeted emails to customers who have already shown an interest in their products, sellers can increase their chances of making a sale.
  • Better customer service: Sellers can use Tailored Audiences to collect feedback from customers and resolve any issues they may have. This can help to improve customer satisfaction and build stronger relationships.

How to Use Tailored Audiences

To use Tailored Audiences, sellers must first create a Brand Registry account. Brand Registry is a free program that helps brands protect their trademarks and intellectual property on Amazon. Once sellers have created a Brand Registry account, they can start creating Tailored Audiences.
​
To create a Tailored Audience, sellers need to choose a targeting criteria and select the customers they want to target. Sellers can also set a budget and schedule for their email campaigns.

Once a Tailored Audience has been created, sellers can start sending emails to their customers. Sellers can use Amazon's built-in email templates or create their own custom templates.

Best Practices for Using Tailored Audiences

Here are some best practices for using Tailored Audiences:
  • Segment your customers: Before you start using Tailored Audiences, it's important to segment your customers into different groups. This will allow you to send more targeted and relevant emails.
  • Personalize your emails: When sending emails to your customers, be sure to personalize them as much as possible. This will help to increase engagement and loyalty.
  • Offer value: Your emails should offer value to your customers. This could include exclusive discounts, early access to new products, or helpful information about your products or services.
  • Avoid spamming your customers: Don't send too many emails to your customers, or they may unsubscribe from your list. Aim to send emails on a regular schedule, and only send emails that are relevant to your customers' interests.

Parting Thoughts

Amazon's new Tailored Audiences feature is a powerful tool that can help sellers build stronger relationships with their customers and increase sales. By following the best practices outlined above, sellers can use Tailored Audiences to achieve their business goals.

TikTok Shop: What It Is and What It Means for Ecommerce Sellers

11/2/2023

 
Tik Tok Shop Suspension Appeals
TikTok Shop is a new ecommerce platform that was launched in the United States in September 2023. It is integrated into the TikTok app, which means that users can discover and purchase products directly from the app without having to leave.

TikTok Shop offers a number of features that make it attractive to ecommerce sellers, including:
  • A large and engaged user base: TikTok has over 1 billion active users worldwide, and many of them are young and affluent consumers.
  • A powerful discovery algorithm: TikTok's algorithm is very good at recommending products to users based on their interests. This means that sellers have a good chance of getting their products in front of potential customers.
  • A seamless shopping experience: Users can purchase products from TikTok Shop with just a few clicks, without having to leave the app.

​TikTok Shop is still in its early stages of development, but it has the potential to be a major player in the ecommerce market. For ecommerce sellers, TikTok Shop offers a new opportunity to reach a large and engaged audience of potential customers.

How Tik Tok Shop Can Benefit Ecommerce Sellers

​Here are some of the ways that TikTok Shop could benefit ecommerce sellers:
​
  • Increased sales: TikTok Shop gives sellers access to a large and engaged audience of potential customers. This could lead to increased sales for sellers.
  • Brand awareness: TikTok Shop can help sellers to increase brand awareness among potential customers. This is because users are more likely to remember brands that they have seen on TikTok.
  • Customer loyalty: TikTok Shop can help sellers to build customer loyalty by providing a seamless shopping experience. This is because users can purchase products from TikTok Shop with just a few clicks, without having to leave the app.

Shopify Integration with Tik Tok Shop

Shopify and TikTok have partnered to make it easy for Shopify merchants to sell on TikTok Shop. Shopify merchants can integrate their Shopify store with TikTok Shop in a few simple steps. Once their store is integrated, merchants can start selling their products on TikTok Shop directly from their Shopify dashboard.
Here are some of the benefits of integrating your Shopify store with TikTok Shop:
​
  • Easy to use: The integration between Shopify and TikTok Shop is very easy to use. Merchants can integrate their stores in just a few simple steps.
  • Seamless checkout: When users purchase products from TikTok Shop, they will be taken to a Shopify checkout page. This means that merchants can use Shopify's powerful checkout features to convert more sales.
  • Order management: Merchants can manage their TikTok Shop orders directly from their Shopify dashboard. This makes it easy for merchants to keep track of their orders and fulfill them quickly.


Tips for Selling on Tik Tok Shop

Here are some tips for selling on TikTok Shop:
  • Create high-quality videos: TikTok is a video-sharing platform, so it is important to create high-quality videos that showcase your products in the best possible light. Your videos should be engaging and informative, and they should give users a good sense of what your products are like.
  • Use relevant hashtags: When you upload videos to TikTok Shop, be sure to use relevant hashtags so that users can easily find your videos. You can use TikTok's hashtag research tool to find relevant hashtags for your products.
  • Run ads: TikTok Shop offers a variety of advertising options that can help you to reach a wider audience. You can create targeted ads that are displayed to users who are interested in the types of products that you sell.
  • Partner with creators: You can partner with TikTok creators to promote your products to their followers. This is a great way to get your products in front of a new audience.

​By following these tips,
you can increase your chances of success on TikTok Shop.

Amazon Launches New Veeqo Scanner to Help Sellers Manage Inventory and Shipping

11/1/2023

 
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​Amazon has launched a new enterprise-level warehouse fulfillment scanner called the Veeqo Scanner. The scanner is designed to help sellers manage their own inventory and shipping more efficiently.
The Veeqo Scanner is a lightweight, handheld device that can be used to scan barcodes, QR codes, and RFID tags. It can also be used to print shipping labels and track inventory levels.

The Veeqo Scanner integrates with Veeqo's shipping and inventory management software, which gives sellers a complete view of their inventory and orders. This allows sellers to quickly and easily pick, pack, and ship orders.
​
The Veeqo Scanner is also compatible with a variety of other shipping software platforms, including Amazon Seller Central. This makes it easy for sellers to use the scanner to fulfill orders from all of their sales channels.

Benefits of the Veeqo Scanner

The Veeqo Scanner offers a number of benefits to sellers, including:
  • Increased efficiency: The Veeqo Scanner can help sellers to pick, pack, and ship orders more quickly and efficiently. This can lead to reduced shipping costs and improved customer satisfaction.
  • Improved accuracy: The Veeqo Scanner can help to reduce errors in order picking and packing. This can lead to fewer customer returns and disputes.
  • Real-time inventory tracking: The Veeqo Scanner provides sellers with real-time inventory tracking. This allows sellers to make better decisions about inventory management and pricing.
  • Scalability: The Veeqo Scanner is scalable to meet the needs of businesses of all sizes. This makes it a good investment for businesses that are growing or planning to grow.

Amazon's 5% Discount for Eligible Shipments

Amazon is offering a 5% discount on eligible shipments to sellers who use the Veeqo Scanner. This discount is available to sellers who ship at least 100 orders per month.

To qualify for the discount, sellers must register for the Veeqo Scanner program and purchase a Veeqo Scanner. Once registered, sellers will receive a discount code that they can use to redeem their discount on eligible shipments.
​
The 5% discount on eligible shipments can help sellers to save money on shipping costs and improve their profitability.

Key Takeaways

Overall, the Veeqo Scanner is a powerful tool that can help sellers to manage their inventory and shipping more efficiently. The 5% discount on eligible shipments offered by Amazon makes the Veeqo Scanner an even more attractive option for sellers.

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