WHAT IS A TRADEMARK?
A trademark contains you brand name, slogans and logos, which allow to identify a specific product or group of products, OR services. A registered trademark is an asset of your business. With its help, you can not only clear the market of counterfeits or prohibit the import of counterfeit goods, but also use it as a springboard for the development and expansion of your business by transferring rights through franchises and licenses.
Visually, it looks like a text or graphic object applied to products, packaging, or used for advertising purposes. However, just the fact of placing a beautiful and memorable sign is not enough to protect it from illegal use by competitors. To do this, you need to issue a certificate for the trademark in the USPTO (United States Patent and Trademark office).
Trademark registration protects intellectual property of your business.
HOW DO YOU OBTAIN A TRADEMARK?
HOW LONG DOES IT TAKE?
The usual turnaround time for Registration Approval is around 10 months, if all documents were submitted in the proper condition, and no objections arise.
The use of a licensed attorney’s assistance with your trademark registration will give you the following benefits:
WHAT DOES AMAZON HAVE TO DO WITH IT?
Having a registered trademark is essential to enter the Amazon brand registry to protect your products. And if you started selling on Amazon, start thinking of it once your account is verified. The process of trademark registration is not fast, think of it in advance!
Brand Registry gives you more control over Amazon product pages that use your brand name, find and report violations.
IMPORTANT: your brand must have an active registered trademark in each country where you wish to sell.
Amazon only accept trademarks that have been issued by government trademark offices in United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, the United Kingdom, the European Union, and the United Arab Emirates.
HIRE AN ATTORNEY
As stated before, if you foreign-domiciled, you will have to use the services of an US attorney, otherwise your application will be blocked and fees won’t be refunded. If you are US citizen, you may apply on your own, but being experts in the consuming process of the trademark registration, we and the USPTO highly recommend you to use the assistance of professionals to make sure, the process is smooth and stress less.
Get in touch with us for trademark registration or a question at [email protected]