Amazon Sellers News and Policy Updates 2023

Amazon's New Account Health Rating Tool

9/19/2020

Amazon is at it again, trying to prove it wants to help its sellers. This time, they have come up with "AHR", which stands for Account Health Rating. Now in beta, it can be found on your seller central Account Health Dashboard in the middle column, under "Policy Compliance."

It is supposed to be kind of like an early warning mechanism complete with a color coded red (bad) to yellow (danger Will Robinson!) to red (bend over and kiss your business good bye), but is more like one of those early pregnancy (or COVID 19) tests, which means you have to check with your doctor to see if you are dead or alive.

Brand Yourself and join Amazon's Brand Registry

9/6/2020

BRAND YOURSELF!
“We strongly encourage you to hire a U.S.-licensed attorney who specializes in trademark law to guide you through the registration process” – USPTO

After such a quote from the official page of the “United States Patent and Trademark office”, we have no other choice but to give you a clear guidance on the process of your trademark registration.

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