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Amazon Seller News and Policy Updates for 2025

2025 Amazon Seller News & Policy Insights

Discover essential updates for Amazon sellers in 2025—including the latest policy changes, account suspension risks, and legal tips to stay compliant and competitive.

Why Follow Amazon Seller News in 2025?

Amazon is evolving faster than ever. Staying current on news and updates can help you avoid policy violations, maintain account health, and seize new growth opportunities before competitors.

Top 2025 Policy Changes Affecting Amazon Sellers

  • Listing Compliance Enforcement: Tighter restrictions on image quality, keyword stuffing, and prohibited claims.
  • Updated Business Solutions Agreement: Key clause modifications affecting returns, IP rights, and dispute resolution.
  • Account Health Metrics: Revised thresholds for order defect rate and late shipment rate.

Compliance Tips from Amazon Suspension Attorneys

At AMZ Sellers Attorney®, we help sellers interpret new policies and prevent suspensions. Get expert legal advice, appeal help, and proactive audits to protect your business.

Code Example: Amazon’s Required Language for IP Appeals

“We respectfully dispute this IP claim under Section 3 of the BSA. Please see attached documentation verifying our authorized use.”

FAQs for 2025 Amazon Sellers

What is the latest Amazon seller news?

Stay updated with the latest Amazon seller news on our blog, including marketplace changes, Amazon policy updates, seller performance trends, and risk mitigation strategies.

How can I avoid Amazon account suspension in 2025?

Avoid Amazon account suspension by understanding policy updates, maintaining performance metrics, and reviewing your listings for compliance with the Amazon Business Solutions Agreement.

Where can I find expert analysis of Amazon policy changes?

Our Amazon Seller News blog offers expert legal commentary, trend forecasting, and actionable advice to help sellers respond to Amazon's evolving policies.

Why should I follow Amazon marketplace news?

Following Amazon marketplace news keeps you ahead of changes that affect your seller account, including new requirements, restricted categories, and compliance issues that could trigger suspensions.

What is California's Proposition 65 and What Does it Mean to Third-Party Sellers?

10/17/2023

 
California Proposition 65 and Amazon Sellers

California Proposition 65: A Guide for Amazon and Walmart Sellers

California's Proposition 65, also known as the Safe Drinking Water and Toxic Enforcement Act, poses unique challenges for third-party sellers on platforms like Amazon and Walmart. This guide will explain how Prop 65 impacts your business, how to comply with its requirements, and how AMZ Sellers Attorney® can help if you're facing a lawsuit or violation notice.

What is California's Proposition 65?

Proposition 65 is a California law enacted in 1986 to protect consumers from exposure to harmful chemicals known to cause cancer, birth defects, or other reproductive harm. The law requires businesses to provide clear and reasonable warnings if their products contain any of the nearly 1,000 chemicals listed by the state of California.

These warnings are commonly seen on products sold in California and are applicable to all sellers, including third-party sellers on e-commerce platforms like Amazon and Walmart.

How Does Proposition 65 Affect Amazon and Walmart Sellers?

Third-party sellers on Amazon and Walmart face significant risks under Proposition 65 due to the broad application of the law. Violations can occur if sellers:

  • Sell products that contain listed chemicals without proper warning labels.
  • Use unclear, vague, or non-compliant warning labels.
  • Misclassify their products as exempt from Proposition 65 requirements.

Amazon and Walmart contracts often include indemnity clauses, which require sellers to reimburse the platforms for legal costs, fines, and settlements related to Prop 65 violations. This means that a violation can lead to significant financial losses, even if the seller was unaware of the issue.

Understanding the Proposition 65 Lawsuit Process

Who Files Proposition 65 Lawsuits?

Proposition 65 lawsuits can be filed by California’s Attorney General, district attorneys, city attorneys, or private individuals acting as private attorney generals. Private attorney generals often initiate lawsuits and are entitled to a portion of the penalties awarded, as well as their legal fees.

What Happens When a Seller is Sued?

Sellers sued under Prop 65 typically face demands for compliance, penalties, and reimbursement of the plaintiff's legal fees. In many cases, the third-party platform freezes the seller’s funds until the issue is resolved, adding more financial strain.

Costs of Fighting Proposition 65 Lawsuits

The costs associated with defending a Proposition 65 lawsuit can be overwhelming. Defense attorney fees often range from $25,000 to $50,000 or more, depending on the complexity of the case. Additionally, sellers may need to cover the plaintiff’s attorney fees, which can exceed the seller’s own defense costs.

These expenses are in addition to potential fines and penalties, which can reach $2,500 per violation per day. For sellers, early settlement is often the most cost-effective solution to minimize financial exposure.

Why Settling Proposition 65 Cases Early is Strategic

While fighting a Prop 65 lawsuit may seem like the right approach, early settlement often proves to be the most strategic option. Benefits of early settlement include:

  • Cost Savings: Avoid prolonged legal battles and escalating attorney fees.
  • Reputation Protection: Resolve the issue quickly to maintain your brand's reputation on platforms like Amazon and Walmart.
  • Business Continuity: Prevent disruptions caused by frozen funds, suspended listings, or legal disputes.

How to Comply with Proposition 65 Requirements

To avoid violations, sellers must take proactive steps to comply with Proposition 65, including:

  • Product Testing: Conduct thorough testing to identify chemicals in your products that are on the Prop 65 list.
  • Warning Labels: Ensure all products sold in California have clear and reasonable warning labels if required.
  • Vendor Agreements: Work with suppliers to obtain documentation confirming compliance with Proposition 65.
  • Training: Train your team to understand Prop 65 regulations and compliance best practices.

How AMZ Sellers Attorney® Can Help

If you're facing a Proposition 65 lawsuit, AMZ Sellers Attorney® provides expert legal assistance to help you navigate this complex situation. Our services include:

  • Case Assessment: We review the details of your case to identify legal risks and develop a defense strategy.
  • Negotiation and Settlement: Our attorneys negotiate with plaintiffs to achieve favorable settlement terms and minimize costs.
  • Representation in Court: If necessary, we represent sellers in court to protect their rights and interests.
  • Compliance Guidance: We help sellers implement compliance strategies to avoid future Prop 65 violations.

Conclusion

California’s Proposition 65 presents significant challenges for third-party sellers, but compliance and professional legal support can mitigate risks. By understanding the law, implementing proactive measures, and working with experienced attorneys like AMZ Sellers Attorney®, you can protect your business from costly lawsuits and disruptions.

Contact us today for expert assistance with Proposition 65 compliance, settlement negotiations, and legal defense.


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CONTACT DETAILS:

AMZ Sellers Attorney
9350 Wilshire Blvd. suite 203
Beverly Hills, CA  90212 (virtual office, mailing address)
​Kenneth Eade, Esq. (licensed state of CA)
Michael S. Brandt, Esq. (licensed WA, CA, USPTO)
US: +1 888 806 2440​
AU: +61 2 7908 2785
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UK: +44 20 3608 1613
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SERVICES:

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​Inauthentic Item Suspensions
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Forged or Manipulated Documentation
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Settle Amazon TRO Cases
Settle Proposition 65 Cases

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  • Consultation
  • News
  • Services
    • Amazon Appeal Process >
      • Amazon Appeal Inauthentic Item Suspension
      • Amazon Appeal ODR Suspensions
      • Amazon Appeal OTDR Suspensions
      • Amazon Unsuitable Inventory Investigation Appeal
      • Amazon Related Account Appeals
      • Appeal Amazon Verification Suspension
      • Amazon Restricted Product Appeals
      • KDP & ACX Account Termination Appeals | AMZ Sellers Attorney®
      • Amazon Drop Shipping Policy Appeals
      • FBA Reimbursement Abuse Suspensions| Appeals
      • Amazon Relay Suspension Appeals
      • Amazon Appeal VTR Suspensions
      • Amazon Safety Complaint Appeals
      • Amazon Sales Velocity Suspension Appeals
      • Amazon Sales Rank Manipulation Appeals
      • Amazon Price Gouging/Fair Pricing Suspensions Appeals
      • Amazon Review Manipulation Suspension Appeals
      • Amazon Variation and PDP Abuse Appeals
      • Amazon Forged or Manipulated Documentation Appeals
      • Amazon Fraud or Illegal Activity Deactivation Appeals
      • Amazon Account Hacked Suspension Appeal
      • Amazon Funds Appeal
      • Amazon Mechanical Turk Suspension Appeals
    • How to Resolve Amazon TROs & Unlock Seller Funds | AMZ Sellers Attorney®
    • Settle Prop 65 Claims & Unfreeze Amazon Funds | AMZ Sellers Attorney®
    • Amazon Arbitration Lawyers | Sue Amazon & Win with AMZ Sellers Attorney®
    • Amazon Brand Registry Enrollment & Brand Protection
    • Legal Help for E-commerce Sellers Worldwide | AMZ Sellers Attorney®
    • E-Commerce Intellectual Property Attorneys | AMZ Sellers Attorney® >
      • Amazon Intellectual Property Infringement
      • Trademark Attorneys for Ecommerce
      • Registered Patent Lawyers Online
      • Amazon Copyright Lawyers
      • DMCA Safe Harbor and Takedown Notices
      • Amazon Neutral Patent and APEX Program | Expert Patent Attorneys
      • Trademark Trial & Appeal Board Attorneys
    • Amazon Hijacker Removal Service
    • Merch by Amazon Termination Appeals
    • Ebay Suspension Appeals
    • Walmart Suspension Appeal
    • Etsy Suspension Appeal
  • Reviews
  • About Us
  • Amazon Suspension Prevention with Free Appeals
  • TikTok Seller Suspension Appeal
  • Appeal Closed or Limited PayPal Account
  • Temu Seller Suspension Appeal
  • Twitter Account Suspension Appeals
  • Target Suspension Appeal
  • How to Open Multiple Amazon Seller Accounts
  • Amazon Listing (ASIN) Removal? Reinstate Listing
  • Terms and Conditions
    • Privacy policy
    • Refund Policy