Want to safeguard your brand and unlock powerful selling tools on Amazon? Enrolling in the Amazon Brand Registry Program is the single most effective step you can take. It delivers enhanced security, advanced marketing features, and robust protection against counterfeiters and hijackers.
Watch how Amazon Sellers Attorney® protects your brand and lifts sales.
Key advantages for your brand include:
Protecting your intellectual property is more than just a registration—it's about safeguarding your entire eCommerce business. We offer legal solutions that cover every facet of online brand security:
From flat-fee trademark filing to complex IP enforcement, our team is your dedicated brand protection partner. We combine deep legal expertise with eCommerce insight to offer unmatched protection.
Request a Free ConsultationWant to safeguard your brand and unlock powerful selling tools on Amazon? Enrolling in the Amazon Brand Registry Program is the single most effective step you can take. It delivers enhanced security, advanced marketing features, and robust protection against counterfeiters and hijackers.
Watch how AMZ Sellers Attorney® protects your brand and lifts sales.
Key advantages for your brand include:
Protecting your intellectual property is more than just a registration—it's about safeguarding your entire eCommerce business. We offer legal solutions that cover every facet of online brand security:
From flat-fee trademark filing to complex IP enforcement, our team is your dedicated brand protection partner. We combine deep legal expertise with eCommerce insight to offer unmatched protection.
Request a Free Consultation
Amazon Brand Registry Rejection?Don't let a denial stop you. AMZ Sellers Attorney® audits your application, drafts a winning appeal, and gets your brand approved—fast. Common Reasons for Rejection
How We Turn a “No” into a “Yes”
How to Enroll in Amazon Brand Registry
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Brand Registry & Protection FAQsYour definitive guide to protecting your brand on Amazon and Walmart. Get expert answers below. Fundamental ConceptsAmazon Brand Registry is a free program that gives brand owners access to a powerful suite of tools designed to protect their intellectual property (IP), control their product listings, and enhance the customer experience. Enrollment is essential for any serious private-label seller on the platform. The core benefits include: 1) Brand Protection: Proactive and reactive tools to find and remove counterfeiters and listing hijackers. 2) Listing Control: Greater influence over the content on your product detail pages. 3) Marketing Tools: Access to exclusive features like A+ Content, Brand Stores, and Brand Analytics to grow your business. Yes, absolutely. For small businesses, Brand Registry is arguably more critical. It levels the playing field, allowing you to protect your brand's reputation and investment from hijackers and bad actors who often target smaller, less-protected brands. The marketing benefits alone can provide a significant ROI. Enrollment & RequirementsThe primary requirement is an active registered trademark in the country where you wish to enroll. The trademark must be a standard character mark (word mark) or an image-based mark. You will also need to provide brand logos and product images showing the trademark permanently affixed to your products or packaging. Yes. If you have a pending trademark application filed through a pre-approved law firm that participates in Amazon's IP Accelerator program, you can gain access to Brand Registry's benefits while your trademark fully registers. Our firm provides this service to expedite your protection. The cost involves two parts: the government filing fee for the trademark (which varies by country and class of goods) and the legal fees for an attorney to conduct a proper search and file the application. While Brand Registry enrollment itself is free, the required trademark is an investment. Contact us for a precise quote on our flat-fee trademark services. Applications are often rejected due to incorrect documentation, issues with the trademark itself, or problems with your seller account. We can analyze the rejection notice, identify the root cause, correct the issue (whether it's with the application or the underlying trademark), and manage the re-application process for you. Brand Protection in ActionOnce enrolled in Brand Registry, you can use the "Report a Violation" tool. You can report sellers for trademark infringement (counterfeits) or copyright infringement (stolen photos/text). Brand Registry's dedicated internal team reviews these reports and typically acts much faster than standard seller support. Project Zero is an advanced, invitation-only feature within Brand Registry that gives brands an unprecedented level of power. It includes: 1) Automated Protections: Amazon's AI proactively scans for and removes suspected infringing listings. 2) Self-Service Counterfeit Removal: Brands are given the authority to directly remove infringing listings themselves, without needing to report and wait for Amazon. In simple terms: Trademark protects brand names, logos, and slogans. Copyright protects original creative works like photos, videos, and listing copy. Patent protects inventions and unique product designs (utility or design patents). Brand Registry primarily uses trademarks for enrollment but allows you to report violations of all three IP types. Walmart Brand ProtectionYes, Walmart's equivalent is called the Brand Portal. It serves a similar purpose, allowing brand owners to register their intellectual property and report marketplace listings that infringe on their rights, helping to combat counterfeits and unauthorized sellers on Walmart.com. Similar to Amazon, the core requirement for the Walmart Brand Portal is a registered trademark with the USPTO (or other official trademark office). You will need an active Walmart Seller Center account and your trademark registration details to apply. Working with an AttorneyAn attorney ensures the process is done correctly from the start. We conduct a comprehensive search to avoid conflicts, draft an application that maximizes your protection, and respond to any office actions from the USPTO. Mistakes in a DIY application can lead to rejection and loss of filing fees, costing you more time and money in the long run. We offer a full suite of brand protection services: USPTO trademark filing and management, Brand Registry and Walmart Brand Portal enrollment assistance, sending cease and desist letters, filing infringement reports, and managing complex IP disputes to protect your brand's integrity and revenue.
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