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Amazon Seller News and Policy Updates for 2025

Expert Analysis: Amazon Seller Policy Updates & News for 2025

Your expert source for the latest 2025 Amazon seller news, policy changes, and legal analysis. This guide covers critical updates to the Amazon Business Solutions Agreement (BSA), account health metrics, and compliance strategies to prevent account suspensions. Published by AMZ Sellers Attorney®, a law firm specializing in Amazon seller rights.

Key Amazon Policy Changes for 2025

  • Stricter Listing Compliance: Amazon is increasing enforcement against non-compliant images, keyword stuffing in titles, and unverified product claims.
  • Updates to Business Solutions Agreement (BSA): Notable changes impact dispute resolution clauses, intellectual property (IP) complaint handling, and return policies.
  • Revised Account Health Metrics: Amazon has adjusted the thresholds for the Order Defect Rate (ODR) and Late Shipment Rate (LSR), requiring stricter operational performance.

Legal Guidance for Amazon Sellers

AMZ Sellers Attorney® provides proactive legal audits and expert assistance in navigating complex Amazon policies to protect your business from deactivation.

Frequently Asked Questions for 2025

What is the most important Amazon seller news for 2025?

The most critical news involves updates to Section 3 of the BSA, revised account health rating calculations, and new inventory placement requirements. Our blog provides continuous analysis of these trends.

How do I prevent an Amazon account suspension in 2025?

To prevent suspension, regularly audit your listings for compliance, maintain excellent performance metrics above the new thresholds, and ensure your sourcing documentation (invoices, letters of authorization) is always ready for review.

Where can I find reliable analysis of Amazon policy changes?

AMZ Sellers Attorney®'s news blog offers expert legal analysis, breaking down complex policy changes into actionable advice for sellers.

Illegal DMCA takedown requests on online platforms

10/30/2023

 
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The Digital Millennium Copyright Act (DMCA) is a United States copyright law that provides protection for copyright holders against copyright infringement. The DMCA also established a "notice-and-takedown" system, which allows copyright holders to notify online service providers (OSPs) of infringing content hosted on their platforms. OSPs are then required to remove the infringing content or disable access to it.
While the DMCA has been effective in reducing copyright infringement online, it has also been abused by some copyright holders and their agents to have legitimate content removed from online platforms. This is known as an illegal DMCA takedown request.

Illegal DMCA takedown requests can be motivated by a variety of factors, such as:
  • Censorship: Copyright holders may use DMCA takedown requests to censor content that they find objectionable, even if the content is not actually infringing on their copyright.
  • Competition: Copyright holders may use DMCA takedown requests to suppress competition from other businesses. For example, a software company may send DMCA takedown requests to websites that host pirated copies of its software, even if the websites also host legitimate content.
  • Extortion: Copyright holders may use DMCA takedown requests to extort money from website owners. For example, a copyright holder may send a DMCA takedown request to a website owner, threatening to keep the website's content offline unless the owner pays a fee.

Illegal DMCA takedown requests can have a number of negative consequences, including:
  • Chilling effect on free speech: Illegal DMCA takedown requests can create a chilling effect on free speech, as website owners may be reluctant to host content that could be targeted by a copyright holder, even if the content is legitimate.
  • Harm to legitimate businesses: Illegal DMCA takedown requests can harm legitimate businesses that rely on online platforms to distribute their content. For example, a website that hosts user-generated content may be forced to remove legitimate content if it receives a DMCA takedown request from a copyright holder.
  • Increased costs for online platforms: Online platforms must invest significant resources to process and respond to DMCA takedown requests. This can increase the cost of operating these platforms and make it more difficult for new platforms to enter the market.

Shopify's Lawsuit

In October 2023, Shopify filed a lawsuit against an unknown defendant for sending numerous false DMCA takedown requests. The takedown notices targeted listings on a variety of shops selling perfume products, claiming that they infringe copyright.
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Shopify claims that the takedown notices were not legitimate and were instead being used to harass the company and its merchants. Shopify is seeking damages from the defendant and an injunction to prevent them from sending any further false DMCA takedown requests.

Conclusion

​Shopify's lawsuit highlights the growing problem of illegal DMCA takedown requests on online platforms. These requests can have a devastating impact on legitimate businesses and can create a chilling effect on free speech.

It is important to be aware of this problem and to take steps to combat it. If you receive a DMCA takedown request, you should carefully review the request to determine whether it is legitimate. If you believe that the request is illegitimate, you can file a counter-notice with the online platform. You may also want to consider consulting with an attorney to discuss your options.  AMZ Sellers Attorney® is always available for a free consultation, 24 hours a day, 7 days a week.

Why Hiring an Attorney-Assisted Amazon Appeals Service is the Best Way to Get Your Account Reinstated

10/26/2023

 
Attorney Assisted Amazon Appeals Service

Why Hiring an Attorney-Assisted Amazon Appeals Service is the Best Way to Get Your Account Reinstated

The Challenge of an Amazon Suspension

When your Amazon seller account is suspended, the impact can be overwhelming. Your income is halted, and the pathway to resolution often feels unclear. Crafting an effective appeal requires deep knowledge of Amazon's policies and an understanding of the complexities of eCommerce law.

Why Choose an Attorney-Assisted Amazon Appeals Service?

Attorney-assisted Amazon appeals services are your best resource for navigating the reinstatement process. Here are the advantages:

  • Expertise in Amazon Law: With a thorough understanding of Amazon's ever-changing policies, these attorneys ensure your appeal is precise and compliant.
  • Personalized Attention: Your case is unique, and experienced attorneys tailor strategies to address your specific suspension reasons.
  • Direct Contact with Amazon: These services often have the ability to liaise directly with Amazon's legal team, expediting your appeal.

Cost Efficiency of Attorney-Assisted Services

While attorney-assisted services may seem costly, their effectiveness often makes them the more economical choice. Their high success rates reduce the likelihood of prolonged suspensions, saving you time and revenue.

Services Offered by Attorney-Assisted Amazon Appeals

These specialized services provide comprehensive support, including:

  • Reviewing suspension notices to identify the root cause.
  • Explaining Amazon's policies and appeals process.
  • Gathering necessary evidence to strengthen your case.
  • Drafting compelling appeal letters that address all concerns.
  • Negotiating directly with Amazon representatives.
  • Providing representation before Amazon's legal team, if needed.

Why AMZ Sellers Attorney®?

At AMZ Sellers Attorney®, we are proud to be industry leaders in attorney-assisted Amazon appeals. Our team of dedicated eCommerce attorneys has successfully reinstated thousands of accounts. Here’s what sets us apart:

  • Free Case Evaluation: We provide a no-obligation review of your suspension.
  • 24/7 Support: Our team is available to address your concerns any time.
  • Satisfaction Guarantee: We are committed to your success.

Don’t leave your reinstatement to chance. Trust the experts at AMZ Sellers Attorney® to guide you through the process.

Request a free consultation today and let our experts help you get back on track.

Phone: 1-888-806-2440 | Email: [email protected]

Correcting Listing Content When an ASIN Has Been Restricted

10/26/2023

 
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Correcting Listing Content When an ASIN Has Been RestrictedIf your Amazon ASIN has been restricted, it means that Amazon has determined that your listing violates one of their policies. This can be a frustrating experience, but it's important to remember that Amazon is just trying to protect its customers and ensure a positive shopping experience.
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One of the best ways to get your ASIN reinstated is to correct any listing content that is in violation of Amazon's policies. This may involve removing keywords, images, or other content that is prohibited.

How to Correct Listing Content

Here are some steps you can take to correct your listing content when your ASIN has been restricted:
  1. Identify the reason for the restriction. You can usually find this information in the notification you received from Amazon. If you're not sure why your ASIN was restricted, you can contact Amazon Seller Support for assistance.
  2. Review Amazon's policies. Make sure you understand the specific policies that your listing violates. You can find Amazon's policies in the Seller Central Help Center.
  3. Correct your listing content. Once you understand why your ASIN was restricted, you can make the necessary changes to your listing content. Be sure to proofread your listing carefully before submitting it to Amazon.
  4. Submit your updated listing to Amazon. Once you've corrected your listing content, you can submit your updated listing to Amazon for review. To do this, go to the Manage Inventory page and click the Edit button next to your restricted ASIN. Then, click the Save and Submit button.

Amazon will review your updated listing and let you know if it has been reinstated. If your listing is not reinstated, you can contact us for professional help.

Tips for Correcting Listing Content

Here are a few tips for correcting listing content when your ASIN has been restricted:
  • Be specific in your changes. Don't just make general changes to your listing content. Be sure to address the specific issues that Amazon has raised.
  • Be honest and transparent. Don't try to trick Amazon into reinstating your listing. Be honest about your mistakes and make the necessary changes to your listing content.
  • Be patient. It may take some time for Amazon to review your updated listing and make a decision.
If you have any questions or concerns, you can always contact Amazon Seller Support for assistance.

​Conclusion

Reinstating a listing is not a simple matter.  It requires delving into the root causes of the restriction, correcting the listing detail page, and submitting an appeal to Amazon to reinstate your listing.  Here at AMZ Sellers Attorney® we are experts at reinstating seller listings.  Call, chat or submit your case now to us for a free consultation.

How to Protect Your Amazon Seller Account and Listings from Black Hat Attacks

10/26/2023

 
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What are black hat attacks?

Black hat attacks are unethical and sometimes illegal tactics that malicious actors use to gain an advantage over their competitors. In the context of Amazon selling, black hat attacks can include things like:
  • Hijacking listings
  • Filing false infringement reports
  • Sabotaging product reviews
  • Manipulating search results
  • Using counterfeit products

How do innocent sellers get blamed for policy violations?


Black hat sellers can often make it look like innocent sellers are violating Amazon's policies. For example, a black hat seller might hijack a listing and then start selling counterfeit products. If Amazon catches wind of this, they may suspend the listing and the innocent seller's account.

Another way that black hat sellers can blame innocent sellers is by filing false infringement reports. If a black hat seller thinks that your product is infringing on their trademark, they can file a report with Amazon. If Amazon believes the report, they may suspend your listing or even your account.

We have seen many black hat methods, such as ordering and cancelling many orders to make it appear the innocent seller is manipulating sales, ordering then falsely reporting items as defective or counterfeit, placing infringing images on a seller's listing, manipulating reviews or adding false negative reviews to seller's products.

​How to protect your seller account and listings from black hat attacks

​There are a number of things that you can do to protect your seller account and listings from black hat attacks:
  • Use Brand Registry. Brand Registry is a free program that Amazon offers to brand owners. It gives you more control over your listings and helps to protect them from hijacking and other forms of abuse.
  • Monitor your listings regularly. Check your listings regularly for any changes that you didn't make. If you see any unauthorized changes, report them to Amazon immediately.
  • Get reviews from verified buyers. Positive reviews from verified buyers can help to protect your listings from black hat attacks. Black hat sellers are less likely to target listings that have a lot of positive reviews.
  • Be careful about who you give access to your seller account. Only give access to your seller account to people who you trust. If you need to give access to someone else, be sure to give them the least amount of access that they need.
  • Be aware of current black hat attack tactics. Black hat sellers are constantly coming up with new ways to attack Amazon sellers. It's important to be aware of the latest black hat attack tactics so that you can protect yourself.

​What to do if you've been the victim of a black hat attack

If you've been the victim of a black hat attack, the first thing you should do is contact AMZ Sellers Attorney®.  We can help you to reinstate your listing or deactivated account. You should also collect evidence of the attack, such as screenshots or emails. This evidence can be helpful if you need to appeal a suspension or ban.

Conclusion

Black hat attacks can be a serious problem for Amazon sellers. However, there are a number of things that you can do to protect yourself. By following the tips above, you can help to keep your seller account and listings safe from black hat attacks.  If your account or listing has been deactivated due to a black hat attack, call, chat or submit your inquiry to us for a free consultation.

How sellers should maintain adequate records showing their supply chain for Amazon

10/20/2023

 
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​In today's competitive marketplace, it is more important than ever for sellers to maintain adequate records showing their supply chain for Amazon. This is because Amazon has strict policies in place to ensure that all products sold on its platform are authentic and compliant with all applicable laws and regulations.
Failure to maintain adequate supply chain records can result in a number of negative consequences for sellers, including:
  • Account suspension
  • Product listing removal
  • Loss of sales
  • Financial penalties

Steps Sellers Should Take to Prevent Suspensions and Listing Removals


In order to avoid these consequences, sellers should take steps to ensure that they are maintaining adequate supply chain records. These steps include:
  • Identifying all suppliers
Sellers should have a clear understanding of all of the suppliers in their supply chain. This includes not only the suppliers who directly provide them with products, but also any intermediaries who may be involved in the sourcing or manufacturing of those products.
  • Collecting and maintaining documentation
Sellers should collect and maintain documentation from all of their suppliers. This documentation may include invoices, purchase orders, contracts, letters of authorization, and other forms of business correspondence.
  • Tracking the movement of products
Sellers should be able to track the movement of products from their suppliers to their customers. This can be done by maintaining records of shipping and receiving information.
  • Retaining records
Sellers should retain supply chain records for the a sufficient period of time. This period of time may vary depending on the type of product being sold.  We suggest 365 days, as this is the history Amazon usually asks for.
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In addition to the above, sellers should also be aware of the following specific requirements for supply chain records:
  • For products that are subject to product safety regulations, sellers must be able to provide documentation that shows that the products have been manufactured in accordance with all applicable regulations.
  • For products that are made with restricted substances, sellers must be able to provide documentation that shows that the products do not contain any of the restricted substances.
  • For products that are made with conflict minerals, sellers must be able to provide documentation that shows that the products do not contain any conflict minerals.
By taking these steps, sellers can ensure that they are maintaining adequate supply chain records. This will help them to avoid the negative consequences of failing to comply with Amazon's policies.

What To Do if You Hit a Speed Bump

There is nothing worse than a listing removal, except a suspension or deactivation of course.  If sellers run into issues with Amazon questioning the authenticity of their products, AMZ Sellers Attorney® can help. AMZ Sellers Attorney® is a team of experienced attorneys who specialize in helping Amazon sellers with a variety of issues, including authenticity issues. They offer free consultations to sellers who are facing these types of problems.

During a free consultation, an AMZ Sellers Attorney® will review the seller's case and determine the best course of action. They can help sellers to gather and organize the necessary documentation to support their claims of authenticity. They can also represent sellers in appeals to Amazon's legal department at no extra cost.
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If you are an Amazon seller who is facing authenticity issues, AMZ Sellers Attorney® can help. Contact them today for a free consultation.

Amazon In-Person Video Interview (IPI): What It Is, What to Expect, and How to Prepare

10/19/2023

 
Amazon's In Person Video Verification (IPI)

Navigating Amazon's In-Person Identity (IPI) Verification: Essential Preparation and Legal Assistance

Date: August 27, 2024 | Author: Kenneth Eade

What is Amazon’s In-Person Identity (IPI) Verification?

Amazon's In-Person Identity (IPI) Verification is a critical security measure implemented to ensure that sellers on the platform are legitimate. As part of its compliance with the INFORM Consumers Act and other regulations, Amazon has intensified its verification process, requiring sellers to prove their identity and the legitimacy of their business operations through an in-person or video-based verification process.

This process not only involves presenting government-issued identification but also requires sellers to provide comprehensive documentation related to their supply chains. This includes proof of where products are sourced, invoices from suppliers, and any other documentation that verifies the authenticity and legality of the products being sold on Amazon.

How to Prepare for Your IPI

Proper preparation is essential for successfully passing Amazon’s IPI verification. Here are the steps you should follow:

  • Gather Supply Chain Documentation: Amazon will require detailed documentation of your supply chains, including invoices, purchase orders, supplier contracts, and any certificates of authenticity. Make sure all documents are current and accurately reflect your business operations.
  • Update Your Seller Account Information: Ensure that all the information on your Amazon Seller Central account matches your documentation. Any discrepancies could delay or complicate the verification process.
  • Understand the IPI Process: Whether the verification is in-person or via video call, be prepared with all necessary documents and be ready to explain your supply chain and business model clearly.
  • Professional Presentation: Approach the IPI verification with professionalism. If attending in person, be punctual and present yourself in a business-like manner. If it’s a video verification, ensure your environment is quiet, and your internet connection is stable.

What to Do If You Miss or Fail Your IPI

Missing or failing your IPI verification can result in your Amazon seller account being suspended. However, all is not lost if you take the appropriate actions promptly:

  • Immediate Action: Contact Amazon Seller Support immediately to reschedule your IPI appointment if missed. Proactive communication can prevent further complications.
  • Rectify Issues: If you fail the IPI due to inadequate documentation, gather the required supply chain documents and correct any errors before requesting a new verification appointment.
  • Appeal Suspension: In the event of a suspension, submit a Plan of Action (POA) that addresses the issues leading to the failed verification. Be sure to include detailed steps on how you will ensure compliance in the future.
  • Seek Professional Assistance: Consider enlisting the help of professionals to navigate the appeal process, especially if your business relies heavily on Amazon sales.

How AMZ Sellers Attorney® Can Help

Dealing with Amazon’s stringent verification processes can be overwhelming. AMZ Sellers Attorney® offers specialized assistance to help sellers navigate these challenges effectively:

  • Appeal Support: If your account is suspended due to a failed IPI, AMZ Sellers Attorney® can help draft a comprehensive and compelling appeal, including a robust Plan of Action that addresses Amazon’s concerns.
  • Document Preparation: Their team can assist in gathering and verifying your supply chain documentation, ensuring everything is in order before you undergo the IPI verification.
  • Expert Negotiation: For complex cases, such as those involving disputes or legal challenges, AMZ Sellers Attorney® can negotiate directly with Amazon on your behalf, leveraging their deep understanding of Amazon’s legal framework.
  • Ongoing Compliance Support: Beyond the IPI, they provide continuous support to ensure that your business remains compliant with Amazon’s policies and regulations, minimizing the risk of future suspensions.

With the right preparation and professional support, you can successfully navigate Amazon's IPI verification process and continue to grow your business on the platform.

​Is the IPI procedure set forth in the Business Solutions Agreement or any of Amazon's selling policies?

No, the IPI procedure is not set forth in the Business Solutions Agreement (BSA) or any of Amazon's selling policies. However, Amazon takes the position it has the right to require sellers to participate in an IPI at any time.
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What is California's Proposition 65 and What Does it Mean to Third-Party Sellers?

10/17/2023

 
California Proposition 65 and Amazon Sellers

California Proposition 65: A Guide for Amazon and Walmart Sellers

California's Proposition 65, also known as the Safe Drinking Water and Toxic Enforcement Act, poses unique challenges for third-party sellers on platforms like Amazon and Walmart. This guide will explain how Prop 65 impacts your business, how to comply with its requirements, and how AMZ Sellers Attorney® can help if you're facing a lawsuit or violation notice.

What is California's Proposition 65?

Proposition 65 is a California law enacted in 1986 to protect consumers from exposure to harmful chemicals known to cause cancer, birth defects, or other reproductive harm. The law requires businesses to provide clear and reasonable warnings if their products contain any of the nearly 1,000 chemicals listed by the state of California.

These warnings are commonly seen on products sold in California and are applicable to all sellers, including third-party sellers on e-commerce platforms like Amazon and Walmart.

How Does Proposition 65 Affect Amazon and Walmart Sellers?

Third-party sellers on Amazon and Walmart face significant risks under Proposition 65 due to the broad application of the law. Violations can occur if sellers:

  • Sell products that contain listed chemicals without proper warning labels.
  • Use unclear, vague, or non-compliant warning labels.
  • Misclassify their products as exempt from Proposition 65 requirements.

Amazon and Walmart contracts often include indemnity clauses, which require sellers to reimburse the platforms for legal costs, fines, and settlements related to Prop 65 violations. This means that a violation can lead to significant financial losses, even if the seller was unaware of the issue.

Understanding the Proposition 65 Lawsuit Process

Who Files Proposition 65 Lawsuits?

Proposition 65 lawsuits can be filed by California’s Attorney General, district attorneys, city attorneys, or private individuals acting as private attorney generals. Private attorney generals often initiate lawsuits and are entitled to a portion of the penalties awarded, as well as their legal fees.

What Happens When a Seller is Sued?

Sellers sued under Prop 65 typically face demands for compliance, penalties, and reimbursement of the plaintiff's legal fees. In many cases, the third-party platform freezes the seller’s funds until the issue is resolved, adding more financial strain.

Costs of Fighting Proposition 65 Lawsuits

The costs associated with defending a Proposition 65 lawsuit can be overwhelming. Defense attorney fees often range from $25,000 to $50,000 or more, depending on the complexity of the case. Additionally, sellers may need to cover the plaintiff’s attorney fees, which can exceed the seller’s own defense costs.

These expenses are in addition to potential fines and penalties, which can reach $2,500 per violation per day. For sellers, early settlement is often the most cost-effective solution to minimize financial exposure.

Why Settling Proposition 65 Cases Early is Strategic

While fighting a Prop 65 lawsuit may seem like the right approach, early settlement often proves to be the most strategic option. Benefits of early settlement include:

  • Cost Savings: Avoid prolonged legal battles and escalating attorney fees.
  • Reputation Protection: Resolve the issue quickly to maintain your brand's reputation on platforms like Amazon and Walmart.
  • Business Continuity: Prevent disruptions caused by frozen funds, suspended listings, or legal disputes.

How to Comply with Proposition 65 Requirements

To avoid violations, sellers must take proactive steps to comply with Proposition 65, including:

  • Product Testing: Conduct thorough testing to identify chemicals in your products that are on the Prop 65 list.
  • Warning Labels: Ensure all products sold in California have clear and reasonable warning labels if required.
  • Vendor Agreements: Work with suppliers to obtain documentation confirming compliance with Proposition 65.
  • Training: Train your team to understand Prop 65 regulations and compliance best practices.

How AMZ Sellers Attorney® Can Help

If you're facing a Proposition 65 lawsuit, AMZ Sellers Attorney® provides expert legal assistance to help you navigate this complex situation. Our services include:

  • Case Assessment: We review the details of your case to identify legal risks and develop a defense strategy.
  • Negotiation and Settlement: Our attorneys negotiate with plaintiffs to achieve favorable settlement terms and minimize costs.
  • Representation in Court: If necessary, we represent sellers in court to protect their rights and interests.
  • Compliance Guidance: We help sellers implement compliance strategies to avoid future Prop 65 violations.

Conclusion

California’s Proposition 65 presents significant challenges for third-party sellers, but compliance and professional legal support can mitigate risks. By understanding the law, implementing proactive measures, and working with experienced attorneys like AMZ Sellers Attorney®, you can protect your business from costly lawsuits and disruptions.

Contact us today for expert assistance with Proposition 65 compliance, settlement negotiations, and legal defense.

Amazon Reopens Seller Fulfilled Prime Enrollment After Extended Pause

10/12/2023

 
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Amazon has announced that it has reopened enrollment for its Seller Fulfilled Prime (SFP) program as of October 1, 2023. The SFP program allows sellers to independently handle the fulfillment of their products while still offering one-day and two-day delivery speeds for Prime customers.
Amazon paused new seller enrollment for SFP in 2021 in order to make improvements to the program and ensure that it was meeting the expectations of both sellers and customers. Some of the changes that Amazon has made to SFP include:
  • Clearer program requirements: Amazon has established clearer standards for SFP sellers, including requirements for on-time shipping, delivery coverage, and customer service.
  • More support for sellers: Amazon has added new resources and support for SFP sellers, including a dedicated SFP team and a new training program.
  • Removed program fee: Amazon has removed the planned 2% fee for SFP sellers.

Qualifications for Seller Fulfilled Prime

In order to enroll in SFP, sellers must meet the following qualifications:
  • Have a Professional Seller account
  • Have a Seller Rating of at least 4.5 out of 5 stars
  • Have self-fulfilled at least 100 packages
  • Have an on-time shipping rate of at least 99%
  • Have a cancellation rate of less than 2.5%
  • Have a return rate of less than 10%
  • Be able to ship all standard-size products to all 50 states within two business days
  • Offer weekend pickup and delivery

Pros and Cons of Seller Fulfilled Prime

There are both pros and cons to enrolling in SFP. Here is a summary:
Pros:
  • Increased sales: SFP sellers tend to see higher sales than sellers who do not offer SFP.
  • Enhanced customer experience: SFP customers expect fast and reliable delivery, and SFP sellers are able to meet those expectations.
  • Increased brand visibility: SFP products are displayed with the Prime badge, which can help sellers to attract more customers.
  • More control over fulfillment: SFP sellers have more control over the fulfillment process than sellers who use Fulfillment by Amazon (FBA).
Cons:
  • More complex fulfillment process: SFP sellers are responsible for all aspects of fulfillment, including picking, packing, and shipping orders. This can be more complex and time-consuming than using FBA.
  • Higher costs: SFP sellers are responsible for all of the costs associated with fulfillment, including shipping, packaging, and labor costs.
  • Stricter performance requirements: SFP sellers must meet strict performance requirements in order to maintain their eligibility for the program.

Whether or not to enroll in SFP is a decision that each seller must make based on their individual circumstances and business goals. Sellers should carefully consider the pros and cons before making a decision. Here are some additional things to keep in mind:
  • SFP is not a requirement for success on Amazon. Many successful sellers do not offer SFP.
  • Sellers can enroll in SFP and FBA at the same time. This can give sellers the best of both worlds: the increased sales and brand visibility of SFP, with the convenience and expertise of FBA.
  • Amazon offers a variety of resources to help SFP sellers succeed. These resources include training programs, support teams, and access to Amazon's shipping network.

SFP is a powerful too, but If you are considering enrolling in SFP, we encourage you to do your research and talk to other SFP sellers to get their insights.

Maintenance Requirements

Customer serviceAll post-order contacts from Prime customers regarding Prime items will be directed to Amazon Customer Service. Amazon will provide, and have sole discretion in determining, all post-order customer service, including customer returns, refunds, and adjustments, related to Prime items. Amazon has sole discretion over whether to charge the costs of any returns, refunds or other adjustments and concessions related to Prime items to the seller's account. Sellers remain responsible for pre-order buyer inquiries and inquiries related to their products.
Minimum handling timesFor orders received before order cut-off, sellers must ship same-day, one-day, and two-day orders the same day that they are received (zero-day handling time). Handling time for standard shipping to Prime customers must be 1-day or same-day/0-day.
Minimum order cut-off timesSellers must configure order cut-off times to 2:00 p.m. or later local time Monday-Friday and 10:30 a.m. or later Saturday and Sundays.
Offer listingsSellers cannot create separate offers for the same ASIN and list one of them as a Seller Fulfilled Prime offer and the other as a Seller Fulfilled offer without Prime. Offers on the same ASIN that have the same attributes, conditions, and condition notes are considered identical offers.
Performance requirementsPerformance requirements are monitored and enforced weekly against the minimum performance thresholds. For offers and orders to Prime customers, Sellers must consistently meet the thresholds defined below for each requirement to retain their program eligibility. 
  • On-time delivery: 93.5% or more of SFP units delivered to Prime customers must be delivered on-time.
  • Valid tracking: 99% or more of SFP packages shipped to Prime customers must have a valid first scan from an Amazon-integrated carrier.
  • Cancellation rate: Cancel no more than 0.5% of Prime customer units.
  • Delivery speed: Prime customer detail page views, where your offer is featured, must meet the speed thresholds of 1-2 days, depending on the size of the package.

Beware!

If Amazon determines that a seller's actions or performance may result in harm to customer trust, violations of our terms or policies, or cause other risks to customers or Amazon, then we may, in our sole discretion, disable or remove applicable Prime item offers, Seller Fulfilled Prime eligibility, or selling privileges.  If you get into any trouble, Amazon Sellers Attorney® will draft your appeal of removal of seller fulfilled prime privileges or appeal of account suspension.  Just call, chat, email or submit your issue for a free consultation.

New Amazon Badges Increase Discoverability and Allow for Values-Based Buying

10/6/2023

 
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By Movieposter.com, Fair use, https://en.wikipedia.org/w/index.php?curid=52517236
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Amazon has introduced a number of new badges that are designed to increase discoverability and allow for values-based buying. These badges are displayed prominently on product listings, search results pages, and other areas of the Amazon website.

The New Badges

One of the most notable new badges is the Climate Pledge Friendly badge. This badge is awarded to products that meet certain sustainability standards, such as being made with recycled materials or being certified by a third-party organization. The Climate Pledge Friendly badge is a great way for sellers to show potential customers that their products are sustainable and environmentally friendly.
Other new badges include:
  • Fair Trade Certified badge: Awarded to products that are certified by Fairtrade International, a non-profit organization that works to ensure that farmers and workers in developing countries are paid fairly.
  • Woman-Owned badge: Awarded to products that are sold by women-owned businesses.
  • Small Business badge: Awarded to products that are sold by small businesses.
  • Handmade badge: Awarded to products that are handmade by artisans.
These badges are a great way for sellers to differentiate their products from the competition and attract customers who are interested in buying products that are aligned with their values.
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How to Get Amazon Badges

The specific requirements for each badge vary, but there are some general things that sellers can do to increase their chances of earning badges:
  • Make sure your product information is accurate and complete. This includes having clear and concise product descriptions, high-quality images, and accurate pricing information.
  • Offer competitive prices and shipping rates.
  • Provide excellent customer service. This includes responding to customer inquiries promptly and resolving any issues quickly and fairly.
  • Comply with all Amazon policies and guidelines.
To learn more about the specific requirements for each badge, sellers can visit the Amazon Seller Central Help Center.

Benefits of Amazon Badges

There are a number of benefits to earning Amazon badges. Badges can help sellers to:
  • Increase discoverability. Products with badges are more likely to be seen by potential customers, both in search results and on product pages.
  • Boost sales. Studies have shown that products with badges sell better than products without badges.
  • Build trust and credibility. Badges show potential customers that your products are high quality and that your business is reputable.
  • Attract values-based customers. Customers who are interested in buying sustainable, fair trade, or handmade products are more likely to choose products with the relevant badges.
Overall, Amazon badges are a great way for sellers to improve their discoverability, boost sales, and build trust with potential customers. If you sell products that are eligible for any of the new badges, be sure to apply for them to take advantage of these benefits.

How to Get the Most Out of Your Amazon Badges

  • Promote your badges. Let customers know that your products have badges by displaying them prominently on your product listings and website. You can also use social media and email marketing to promote your badges.
  • Use badges in your advertising campaigns. Amazon allows sellers to target ads to customers who are interested in products with specific badges. This can be a great way to reach your target audience and increase sales.
  • Monitor your badge performance. Amazon provides sellers with data on how their badges are performing. This information can be used to track your progress and make necessary adjustments.
By following these tips, sellers can maximize the benefits of Amazon badges and improve their overall success on the platform.

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