Appeal Amazon Deactivated or Suspended Account
Is your Amazon seller account suspended? Want to reactivate your Amazon seller account? Consult us for free advice on the Amazon appeal process and get a winning Amazon plan of action with unlimited revisions, and escalation if needed.
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How to Appeal Amazon Deactivated or Suspended Account
Appeal an Amazon Suspension and Reactivate Amazon Seller Account
1. Do not appeal right away!
Many Amazon sellers make the mistake of hitting the appeal button right away. Others make the mistake of asking for more detail. This is not the way to reinstate your Amazon suspended account. Asking for more detail is a waste of an appeal, because every communication you have with Amazon after a suspension is considered to be an appeal. Other sellers make the mistake of responding with emotion or anger. Firing off an impulsive response to an Amazon seller suspension is not going to help you get your account reinstated.
2. Investigate the reasons behind the suspension.
Right or wrong, Amazon has suspended your account because they think you have violated their policies. One of the most important things to do is to investigate the reasons behind the issue. Check your records, question your employees, examine your reviews and customer feedback, so you can pinpoint the root cause of the deactivation of your account. Arrange a call with an Amazon Account Health representative, who may be able to give you more information on the particulars of your suspension.
3. Do not submit a generic plan of action
Your plan of action must be in Amazon's format, but Amazon's Seller Performance Team will spot a template right away. Don't use an Amazon appeal letter you purchase from an appeal service for something as important as the welfare of your business. You must, in your plan of action, identify the root causes of the issue, specify the actions you have taken to resolve the issue, and put into place business practices to assure Amazon that this type of policy violation will not occur in the future. Both the corrective measures and the steps taken to prevent future policy violations must specifically relate to the root cause of the suspension in your particular case. It is best to hire a professional who knows how to investigate your suspension and articulate these in a brief, professional manner.
4. Submit your appeal correctly.
Amazon has recently changed their appeal submission process. Seller Performance will no longer accept appeals by email. Read the suspension notice carefully to determine how to submit your appeal. Some appeals have an appeal button under the suspension notice in the performance notifications dropdown menu. Others must be submitted through the appeal button in account health. Still others must be submitted through the "contact us" feature in Seller Central and go through Amazon Seller Support.
Don't deal with Amazon Seller Performance alone! We are always here for you to provide guidance and free consultation. When you hire Amazon Sellers Attorney, we will guide you through every step of your appeal and help make the experience as bearable as possible. Call or chat with us today to reinstate your account the correct way.
Procedure to appeal an account deactivation
- In Seller Central, go to Performance and click Account Health.
- At the top of the Account Health page, click Reactivate your account.
Follow the instructions within the page to submit your appeal. This can include a plan of action or supporting documents.
- Click Submit to send your completed appeal to Amazon.
After submitting your appeal, monitor your email for a decision from Amazon. If you have received a response from Amazon for more information, click View Appeal from Account Health to submit additional documentation and information required in your next submission. Amazon States expect a reply to your appeal within two days but, unless it is done properly, your appeal could languish for months and months .
What is an Amazon Appeal Plan of Action?
The Amazon Plan of Action ( PoA ) is the document Amazon expects you to file to appeal the suspension or deactivation of your seller account. The POA must follow a specific format, but it is often too complicated for sellers to do on their own, which is why an Amazon appeal service or Amazon lawyer is recommended if you care about your seller account and sales proceeds.
A plan of action is divided into three main parts: –
- Root cause of the suspension: What policy of Amazon's do they think you violated and why?
- What corrective actions have you taken to address the policy violation?
- What preventative steps have you put into place to ensure the violation will not happen again?
How to Write an Amazon Plan of Action?
Many sellers wonder what Amazon means by section 3 of Amazon's Business Solutions Agreement. Section 3 is simply a section which allows them to terminate your relationship with Amazon. Amazon's Business Soltions Agreement is written as an "at-will" agreement they can terminate at any time. But Amazon has put into place a specific internal appeal system to allow sellers a second chance at reinstatement. This system is very specific, so you need to address all of the specific points in their allegations and tell them the procedures you plan to put into place to make sure that another violation does not take place. However, if you absolutely cannot afford to hire a professional, here is how to write an Amazon Appeal Plan of Action.
As stated above, a Plan of Action "POA" consists of three main parts which must be tailored to your specific case: –
This plan is exactly what Amazon wants to receive. And even though it is sometimes referred to as an “appeal letter”, the Amazon Seller Performance Team wants you to concentrate on the above particular questions and provide particular answers.
How Do I Reactivate Or Reinstate My Amazon Account?
Your Amazon seller account has been suspended and we are not going to waste your time and precious resources by providing a template for your appeal. Amazon's seller performance team will recognize a template. We will provide you with a comprehensive Amazon appeal plan of action tailored to your particular situation. Call or email now for a free evaluation and online consultation on the deactivation of your Amazon seller account. We can help appeal the removal of selling privileges. You need an experienced Amazon sellers attorney to draft your Amazon suspension appeal letter and a precise Amazon appeal plan of action to address your suspension. An Amazon sellers lawyer is your best bet to get your Amazon suspended account reinstated.
If Amazon or any other online selling site has suspended your seller account and allows you to appeal, they don't want to hear excuses or arguments about the validity of the suspension. They want you to identify and admit the violation of their policies, identify what the issues were that caused the suspension, and to propose a definite and concrete plan of action how to prevent future policy violations. Oftentimes, you only get one shot to state your plan of action, so call us before you press the button send out that appeal letter yourself! An experienced Amazon sellers lawyer can formulate a comprehensive and effective Amazon plan of action for the reinstatement of your selling privileges to help you get your seller account back.
Amazon may not be very particular about all the reasons behind your suspension, but we will study your business, your account statistics and the emails from the seller performance team which will allow us to craft an Amazon action plan that is particular to your situation and covers everything for the best chances at account reinstatement.
Advice from Amazon Seller Attorney
Don’t hurry to submit your first Amazon Appeal – even though for you, the issue seems clear and you already have an explanation that sounds perfect in your head, don’t push the “Appeal” button until you are 100% ready to provide Amazon with a good plan of action, which corresponds with the required standards. Analyze – Investigate – Prepare well. It is best in these cases to use a professional Amazon Appeal Service to gain higher chances for reinstatement. Amazon attorneys and Amazon lawyers deal with such cases as yours very single day and have mastered their skills in order to help you save your account and let you continue selling on Amazon.
First Appeals have higher changes for reinstatement – nothing but statistics. But another point to use experts to assist you. After submitting 20 appeals, your chances are very small to get that precious reinstatement of your seller account.
Be clear and straight forward – a team member from the Seller Performance Team won’t be reading the story of your life in order to understand what led to the problem with your account. YOU need to investigate the specific reason and give a short and precise response to their questions.
No blaming, begging, complaining and only concrete information – this is a must! A team member from Seller Performance reads tens of similar appeals a day and has about three minutes to look over an appeal to see if it consists of the required information. If it does not – you receive a template email rejection. Sorry if it sounds cruel, but skip the begging and complaining to the world part and direct this team member to where exactly he needs to pay his attention -- only concrete facts and evidence of your crystal clear business model.
Apologies work. If you did something unintentionally or because of lack of knowledge – accept your error and apologize. Just like in the court: a candid confession mitigates the punishment. It’s okay to admit your mistakes, but you must show your plan to improve.
Having said that, Amazon receives a great number of appeals every day, and you need to make sure, that yours stands out, responds to the requirements, and gets their attention (in a good way!). Spending time writing useless appeals will cost you more than the fee for a professional appeal service, which will reinstate your business quickly and stress-free.
We are always here for you. Reinstating your Amazon seller account is our number one priority.