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Amazon Seller News and Policy Updates for 2025

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

  • Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.
  • Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.
  • Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

Navigating Amazon FBA Returns and What Sellers Can Do to Avoid Issues

8/28/2023

 
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Introduction

Amazon's Fulfillment by Amazon (FBA) service has opened new opportunities for sellers to reach customers globally. Yet, there is a growing concern over the quality control practices within Amazon Fulfillment Centers, especially regarding the reselling of returned or expired items. Indeed, many sales of  damaged or expired goods are due to the negligence of Amazon Fulfillment Control Centers in returning defective products to inventory as sellable, thus tarnishing the reputation of otherwise excellent sellers. If you are a seller worried about the potential impact on your business due to these policy enforcement issues, AMZ Sellers Attorney® is here to help.

The Underlying Issues with Amazon Fulfillment

Problematic Returns Grading

When buyers return products to Amazon, these items go back to Amazon Fulfillment Centers. Here, they undergo an inspection process, commonly referred to as 'returns grading.' This process aims to determine whether the returned goods can be resold, need repackaging, or are unfulfillable. The teams working on these tasks often operate under stringent time pressures, resulting in numerous mistakes such as failing to recognize damaged or compromised products.

Inventory Mismanagement

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The second issue is the mismanagement of expired goods. Amazon claims to operate on the First-In-First-Out (FIFO) principle of inventory management. However, due to the sheer scale of products and multiple warehouses, this is not always efficiently executed. This negligence can lead to old or expired stock being mixed in with new inventory, and eventually being sent out to consumers.

How Can Amazon Sellers Protect Themselves?

The key to mitigating these risks is to proactively manage your inventory. Some steps include:
  1. New SKUs for New Batches: Instead of sending new batches of inventory under the same SKU, create a new SKU for each new batch of products. This is particularly beneficial for perishable items or those with expiration dates.
  2. Activate One SKU at a Time: Make sure that only one SKU per ASIN is an active FBA offer. This ensures that if there are any returns or expired goods, they will not be put back into the saleable inventory.
  3. SKU Management: Once the last batch under a SKU has been sold, deactivate it. Manage the remaining units by either removing them or having them destroyed.
  4. Disable Returns Evaluation: Amazon recently announced that it is giving sellers the option to disable the evaluation of returns. This means that sellers will no longer have to rely on Amazon's assessment of the condition of returned products. Instead, sellers will be able to inspect the returns themselves and decide whether to resell them or dispose of them.  For more on this, see our blog article here.

Additional Benefits:
  • Reduced returns and negative reviews
  • Less likelihood of buyer complaints and expiration issues
  • Control over inventory and reputation management

How AMZ Sellers Attorney® Can Help

It is often challenging for sellers to navigate through Amazon's intricate policies, especially when the stakes involve the integrity of your products and the reputation of your brand. That's where AMZ Sellers Attorney® comes into play.

Legal Support and Free Consultation

Our team can provide you with expert advice on how to deal with policy enforcement issues, ensuring that you understand your rights and responsibilities as a seller.

Crisis Management

If you find yourself at the receiving penalties or negative reviews due to FBA mistakes, AMZ Sellers Attorney® can help you appeal enforcement issues and compile the necessary documentation and evidence to dispute unjust claims.
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Call, chat, email or submit your inquiry to us today for a free consultation.

Parting Thoughts

Amazon FBA offers numerous opportunities but also comes with its fair share of risks. A proactive approach to inventory management can help mitigate some of these risks. For legal support, crisis management, and long-term strategies, AMZ Sellers Attorney® is the partner you can rely on. With expert advice and tailored services, you can concentrate on growing your business while we take care of ensuring its reputation remains untarnished.

Amazon Sellers Can Now Disable Returns Evaluation

8/25/2023

 
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Amazon often evaluates a return as sellable and puts it back into a seller's FBA inventory.  Sometimes, this can cause problems to the seller; especially if the product is really defective.  Amazon recently announced that it is giving sellers the option to disable the evaluation of returns. This means that sellers will no longer have to rely on Amazon's assessment of the condition of returned products. Instead, sellers will be able to inspect the returns themselves and decide whether to resell them or dispose of them.
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This new feature is significant for Amazon sellers for a few reasons. First, it gives sellers more control over the return process. In the past, sellers had to rely on Amazon to determine whether a returned product was in sellable condition. This could lead to problems if Amazon misclassified a product as sellable, when it was actually damaged or counterfeit.
Second, disabling returns evaluation can help sellers protect their brands. If a customer receives a damaged or counterfeit product, they may be less likely to do business with that seller again. By disabling returns evaluation, sellers can help ensure that their customers receive only high-quality products.
Third, disabling returns evaluation can help sellers save money. Amazon charges sellers a fee for each returned product that is inspected and deemed sellable. By disabling returns evaluation, sellers can avoid these fees.
Of course, there are also some potential drawbacks to disabling returns evaluation. For example, it can be more time-consuming and expensive for sellers to inspect returned products themselves. Additionally, if a seller mistakenly resells a damaged or counterfeit product, they could face negative consequences, such as a customer complaint or a chargeback.
Overall, the decision of whether or not to disable returns evaluation is a complex one. Sellers should weigh the potential benefits and drawbacks carefully before making a decision.
Here are some tips for Amazon sellers who are considering disabling returns evaluation:
  • Only disable returns evaluation for products that are high-value or that are easily damaged.
  • Inspect returned products carefully before reselling them.
  • Document the condition of returned products before reselling them.
  • Have a plan for disposing of damaged or counterfeit products.
By following these tips, Amazon sellers can minimize the risks associated with disabling returns evaluation and maximize the benefits.

How to Disable Returns Evaluation

If you choose to disable returns evaluation and evaluate returns yourself, follow this simple procedure:

  1. Log in to your Seller Central account.
  2. Click on the "Fulfillment by Amazon" tab.
  3. Click on the "Inventory" tab.
  4. Select the ASIN(s) for which you want to disable returns evaluation.
  5. Click on the "Actions" button and select "Disable Returns Evaluation".
Amazon will then automatically mark returned products as "unfulfillable" for the selected ASIN(s). You can then create a removal order to have Amazon return these products to your warehouse.
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Conclusion

By allowing the seller to have more control over returns, disabling returns evaluation in Seller Central can let you exercise more quality control over your products to ensure product effectiveness and customer satisfaction, and to reduce the probability of excessive returns.  

Amazon Changes Product Review Ratings to Focus on Percentage of 5-Star Reviews, Shows Questions and Answers, and Uses AI to Generate Summaries

8/21/2023

 
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Amazon Changes Product Review Ratings to Focus on Percentage of 5-Star Reviews


​Amazon has recently made some changes to the way it displays product reviews in search results. The most notable change is that Amazon is now showing the percentage of 5-star reviews instead of the number of reviews. This change is intended to make it easier for customers to quickly see how well-liked a product is.
For example, if a product has 100 reviews and 80 of those reviews are 5 stars, the new rating will show "80% 5-star". This is in contrast to the old rating system, which would have shown "4.5 stars".
Amazon says that the new rating system is more accurate and representative of how customers feel about a product. It also says that the change will help to reduce the amount of fake reviews on its site.
The change to the product review ratings could have a significant impact on Amazon sellers. Sellers who have a high percentage of 5-star reviews will likely see their products rank higher in search results. This could lead to increased sales.
However, sellers who have a low percentage of 5-star reviews may see their products rank lower in search results. This could lead to decreased sales.
Sellers who are concerned about the impact of the new rating system can take steps to improve their product reviews. These steps include:
  • Asking customers to leave reviews after they purchase a product
  • Responding promptly to negative reviews
  • Offering refunds or replacements for products that are not satisfactory
By taking these steps, sellers can help to improve their product reviews and boost their visibility in search results.
In addition to the change to the product review ratings, Amazon has also made some other changes to the way it displays product reviews. These changes include:
  • Showing the number of verified purchases next to each review
  • Giving customers the ability to filter reviews by verified purchases
  • Showing the most recent reviews first

These changes are all intended to make it easier for customers to find and read helpful product reviews.
The changes to Amazon's product review ratings are a significant development that could have a major impact on Amazon sellers. Sellers who are aware of these changes and take steps to improve their product reviews can position themselves for success in the new rating system. 

Amazon Changes How it Shows Questions and Answers, and Uses AI to Generate Summaries

​In addition to the changes to the product review ratings, Amazon has also made some changes to the way it shows questions and answers in search results. Questions and answers are a valuable resource for customers who are trying to decide whether or not to purchase a product.
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Amazon is now showing questions and answers from verified purchasers first. This means that customers are more likely to see questions and answers from people who have actually used the product. Amazon is also showing questions and answers that have been answered recently. This means that customers are more likely to see up-to-date information about the product.

Amazon is also using AI to generate summaries of product reviews. These summaries are designed to give customers a quick and easy overview of the reviews. The summaries are generated by AI, but they are reviewed by human editors to ensure that they are accurate and helpful.

The changes to the way Amazon shows product reviews, questions and answers, and AI generated summaries are all designed to make it easier for customers to find the information they need to make informed purchase decisions.

Here are some of the benefits of these changes for Amazon sellers:
  • Sellers who have a high percentage of 5-star reviews and helpful questions and answers are more likely to appear higher in search results.
  • Sellers who respond promptly to questions and negative reviews can improve their customer satisfaction ratings.
  • Sellers who use AI generated summaries can provide customers with a quick and easy overview of their product reviews.

Conclusion

Overall, the changes to Amazon's product review ratings, questions and answers, and AI generated summaries are a positive development for both customers and sellers. These changes make it easier for customers to find the information they need, and they give sellers a way to improve their visibility and customer satisfaction.  As with any change Amazon implements, we will see if the change benefits or harms sellers in the long run.

Navigating the Challenges of Amazon Seller Appeals: Common Mistakes and Expert Assistance

8/18/2023

 
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​An Amazon account suspension is a seller's worst nightmare, triggering a rush to appeal and regain selling privileges. However, in the haste to restore their accounts, sellers often fall into common traps that can weaken their chances of success. In this comprehensive article, we will delve into the most frequent errors sellers make during their attempts to appeal for reinstatement and explore how a professional service like AMZ Sellers Attorney® can provide invaluable guidance in overcoming these challenges.

The Pitfall of Hastiness


When faced with an impending suspension, the pressure to act swiftly can lead sellers to submit hastily prepared appeals. Unfortunately, such rushed appeals are often incomplete, lacking the necessary details to address the suspension comprehensively. These appeals may come across as incomplete or poorly written, hindering their chances of approval.
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AMZ Sellers Attorney® recognizes the importance of a well-structured and carefully considered appeal. Their team of experts advises sellers to invest time in crafting a convincing Plan of Action (POA) that comprehensively addresses the issues leading to suspension. By avoiding the trap of haste, sellers can present a stronger case for reinstatement.

Timing is Crucial

Many sellers make the mistake of delaying seeking professional assistance until they've faced multiple unsuccessful appeals. This procrastination can result in a waste of time and missed opportunities for resolution.
AMZ Sellers Attorney® emphasizes the value of seeking expert guidance early in the process. Their experienced team understands the intricacies of Amazon's appeal system and can provide tailored advice to improve the quality of appeals from the start, potentially avoiding multiple rejections.

The Escalation Misconception

A common misconception is that sending appeals to various Amazon representatives or even directly emailing high-level executives will expedite the appeal process. However, this approach often results in generic responses that fail to address the suspension's specifics.
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AMZ Sellers Attorney® educates sellers on effective escalation strategies. They emphasize the importance of targeted communication to individuals with the authority and expertise to review and reinstate accounts. With their guidance, sellers can navigate the escalation process more strategically.

The Pitfalls of Inexperienced or Poorly Qualified Appeal Services

In the quest for quick reinstatement, some sellers turn to inexperienced service providers that promise guaranteed success. Unfortunately, these services often rely on generic templates and lack the nuanced understanding required to address unique suspension cases.
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AMZ Sellers Attorney® highlights the importance of selecting a reputable and experienced service. Their track record of success and deep expertise sets them apart from services that offer one-size-fits-all solutions, ensuring that sellers receive tailored guidance for their specific situation.

The Role of Legal Intervention

Sellers sometimes believe that involving lawyers will automatically lead to reinstatement. However, legal threats and interventions are not always effective in addressing Amazon account suspensions.  Amazon has their own internal appeals protocol that must be followed in order to reinstate your seller account or listing.  It can take time, and during that time you will be out of business, but the important thing is to do it correctly.

AMZ Sellers Attorney® provides a realistic perspective on legal involvement. They clarify that legal actions are only effective when dealing with specific legal matters. For account suspensions, a thorough understanding of Amazon's policies and communication strategies often yield better results.  AMZ Sellers Attorney® will reach out to Amazon's Legal Department in tough cases, but only after all avenues of appeal have been exercised.

Conclusion

Navigating the appeal process for an Amazon account suspension requires careful consideration and expert guidance. By avoiding the pitfalls of haste, procrastination, misunderstanding escalation, relying on inexperienced services, and placing undue faith in legal intervention, sellers can improve their chances of a successful reinstatement. AMZ Sellers Attorney® offers the expertise and nuanced understanding needed to navigate these challenges effectively. With their assistance, sellers can enhance their appeals, increase the odds of a positive outcome, and regain their Amazon selling privileges. Call, chat or submit your case now for a free evaluation.

Amazon's AI-Generated Review Summaries: Benefits and Pitfalls for Sellers

8/18/2023

 
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Amazon has recently begun rolling out AI-generated review summaries for its products. These summaries are designed to give shoppers a quick and easy overview of the most important information from customer reviews, such as the product's pros and cons, its overall rating, and the most frequently mentioned features.
This new feature has the potential to be beneficial for both shoppers and sellers. For shoppers, it can save time and effort by providing a concise summary of the most relevant reviews. For sellers, it can help to highlight the positive aspects of their products and address any potential concerns.

However, there are also some potential pitfalls that sellers should be aware of. For example, the AI-generated summaries may not always be accurate or complete. Additionally, they may not be able to capture the full range of customer sentiment. This could lead to shoppers making uninformed purchase decisions, or to sellers being unfairly penalized for negative reviews that are not accurately reflected in the summary.

Potential Seller Problems Resulting from AI Review Summaries

Here are some of the specific problems that Amazon sellers could face with AI-generated review summaries:
  • Inaccurate or incomplete summaries: The AI may not be able to accurately summarize the full range of customer sentiment, or it may miss important information from the reviews. This could lead to shoppers making uninformed purchase decisions.
  • Negative bias: The AI may be biased towards negative reviews, or it may not be able to distinguish between positive and negative reviews. This could unfairly penalize sellers who have a high percentage of positive reviews.
  • Manipulation: Sellers could try to game the system by writing fake reviews that are designed to influence the AI-generated summaries. This could make it even more difficult for shoppers to find accurate and reliable information.

Tips For Amazon Sellers

Here are some tips for Amazon sellers to mitigate the potential problems with AI-generated review summaries:
  • Write clear and concise product descriptions: This will help the AI to better understand the product and generate more accurate summaries.
  • Respond to customer reviews promptly and thoughtfully: This will help to improve the overall rating of your product and reduce the likelihood of negative reviews.
  • Monitor the AI-generated summaries: Keep an eye out for any inaccuracies or biases and take steps to address them.
By following these tips, Amazon sellers can help to ensure that AI-generated review summaries are a positive force for their business.

Conclusion

Overall, Amazon's AI-generated review summaries have the potential to be a valuable tool for both shoppers and sellers. However, it is important to be aware of the potential problems that could arise. Sellers should carefully monitor the summaries and take steps to address any inaccuracies or biases.
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Navigating the Appeals Landscape: Why Choosing AMZ Sellers Attorney® Over Ex-Amazonian Consultants Matters

8/17/2023

 
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In the quest to regain access to suspended Amazon accounts or listings, sellers often find themselves at a crossroads. The promises of quick reinstatement from appeals consultants who tout their past roles as ex-Amazon seller performance employees may seem enticing. However, delving deeper reveals the potential pitfalls of such partnerships. Here, we explore why seasoned attorney-supervised appeals services like AMZ Sellers Attorney® offer a safer and more reliable path to reinstatement.

The Allure of Ex-Amazonian Consultants

Former Amazon seller performance employees, often dubbed "ex-Amazonians," present themselves as insiders with the key to unlocking suspended accounts or listings. Their pitch revolves around insights into Amazon's internal processes and alleged shortcuts to swift reinstatements. While the allure is strong, it's crucial to scrutinize these claims before making a decision.

The Caveats of Using Ex-Amazonian Consultants

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  1. Limited Scope: Even if someone worked at Amazon's seller performance team, their experience might not cover the full spectrum of account suspensions or listing removals. Amazon's policies are complex and multifaceted, and not all employees have exposure to every aspect.
  2. Policy Changes: Amazon's policies are in a constant state of evolution. What was effective yesterday may not work today. Ex-Amazonians might not be up-to-date with the latest policy changes or the nuances of the current landscape.
  3. Lack of Legal Expertise: Navigating Amazon appeals often requires a legal understanding of the issues at hand. Ex-Amazonians may lack the legal insights necessary to construct a persuasive appeal that stands up to scrutiny.
  4. Subjectivity of Claims: While some ex-Amazonians may offer genuine insights, others might exaggerate their affiliations or knowledge to win business. It's challenging to validate these claims thoroughly.

The Superiority of Attorney-Assisted Appeals Services

In contrast to the uncertainties surrounding ex-Amazonian consultants, attorney-supervised appeals services like AMZ Sellers Attorney® provide a more comprehensive and reliable approach to reinstatement.

Benefits of Attorney-Assisted Appeals Services

  1. Legal Expertise: Attorneys specializing in Amazon appeals bring legal insight to the table, enhancing the quality of appeals that deal with legal issues, such as design and utility patents, copyrights, trademarks, and intellectual property infringement, with sound legal arguments and a deep understanding of Amazon's policies.
  2. Personalized Strategies: Each suspension or removal case is unique. Attorney-supervised services craft personalized strategies that address the specific circumstances of the suspension, leading to a more targeted appeal.
  3. Ethical Practices: Reputable attorneys adhere to ethical standards, providing transparent advice and realistic expectations. They prioritize your long-term success on Amazon over short-term gains.
  4. Long-Term Vision: Attorney-supervised services take a holistic approach, considering the potential legal implications of each appeal and its impact on your overall Amazon journey.
  5. Adaptability: Experienced attorneys stay abreast of Amazon's evolving policies and industry trends, ensuring that appeals remain relevant and effective.

Conclusion

While the appeal of ex-Amazonian consultants may be strong, the risks associated with their claims cannot be ignored. When it comes to navigating Amazon's appeals landscape, attorney-supervised services like AMZ Sellers Attorney® offer a more comprehensive, legally informed, and adaptable approach. Don't compromise the potential success of your reinstatement for shortcuts that may not yield the desired results. Choose a trusted partner that combines legal expertise, personalized strategies, and a commitment to your long-term success on Amazon.  Call, chat or submit your case to us now for a free consultation.

The Truth About Guaranteed Amazon Appeal Services: Why Attorney-Supervised Solutions Like AMZ Sellers Attorney® Prevail

8/17/2023

 
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n the intricate world of Amazon, where seller accounts and listing reinstatements hang in the balance, the desperation to regain access can make sellers vulnerable to promises of guaranteed appeal services. These services pledge swift reinstatements, often in 24 hours or less, with an air of certainty, but the reality is starkly different. The Amazon appeal process is a complex and dynamic arena, where outcomes are never guaranteed. Here, we uncover the pitfalls of "guaranteed" appeal services and explore the superiority of attorney-supervised solutions like AMZ Sellers Attorney®.

The Illusion of Guarantees

Imagine a scenario: Your Amazon seller account is suspended, your listings are down, and the clock is ticking. In this dire situation, a "guaranteed" appeal service appears like a lifeline. Promising to restore your account or listings in record time, these services capitalize on desperation. However, let's delve into the reasons why these guarantees should be taken with a hefty dose of skepticism.
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  1. Amazon's Unpredictability: The appeal process is not a one-size-fits-all endeavor. Amazon's decisions are influenced by a myriad of factors, including account history, the nature of the violation, and the quality of the appeal. No entity, no matter how skilled, can control or predict Amazon's response with certainty.
  2. Complexity of Situations: Seller suspensions or listing removals can stem from a multitude of reasons. Each case requires a thorough understanding of the specific violation, its context, and the best approach for appeal. Generic "guaranteed" services are ill-equipped to navigate this complexity.
  3. Dynamic Policy Changes: Amazon's policies and guidelines are constantly evolving. What worked yesterday might not work today. A cookie-cutter approach to appeals, as promised by guaranteed services, fails to adapt to the fluidity of Amazon's landscape.
  4. Cookie-Cutter Appeals: Guaranteed services often employ standardized templates and processes. Amazon's appeal process demands personalized, well-researched, and compelling arguments that address the specific issue at hand. Cookie-cutter appeals lack the finesse required for success.

Attorney-Supervised Solutions: The Clear Advantage

In the realm of Amazon appeals, where guarantees are a mirage, the support of a reputable attorney-supervised service shines as the superior choice. AMZ Sellers Attorney® embodies the advantages that non-attorney supervised services cannot provide.
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  1. Expertise and Insight: Attorneys and their paralegals specialized in Amazon appeals possess a deep understanding of Amazon's policies, the intricacies of the appeal process, and the legal nuances involved. Their insights are invaluable in crafting compelling appeals tailored to each unique situation.
  2. Personalized Strategies: Unlike guaranteed services, attorney-supervised solutions approach each case as a distinct challenge. They analyze the circumstances, research precedents, and devise a personalized strategy that stands a better chance of success.
  3. Legally Informed Appeals: Attorneys can infuse legal expertise into appeals, emphasizing the legal rights and obligations of sellers. This approach can hold more weight in Amazon's eyes, increasing the likelihood of reinstatement.
  4. Adaptability: Attorney-supervised services adapt to Amazon's ever-changing landscape. They stay abreast of policy shifts, ensuring that appeals are relevant and effective in the current environment.
  5. Ethical Practices: Reputable attorneys adhere to ethical standards and prioritize the long-term success of your Amazon journey. They will not promise guarantees that they cannot fulfill.
  6. Direct Contact with Amazon Legal Department: The non-attorney supervised services will say you don't need a lawyer for an Amazon appeal, which is true.  But a lawyer can and does succeed in working out the most difficult appeals with Amazon's Legal Department, when the normal appeals process or even an escalation to management fails.  We work with the legal departments of Amazon.com and Amazon Europe and UK on a daily basis for the hard to resolve cases.

Conclusion

As tempting as guaranteed Amazon appeal services may seem, the truth remains that no one can guarantee reinstatement in the complex world of Amazon. Instead, opt for an attorney-supervised solution like AMZ Sellers Attorney® that offers a personalized, legally informed approach to appeals. In the battle for account and listing reinstatements, expertise, adaptability, and ethical practices make all the difference. Choose the superior path that aligns with your long-term success on Amazon.  Call, chat or submit your case to us today for a free consultation.

Problems Amazon Sellers Experience with Amazon Brand Registry and How AMZ Sellers Attorney® Can Help

8/17/2023

 
Enroll in Amazon Brand Registry
​Amazon Brand Registry has promised a new era of control and protection for sellers on the platform. By registering their brands, sellers are granted benefits such as Enhanced Brand Content and the power to remove unauthorized sellers from their listings. However, like many promising initiatives, Brand Registry frequently encounters pitfalls that can leave frustrated sellers grappling for solutions. Thankfully, there's a light at the end of the tunnel, as AMZ Sellers Attorney® steps in to guide sellers through the labyrinth of Brand Registry issues.

The Promises and Perils of Amazon Brand Registry

Amazon Brand Registry offers a suite of tools designed to give brand owners more control over their listings. Through Brand Registry, brand owners can:
  1. Control Listing Detail Pages: With primary control over Listing Detail Pages, brand owners can thwart inaccurate changes by other sellers.
  2. Authenticate ASINs: Brand owners establish their ASINs as genuine and authentic, ensuring a level of credibility.
  3. Combat Counterfeiters: The ability to oust hijackers selling counterfeit products from their ASINs.
  4. Enhanced Brand Content: Sellers with Brand Registry can craft captivating storefronts and Enhanced Brand Content on their product pages.

​This system assists brand owners in maintaining a semblance of control over their brands on Amazon. However, the reality often diverges from the ideal, creating headaches for many sellers. Fortunately, these problems can be tackled head-on with the assistance of AMZ Sellers Attorney®.

Navigating the Trademark Terrain


Central to Amazon Brand Registry is the requirement for a trademark. To establish a Brand Registry account and gain control over their ASINs, brand owners must submit accurate trademark paperwork through their attorney. The trademark process can be a protracted affair, taking up to six months to complete, followed by an additional two to three months for Brand Registry establishment. This underscores the importance of initiating the trademark paperwork as soon as a brand is established to avoid unnecessary delays.  However, Amazon's Brand Registry allows you to enroll your brand as soon as your application for trademark is filed, which can take a few days to a week.  
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Brand Registry provides control over the presentation of the brand but does not manage the distribution of genuine products or restrict who can sell the brand's products. This distinction is crucial for sellers to understand.

Common Brand Registry Woes

Unfortunately, the promise of Brand Registry doesn't always match the reality. Sellers frequently encounter problems such as:
  • Registration Hurdles: Difficulties in registering a new brand.
  • Product Addition Glitches: Inability to add a product to an existing brand.
  • User Addition Issues: Brands facing challenges adding users to their Brand Registry.
  • Account Suspension Barriers: Brands finding access to Brand Registry blocked due to account suspensions.
  • Brand Registry Suspensions: Brands failing to follow Brand Registry rules find their brands suspended.  The most common form of suspension is for reporting infringement through Amazon's report infringement tool before actually receiving confirmation of your trademark registration.
  • Hijacker Conundrums: Inability to remove hijackers who have taken control of ASINs or the brand.
  • Infringement Reporting Limitations: Brands are unable to report infringement due to revoked reporting functions and lack of trademark registration.
  • Login Problems: Difficulties logging into Brand Registry.
  • Ownership Transfer Challenges: Issues in transferring brand ownership.
These issues can leave sellers feeling stuck and powerless. However, the cavalry in the form of AMZ Sellers Attorney® is ready to ride to the rescue.

AMZ Sellers Attorney® to the Rescue

The Consultants at Amazon have dedicated Brand Registry specialists, available to help sellers experiencing these problems. However, while help is available, the process can be lengthy and repetitive. It mirrors the broader experience of communicating with Amazon. The intricate nature of Brand Registry challenges contributes to the complexity of resolutions.

Best Practices for Resolution

To maximize the likelihood of a successful resolution, sellers are advised to adhere to these communication best practices:
  • Clarity is Key: Concisely articulate the issue without excessive emotion.
  • Provide Details: Furnish information about the problem's onset, affected ASINs/brands, and impact.
  • Visual Aids: Attach screenshots of error messages or technical glitches.
  • Clearly Define Desired Outcome: State your desired resolution plainly.
  • Reference Past Cases: If the issue has arisen before, refer to previous cases for context.
  • Exercise Patience: Brand Registry problems are rarely resolved in a single interaction. Realistic expectations regarding resolution time are essential.
The journey to resolving Brand Registry problems requires not only effective communication but also patience. Setting accurate expectations for resolution time minimizes stress and helps maintain focus on the ultimate goal – rectifying the issue.

Avoiding Brand Registry Pitfalls

​A common cause of Amazon Brand Registry actions against sellers is its identification of "abusive" seller and brand activities. These can include cases where:
  • Incorrect Removals: Brands remove sellers from ASINs for alleged IP violations, leading to overturned removals.
  • Use of Report Infringement Tool: Brands that have newly enrolled but have not yet obtained registration of their trademarks are ineligible to use this tool, which could result in Brand Registry revocation.
  • Affiliations with Abusive Accounts: Brands connected to abusive accounts or brands in shared Brand Registry accounts.
  • Suspected Unethical Activities: Brands suspected of participating in unethical practices against other sellers or brands.

​These situations are not insurmountable. Appeals can be made to challenge these actions. While the process might not be as streamlined as account or ASIN suspensions, professionals like AMZ Sellers Attorney® possess the expertise to navigate these complexities effectively.

Conclusion

While Amazon Brand Registry might not be perfect, it remains a valuable tool for sellers with their own brands. With the support of specialists like AMZ Sellers Attorney®, sellers can overcome listing complications and unscrupulous competitors. Patience, combined with professional guidance, is the recipe for resolving these challenges. At AMZ Sellers Attorney®, we've accompanied countless sellers on this journey, and we stand ready to assist you in navigating the intricate world of Amazon Brand Registry.  Call, chat or submit your issue to us today for a free consultation.

Amazon Launches New Program to Help Sellers with Product Compliance Called "Manage your Compliance"

8/16/2023

 
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​Amazon is launching a new program to help sellers with product compliance. The program, called Manage Your Compliance, provides sellers with resources and tools to help them ensure that their products meet all applicable regulations. This is important for sellers who want to avoid being suspended from Amazon's marketplace.
The Manage Your Compliance program includes a number of features that can help sellers with product compliance. These features include:
  • A compliance dashboard that provides sellers with a centralized view of their compliance requirements.
  • A compliance reference tool that provides sellers with information on specific compliance requirements for their products.
  • A compliance checklist that helps sellers identify and address compliance issues.
  • A compliance helpdesk that provides sellers with support from Amazon experts.
The Manage Your Compliance program is available to all Amazon sellers. To enroll in the program, sellers simply need to go to the Manage Your Compliance page in Seller Central.

About the Manage Your Compliance Feature

  • The Manage Your Compliance program is designed to help sellers comply with a wide range of regulations, including product safety regulations, labeling regulations, and import regulations.
  • The program is also designed to help sellers comply with Amazon's own policies, which are designed to protect customers from counterfeit and unsafe products.
  • The Manage Your Compliance program is a valuable resource for Amazon sellers who want to ensure that their products are compliant and that they are meeting Amazon's high standards.
  • Amazon has launched a new program called Manage Your Compliance to help sellers ensure that their products meet all applicable regulations.
  • The Manage Your Compliance program includes a compliance dashboard, a compliance reference tool, a compliance checklist, and a compliance helpdesk.
  • The compliance dashboard provides sellers with a centralized view of their compliance requirements.
  • The compliance reference tool provides sellers with information on specific compliance requirements for their products.
  • The compliance checklist helps sellers identify and address compliance issues.
  • The compliance helpdesk provides sellers with support from Amazon experts.
  • The Manage Your Compliance program is available to all Amazon sellers.
  • To enroll in the program, sellers simply need to go to the Manage Your Compliance page in Seller Central.

Conclusion

All Amazon sellers should familiarize themselves with this new program, as the Seller Performance and Seller Support Teams will often require sellers utilize features of the program to satisfy their obligations under the Amazon BSA.

How to Build Your Brand on Amazon in 2023: A Detailed Guide

8/7/2023

 
How to Build a Brand on Amazon
​Building a brand on Amazon is undoubtedly a powerful strategy to stand out in the competitive marketplace. However, the process can be complex and challenging, especially for sellers who are new to the platform. That's where AMZ Sellers Attorney® comes in to offer valuable assistance and guidance.

How AMZ Sellers Attorney® Can Help You Build Your Brand

AMZ Sellers Attorney® is a trusted and reliable legal service provider specializing in assisting Amazon sellers with various aspects of their business, including brand development and protection. Here are some ways in which they can help sellers develop their brand on Amazon:

  1. Trademark Registration: AMZ Sellers Attorney® can assist sellers in obtaining an active registered trademark for their brand. Registering a trademark is essential for brand protection and eligibility for Amazon Brand Registry. With their expertise, the trademark registration process becomes streamlined and efficient.
  2. Amazon Brand Registry: Once the trademark is secured, AMZ Sellers Attorney® can guide sellers through the process of enrolling their brand in the Amazon Brand Registry. This program provides access to enhanced brand features and protection against unauthorized use of the brand's intellectual property.
  3. Intellectual Property Protection: AMZ Sellers Attorney® specializes in intellectual property law and can help sellers protect their brand assets, such as logos, product images, and unique product features. They can draft and file cease and desist letters to combat counterfeiters and infringers effectively.
  4. Brand Strategy Consulting: Developing a solid brand strategy is crucial for success on Amazon. AMZ Sellers Attorney® can work with sellers to create a comprehensive brand strategy that aligns with their business goals and resonates with their target audience.
  5. Compliance and Policy Guidance: Amazon has strict policies and guidelines that sellers must adhere to. Failure to comply with these policies can result in account suspension or closure. AMZ Sellers Attorney® can provide sellers with insights and advice on staying compliant with Amazon's rules and regulations.
  6. Legal Dispute Resolution: In the unfortunate event of legal disputes arising on Amazon, such as  infringement claims or account suspensions, AMZ Sellers Attorney® can represent sellers and help resolve these issues efficiently.

Conclusion

In conclusion, building a brand on Amazon requires careful planning, a strong legal foundation, and a thorough understanding of the platform's policies and guidelines. AMZ Sellers Attorney® can be a valuable partner in this journey, providing sellers with the expertise and support needed to develop and protect their brand effectively. With their assistance, sellers can confidently navigate the complexities of Amazon's marketplace and crush it on Amazon together! So, if you're looking to build your brand on Amazon and need expert legal guidance, contact AMZ Sellers Attorney® today for a free branding consultation and take your Amazon business to new heights.

Amazon Sellers: The Key to Amazon's Profits

8/5/2023

 
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On August 4, 2023, Amazon announced its second quarter earnings results. The company reported strong revenue growth of 11% year-over-year, and its profit margin also increased. This was driven by strong growth in its third-party seller services segment, as well as its cloud computing business.
​
Amazon's stock price responded positively to the earnings announcement, rising by more than 5% in after-hours trading. This suggests that investors are bullish on Amazon's future growth prospects, and they are confident that the company will continue to benefit from the growth of its third-party seller ecosystem.
​

What Part of Amazon's Amazon Growth is Attributable to Third-Party Sellers?

​Amazon is the world's largest online retailer, and a large portion of its sales come from third-party sellers. In fact, according to a report by Pymnts.com, third-party sellers comprised 59% of overall unit sales on Amazon in the first quarter of 2023. This means that third-party sellers were responsible for a significant portion of Amazon's revenue growth in the quarter.

But how much of Amazon's profits can be attributed to third-party sellers? It's difficult to say exactly, but it's likely that third-party sellers contribute a significant amount.

One way to estimate the percentage of profits attributable to third-party sellers is to look at the average profit margin for Amazon sellers. According to a study by Jungle Scout, the average profit margin for Amazon sellers is 21%. This means that for every $100 in sales, Amazon sellers typically keep $21 in profit.

If we assume that the average profit margin for Amazon sellers is 21%, and that third-party sellers accounted for 59% of overall unit sales in the first quarter of 2023, then we can estimate that third-party sellers contributed approximately 12% of Amazon's profits in the quarter.

Of course, this is just an estimate, and the actual percentage of profits attributable to third-party sellers could be higher or lower. However, it's clear that third-party sellers play an important role in Amazon's profitability.
In addition to contributing to Amazon's profits, third-party sellers also help to reduce Amazon's costs. For example, Amazon does not have to invest in inventory for third-party sellers. This helps Amazon to keep its costs low and its margins high.
​
Overall, third-party sellers play an important role in Amazon's business. They help to drive revenue growth, reduce costs, and provide a wider selection of products for customers. As a result, third-party sellers are likely to continue to be a key driver of Amazon's future growth.

Conclusion


Amazon sellers are a vital part of Amazon's business. They help to drive revenue growth, reduce costs, and provide a wider selection of products for customers. As a result, third-party sellers are likely to continue to be a key driver of Amazon's future growth.

If you are interested in becoming an Amazon seller, there are a few things you need to do. First, you need to create an Amazon seller account. Once you have an account, you need to choose the products you want to sell. You can then list your products on Amazon and start selling.

Selling on Amazon can be a great way to start your own business or to supplement your income. If you are interested in becoming an Amazon seller, we encourage you to do some research and learn more about the process before jumping in.

Black Hat Service Providers: A Danger to Amazon and Walmart Sellers

8/3/2023

 
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he booming Amazon marketplace has created a new breed of service provider: the black hat provider. These companies offer a variety of services that help sellers get around Amazon's rules, such as removing negative reviews, manipulating search results, and creating fake accounts.  

While these services may seem tempting, they can have serious consequences for sellers. Amazon has a strict policy against black hat activity, and sellers who are caught using these services can have their accounts suspended or terminated. In some cases, sellers have even been sued by Amazon.
​
In addition to the risk of getting banned, using black hat services can also damage your reputation. If Amazon finds out that you've been using these services, they may warn other sellers about you. This could make it difficult to get your products listed on Amazon in the future.


How to Reinstate Your Account or Listing the Right Way

If you're facing problems with your Amazon account, it's best to hire a reputable Amazon appeals service provider who can help you get back in good standing. AMZ Sellers Attorney® is a company that specializes in helping Amazon sellers with suspended accounts and listings. They have a team of experienced attorneys who know the ins and outs of Amazon's and Walmart's policies. They can help you gather evidence, file appeals, and negotiate with Amazon on your behalf.

Tips for Avoiding Black Hat Service Providers

  • Do your research. Before you hire any service provider, make sure you do your research and read reviews.
  • Be wary of any service that promises to get you results quickly or easily.
  • Don't give out your personal information. Be careful about what information you give out to any service provider.
  • Trust your gut. If something seems too good to be true, it probably is.

​In addition to the risks listed above, it's important to be aware that several Amazon employees have been convicted of criminal activity for using black hat services. In 2019, for example, two Amazon employees were sentenced to prison for using their access to Amazon's systems to remove negative reviews of products that they were selling on the platform.

If you're considering using a black hat service, be aware of the risks involved. You could end up with a suspended or terminated account, you could be sued by Amazon, and you could even face criminal charges. It's simply not worth the risk.

By following the tips above, you can help protect yourself from black hat service providers and keep your Amazon account safe.

Always use a trusted service provider for your Amazon or Walmart account.  AMZ Sellers Attorney® is attorney supervised and will go about reinstating your account or listing the legal way.  We are more expensive than the black hats, but you get what you pay for and hiring us will not get you permanently banned.  Call, chat or email us today for a free consultation or submit your case here.

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CONTACT DETAILS:

AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
US: +1 888 806 2440​
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