Amazon Sellers Blog

1. Many new sellers wish to start selling big brands and source the products from local retailers, or unreliable sources. This is a huge mistake. Amazon considers the sale of counterfeit items seriously and can deactivate your seller account right away. The proper thing to do is to either contact a brand directly or their authorized distributors. This way you will be able to confirm a healthy supply chain and will have official commercial invoices and authorization letters.
2. With regard to policy violations not being addressed on time, or even ignored, many sellers nowadays create their seller accounts and, if they make a mistake during the verification process, they just create a new seller account under a different email. This is also a huge mistake. You cannot start out fresh after a failed verification. All deactivated accounts are saved in Amazon’s database and may cause deactivation issues for your future account.

1. If your Amazon Seller Account is suspended or deactivated or a listing is removed by Amazon due to any policy violation, a seller must appeal. This is the only way to resolve all types of issues. Appeal and plan of action is a great way to explain yourself to Amazon. The team that makes decisions for activating/deactivating accounts is called Seller Performance Team, and the only way to contact them is through the appeal button or, if there is no appeal button, through Seller Support.
2. Based on our experience, self-made appeals are rarely successful. Amazon has particular standards and requirements for appeals and any plan of action must meet those standards and requirements. Seller’s explanations normally lack the information Amazon expects to see, and they simply start ignoring your submissions and each time it gets more difficult to attract their attention. This is why, it’s important to start properly and address the policy violation correctly. And this is the service we provide – we address the issues professionally.
3. Our company is a team of professionals, with a supervising attorney. What’s important to mention is that our service fees include an unlimited number of amendments, which means that if your plan is rejected (which often happens with the Amazon system), we will amend it for another submission.
   
4. We also include Amazon’s escalation process, and depending on the case type, our services (if need be) include attorney letters to the Legal Department of Amazon to attract their attention to your case, or attorney letters to the rights holder, if a seller receives an intellectual property violation.

In addition to that, ALL our appeals are edited, verified and approved by an attorney, which contributes to your chances of success.

1. Always provide legitimate information during the account registration.
2. Always be careful with choosing a product to list for sale.
3. For every product, you plan to list you have to be ready to submit invoices, authorization letters, all the supporting documentation, which comes with it.
   
4. If you are building a brand, the best thing to protect yourself would be to register a trademark, and then enroll into the Brand Registry.

Address ALL violations and warnings immediately. Do not let them hang on your account health for long. Every warning can lead to account deactivation.