Brand Yourself and join Amazon's Brand Registry

​BRAND YOURSELF!
“We strongly encourage you to hire a U.S.-licensed attorney who specializes in trademark law to guide you through the registration process” – USPTO

​After such a quote from the official page of the “United States Patent and Trademark office”, we have no other choice but to give you a clear guidance on the process of your trademark registration.

WHAT IS A TRADEMARK?
A trademark contains you brand name, slogans and logos, which allow to identify a specific product or group of products, OR services. A registered trademark is an asset of your business. With its help, you can not only clear the market of counterfeits or prohibit the import of counterfeit goods, but also use it as a springboard for the development and expansion of your business by transferring rights through franchises and licenses.

Visually, it looks like a text or graphic object applied to products, packaging, or used for advertising purposes. However, just the fact of placing a beautiful and memorable sign is not enough to protect it from illegal use by competitors. To do this, you need to issue a certificate for the trademark in the USPTO (United States Patent and Trademark office).
Trademark registration protects intellectual property of your business.

HOW DO YOU OBTAIN A TRADEMARK?

• If you are foreign-domiciled, you must use the services and be represented at the USPTO by an attorney who is licensed to practice law in the United States – email us to get assistance at [email protected] .
• Please note, that Foreign attorneys and non-attorneys are not permitted to be involved in the trademark registration process.
• If you reside in the United States, you are allowed to apply yourself, but check out the first paragraph of this article and decide whether you are ready for the paperwork overload.

WHAT DO I NEED TO HAVE?

1. You need search through the USPTO database and check, whether a similar mark is already registered or whether a pending application for a confusingly similar mark has been filed, for related goods and/or services. 

• OR, you can simply provide your attorney with your preferred brand names;

 

1. You need to examine the Acceptable Identification of Goods and Services Manual at the USPTO to identify your goods/services and to choose a mark format.

• Or, simply inform your attorney about the type of products you wish to register;

 

1. You need to provide a Statement of Use with “specimen”, which shows the way you use the mark in the commerce, in connection with your goods and services.
   This is an obligatory step during the process of submitting your application.

• You will only need to send an attorney the screenshots or photos/videos of the trademark in use.

 
HOW LONG DOES IT TAKE?
The usual turnaround time for Registration Approval is around 10 months, if all documents were submitted in the proper condition, and no objections arise. 
The use of a licensed attorney’s assistance with your trademark registration will give you the following benefits:

1. The validity of your application or registration will not compromised
2. We will consult you and keep you informed about the status of your trademark matter
3. We will take care of all paperwork and fill the applications correctly for you

 
WHAT DOES AMAZON HAVE TO DO WITH IT?
 
Having a registered trademark is essential to enter the Amazon brand registry to protect your products. And if you started selling on Amazon, start thinking of it once your account is verified. The process of trademark registration is not fast, think of it in advance!
 
Brand Registry gives you more control over Amazon product pages that use your brand name, find and report violations.  
 
IMPORTANT: your brand must have an active registered trademark in each country where you wish to sell.
 
Amazon only accept trademarks that have been issued by government trademark offices in United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, the United Kingdom, the European Union, and the United Arab Emirates.   
 
HIRE AN ATTORNEY

As stated before, if you foreign-domiciled, you will have to use the services of an US attorney, otherwise your application will be blocked and fees won’t be refunded. If you are US citizen, you may apply on your own, but being experts in the consuming process of the trademark registration, we and the USPTO highly recommend you to use the assistance of professionals to make sure, the process is smooth and stress less.
Get in touch with us for trademark registration or a question at [email protected]    ​