What is Amazon’s In-Person Identity (IPI) Verification?

Amazon's In-Person Identity (IPI) Verification is a critical security measure implemented to ensure that sellers on the platform are legitimate. As part of its compliance with the INFORM Consumers Act and other regulations, Amazon has intensified its verification process, requiring sellers to prove their identity and the legitimacy of their business operations through an in-person or video-based verification process.

This process not only involves presenting government-issued identification but also requires sellers to provide comprehensive documentation related to their supply chains. This includes proof of where products are sourced, invoices from suppliers, and any other documentation that verifies the authenticity and legality of the products being sold on Amazon.

How to Prepare for Your IPI

Proper preparation is essential for successfully passing Amazon’s IPI verification. Here are the steps you should follow:

• Gather Supply Chain Documentation: Amazon will require detailed documentation of your supply chains, including invoices, purchase orders, supplier contracts, and any certificates of authenticity. Make sure all documents are current and accurately reflect your business operations.
• Update Your Seller Account Information: Ensure that all the information on your Amazon Seller Central account matches your documentation. Any discrepancies could delay or complicate the verification process.
• Understand the IPI Process: Whether the verification is in-person or via video call, be prepared with all necessary documents and be ready to explain your supply chain and business model clearly.
• Professional Presentation: Approach the IPI verification with professionalism. If attending in person, be punctual and present yourself in a business-like manner. If it’s a video verification, ensure your environment is quiet, and your internet connection is stable.

What to Do If You Miss or Fail Your IPI

Missing or failing your IPI verification can result in your Amazon seller account being suspended. However, all is not lost if you take the appropriate actions promptly:

• Immediate Action: Contact Amazon Seller Support immediately to reschedule your IPI appointment if missed. Proactive communication can prevent further complications.
• Rectify Issues: If you fail the IPI due to inadequate documentation, gather the required supply chain documents and correct any errors before requesting a new verification appointment.
• Appeal Suspension: In the event of a suspension, submit a Plan of Action (POA) that addresses the issues leading to the failed verification. Be sure to include detailed steps on how you will ensure compliance in the future.
• Seek Professional Assistance: Consider enlisting the help of professionals to navigate the appeal process, especially if your business relies heavily on Amazon sales.

How AMZ Sellers Attorney® Can Help

Dealing with Amazon’s stringent verification processes can be overwhelming. AMZ Sellers Attorney® offers specialized assistance to help sellers navigate these challenges effectively:

• Appeal Support: If your account is suspended due to a failed IPI, AMZ Sellers Attorney® can help draft a comprehensive and compelling appeal, including a robust Plan of Action that addresses Amazon’s concerns.
• Document Preparation: Their team can assist in gathering and verifying your supply chain documentation, ensuring everything is in order before you undergo the IPI verification.
• Expert Negotiation: For complex cases, such as those involving disputes or legal challenges, AMZ Sellers Attorney® can negotiate directly with Amazon on your behalf, leveraging their deep understanding of Amazon’s legal framework.
• Ongoing Compliance Support: Beyond the IPI, they provide continuous support to ensure that your business remains compliant with Amazon’s policies and regulations, minimizing the risk of future suspensions.

With the right preparation and professional support, you can successfully navigate Amazon's IPI verification process and continue to grow your business on the platform.